# Rethink Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Rethink Software - reviews, pricing plans, popular comparisons to other Mental Health products and more. Source: https://www.capterra.com/p/177929/rethink --- # Rethink Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Rethink ## What is Rethink? Rethink Behavioral Health is an EMR and billing service built specifically for ABA therapy practices. Our solution is an all-in-one, HIPAA compliant technology that includes EVV to simplify ABA data collection, advanced video-based RBT training for staff, and scheduling tools. Rethink also offers the industry's first evidence-based calculator for the recommended range of treatment hours for a particular child’s behavioral profile. ## What is Rethink used for? [Applied Behavior Analysis](https://www.capterra.com/applied-behavior-analysis-software/)[Mental Health](https://www.capterra.com/mental-health-software/)[Occupational Therapy](https://www.capterra.com/occupational-therapy-software/) Overall rating Based on 60 user reviews Reviews sentiment Positive 77% Neutral 10% Negative 13% Starting price $20 Flat Rate, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Rethink alternatives Highest Rated [4.9 (23)](https://www.capterra.com/p/10027312/ABA-Matrix/#reviews) Starting price Contact vendor for pricing [4.8 (107)](https://www.capterra.com/p/179836/Theralytics/reviews/) Starting price $20.00 Per User, Per Month [4.3 (155)](https://www.capterra.com/p/140743/CentralReach/reviews/) Starting price Contact vendor for pricing [4.7 (81)](https://www.capterra.com/p/203725/Noteable/reviews/) Starting price Contact vendor for pricing [View all alternatives](https://www.capterra.com/p/177929/rethink/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. ABA Data Collection 3.3 (16) 87.50% of 16 reviewers that rated this feature as important or highly important Observe and record information about your charge's behaviors and characteristics Appointment Management 3.8 (13) 76.92% of 13 reviewers that rated this feature as important or highly important Manage various aspects of appointments including booking, rescheduling, canceling Program Management 3.1 (13) 84.62% of 13 reviewers that rated this feature as important or highly important Process of managing several related projects or business activities to achieve organizational goals Progress Tracking 3.7 (13) 84.62% of 13 reviewers that rated this feature as important or highly important Reporting on how each user, task or process has advanced since its initiation Billing & Invoicing 3.7 (10) 80.00% of 10 reviewers that rated this feature as important or highly important Create, manage, and send invoices or bills to customers For ABA Industry 4.0 (10) 60.00% of 10 reviewers that rated this feature as important or highly important Tools developed specifically for use within applied behavioral analysis industry Rethink 72 features Observe and record information about your charge's behaviors and characteristics Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems System alerts about the need to escalate an issue or request Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage various aspects of appointments including booking, rescheduling, canceling Schedule appointments via a calendar Creation, administration, and evaluation of assessments or tests Automatically create schedules based on business needs or employee availability and qualifications Track visitors'/audience's responses across web pages and other optimized content Create, manage, and send invoices or bills to customers Track and manage schedules and meetings via an integrated calendar Manage the treatment plan and coordination between care providers and patients with special health care needs Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Communicate using direct chat or messages within the system Process of submitting and following up on claims with insurance companies Private online space that lets businesses securely share documents and provide information access to clients Manage and track all internal and external communication conducted via calls, email, text, or chat Track and manage adherence to policies for any service, product, process, or supplier Automated reminders and confirmations for booked appointments and events via text or email Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Manage and store data in a database Graphical representation of data Store, manage, and track all electronic documents in a centralized location Store and organize documents in a centralized system Customizable sample documents that contain placeholder text or a standard layout that can be repeated for each new file Digitally sign online documents Track employee schedules, availability, and performance across projects and tasks Create and securely store digital patient records Tools developed specifically for use within applied behavioral analysis industry Store, manage and track all forms in a centralized location Establish measurable goals and objectives and track their progress over a specific period of time Compliant with HIPAA, which sets standards for sensitive patient data protection Conduct intake assessments to determine patient health status, medical history, conditions, etc. Checking eligibility of patients for different insurance claims Involves selling of insurance solutions, managing policies, handling claims & assessing risk and coverage Captures invoice data and maintains comprehensive records for auditing and reporting purposes Organize and track educational activities Ability to chat online in real time Manage billing and payments for a healthcare provider Access software remotely via mobile devices Manage and support multiple locations Supports practices with multiple healthcare professionals Allows medical providers to engage patients in a variety of ways to ensure their health. Patients can register for appointments in advance online Online portal where patients can access information such as health records, treatment plants, etc. Managing different types of patient records, including paper documents, digital files, billing information, and scheduling details Book and manage patient appointments and follow-ups Manage employee salary processes, data, taxes, and records administration efficiently Manage physician availability and schedules Managing day-to-day operations of a medical practice such