# Shopper Approved Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Shopper Approved the right Review Management solution for you? Explore 131 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/179680/Shopper-Approved/reviews --- Shopper Approved 4.9 (131) [View alternatives](https://www.capterra.com/p/179680/Shopper-Approved/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Shopper Approved Ease of use 4.8 Customer Service 4.8 ## Pros and Cons in Reviews DB David B Director Sales amd MarketingRetail, 2 - 10 employeesUsed the software for: 1-2 years. “The dashboard is easy to use and provides helpful data to see how things are going. Plus, it helps get your reviews seen on search engines, bringing in more visitors and boosting sales.“ April 23, 2024 EH Enrique H Customer Service SpecialistSports, 51 - 200 employeesUsed the software for: More than 2 years. “A lot of our negative reviews are given by user (Customer) error and we are negatively reviewed from their mistakes.“ March 31, 2022 NS Natasha S Director of ECommerceRetail, 11 - 50 employeesUsed the software for: More than 2 years. “Shopper Approved has really expanded their offerings and ability to use the review information they collect from consumers to help link this to other review sites so that the consumer gets the full picture of a company and doesn't just see the people that wanted to take the time to leave bad reviews.“ June 29, 2023 JS Jeff S e-Commerce Technical ManagerHealth, Wellness and Fitness, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “I was trying to see total product review counts the other day and couldn't figure it out.“ April 1, 2022 MS Mikaela S Assistant ManagerConsumer Goods, 11 - 50 employeesUsed the software for: Less than 6 months. “I love using it to help with reviews!“ April 10, 2025 JS Jeff S e-Commerce Technical ManagerHealth, Wellness and Fitness, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “I find the backend dashboard to be a little confusing. “ April 1, 2022 Jackie S Self employedRetail, Self-employedUsed the software for: More than 2 years. “They are prompt in addressing inquiries and provide assistance whenever necessary.“ September 28, 2025 CC Charlotte C Customer ServiceConsumer Goods, 51 - 200 employeesUsed the software for: Less than 6 months. “I contacted their online support & was told that they don't even know how to do it & to contact Facebook or do research on how to do it. If that option is offered, then they should be able to walk me through how to do it. “ September 2, 2021 ## Showing most helpful reviews Showing 1-25 of 131 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jackie S. Self employed Retail Used the software for: 2+ years ### "Highly recommend " September 28, 2025 5.0 Pros We have utilized Shopper Approved for quite a number of years. Teaming up with such a respected third-party entity to gather and distribute our feedback has been highly advantageous for our business. They are prompt in addressing inquiries and provide assistance whenever necessary. I have always been able to connect with a real individual. Cons I have no complaints, they are doing a really great job in helping my business grow, highly recommended Review Source CL Cory L. CEO Health, Wellness and Fitness Used the software for: 2+ years ### "Love Shopper Approved1" October 14, 2024 5.0 It's been great. The customer service is always there when you need them, and the program is very easy to use. Pros Easy to use and love all the amazing features that allows you to show your reviews. Cons No Cons, everything has been working well! Alternatives considered [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) Reason for choosing Shopper Approved They helped us get everything set up quickly when I was looking for a review company. Review Source KB Kevin B. CEO Consumer Services Used the software for: 2+ years ### "I used to like them" May 30, 2021 3.0 It was a great reviewing platform, but they were never too active and as time passed, they seemed sub-par. Pros Their platform is SUPER easy to use. Pretty easy to set up and keep things going. Randomly you'll have issues getting stars to show on your ads and such, that part gets a bit vague with them. Cons Their platform was much more limited than Yotpo or Trustpilot...they pretty much ghosted me and were gonna charge me the annual couple thousand bucks when we wanted to make a switch too. We had 14k+ reviews with them after 3 years and they were difficult to communicate with. Review Source JL Jason L. President Marketing and Advertising Used the software for: 2+ years ### "Great Tool For Boosting Ecommerce Websites" June 28, 2020 4.0 At our marketing agency we recommend ShopperApproved merchant reviews to all our clients. While there are some other options on the market that have pros and cons, we like the inexpensive and well thought out merchant review system from ShopperApproved. We do not typically recommend product reviews, as we prefer to retain those in whatever ecommerce CMS we're using, and we do not have an opinion about their local reviews offering (none of our clients are local businesses). We find that the ShopperApproved rating badges and javascript snippets showing recent reviews are very beneficial to conversions. We also find that when ShopperApproved merchant reviews are syndicated to Google Ads, they have a positive effect on ad performance. We like the way the survey content and timing can be customized, and we love the ease of install too - just one JS snippet on the order confirmation page is enough to start collecting merchant reviews. If we have any complaints, it's that pricing is not consistent. Many of our clients have reached out to ShopperApproved and received vastly different price quotes. Also, the user interface for the service is dated and clunky. It's not at all unusable, however, just a little