--- title: "Attentive Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Attentive Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more." source_url: "https://www.capterra.com/p/179576/Attentive/" page_type: "product" language: "en" publication_date: "2026-11-09" --- # Attentive Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 9, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Attentive ## What is Attentive? Send messages your customers want to read (and act on). Attentive’s AI-powered SMS & email platform helps retail enterprises to e-commerce entrepreneurs engage customers and drive billions in revenue. We'll help you target the right audience and measure your most important metrics to optimize your marketing program. And with over 100 flexible integrations, you can seamlessly connect to the rest of your marketing stack. Learn more about our free 30-day trial. ## What is Attentive used for? [SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Mobile Marketing](https://www.capterra.com/mobile-marketing-software/) Top alternative Featured Overall rating Based on 114 user reviews Reviews sentiment Positive 98% Neutral 1% Negative 1% ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Attentive?[Manage this product listing](https://www.g2.com/products/attentive/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Attentive 4.8 (110) VS. [4.8 (272)](https://www.capterra.com/p/155430/SlickText-com/reviews/) Starting Price Contact vendor Starting Price $29 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (110) Ease Of Use 4.8 (657) Value For Money 4.4 (102) Value For Money 4.6 (624) Customer Service 4.8 (110) Customer Service 4.9 (596) ## Attentive alternatives [4.5 (273)](https://www.capterra.com/p/145848/Ez-Texting/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.8 (709)](https://www.capterra.com/p/158103/Clearstream/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars Highest Rated [5.0 (130)](https://www.capterra.com/p/183310/Text-P2P/reviews/) Starting price $21.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.4 (97)](https://www.capterra.com/p/187336/Sinch-Engage/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/179576/Attentive/alternatives/) ## FAQs about Attentive Overview ### What problems does Attentive solve? Attentive solves the challenge of building, segmenting, and activating SMS subscriber lists for timely campaigns, automated journeys, abandoned-cart reminders, and exclusive offers. Marketing teams, ecommerce brands, and agencies use it to coordinate SMS with email and customer-service platforms, track campaign results, support compliant messaging, and drive faster conversions and repeat purchases. Answer based on 54 reviews Overview ### Which roles and teams benefit most from Attentive? Attentive is most used by marketing teams, including marketing managers, digital specialists, coordinators, and CRM leaders, who plan SMS campaigns, segment audiences, and track engagement. Ecommerce and merchandising directors use it to support promotions and customer retention, while owners, CEOs, CMOs, and operations managers oversee revenue, campaign performance, and customer communication. Answer based on 110 reviews Overview ### What company size and industries is Attentive built for? Attentive is built primarily for small businesses, which represent 83% of reviewers, with apparel and fashion as the leading industry at 22%. It targets retail and e-commerce, food and beverage, and media and entertainment, while reviewer data also shows strong use among retail firms (21%) and consumer goods companies (20%). Answer based on 110 reviews Features and Usability ### What are the key features of Attentive? Attentive includes core SMS marketing features such as mass texting, scheduled messaging, and MMS for sending personalized campaign messages. Its reporting and analytics dashboards track campaign and flow results, while A/B testing helps compare message content and timing. Audience segmentation supports targeting different customer groups. Answer based on 16 reviews Integrations ### Which third-party tools and platforms does Attentive integrate with? Attentive integrates with over 50 third-party tools, including Klaviyo for email subscriber and list sharing, Adobe Analytics, Adobe Campaign, Adobe Commerce, Adobe Marketo Engage, BigCommerce, Bazaarvoice, and Facebook Business Suite. Its catalog also includes customer data, loyalty, messaging, and ecommerce platforms such as Amperity, Antavo, Airship, and Bluecore. Answer based on 18 reviews Getting Started and Support ### What training and onboarding options does Attentive offer? Attentive provides webinars, documentation, and videos to help teams get started. Webinars offer live or scheduled instruction, documentation gives written reference material for setup and feature guidance, and videos support self-paced learning and step-by-step review of core tasks. Answer based on 4 reviews Getting Started and Support ### What customer support options does Attentive offer, and how do users rate the experience? Attentive offers email/help desk support, FAQ/forum resources, a knowledge base, and chat. Users commonly describe support as responsive, helpful, and easy to reach, with live chat resolving questions quickly. Some users report technical issues that limited platform use and want stronger customer-service tools and response notifications. Answer based on 53 reviews Features and Usability ### How well does Attentive handle campaign reporting? Attentive provides clear campaign dashboards and performance metrics, but its reporting needs more flexibility for detailed revenue and cost analysis. Marketing teams value quick post-launch visibility and audit tools, while many need to export data or combine reports to calculate return on ad spend, compare messages, and