as scheduling appointments, generating reports and more Process of managing several related projects or business activities to achieve organizational goals Document and report the progress of ongoing projects Reporting on how each user, task or process has advanced since its initiation Active reporting of data and metrics Ability to record, store, update, and retrieve information Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Set & manage permission levels based on user roles and restrict access to only authorized individuals Plan availability and assign specific time slots for tasks and resources Online portal through which end users can access the system, manage tasks, or obtain information Method of writing out notes in patient's charts (subjective, objective, assessment, and plan) Create, manage and track all task activities and progression Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Create treatment plans that document interventions and outcomes to track patient progress Interact with data visualization elements, such as charts and graphs, to drill down into data Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 3.9 (60) 3.9 Based on 60 reviews ## Pricing Value for money 3.9 (49) Basic $20.00 Flat Rate,Per Month Value for money 3.9 (49) 3.9 Based on 49 reviews ## Integrations [ Tebra](https://www.capterra.com/p/129169/Tebra/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.9 (52) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.9 (52) 3.9 Based on 52 reviews ## User reviews Overall rating 4.1 Based on 60 reviews Filter by rating 5(31) 4(15) 3(6) 2(3) 1(5) Mentioned topic Sorted by most recent Justin D. CEO Mental Health Care ### "DO NOT BOTHER" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 26, 2026 Here is a cautionary tale... Rethink has a decent fleshed out system to do what many of us need to. The program itself was not our issue. They engage in predatory contractual behavior. We had a 1 year contract which auto renewed on Dec 1. We initiated mutual discussions on October 17th regarding reducing our package and number of providers. There was never any follow-up on ReThink's end. We followed up multiple times and there would be a response to our follow ups but nothing further as we honed in on a mutually agreed direction. All correspondence was left ambiguous. We yet again reached out in December to check the status or what we needed to do and were told the contract auto-renewed and changes needed to be completed prior to December 1st. We were active in this processes and followed up prior to December first, they declined to engage in healthy business practices as we were willing to stay on at a more limited scope and would likely use them more broadly in the future. Instead the answer continued to be "it auto renewed, nothing we can do" and continuing to charge $2600/mo. We are now disputing their charges through legal routes. This is not some rant from an unhappy customer. We stuck to the contract, paid in full for the year, engaged in good faith discussions about restructuring prior to the auto renewal date, and were willing to stay on with the restructure. It is now clear their ambiguous correspondence and lack of any actual follow up then immediately leaning on this auto renew date was likely intentional so it would renew at the same high rate. This is predatory corporate behavior, and they just lost a customer they likely would have had at even higher rates for many years. Beware of this if you use them. Again, program itself was not the issue here. It is the predatory business practices. Pros some useful software features. Does what it needs to do in terms of basic data collection and charting. Cons Predatory business corporations. Auto renewal even when trying to adjust program needs and company needs prior to deadline. Awful customer service. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS Adewale S. HIO Health, Wellness and Fitness ### "Continuously improved application " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 February 12, 2026 Overall, i would say that Rethink is an app that is well automated and has an excellent understanding of its user base towards imoroving functionalities for its users. Pros The Rethink behavioiral health application has been a great app for the counselling team. We have great value for money as we have minimised operational hours significantly especially around data collection, schedulling and billing. Our staff members also enjoy good relationship with our xkients because of the ease of mind the application brought to the team. Cons The Rethink app does so much and even with the invention of rethinkBH+, we worry about less. For the cons, i would say we do not have followup from the team but i do not think this is necessary as the app is quite easy to use after deployment. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AE Amanda E. Director of Children's Services Non-Profit Organization Management ### "Seems like a dream come true, it is a nightmare once you are locked in" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 August 14, 2025 Terrible. When you see all they can offer it seems like a dream come true. They bring in with fancy features and options but the bells and whistles do not work when the rubber hits the road. This will make very hard for you to deliver services. Pros They have an expansive array of things that they can provide. Onboarding was great. The security is so good we often could not log in which is both a pro and a con. Cons Customer service and response is terrible. As mentioned onboarding is great. They drop you after that though. The lack of response you get from them will impact your ability to serve people and they do not factor that in to response times. Our company has waited 3-5 days for responses. The responses often do not fix the issue. There are a lot of excuses made about how busy the support and help desk people are which is a red flag. Alternatives considered [Passage](https://www.capterra.com/p/246526/Passage/) [Motivity](https://www.capterra.com/p/231675/Motivity/) [Theralytics](https://www.capterra.com/p/179836/Theralytics/) Reasons for choosing Rethink we thought the bells and whistles we were sold would be so great for our company but when the simple things impede quality treatment its not worth it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JG Jen G. Director Mental Health Care ### "Software cannot grow with you" 2.0 Overall Rating 2.0 2.