confusing. Still, these are minor issues. Pros Easy Install, Decent Configuration Options, Merchant Review Data Syndicated To Google, Good Selection of Widgets to Promote Reviews, Great Tool For Marketing Ecommerce Websites Cons Clunky User Interface, Inconsistent Pricing Alternatives considered [REVIEWS.io](https://www.capterra.com/p/201733/REVIEWS-io/)[Yotpo](https://www.capterra.com/p/144389/Yotpo/)[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) Reason for choosing Shopper Approved We have clients using Trustpilot, Reviews.io, and Yotpo. While each of these services has positives over ShopperApproved, we find that they're all either a) much more expensive or b) not syndicating reviews to Google Ads, at least at the lower pricing levels. For many of our clients, we provide a reviews system as part of our package. In that situation, we always provide ShopperApproved, as it is the best value. We have also trialed Google Merchant Reviews. While you can't beat the price, the marketing benefits are limited. What's more, it can take a very long time to obtain a rating. For those reasons, we do not currently focus on Google's offering. Review Source ES Ed S. Vice President Retail Used the software for: 2+ years ### "Amazing Team and Product" January 12, 2024 5.0 I am happy with the ease of use and the communication of everyone involved with Shopper Approved. I was an early adopter but ashamed to say didn't take advantage of everything they offer until recently. Pros I have always been impressed with Shopper Approved. The product has evolved and grown with ecommerce as times have changed. Cons They were too nice and didn't push me to change! Switched from [Judge.me](https://www.capterra.com/p/215990/Judge-me/)[Yotpo](https://www.capterra.com/p/144389/Yotpo/) I decided to consolidate multiple apps because Shopper Approved had everything I needed in one program. Review Source WS William S. Marketing Coordinator Retail Used the software for: 2+ years ### "Easy to use, even better support" July 1, 2020 5.0 Shopper Approved makes things very easy when it comes to handling online reviews. The video testimonials are easy, customization of messaging, ease of use in contact a customer should their review warrant it. Shopper Approved support is also fantastic. My contact, \[SENSITIVE CONTENT HIDDEN\], answers my questions/helps me with issues at lightning fast speed! Pros Shopper Approved is easy to use and makes sorting through lots of reviews that come in throughout a day a breeze. The customer resolution feature is also very nice in that one does not have to contact the customer outside of SA, all the information needed is right there. Cons The dashboard is a bit old feeling and could be updated/modernized to make for even easier UX. I've been told this is on the to do list for Shopper Approved so I am not worried about the timing. Looking forward to the new interface! Alternatives considered [ConvertCart](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/) Reason for choosing Shopper Approved ConvertCart has a review system built in to our current plan with them. We have been using Shopper Approved for 5+ years, and don't feel a need to shift at this time. Review Source LG LISA G. Owner Retail Used the software for: 2+ years ### "Collected many seller reviews over the years" June 29, 2021 5.0 Overall it's worked well for us. Gather good reviews has helped our business grow. It's a reasonable price compared to other review apps as well. Pros They email us for each feedback left. So we can reply back to the positive feedback and address negative feedback. Customers can see we are here and engaged either way. Cons Sometimes I don't hear back from customer service when I send a email. So I'm not sure if they worked on a particular issue. Alternatives considered [Stamped.io](https://www.capterra.com/p/215605/Stamped-io/) Reason for choosing Shopper Approved I really like Stamped.io for product reviews. But it seemed ShopperApproved had a visually appealing popup or email. That seemed clean and simple. Review Source KB Kevin B. CEO Consumer Services Used the software for: 2+ years ### "ShopperApproved has helped me share thousands of consumer reviews!" September 23, 2020 4.0 I'd say it's worth the cost, I know it helps us generate more sales than we would if we didn't have it. Pros \- I love the Stars integration that my google ads would get. - The badge icon really does look good and help validate our legitimacy, we always refer our clients to our ShopperApproved to see our validity. Cons \- I'd like more to do, and if they have a more user-friendly dashboard. It is a bit clunky, kinda hard to find what I'm looking for sometimes. But, it works fine. Alternatives considered [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) Reason for choosing Shopper Approved I found ShopperApproved first, I also like their badge. TrustPilot looked like all those other lesser-known, lesser-legitimate reviews websites. ShopperApproved stood out the most out of all of those other ones looking similar to each other. Review Source AM AMBER M. OFFICE MANAGER Consumer Goods Used the software for: 6-12 months ### "LOVE LOVE LOVE SOME SHOPPER APPROVED!!" December 3, 2024 5.0 my overall experience with shopper approved has been genuinely positive all the way around!! the user friendliness, the excellent customer service, & ease of use of the program in general! Pros i love everything shopper approved has to offer!! Cons i like all shopper approved qualities!! so, this question doesnt really apply to me. Review Source eB emma B. recruitment consultant Staffing and Recruiting Used the software for: Less than 6 months ### "great service" January 15, 2025 5.0 really good solutions great service all round a good platform to use Pros The reviews and the ratings for other companies Cons the layout a little but clunky to navigate Review