examine test results. Answer based on 30 reviews Features and Usability ### Is Attentive easy to use for SMS marketing? Attentive makes SMS campaign creation accessible for beginners through an intuitive interface, simple setup, and responsive support. Marketing teams and agencies can build segments, journeys, pop-ups, and scheduled messages without deep technical skills. Some users find certain areas clunky, and integrations with Magento or WooCommerce can require more platform-specific setup. Answer based on 20 reviews ## Who uses Attentive? Based on Capterra reviews from the past 6 years Talk to a software expert to get a free software list tailored to your business needs ## Features AI summary Based on 3,882 Marketing Automation reviews Capterra data shows that buyers of SMS Marketing software rank the following features as their top priorities: - **SMS Messaging** (**59%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**55%**) - **Mass Texting** (**55%**) Attentive supports all three features reviewers value most: **SMS Messaging**, **Campaign Scheduling**, and **Mass Texting**. Together, these capabilities help businesses send timely text campaigns, plan outreach in advance, and reach large customer groups efficiently, allowing teams to manage SMS marketing with more consistency and better campaign execution. SMS Messaging 5.0 (6) 100.00% of 6 reviewers that rated this feature as important or highly important Send messages via SMS Campaign Scheduling 5.0 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Mass Texting 4.8 (42) 64.29% of 42 reviewers that rated this feature as important or highly important Send messages to multiple subscribers at the same time Scheduled Messaging 4.8 (41) 63.41% of 41 reviewers that rated this feature as important or highly important Send individual or bulk text messages at predetermined times Message Personalization 4.5 (31) 54.84% of 31 reviewers that rated this feature as important or highly important Personalize text messages using templates and custom fields MMS 4.6 (28) 46.43% of 28 reviewers that rated this feature as important or highly important Sending/receiving messages with multimedia content like images, audio, or video over a cellular network Attentive 58 features ### All Features - 2-Way Messaging: Send and receive text messages to communicate with clients or prospects in real-time - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Analytics: Tools for the systematic analysis of various types of data or statistics - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automated Responses: Automatic reply functionality for incoming messages - Autonomous Task Execution: Completes tasks independently without constant human intervention - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Chat/Messaging: Communicate using direct chat or messages within the system - Contact Management: Manage, organize, and store contact information - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Data Import/Export: Import and export data to and from software applications - Drag & Drop Editor: Editing tool that allows users to drag and drop images, icons, widgets, or other components - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - For No-Code Development: Build applications without the use of code - Human-in-the-loop (HITL): Agents pause for human input at key steps and hand off tasks when beyond their confidence or authority. - Integration Management: Identify which applications need to exchange data and enable these data connections - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - MMS: Sending/receiving messages with multimedia content like images, audio, or video over a cellular network - Mobile Access: Access software remotely via mobile devices - Mobile Alerts: Notifications via mobile devices - Mobile Coupons: Electronic coupons delivered to a mobile device that can be exchanged for a discount - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Natural Language Processing: Process and analyze human language in text or audio form - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pre-built Templates: Pre-defined templates within a library for common cases such as contracts, websites, emails, and more - Push Notifications: Trigger clickable pop-up messages - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Scalability: Manage a growing amount of work to meet increased demand without compromising performance - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Scheduling: Plan availability and assign specific time slots for tasks and resources - Segmentation: Group leads or contacts based on their specific characteristics - Shortcodes: Short phone numbers that used to opt-in to SMS campaigns - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - Text-to-Win: Messaging system designed for contests and sweepstakes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows --- Get Advice We can help you find the software with the features you need. Features 4.5 (110) 4.5 Based on 110 reviews ## Pricing Value for money 4.4 (102) ### Starting price Free trial available [View all Pricing Plans](https://www.capterra.com/p/179576/Attentive/pricing/) Value for money 4.4 (102) 4.4 Based on 102 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Squarespace](https://www.capterra.com/p/143461/Squarespace/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Booker](https://www.capterra.com/p/90708/Booker/)[ Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (110) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (110) 4.8 Based on 110 reviews ## User reviews Overall rating 4.8 Based on 114 reviews Filter by rating Counts reflect reviews available in this feed. 5(92) 4(20) 3(1) 2(0) 1(1) Mentioned topic Recent reviews first, then most helpful Julia W. Marketing Specialist Used