--- title: "Red Points Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Red Points Software - reviews, pricing plans, popular comparisons to other Brand Protection products and more." source_url: "https://www.capterra.com/p/178310/Red-Points/" page_type: "product" language: "en" publication_date: "2026-09-30" --- # Red Points Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 30, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Red Points ## What is Red Points? Red Points is a fully managed, AI-led brand protection solution that helps companies detect and remove counterfeits, impersonation, piracy, and other online infringements. The platform protects brands across digital channels, including marketplaces, websites, social media, paid ads, mobile apps, and domains, and supports complex enforcement needs such as domestic China protection and large-scale revenue recovery programs. Combining automated detection, expert oversight, and proven enforcement workflows, Red Points identifies and removes infringing content at scale. Its AI models process more than 2.7 billion data points each month, enabling image recognition, keyword detection, seller network analysis, and infringement prioritization. Born in Barcelona and based in New York, Red Points helps enterprise brands scale digital protection through technology, mature operations, and specialized expertise. ## What is Red Points used for? [Intellectual Property Management](https://www.capterra.com/intellectual-property-management-software/)[Brand Protection](https://www.capterra.com/brand-protection-software/) Overall rating Based on 20 user reviews Reviews sentiment Positive 90% Neutral 0% Negative 10% Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Red Points alternatives Highest Rated [5.0 (3)](https://www.capterra.com/p/10038586/Patent-Cockpit/#reviews) Starting price $1800.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.9 (36)](https://www.capterra.com/p/139508/Alt-Legal/reviews/) Starting price $60.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.7 (77)](https://www.capterra.com/p/146864/Vitrium/reviews/) Starting price $500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [ScoreDetect](https://www.capterra.com/p/10026587/ScoreDetect/) [0.0](https://www.capterra.com/p/10026587/ScoreDetect/#reviews) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10026587/ScoreDetect/) [View all alternatives](https://www.capterra.com/p/178310/Red-Points/alternatives/) ## FAQs about Red Points Overview ### Which roles and teams benefit most from Red Points? Red Points is most used by brand protection, legal, and intellectual property teams that monitor infringements, counterfeit listings, and unauthorized use of brand assets. Marketing, digital media, and eCommerce teams protect online channels and campaigns, while compliance leaders and executives oversee enforcement activity, risk exposure, and brand protection priorities. Answer based on 20 reviews Overview ### What company size and specific industries is Red Points built for? Red Points is designed for brands of all sizes, from small businesses to large enterprises, across any industry that needs to protect its name and products online. It is built for organizations dealing with brand fraud across digital channels and suits companies that manage a public brand presence. Features and Usability ### What are the key features of Red Points? Red Points offers AI Copilot, access control, and user management for organizing permissions and workflows. It also includes brand tracking, trademark tracking, domain monitoring, and social media monitoring for infringement detection, plus case management, violation tracking, reporting and analytics, alerts/notifications, and customizable reports. Getting Started and Support ### What training and onboarding options does Red Points offer? Red Points provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover group learning, documentation offers written reference material, and videos provide visual step-by-step guidance. Getting Started and Support ### What customer support options does Red Points offer? Red Points provides email/help desk, a knowledge base, and phone support. Reviewers describe the customer support team as helpful, excellent, and easy to work with, including smooth collaboration with account managers. Users also say support helps them get more value from the software. Answer based on 3 reviews ## Features AI summary Based on 80 Brand Protection reviews Capterra data shows that buyers of brand protection software rank the following features as their top priorities: - **Paid Search Monitoring** (**55%** of reviewers rated this feature as critical) - **Brand Tracking** (**65%**) - **Reporting/Analytics** (**28%**) Red Points supports all three of the features reviewers value most: **Paid Search Monitoring**, **Brand Tracking**, and **Reporting/Analytics**. Together, these capabilities help businesses monitor unauthorized ad activity, keep watch over brand misuse across channels, and measure results clearly, allowing teams to protect brand reputation and make faster, better-informed decisions. Access Control Regulate who can view information within the system Access Controls/Permissions Define levels of authorization for access to specific files or systems Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Red Points 42 features ### All Features - Access Control: Regulate who can view information within the system - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Brand Management: The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience. - Brand Tracking: Monitor social media posts or web that mention a particular brand - Case Management: Work on a set of tasks related to a particular charge, patient, legal issue or any other complex entity or process - Categorization/Grouping: Organize and group data or items based on various criteria - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Document Management: Store, manage, and track all electronic documents in a centralized location - Document Storage: Store and organize documents in a centralized system - Domain Monitoring: Monitoring multiple domains for occurrences of brand logos, keywords, names, and