--- title: "BuzzSumo Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about BuzzSumo Software - reviews, pricing plans, popular comparisons to other Content Marketing products and more." source_url: "https://www.capterra.com/p/177181/BuzzSumo/" page_type: "product" language: "en" publication_date: "2026-11-03" --- # BuzzSumo Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) BuzzSumo ## What is BuzzSumo? Founded in 2013, BuzzSumo has been loved by marketers and their all-in-one content marketing tool worldwide ever since. BuzzSumo gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest, and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, it's all included in a BuzzSumo plan. With packages designed to suit all, BuzzSumo makes great content creation easy. A free 30-day trial is available. ## What is BuzzSumo used for? [Content Marketing](https://www.capterra.com/content-marketing-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/) Overall rating Based on 145 user reviews Reviews sentiment Positive 93% Neutral 6% Negative 1% Starting price $199 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for BuzzSumo?[Manage this product listing](https://www.g2.com/products/buzzsumo/claim_requests/new?auto=true) ## FAQs about BuzzSumo Overview ### What problems does BuzzSumo solve? BuzzSumo solves the challenge of choosing content topics without evidence of audience interest by revealing trending, highly shared articles and social engagement by platform. It also helps teams identify relevant influencers, track competitor content, monitor brand mentions, and find outreach opportunities. Content marketers, editorial teams, agencies, social media managers, and PR professionals benefit most. Answer based on 105 reviews Overview ### Which roles and teams benefit most from BuzzSumo? BuzzSumo is most used by marketing, content, and social media teams to research trending topics, identify high-performing content, and plan campaigns. Digital strategists and PPC specialists use it for competitor and audience insights, while founders, executives, and agency leaders monitor brand mentions, influencer opportunities, and market conversations. Answer based on 142 reviews Overview ### What company size and industries is BuzzSumo built for? BuzzSumo is used by publishers, brands, agencies, and marketing professionals, with small businesses representing 74% of reviewers and Marketing and Advertising accounting for 29%. It also serves midsize companies (15%) and enterprises (11%), particularly in Information Technology and Services and Computer Software, each representing 10% of reviewers. Answer based on 146 reviews Features and Usability ### What are the key features of BuzzSumo? BuzzSumo includes core content research features such as Content Analyzer, Trending Topics, keyword filtering, and social engagement tracking to identify high-performing articles and content ideas. Differentiating capabilities include Influencer Discovery, competitor monitoring, and customizable content alerts for brand mentions, media monitoring, and outreach research. Answer based on 46 reviews Pricing ### How much does it cost and what fees or limitations are included? BuzzSumo starts at $199 per month for the Content Creation plan, with PR & Comms at 299 and Suite at 499 monthly. A free trial is available. Reviewers often find pricing high for small businesses, and note that lower tiers or free access limit features, searches, and results. Answer based on 46 reviews Integrations ### Which third-party tools and platforms does BuzzSumo integrate with? BuzzSumo connects natively to Slack. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does BuzzSumo offer? BuzzSumo provides live online sessions, webinars, documentation, and videos to support team training. Live online sessions and webinars can guide users through setup and feature use, while documentation and videos offer self-paced reference materials for learning and review. Answer based on 8 reviews Getting Started and Support ### What customer support options does BuzzSumo offer? BuzzSumo provides Email/Help Desk, FAQ/Forum, Knowledge Base, and Chat support. Users describe the support as generally helpful and friendly, though some say it is only okay rather than outstanding. Overall, support feedback is mixed, with a few complaints alongside positive experiences. Answer based on 3 reviews Trending topics ### How well does BuzzSumo help find trending topics? BuzzSumo helps content and marketing teams find timely topics by surfacing popular articles, keyword trends, and social engagement signals. It supports content ideas, social posting, news monitoring, and influencer research, although niche categories, duplicate coverage, and access to shorter trend windows can limit usefulness for some plans. Answer based on 30 reviews ## Features AI summary Based on 4,679 Content Marketing reviews Capterra data shows that buyers of Content Marketing software rank the following features as their top priorities: - **Content Management** (**39%** of reviewers rated this feature as critical) - **SEO Management** (**38%**) - **Customizable Templates** (**35%**) BuzzSumo supports **Content Management**, which gives teams a central way to organize, track, and manage content efforts. However, it does not include **SEO Management** or **Customizable Templates**. Instead, it offers other features that reviewers also rate highly, such as **Social Media Integration** (**40%**) and **Reporting & Statistics** (**35%**), helping businesses monitor content performance across channels and measure results more clearly. Content Management 4.7 (10) 60.00% of 10 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Social Media Integration 4.7 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Reporting & Statistics 4.8 