# Ahrefs Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Ahrefs the right SEO solution for you? Explore 581 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/176340/Ahrefs/reviews

---

Ahrefs

4.7 (581)

[View alternatives](https://www.capterra.com/p/176340/Ahrefs/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 26th, 2026

# Reviews of Ahrefs

Ease of use

4.5

Customer Service

4.5

## Pros and Cons in Reviews

Stephen M

Marketing ManagerComputer Software, 11 - 50 employeesUsed the software for: 1-2 years.

“It helps me find out keyword gaps, improve on page SEO, find hidden backlink opportunities, perform site audits etc“

January 27, 2026

Narek S

CEODesign, 51 - 200 employeesUsed the software for: More than 2 years.

“The new scheme is so complicated that your credit card can suddenly charge $1000s without your knowledge. When we contacted to customer support, they told us that beside the $2000 annual fee we pay, we also need to pay $3500 for additional keyword tracking (which we never signed up for, it was migrated from our old account, where usage was free) without our knowing.“

April 9, 2024

Hemkesh R

Senior Digital Marketing Team LeadInformation Technology and Services, 501 - 1,000 employeesUsed the software for: 1-2 years.

“It also supports team collaboration well, because multiple people can review the same data and reports easily.“

February 24, 2026

AH

Amir H

E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years.

“It gives profound information, yet it would be terribly costly to share seats within the marketing department to work in a team.“

March 4, 2026

Hemkesh R

Senior Digital Marketing Team LeadInformation Technology and Services, 501 - 1,000 employeesUsed the software for: 1-2 years.

“It is a reliable platform for rank tracking, competitor analysis and website management.“

February 24, 2026

TL

Tony L

Marketing ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months.

“which makes no sense why pay for a monthly subscription and then pay for more credits to get too the information. and the monthly fees are a little bit extreme.“

October 21, 2024

AB

Anastasia B

Head of OperationsFinancial Services, 11 - 50 employeesUsed the software for: More than 2 years.

“You can get up-to-date health stats of your website, SEO optimisation suggestions, site audits of competitors, an extensive database of keywords and backlinks - all in one place.“

July 18, 2024

Narek S

CEODesign, 51 - 200 employeesUsed the software for: More than 2 years.

“Usage is not recommended due to the high scam and confusion rate.“

April 9, 2024

## Showing most helpful reviews

Showing 1-25 of 581 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Hemkesh R.  
Senior Digital Marketing Team Lead  
Information Technology and Services  
Used the software for: 1-2 years

### "Reliable SEO platform with strong rank tracking and easy navigation"

February 24, 2026

5.0

Overall, my experience with Ahrefs has been very positive. It is a reliable platform for rank tracking, competitor analysis and website management. The tool is easy to use because of its good navigation, and it works well for team collaboration when sharing insights with colleagues. Although the value for money can be a challenge for smaller businesses, the quality of data and stability of the platform make it a strong choice for serious SEO Work.

Pros

Ahrefs is very strong in rank tracking and competitor research. I can clearly see keyword positions and how they change over time. The navigation inside the tool is clean and easy, so moving between Site Explorer, Keywords Explorer and reports feels smooth. For website management, it helps me quickly audit pages, links and content gaps from one place. From a security point of view, access control and account management feel reliable for professional use. It also supports team collaboration well, because multiple people can review the same data and reports easily.

Cons

The biggest concern is value for money, especially for freelancers and small teams, because the pricing is high. Some reports are powerful but not explained clearly, which can slow down work for new users. For customer support, responses are helpful, but sometimes not fast enough when you are working on urgent client projects.

Review Source

PT

Paul T.  
Managing Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Years in my digital marketing toolset and will be for years to come"

September 6, 2025

5.0

I've been a user of Ahrefs for many years. It's a treasure trove of incredible digital marketing data - particularly for SEO, PPC and social research. My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset.

Pros

Organisation of massive data into really simple to follow 'flows'. I think just about everyone will find their own fairly unique way of doing the reporting they need but unlike some of the competition - that's fantastic! Find the data, deep dive into it, explore, collate lists, download, analyse. There's so many opportunities to use this data set.

Cons

I think tools like this start as one thing and then try to move into full stack analysis or usage tools. Ahrefs has done this - so perhaps you're paying for things you don't need - but it has handled it a touch more gracefully than other software.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

Used both products for a trial period and felt Ahrefs fit my overall goals that bit better. I found the data more accurate at the time and interface more intuitive.