more. - Historical Reporting: Information, data and reports that are being tracked over time - Intellectual Property Protection: The process of discovering content on the web that is same or similar to logos, trademarks or other proprietary content - Investigation Management: Oversee people and resources to carry out an investigation - IP Portfolio Management: The collection of IP rights in order to better protect them. - Keyword Tracking: Track and monitor a specific set of keywords - Marketplace Monitoring: Monitoring multiple marketplaces for mentions or transactions related to brand logos, keywords, names, and more. - Metadata Management: Collect and maintain structured information that describes data or content - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Paid Search Monitoring: Monitor paid campaigns for occurrences of brand logos, keywords, names, and more to track any infringements. - Patent Tracking: Manage the status of outstanding patent claims - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Prioritization: Arrange tasks based on the level of priority or urgency - Records Management: Ability to record, store, update, and retrieve information - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Status Tracking: Track the status over time for a request, process, asset, or transaction - Trademark Tracking: Manage the status of filed trademarks - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Violation Tracking: Identify and flag system, guidelines, or branding violations/suspicious behavior by users, customers, vendors, or partners. - Workflow Management: Create, design and manage workflows for repetitive tasks --- Features 4.1 (20) 4.1 Based on 20 reviews ## Pricing Value for money 4.2 (19) Starter Contact us to find your plan It includes: - Unlimited detections & takedowns - Counterfeits & Brand Abuse - 1 Trademark Protected - Marketplace Protection - AI Copilot - Advanced Image and Text Recognition - Live Dashboards - Dedicated Customer Success Manager - Standard migration Professional Contact us to find your plan It includes: - Unlimited detections & takedowns - Counterfeits, Brand Abuse & Replicas - Up to 10 Trademarks or Designs Protected - Catalog Image Protection - Marketplace Protection - Social Media Protection - AI Copilot assistant - Advanced Image and Text Recognition Detection - Live Dashboards - Dedicated Customer Success Manager - Zero-Gap Migration - Quarterly Discovery Audit - 10+ Add-Ons Available - Revenue Recovery Program Enterprise Contact us to find your plan It includes: - Unlimited detections & takedowns - Counterfeits, Brand Abuse & Replicas - 10+ Trademarks or Designs Protected - Catalog Image Protection - Marketplace Protection - Fake Websites Protection - Paid Search Ad Protection - Social Media Protection - AI Copilot assistant - Advanced Image and Text Recognition Detection - Actors Network Technology: reveal the identities of bad actors - 5 Custom Dashboards - Dedicated Customer Success Manager - Managed Services - Zero-Gap Migration - Quarterly Discovery Audit - 10+ purchasable add-ons - Revenue Recovery Program Value for money 4.2 (19) 4.2 Based on 19 reviews ## Support, customer service and training options Customer Service 4.5 (20) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (20) 4.5 Based on 20 reviews ## User reviews Overall rating 4.3 Based on 20 reviews Filter by rating Counts reflect reviews available in this feed. 5(11) 4(7) 3(0) 2(0) 1(2) Mentioned topic Recent reviews first, then most helpful Jeffrey V. eCommerce Specialist Used the software for: 1-3 years ### "RedPoints Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 17, 2019 RedPoints has been vital to the removal of counterfeit and inauthentic versions of an infant teether toy that we produce, along with several variants of trademark infringement. We have pulled nearly 2,000 individual product listings thanks to RedPoints. Pros We enjoyed the streamlined interface/UI, responsive team that we can e-mail and get replies from quickly, and a generally quick and painless removal process of infringing content/listings. Cons There is a lack of transparency on when/why listings are not removed from online marketplaces. The bots that pull in infringing listings often pull in your own brand's content, so manual monitoring is a must. Listings can also come back online, which I have been told that RedPoints is working on a way to find and monitor this. Until then, if a listing comes back online, it is up to us to find and report it manually. F& Founder & CEO Founder & CEO Used the software for: 1-3 years ### "Red Points Helped Us Remove 3,000 Counterfeits" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 16, 2019 Since starting with Red Points about a year and half ago, we have removed over 3,000 fake listings of Mighty Mug. The swift removal of these knockoffs allows us to protect our brand, our sales margins and ensures that customers buying Mighty Mug are getting an authentic product, backed by our warranty. Pros The best thing about Red Points is that it is constantly searching the major e-commerce marketplace looking for counterfeit or knockoff items. Once Red Points locates one of these listings, it is incredibly easy, literally the click of your mouse to have the item removed from eBay, Alibaba, Wish, Amazon or any of the other major marketplaces around the world. We spend 5-15 minutes per day on Red Points and it has been a game-changer for us. We no longer have to choose between growing our business and combatting knockoffs, we can do both. Cons We love Red Points and do not have any complaints about the system. AS Associate Associate Used the software for: I used a free trial ### "Needs better" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 22, 2023 Pros None until the issues are fixed properly Cons The bot program flagged genuine listings!! Alejandro S. Brand & Channel Protection Manager Used the software for: 3-5 years ### "Protect your company NOW" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 13, 2022 When we moved into RED POINTS, we were trying to fight against thousand of re-sellers in a really manual and prosaic way. We doubled our HR resources, and even within this, results did not come. Since we moved into RED POINTS, we have been able to remove >120 MM EUR in parts value from internet from non-authorized sellers, cleaning the market and protecting our dealers and end-customers Pros Easy to use, to look-up for any past case to follow-up. Monthly customized reports and possibility to support on any specific need or case. Cons To focus on the offline side, as it's key also on a business strategy and it open the door towards competition. GM General Manager General Manager Used the software for: 3-5 years ### "fantastic option for fighting copies of products!