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Reporting/Analytics 5.0 (8) 50.00% of 8 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Influencer Discovery 5.0 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks Data Import/Export 4.7 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Import and export data to and from software applications BuzzSumo 46 features ### All Features - @mentions: An @mention is a way to tag or notify a specific person about a message/post - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Benchmarking: Compare key metrics for the business against prominent players in the industry - Campaign Analytics: Track and interpret campaign performance metrics - Categorization/Grouping: Organize and group data or items based on various criteria - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Competitor Monitoring: Track activity of your competitors - Contact Management: Manage, organize, and store contact information - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Email Alerts: Receive and/or send email notifications for urgent updates, requests, or other information - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Faceted Search/Filter: Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query - Filtering: Find & retrieve relevant data or documents - Impact Measurement: Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. - Influencer Discovery: Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks - Influencer Tracking: Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion - Keyword Filtering: Monitor and collect information from social media based on specific keywords - Keyword Tracking: Track and monitor a specific set of keywords - Media Monitoring: Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts. - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reputation Management: Monitor and manage customers' perceptions about a business, product, or service - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Advertising: Create and manage advertising campaigns on social media networks - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.4 (139) 4.4 Based on 139 reviews ## Pricing Value for money 4.1 (98) Free Trial [View pricing plan details](https://www.capterra.com/p/177181/BuzzSumo/pricing/) Content Creation $199.00 Flat Rate,Per Month It includes: - 1 User - 2 Alerts - 2 Years Historical Data - 2 Custom Trending Feeds - Unlimited Searches - Content Analyzer - Backlink Analyzer - Content Ideas Generator - Brief Generator - Topic Explorer - Keyword Tool - Question Analyzer - Monitoring - Chrome Extension PR & Comms $299.00 Flat Rate,Per Month It includes: - 5 Users - 5 Alerts - Everything in Basic - Journalist Database - Coverage Reports - Slack Integration - Unlimited Searches Suite $499.00 Flat Rate,Per Month It includes: - Unlimited Searches - Everything in PR & Comms - 30 Custom Trending Feeds - 5 Years Historical Data - YouTube Analyzer - RSS Feed - Twitter Influencers - Facebook Pages - TikTok Influencers - Facebook Page Analyzer - Unlimited Article Uploads - Advanced Chrome Extension - Article Uploads - 10 Users - 10 Alerts Enterprise $999.00 Flat Rate, It includes: - Everything in Suite - 5 Years Historical Data - Priority Customer Support - Early Access to New Features - 30 Users - 50 Alerts Value for money 4.1 (98) 4.1 Based on 98 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (82) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (82) 4.4 Based on 82 reviews ## User reviews Overall rating 4.5 Based on 145 reviews Filter by rating Counts reflect reviews available in this feed. 5(90) 4(45) 3(9) 2(1) 1(0) Mentioned topic Recent reviews first, then most helpful Younes B. Full Time Translator Used the software for: Less than 1 year ### "a gold mine for content creator" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 September 29, 2020 I really enjoy using BuzzSumo since it is like a swiss knife for the content strategy planning, SEO and Marketing in general. Pros I like the Content Analyzer feature because it is accurate most of time and support a lot of languages. Cons Topic Explorer feature can use a more improvement. SM Senior Manager - Marketing & Communications Senior Manager - Marketing & Communications Used the software for: 3-5 years ### "One-In-All Content Marketing Tool to improve ROI" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 15, 2022 Good experience Pros We use BuzzSumo to improve our organic & paid marketing campaign results. It helps us across the following: 1. Understand what content works the best to get more engagement, likes, shares, comments and increase the number of followers. 2. Identify Influencers who have a high engagement rate & good fan following for our business domain. 3. Be quick in responding back to our followers when they comment about us or ask questions on social platforms. 4. Improve content success and team enthusiasm through best analytics, reports, and numbers. 5. Ensure a higher ROI on our SEO campaigns 6. Know the trend, search terms, phrases and develop content around that to reach our target audience. Cons It's an expensive tool and needs a lot of effort to get the desired results. Ahrefs has more features than BuzzSumo. Gerald H. Digital Manager Used the software for: 1-3 years ### "Useful but needs more improvement" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 March 13, 2020 Overall, the usage experience has been positive but would need more justification for me to invest long term in this tool Pros Depending on the topic and task at hand, Buzzsumo can be a rather useful tool to get you some great content ideas. Used it a couple of times to get ideas of headlines and content ideas Cons I feel that the cheapest option should be way cheaper than $99, considering this tier is really quite basic. DE Developer Developer Used the software for: 1-3 years ### "Social Media Research and Marketing Insights" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 November 24, 2022 Monitoring brand mentions, identifying trends, and competitor analysis are some of the great benefits from Buzzsumo. Pros This software helps you narrow down on the content with the best engagement and outreach opportunities, so you can avoid a lot of trial and error (which saves time and money in the short and long run!). Cons It's a bit pricey and sometimes the mentions you get are from low quality websites that I'm not sure are legit. Navigation seemed a bit dated, or maybe just very bare-bones. Amanda S. Digital Marketing Strategist Used the software for: Less than 1 year ### "Must have Marketing software! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 12, 2022 I'm extremely pleased with BuzzSumo. It's a must have in my marketing toolbox! Pros Keyword research and content research are my main uses of the product. Cons The price is more than I really would prefer to pay. Volodymyr B. Marketing Content Manager Used the software for: Less than 1 year ### "Essential Content Research Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 5, 2018 Developing good content means you need to do a lot of research and sometimes that can be a dubious process even if you have all the tools. Hopefuly, BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks. Pros BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research. It was instrumental in developing my long-term content strategy and adjusting it on the go. BuzzSumo is relatively easy to use and you don't need to tackle with lots of toggles in order to get a semblance of a result. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list. Cons It takes so time to get used to it and it can be really rough in some places. That might be a serious put off. Pricing also may scare some but it is totally worth it. WA Webmaster and Owner Webmaster and Owner Used the software for: 1-3 years ### "Amazing Content Research tool!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 12, 2018 Having BuzzSumo means having an advantage over your competitors since it makes a lot of tricky things easy to track and research about. Pros BuzzSumo is definitely one of the best content research and analysis tools that I have used. I've used it for the mentioned reason and apart from that it also has useful features that let you scan backlinks and perform research related to your competition. As a digital marketer, tools like BuzzSumo are definitely great to have. Not only is it simple but it packs a lot of power and functionalities. The time you spend using BuzzSumo will be the time that will get you the highest ROI when you are planning your campaign. All you need to do is enter the relevant keywords you are working with and there it is, all the stuff you need and with all the filters, toggles and other stuff, BuzzSumo proves to be a great tool overall. Cons BuzzSumo does have a bit of a learning curve but once you get used to it and learn how to use it correctly, you will be able to take full advantage of it. Also, I wish they work on the pricing and bring it down a notch to make things even sweeter. Salim K. CEO Used the software for: 1-3 years ### "Great tool for topic research & competitor analysis" 5.0 September 19, 2022 If you're looking to dominate your competition & track who your key influencers are, buzzSumo is an incredible tool. With its powerful keyword discovery, tracking competitor activity, and measurement tools, you can quickly grow your brand and reach new heights Pros BuzzSumo is a topic research and analysis tool that I have used for the past two years. It has a great feature that lets me scan backlinks and perform research related to my competition. The tool is also valuable for helping me understand how my competitors are performing. Overall, BuzzSumo is an excellent tool that I would recommend to anyone looking for content research and analysis Cons I don't think BuzzSumo is doing anything wrong, but their monthly service pricing is really high. Their focus seems to be on bigger companies, and I think it's not suitable for small companies as they may not be able to afford the high prices Nicolas Frichot ►. Conférencier Professionnel Used the software for: 3-5 years ### "BuzzSumo: The Best Tools For Anaytics On Facebook & Search Alerts" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 4, 2019 Overall, I have yet to meet a tools as powerful and comprehensive as BuzzSumo. They are unique. Use this tool. You will not regret. Worth every single penny. Pros I can't contain my enthusiasm on this great tools of BuzzSumo: The ability to search for meaningful and top scoring Facebook content with just a keyword. I was also impressed with the keyword mention tools, that i if someone mention your brand on the web, you get an instant notification via email. Cons The pricing: A great tool but not readily available to anyone. Tom W. Founder Used the software for: 1-3 years ### "Must-have for content research & distribution" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 27, 2017 Pros I use BuzzSumo for researching content topics, analyzing the competition and identifying outreach and backlinking opportunities. It's an integral part of the content marketing process here at Grizzle, both for internal use as well as clients. Cons Awesome influencer tools, but would love for it to go more in-depth. An influencer map that identifies networks of thought leaders, and who "influences" them for example. There are other tools for this, but having more granular insight via BuzzSumo would be awesome. [View all Reviews](https://www.capterra.com/p/177181/BuzzSumo/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.