Source ES Erik S. Customer care specialist Consumer Services Used the software for: Less than 6 months ### "Good for reviews/not great as a customer" August 27, 2024 4.0 Pros It’s a good product for companies to gain reviews from their customers and it’s easy to submit a review. Cons I think it can be annoying that they email you multiple times asking for a review Review Source AY Afshin Y. CEO Retail Used the software for: 2+ years ### "Indispensable to Our Business!" September 9, 2021 5.0 ShopperApproved is indispensable to our business. With ecommerce companies like ours, especially, we need to prove trust and customer reviews do that! Pros Our customers tell us all the time that the ShopperApproved reviews were a key decision making factor in purchase with us. It is very intuitive and easy to use and the design and branding is excellent. Customer service is also beyond reproach! Cons There really isn't anything, other than restrictions that come from Google. But even that is understandable. I really love ShopperApproved, nothing negative to say honestly. It's been great and we've been with them for many, many years! Reason for choosing Shopper Approved Trustpilot approaches me all the time to try to get our business switched over to them and I deny them every time. ShopperApproved is far superior in every way. Review Source LM Lonny M. President Arts and Crafts Used the software for: 2+ years ### "Shopper Approved - Worth Every Penny" December 4, 2020 5.0 Review marketing is not an optional component in an overall on-line marketing plan. I have been with Shopper Approved almost since they launched their platform, which is effectively a lifetime in the web world. They are excellent partners, and have helped me grow my business by effectively managing our customer experience, which was always high level, but not leveraged in a functional manner through our site. Having a third party company, acknowledged by Google as a premier partner, can make a big difference in your bottom line. If you are doing a good job with your clients Shopper Approved will make sure visitors to your site know it, and that they will be meaningful and trustworthy. They also have gone out of their way to include our company in programs and partnerships that at our size we would never have the possibility of encountering. There are not a lot of companies that look out for anything much more than their bottom line. Shopper Approved has proven many times in the past that not only is what they do for us important, but that the overall success of our business is meaning to them as well. I cannot recommend them more highly. Pros Shopper Approved is a great company to work with. In almost all of my correspondences they are quick to respond, well trained, and care about your relationship with them. The software and implementation is easy to accomplish and they have excellent technical support if needed. The software is reasonably priced especially when you consider the value of effective implementation of review marketing. Cons There are some technical flaws with the back office that could be improved. The search routine is not ideal and can be annoying when trying to search for reviews. Also, the follow up methodology to contact your clients for resolution can be cumbersome, and only allows one follow up to the client to amend. After that you have to contact their customer service. Review Source TK TOm K. Director of Business Development Building Materials Used the software for: 6-12 months ### "Shopper Approved is A+++" August 17, 2023 5.0 Outstanding!!! Pros The team at Shopper Approved is AMAZING! Within 2 weeks of being "live" we received over 80 5 star reviews on our company. Their team is very knowledgeable and made the transitions seamless. Cons My only regret is not partnering with them 5 years ago!!!! Review Source DB Denise B. owner Retail Used the software for: 2+ years ### "Overall, great app & support" May 9, 2021 5.0 Shopper Approved gave us a means of sharing honest customer comments and reviews with potential customers. Pros Competitive cost, interfaces with BigCommerce, good support, Google Authorized aggregator. Cons Difficult to implement more advanced elements of software with our website without the help of a developer. Can't modify a merchant comment after it has been posted (i.e., when reaching out to a customer, if you realize you misspelled word afterwards, you can't edit). Can't modify layouts of popups. Can't leave review directly from email (it redirects users to a website). Alternatives considered [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reason for choosing Shopper Approved price Review Source Response from Shopper Approved May 26, 2021 It's great you are seeing the comments of your customers with Google Seller Ratings and Reviews and able to display them to the prospects to prove trust and earn the sale more often. We have a team of developers to help, so please reach out to Shopper Approved at support@shopperapproved.com should you ever need additional support with integrations. TB Tom B. Community Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Shopper Approved provides proof of concept" August 27, 2021 5.0 Overall experience is good. We recommend this product to other companies. Proof of concept for our customers is extremely important and Shopper Approved provides us with a platform to do so. We have over 500 views and are able to update the views of the customers on our website see. We also really like being able to "counter" reviews that do not apply to our product or are non-customers that are angry and trying to spam. Pros Integration was a little bit difficult, but we were able to figure it out with the implementation team. Probably it is easy to use and dashboard is extremely friendly. We have upgraded our software with Shopper Approved once already! Cons Implementation