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 July 28, 2025 Overall, Rethink worked when we were a small ABA only organization. As we grew and started to provide different services and different service lines, it did not work. Even worse, when we went to leave Rethink, they stopped responding. The customer service is deplorable. Pros Rethink is not complicated to learn and create programmings for ABA clients. It is user friendly with programming and data review. Cons The customer service is non-existent. I constantly reach out and send follow ups to emails and do not get any resolution. Rethink could not work for our practice as we added different lines or service and we were led to believe it would. It caused incredible hardship for our practice. Alternatives considered [CentralReach](https://www.capterra.com/p/140743/CentralReach/) Reasons for choosing Rethink because at the time, rethink appeared to be better for smaller businesses that would be growing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ZD Zoe D. Student Mental Health Care ### "An app to “Rethink” Health" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 April 25, 2025 Despite the cost, it is a neat program that helps manage behavioural health clinics tremendously. Pros Rethink is a great tool and is relatively easy to manage. It saves so much time once everything is set up and makes scheduling and RBTs a breeze. Cons It takes a little bit of a learning curve to set up, but the app offers a lot of support in doing so. It also could offer a bit more customization in certain areas. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MM MELISSA M. Clinical director Mental Health Care ### "Awful service " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 25, 2025 Would not recommend. This platform is on glitch after another. Pros Used to never have problems now all we have is problems almost daily. Cons Poor quality of there app. Would not recommend. Trap you into contracts Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JH Janice H. Owner Medical Practice ### "Not worth the cost " 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 14, 2025 I wouldn’t recommend it. If they were responsive to requests or questions outside of wanting to cancel maybe. But with the lack of disclosure and the no response even when it was something such as pricing out how to add billing I’d say no for the cost. Pros While it is nice to have templates to edit and have a lay out for. The resources and RBT training are nice to have. Cons I have to enter environmental stimuli individually for every graph, sometimes I had trouble getting things to actually master and be removed, even though they talk about sales tax in the contract they don’t collect and didn’t disclose that to me when I signed the contract so now I’m stuck in a contract with a product I have to track the tax for and file separately with my state which I wouldn’t have done had I know. It’s difficult to reach anyone. I sent 5 requests for information and no one got back to me until I requested information on how to cancel. Renews as a yearly contract without resigning, warning, or contact. Also any changes start a new contract and extends the year date. Reasons for choosing Rethink I had used it as a BT for training only and was interested in the webinars that were included Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KK Kathryn K. Founder Mental Health Care ### "Rethink Review" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 3/10 March 4, 2025 We used it for about a year and then decided to look elsewhere. Pros I loved the resources it gave, the educational visuals and storage to file our own visuals. It was also easy to navigate. Cons It lacked features needed for the ABA industry that are extremely important. An easy scheduling feature that was easy to use and visually displayed so that staff could easily recognize their sessions. Switched from [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) QB only does accounting and basic billing and doesn't have features needed to run an ABA company. We still use QB for our accounting and payroll to date. Alternatives considered [CentralReach](https://www.capterra.com/p/140743/CentralReach/) [TheraNest](https://www.capterra.com/p/130400/TheraNest-Mental-Health/) Reasons for choosing Rethink Word of mouth reviews, and reviews researched online. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KB Kyanna B. RBT Mental Health Care ### "Rethink BH Review " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 15, 2025 I loveee Rethink and think every company should use this program for data collection & session notes. Pros I love how easy data collection is, i love the notes are in the same platform. It’s easy and not complicated to learn Cons No cons. I love this platform so much i try to recommend it to all the companies i’ve worked for. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JT Julissa T. Director of Operations Mental Health Care ### "Beware of Rethink " 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 7, 2025 At first it seems like they have great customer service but they don’t. My overall experience has been extremely frustrating. No one is able to help solve the issue. Meanwhile they keep pulling money out of my company account. Pros The platform was pretty easy to use. I have nothing else positive to say. Cons The customer service is awful. We switched platforms due to the horrible billing system (Kareo/Tebra) and have literally been charged for billing that we didn’t do for 5 months. Our single use contract expired and they’re still pulling money out of our account without permission. Had to put a fraud case with the bank. We haven’t billed anything in over 5 months yet we are being invoiced for supposed billings. Alternatives considered [CentralReach](https://www.capterra.com/p/140743/CentralReach/) Reasons for choosing Rethink I chose it because I was familiar with it Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/177929/rethink/reviews/) Popular comparisons [AlohaABA vs Rethink](https://www.capterra.com/compare/177929-192774/rethink-vs-AlohaABA) [CentralReach vs Rethink](https://www.capterra.com/compare/140743-177929/CentralReach-vs-rethink)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. 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