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 8, 2020 Not only does it give us the confidence that copies of our products are being found and dealt with worldwide, but it has also enhanced our relationships with our distributors offshore. They can see we are doing our best to fight this problem for them in their territories. Pros Red Points online dashboard is very simple to use and has strong back-end reporting. It is a very quick process to check daily and approve or remove potential copies of our products that they find. The customer service team is excellent even though they are in Europe and we are in New Zealand - has never been a problem for us. It has definitely helped us in our fight against copies worldwide and is great value for money....FAR cheaper than a lawyer! Cons Nothing - it is a fantastic product and service. DO Director Of Digital Media Director Of Digital Media Used the software for: 1-3 years ### "Buyer Beware the Time Investment Required" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 May 22, 2019 A Brand Protection Software that is Only as Useful as You Make it - if you have time to dedicate to making sure their algorithm is working, it will pay off. This is not set-and-forget Pros The service/software can be effective - we definitely saw takedowns that could have been damaging to our e-commerce business if the users were allowed to continue selling their products. Cons As with any algorithmic tool, it only gets better with input. If you don't have an employee to monitor and give near-constant feedback on the results, the investment (potentially thousands a month) is wasted. We ended up with e-mails from multiple businesses stating that Red Points had been in touch about a violation of our trademarks/patents and the products targeted had nothing to do with our marks and registrations. To be fair, we used a set-it-and-forget it approach to this tool when we should have been a great deal more active with it. Arnaud D. China & North America Sales Manager Used the software for: 1-3 years ### "How to strongly increase your efficiency in fighting counterfeits" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 9, 2020 Really positive, we are achieving exactly what we were aiming at, and even more. Pros \- The clarity of the platform - The efficiency of the AI - The availibility of the Account Manager Cons The lack of info when links are denied ; you need to ask your account manager why, which is not possible for all of them when dealing with thousands of links. LJ Lee J. Managing Director Used the software for: 3-5 years ### "Every Brand Needs Redpoints" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 11, 2019 It's not just stopping counterfeit sales that matters. If somebody is using a poor quality fake garment in public, that projects a bad image towards would be customers thus damaging the brand deeply. Pros We have been using Redpoints for many years and from the very first day I have been amazed at just how efficient the team are at removing counterfeit posts on platforms we didn't know existed. As a brand owner it is imperative that I protect my brand along with any copyright designs to not only prevent improper sales but to protect brand integrity as I do not want sub standard products bearing my brands name entering the market as it can put others off buying the brand. Redpoints helps take care of all of this. Cons There is nothing to dislike about Redpoints. The system is slick, the staff very polite and professional and the counterfeit problem is dealt with in the most pain free fashion for us. JP Joy P. Sustainability Manager Used the software for: 1-3 years ### "Global reach and time saving!" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 10, 2019 For us the reason to use an online platform was to have better insight in the global infringement problem, to have one place where all online infringements are tackled. Redpoints has stood up to that challenge, also they have an excellent customer success team with quick reply to questions and open to discuss new options or further tweak our joint IP efforts. Pros It is easy to use and is a life saver in terms of time and money. It makes the enormous amount of global online infringements manageable and yearly progress is visible with a few clicks. We include about five different designs and two brand names in the platform, Information is gathered per asset, so progress and success rate can be viewed for specific items. Cons I am missing a management report: to easily select information from the platform, which is then combined into a PDF for internal reporting. MO Marketing Officer Marketing Officer Used the software for: Less than 1 year ### "Highly polished and effective software with great customer support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 10, 2020 We found a great deal of success with the software so it certainly does what it claims to however the customer support is also fantastic and really helps us to get the very most out of RedPoints Pros The UI is well laid out and easy to navigate. All the main functions you will use most often are convenient and simple to operate. You can easily work through a large number of items and generate analytics whenever you need. The software algorithms work well after a short learning period and continue to crawl the net looking for new matches. Cons Generating excel files with metrics of my choosing could be easier however this feature sees improvement in updates [View all Reviews](https://www.capterra.com/p/178310/Red-Points/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.