# GivingDNA Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is GivingDNA the right Fundraising solution for you? Explore 9 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/179281/GivingDNA/reviews --- GivingDNA 4.9 (9) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of GivingDNA Ease of use 4.7 Customer Service 5.0 ## Showing most helpful reviews Showing 1-9 of 9 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jamie S. Sr. Director of Leadership Giving Non-Profit Organization Management Used the software for: 1-2 years ### "Love this product!" September 30, 2021 5.0 Population segmentation, donor profiles, prospect identification, upgrading, lapsed risk outreach, stewardship outreach. Pros The GivingDNA team listens to clients and develops the product according to feedback provided. Plus, many other products do not allow you the flexibility to "do it all." GivingDNA is a one-stop wealth and marketing data shop that can segment and provide donor profiles. Cons As a new product, there are still a few bells and whistles being developed. I have faith that this will be addressed over time. Review Source Response from Pursuant October 8, 2021 Thank you for the glowing review, Jamie! It makes our day to develop new features and continually improve the platform to make it the workhorse of your fundraising analytics. MG Murna G. Director of Membership Non-Profit Organization Management Used the software for: 2+ years ### "Save your time and sanity " August 2, 2021 5.0 My department and organization is aware of who are top donors are, which donors are about to lapse and which donors need to be upgraded. Using the Giving DNA has decreased our lapsed rates and has saved us so much time. I use the data from Giving DNA to also start planning year end campaigns. Pros The dashboard, ability to segment your donors, detailed insights on individual and file giving, the customer service and availability of account reps. Cons Certain features weren't user friendly and unable to export but they have been fixed as the software has grown. There is not much that I don't like about the Giving DNA! Review Source Response from Pursuant August 5, 2021 Hi Murna, thanks so much for your feedback! We're glad you've experienced positive results from GivingDNA and that improvements have made that experience even better. Grateful to have you on board! JG Julie G. Senior Development Manager Philanthropy Used the software for: 1-2 years ### "Highly recommend" September 30, 2021 5.0 Excellent! And I feel like there is even more to learn to get the most out of this tool! Pros The Client Success team is amazing at helping you learn to use this took and to help it work for you! It's truly surprising that there isn't an additional cost for this with as much value as it adds! Cons It can be a little different to understand how to use it at first as it's not a traditional CRM tool. But the prospecting and donor insights can't be match anywhere else. Review Source Response from Pursuant October 4, 2021 Thanks so much for your review, Julie! We look forward to continuing to build on GivingDNA and make it even more intuitive and optimized for your success. WA Wendy A. Director of Donor Engagement Non-Profit Organization Management Used the software for: 6-12 months ### "Game Changing Outcomes" June 14, 2021 4.0 The GivingDNA dashboard and analytical tools have provided our team with the reporting necessary to develop our "Wildly Important Goals." We are providing measurable data to our senior leadership team and board of trustees. \[SENSITIVE CONTENT HIDDEN\], our Client Success Ambassador, has become an extension of our overall Donor Engagement team. He continues to support our efforts to set exponential versus incremental goals for our donors. Pros GivingDNA pairs well with our donor database (Raiser's Edge), providing direction on database clean up, prospect marketing, and retention deliverables. Cons The YOY retention stats on the overview dashboard are confusing, and would be more helpful if it pulled the same number from the Giving Dashboard. Review Source Response from Pursuant October 8, 2021 Thank you so much for the positive review, Wendy! We look forward to improving the clarity of the retention statistics in future updates. EF Elena F. Founder Non-Profit Organization Management Used the software for: 6-12 months ### "Non-profit CRM" April 27, 2022 5.0 Pros GivingDNA is a comprehensive CRM which includes extra features for non-profits. Cons GivingDNA's customer service could response to the cases faster. Review Source DS Doug S. Associate, Investor Relations Non-Profit Organization Management Used the software for: 2+ years ### "Giving DNA - A great tool for deeper engagement with the donor" March 14, 2022 5.0 Pros The ability to target directly what you're wanting to do, using your donor informatin. Cons A bit of a learning curve to really dive into it deeply - but it is worth it. Review Source LC Larry C. Donor Relations and Legacy Manager Religious Institutions Used the software for: 2+ years ### "Effective, Useful, and Caring Support" March 14, 2022 5.0 There are so many great benefits to GivingDNA but the greatest is having them on your team. Their support and help to improve donor work is so valuable! Pros I love the versatility of the product and the ability to drill down to find the people I am looking for. I also LOVE the support the Giving DNA team provide. They are always willing to answer questions and find new ways to help me do my job. Cons The reports take a few minutes to populate. Sometimes I have to wait and I would like to see the reports immediately. I just need to be patient. Review Source MY Mollie Y. Membership Director Non-Profit Organization Management Used the software for: Less than 6 months ### "Excellent Tool for MidLevel Donor Growth " December 5, 2019 5.0 We are building a strong midlevel giving program with a very small team. Causemo allows us to prioritize our communications for maximum impact. Pros The ease of use and aggregate data sets are perfect. You can tell that this tool was built by a nonprofit practitioner for nonprofits. It just plain makes sense and provides exactly the data points I need to build a successful midlevel donor program. Cons It is a newer product so there are still a couple of features being worked on such as the ability to delete individual lists. Review Source Response from Pursuant October 8, 2021 Thanks for your review, Mollie! We're pumped to see your mid-level results and are confident GivingDNA will continue to bring significant value to all of your programs. VR Verified Reviewer Business Analyst Internet Used the software for: Less than 6 months ### "Worthful tool" April 3, 2021 5.0 Pros Worthful and easy-to-use visualization software. Incredibly responsive support team. Cons It seems expensive compared to similar products. Review Source Response from Pursuant October 8, 2021 Thank you for your review! We hope as you continue to use GivingDNA, you'll realize more and more value for your team. Talk to a Capterra advisor for free and get results within 15 minutes.