# GivingDNA Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about GivingDNA Software - reviews, pricing plans, popular comparisons to other Fundraising products and more. Source: https://www.capterra.com/p/179281/GivingDNA --- # GivingDNA Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) GivingDNA ## What is GivingDNA? GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences. GivingDNA enriches your data with third-party insights so that you can see a 360 view of your constituents. It is easy to use and doesn't require any coding or advanced spreadsheet skills. ## What is GivingDNA used for? [Fundraising](https://www.capterra.com/fundraising-software/)[Nonprofit CRM](https://www.capterra.com/nonprofit-crm-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $500 Per Feature, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## GivingDNA alternatives Highest Rated [4.7 (19)](https://www.capterra.com/p/156756/Funnel/reviews/) Starting price $120.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.5 (26)](https://www.capterra.com/p/162524/DataTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.7 (15)](https://www.capterra.com/p/178411/Inzata/reviews/) Starting price $30000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.3 (329)](https://www.capterra.com/p/119119/Domo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Donor Management 4.8 (6) 33.33% of 6 reviewers that rated this feature as important or highly important Track and maintain donor relationships throughout various stages/activities including contact information and previous outreach Dashboard 4.8 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics For Nonprofits 5.0 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Software specialized for non-profit organizations Fundraising Management 5.0 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Activities related to raising money for a specific cause Reporting/Analytics 5.0 (3) 0.00% of 3 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Performance Metrics 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. GivingDNA 34 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Plan and strategize marketing campaigns Track the performance of marketing campaigns across multiple channels. Centralized database of stakeholders and their contact information such as names, address, phone number etc. Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Process of dividing customers into groups based on common characteristics Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Analyze survey results via statistical testing or crosstabs directly within the software Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Combining data from different sources and providing a unified view Track the management and flow of data throughout the organization Establish guidelines about how much and what kind of data can be stored in the repository Graphical representation of data Track and maintain donor relationships throughout various stages/activities including contact information and previous outreach Tracks metrics that provide insight into how a user interacts with any interface or product Process of extracting, transforming, and loading data Software specialized for non-profit organizations Activities related to raising money for a specific cause A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Search and filter data across systems to locate required information by entering keywords or certain criteria Access, combine, transform, and store data without the help of an IT department Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.9 (9) 4.9 Based on 9 reviews ## Pricing Value for money 5.0 (8) Free Trial Basic $500.00 Per Feature,Per Month Value for money 5.0 (8) 5.0 Based on 8 reviews ## Integrations [ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ DonorPerfect](https://www.capterra.com/p/2698/DonorPerfect-Fundraising-Software/)[ Bloomerang](https://www.capterra.com/p/131207/Bloomerang/)[ Blackbaud Raiser's Edge NXT](https://www.capterra.com/p/247647/Blackbaud-Raiser-s-Edge-NXT/)[ Little Green Light](https://www.capterra.com/p/123954/Little-Green-Light/)[ Donately](https://www.capterra.com/p/154495/Donately/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (9) 5.0 Based on 9 reviews ## User reviews Overall rating 4.9 Based on 9 reviews Filter by rating 5(8) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent EF Elena F. Founder Non-Profit Organization Management ### "Non-profit CRM" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 27, 2022 Pros GivingDNA is a comprehensive CRM which includes extra features for non-profits. Cons GivingDNA's customer service could response to the cases faster. Switched from [Qomon](https://www.capterra.com/p/180100/Qomon/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DS Doug S. Associate, Investor Relations Non-Profit Organization Management ### "Giving DNA - A great tool for deeper engagement with the donor" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 14, 2022 Pros The ability to target directly what you're wanting to do, using your donor informatin. Cons A bit of a learning curve to really dive into it deeply - but it is worth it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LC Larry C. Donor Relations and Legacy Manager Religious Institutions ### "Effective, Useful, and Caring Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 14, 2022 There are so many great benefits to GivingDNA but the greatest is having them on your team. Their support and help to improve donor work is so valuable! Pros I love the versatility of the product and the ability to drill down to find the people I am looking for. I also LOVE the support the Giving DNA team provide. They are always willing to answer questions and find new ways to help me do my job. Cons The reports take a few minutes to populate. Sometimes I have to wait and I would like to see the reports immediately. I just need to be patient. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jamie S. Sr. Director of Leadership Giving Non-Profit Organization Management ### "Love this product!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 30, 2021 Population segmentation, donor profiles, prospect identification, upgrading, lapsed risk outreach, stewardship outreach. Pros The GivingDNA team listens to clients and develops the product according to feedback provided. Plus, many other products do not allow you the flexibility to "do it all." GivingDNA is a one-stop wealth and marketing data shop that can segment and provide donor profiles. Cons As a new product, there are still a few bells and whistles being developed. I have faith that this will be addressed over time. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 8, 2021 Thank you for the glowing review, Jamie! It makes our day to develop new features and continually improve the platform to make it the workhorse of your fundraising analytics. JG Julie G. Senior Development Manager Philanthropy ### "Highly recommend" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 30, 2021 Excellent! And I feel like there is even more to learn to get the most out of this tool! Pros The Client Success team is amazing at helping you learn to use this took and to help it work for you! It's truly surprising that there isn't an additional cost for this with as much value as it adds! Cons It can be a little different to understand how to use it at first as it's not a traditional CRM tool. But the prospecting and donor insights can't be match anywhere else. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 4, 2021 Thanks so much for your review, Julie! We look forward to continuing to build on GivingDNA and make it even more intuitive and optimized for your success. MG Murna G. Director of Membership Non-Profit Organization Management ### "Save your time and sanity " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 2, 2021 My department and organization is aware of who are top donors are, which donors are about to lapse and which donors need to be upgraded. Using the Giving DNA has decreased our lapsed rates and has saved us so much time. I use the data from Giving DNA to also start planning year end campaigns. Pros The dashboard, ability to segment your donors, detailed insights on individual and file giving, the customer service and availability of account reps. Cons Certain features weren't user friendly and unable to export but they have been fixed as the software has grown. There is not much that I don't like about the Giving DNA! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor August 5, 2021 Hi Murna, thanks so much for your feedback! We're glad you've experienced positive results from GivingDNA and that improvements have made that experience even better. Grateful to have you on board! WA Wendy A. Director of Donor Engagement Non-Profit Organization Management ### "Game Changing Outcomes" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 14, 2021 The GivingDNA dashboard and analytical tools have provided our team with the reporting necessary to develop our "Wildly Important Goals." We are providing measurable data to our senior leadership team and board of trustees. \[SENSITIVE CONTENT HIDDEN\], our Client Success Ambassador, has become an extension of our overall Donor Engagement team. He continues to support our efforts to set exponential versus incremental goals for our donors. Pros GivingDNA pairs well with our donor database (Raiser's Edge), providing direction on database clean up, prospect marketing, and retention deliverables. Cons The YOY retention stats on the overview dashboard are confusing, and would be more helpful if it pulled the same number from the Giving Dashboard. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 8, 2021 Thank you so much for the positive review, Wendy! We look forward to improving the clarity of the retention statistics in future updates. AU Anonymous User Business Analyst Internet ### "Worthful tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 3, 2021 Pros Worthful and easy-to-use visualization software. Incredibly responsive support team. Cons It seems expensive compared to similar products. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 8, 2021 Thank you for your review! We hope as you continue to use GivingDNA, you'll realize more and more value for your team. MY Mollie Y. Membership Director Non-Profit Organization Management ### "Excellent Tool for MidLevel Donor Growth " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 5, 2019 We are building a strong midlevel giving program with a very small team. Causemo allows us to prioritize our communications for maximum impact. Pros The ease of use and aggregate data sets are perfect. You can tell that this tool was built by a nonprofit practitioner for nonprofits. It just plain makes sense and provides exactly the data points I need to build a successful midlevel donor program. Cons It is a newer product so there are still a couple of features being worked on such as the ability to delete individual lists. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 8, 2021 Thanks for your review, Mollie! We're pumped to see your mid-level results and are confident GivingDNA will continue to bring significant value to all of your programs. [View all Reviews](https://www.capterra.com/p/179281/GivingDNA/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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