was difficult. We have had issues with Google showing our stars. Review Source EA Ed A. COO Retail Used the software for: 2+ years ### "Happy Client" July 6, 2021 5.0 Amazing....All questions or concerns easily resolved. Great interaction by phone or email. Simple onboarding. Pros I like the simplicity and ability to easily customize to our shopping experience. Cons Would love to see additional syndication oppertunities of our reviews. Otherwise very satisified with the product and the way it is displayed on our website and the elegant and simple use of the backend. Reason for choosing Shopper Approved Great Sales and Support. Competive pricing and ease of use. Review Source TM Taylor M. Sales & Marketing Coordinator Industrial Automation Used the software for: 2+ years ### "Shopper Approved Review" December 9, 2021 5.0 Good Pros Easy to use, offers real-time reviews that update to our e-commerce site almost instantly. Cons Wish we could have a customer re-review us immediately. We often times solve a problem from a bad review immediately in which the customer wishes to re-review us because we solved the pain point. However, we have to re-quest a re-review link and often, they can't re-review us for 30 days since their last review. Review Source DV David V. Director Marketing and Advertising Used the software for: 6-12 months ### "I approve of Shopper Approved!" August 13, 2021 5.0 The Shopper Approved team is responsive and knowledgeable. Any issues that arise are promptly addressed. Communication is excellent and working with their team has been a pleasure including \[SENSITIVE CONTENT\] and others. Pros Excellent feature set and robust API. Easy to use UI and administration. Cons Would be great if company responses were visible on the cert page. Very important. Review Source LJ Louis J. CEO/Owner Sporting Goods Used the software for: 2+ years ### "Outstanding Highly Recommended" May 7, 2021 5.0 I highly recommend this software. It collects reviews very well and it also allows me to interact with my customers by responding to their reviews. Pros Shopper Approved is easy to use, works seamlessly with my website. Integration is easy, and tech support is very responsive when I have needed them. Also everyone is nice, and eager to assist when needed. Cons Nothing that I have come across in the last 10 yrs or so. Review Source Response from Shopper Approved May 26, 2021 First off, thank you for the opportunity to serve you for the past 10 years, time really flies. I'm glad you are seeing the benefits of implementing our seller reviews and ratings into your strategy. The interaction you are having with your customers makes a measurable impact on building trust, social proof, and your customer's life-time value (LTV). RA Robert A. Director Business Development Consumer Goods Used the software for: 6-12 months ### "Great product" February 3, 2023 5.0 Pros Discovery and implementation phases were great. Gave me the confidence to move forward with reviews. Now that we have the reviews implemented on our site we have had a tremendous lift in traffic. Cons Great job all around. Not sure what could have been done better Review Source Response from Shopper Approved March 21, 2023 I'm glad you tried Shopper Approved and implemented our online reviews. We are a trusted Google partner. Reviews will be incredibly beneficial to help you continue to grow your traffic and conversions. I am so glad you are already seeing increased traffic and displaying those trust signals to earn the sale. JK Jerry K. Owner Consumer Goods Used the software for: 2+ years ### "Excellent customer service on integration new cart" March 8, 2023 5.0 Pros We recently transitioned to a new ecommerce platform and needed to integrate our 10 year old shopper approved review history into the new cart. We got assigned one customer service rep who stayed with us through the end of the process and responded quickly to each question along the way with excellent to the point answers that were easy to understand. Cons The monthly fee is up there, but you receive quality customer service and reliability. Review Source Response from Shopper Approved March 22, 2023 Shopper Approved's support team strives to respond quickly and provide the best solutions to questions as clients change eCommerce platforms. Thank you for writing this review for us. If you have any additional questions, please don't hesitate to contact us. ES Eva S. Business salesman Printing Used the software for: 2+ years ### "All good , responsible custom service and easy to handle " March 29, 2022 5.0 Great , Pros All good , responsible custom service and easy to handle Cons none , i do like all of this , good custom service and easy to talk with clients Review Source MR Meredith R. Partner Consumer Electronics Used the software for: 2+ years ### "Shopper Approved is a great partner" June 30, 2020 5.0 Very good - no issues. Pros Getting started with Shopper Approved completely revitalized our review platform at a critical time for our e-commerce business. The amount of reviews we received increased significantly and this has made a big difference in our organic traffic as well as helped with acquiring new customers. Shopper Approved also provided some best practices that helped us get started and these practices help to continue our growth today. Cons Would love to have an account person to check in with more frequenly. Reason for choosing Shopper Approved pricing, product platform Review Source JS Jeff S. e-Commerce Technical Manager Health, Wellness and Fitness Used the software for: 2+ years ### "Thanks ShopperApproved" April 1, 2022 5.0 Pros Easy to use, lots of features and a great support team Cons I find the backend dashboard to be a little confusing. I was trying to see total product review counts the other day and couldn't figure it out. Review Source Similar Products Featured