the software for: 1-3 years ### "Clear Segment Performance and Helpful Built-In AI for Subject and Preview Lines" 5.0 November 4, 2026 We use Attentive's sign up units and email body creation capabilities, it benefits me by letting me easily see how my customers are responding to my emails and text messages. We use the service for our loyalty program. Pros Easily being able to see segment performance, easily able to create templates for emails and sms messages, great Whiteglove team that is quick to respond to me. Cons Unable to use AI segmentation without add ons. I would really enjoy using this and I feel as though other CRMs may eventually do this for free. I love the fact I can refine subject and preview lines with the built-in AI help, but I would love to have it to send emails at the best times for my customers - but I believe this is an add-on and will cost us as well. Charlotte K. President Used the software for: 3-5 years ### "Great all-in-one Software for Email/SMS" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 6, 2026 Overall, I would highly recommend Attentive as a comprehensive software for email and SMS marketing. I love having both email/SMS under one roof because it gives us more flexibility to segment and identify how our customers prefer to be contacted and increase engagement. Pros Attentive is a best in class SMS software and we expanded into using their email software as well about 8 months ago. They also offer excellent customer support and account management strategy. Their team has always been very supportive of helping us grow. Cons The Attentive team has worked closely with me anytime I have an issue or feature we are seeking. They're constantly deploying new features to stay ahead of the latest technology. So there really isn't anything I dislike about Attentive. Cortney K. Director of People Used the software for: 1-3 years ### "attentive review " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 3, 2026 We have had the best experience with attentive! The functionality is truly amazing and and the customer service is the best. Pros Attentive customer service is top notch. They have amazing resources and make creating campaigns so easy. Cons It’s a little bit expensive but honestly so worth the money for the level of support you get from setup and beyond NCMPRBL B. Founder Used the software for: Less than 1 year ### "Good fit at start…." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 July 31, 2026 We’re pausing on it for now. Keeping our options open for other companies as we continue to grow our SMB. Pros I liked the interface that merged data with opportunities for growth. Segmentation was key for us when using the app. Cons It didn’t really give us any different setups aside from postscript, klaviyo, ect. They’re all sms apps but the functionality we were initially sold on it being best in class but the functionality was the same. We didn’t grow our sms channel much with it. Stephen C. Co-Owner Used the software for: 3-5 years ### "A great platform for SMS" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 19, 2026 Happy with all the features they offer, the price point is competitive, and the support is top-notch. Pros It was really easy to learn, and the layout was very intuitive. Support was amazing, and if we ever had a question or a glitch, we could get it handled almost immediately through live chat. We also never had issues with segmentation and delivery. And when building campaigns, you have an AI block that helps you come up with more creative language. Cons We used it as a standalone sms program, so integrating with our email platform and trying to navigate who does what where added some time and difficulty. Heather N. Senior Manager Used the software for: 3-5 years ### "Attentive is truly the best. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 9, 2025 Overall, a great partner for our brand. I’ve been working with them for over 6 years and they are consistently wonderful. Pros They are constantly innovating and always bring the latest technology to the table. They offer great service and always offer opportunities to participate in beta tests. Cons Some of their tools require additional costs that are unfortunately not within our budget. We had to forgo using as a result. marketing analyst 5.0 November 10, 2026 AI summary based on a full review This tool offers valuable insights into customer responses to emails, greatly benefiting A/B testing efforts. The reviewer did not identify any drawbacks during their experience. Log in to unlock the full review, detailed ratings, and pros & cons Verified Reviewer 4.0 November 7, 2026 AI summary based on a full review Attentive effectively addresses deliverability issues in SMS marketing, which was a significant concern for the reviewer. On the downside, the landing page builder does not meet expectations, resulting in dissatisfaction with the final designs. Log in to unlock the full review, detailed ratings, and pros & cons Marketing Manager 4.5 November 6, 2026 AI summary based on a full review Using Attentive has led to effective customer re-engagement and improved reporting capabilities. While the initial campaign setup was somewhat complex, recent updates have streamlined the workflow significantly. Log in to unlock the full review, detailed ratings, and pros & cons MD Marketing Director Marketing Director Used the software for: 1-3 years ### "SMS Marketing Tool" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 November 9, 2022 Pros It was pretty straightforward to design messages and send them out. Cons I felt the tool took tool long to create new campaigns. P [View all Reviews](https://www.capterra.com/p/179576/Attentive/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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