Review Source

JM

Jana M.  
Consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "Declining quality of data since 2023"

September 24, 2025

2.0

Overall the traffic estimates Ahrefs show are extremely misleading my opinion is that marketing agencies should no longer use this tool as a point of reference about traffic levels on a website. The outdated impression of Ahrefs as a reliable reference is causing damage in the industry. The keyword search has been pretty good as an ideation tool, but I worry that now that they don't access 2+ pages of SERP they will no longer have the data to provide matching queries and related queries that were so great for my process. TLDR processes relying on Ahrefs need to be rebuilt now!

Pros

We are still a paying user of Ahrefs at TheoryDigital but honestly, there's less and less to like. I have been extensively using the keyword research tool though, to produce writing prompts. That's the only thing that's keeping me there.

Cons

They quit tracking niche keywords in like 2023, probably because of the server cost. So for websites in tiny niches the traffic would routinely be estimated as 0 unless you ranked on major, mainstream keywords. This costed webmasters agency business because some agencies had a process where they evaluated traffic based on Ahrefs and would not accept any alternative way. And now in 2025 they no longer track any positions that rank at over 10th place in Google, because the forced pagination in Google API would make their costs also prohibitive.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

Ahrefs is less aggressive with their customer emails. SEMrush sends a daily email literally designed to create a fear that customer's website is losing traffic.

Review Source

Stephen M.  
Marketing Manager  
Computer Software  
Used the software for: 1-2 years

### "Best SEO Suite of Tools (in my opinion)"

January 27, 2026

5.0

Overall, a really happy experience. Once you get to learn it, it just is very helpful for any SEO task.

Pros

The different kinds of features it has and how it is exactly made for every possible use case imaginable for SEO. It helps me find out keyword gaps, improve on page SEO, find hidden backlink opportunities, perform site audits etc

Cons

It can be a bit overwhelming and complex and times. Sometimes it does produce slow results also and has a slow learning curve.

Review Source

Deyan G.  
Managing Editor  
Internet  
Used the software for: 2+ years

### "Amazing tool, but it's expensive."

February 6, 2025

4.0

Pros

The sheer amount of features make ahrefs a great tool. If you need to pick ONLY ONE SEO software, go with ahrefs.

Cons

Pricing is quite high. There's a joke running around that even thinking about ahrefs costs you a credit.

Alternatives considered

[Surfer](https://www.capterra.com/p/218703/Surfer/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

Ahrefs has more features all around and is great for technical SEO.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Ahrefs feels more powerful and has more features.

Review Source

Response from Ahrefs

February 24, 2025

Hi Deyan, Thanks for taking time out of your day to leave a review of our platform, and for your kind words about our features. If you want to get more insights into using the tool efficiently, please don't hesitate to join one of our YouTube webinars. We run general and tool-specific ones to help you get the most out of your subscription.

EH

Erin H.  
SEO Copywriter  
Marketing and Advertising  
Used the software for: 2+ years

### "Amazing visibility of website performance"

April 2, 2025

5.0

Pros

The visibility over your websites' SEO and traffic performance is amazing. I also appreciate that you can view some performance data on a free plan. I also really like Ahrefs content on their website and blogs, it's always very informative and I often share it with others keen to learn about SEO.

Cons

Unfortunately as a sole trader it's a little pricey for me, though I would love to keep using the paid version.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

I found Ahrefs' interface more intuitive and straightforward.

Review Source

Safia M.  
Project Lead  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great but could be a tad bit more affordable."

January 10, 2025

4.0

My experience has be good. I like how responseive support is and to be honest Ahref is easily in the Top 3 SEO tools of all time.

Pros

The weekly Youtube trainings and Q and A's that they hold. I've honestly learned how to use the tool via those. Also, has the best backlink tracking tool in the industry.

Cons

If you compare it to other industry leading tools, they seem to vastly under report the amount of traffic a keyword receives.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

SEMRush, although an amazing tool, it lacked in backlink analysis.

Review Source

Response from Ahrefs

February 24, 2025

Hi Safia, Thanks for taking the time to leave your thoughts! We are so happy to hear you've been joining in our YouTube webinars and are getting a lot of insights from them. Our Product Marketing team will be thrilled! We'll see you at the next one! :-)

BH

Bryan H.  
Director of Technical Operations  
Marketing and Advertising  
Used the software for: 2+ years

### "A whole toolbox of tools"

September 6, 2024

5.0

Good suite of tools that cover all of the most common SEO-related tasks.

Pros

They are constantly improving the product and they listen to user requests for features. Most of the metrics you're interested can be seen on a single screen and if you want, you can dive into them to get more detail.

Cons

There's a LOT of tools available and sometimes it can become difficult to know which ones are going to be best for you task/ask.

Alternatives considered

[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

We use it in different capacities than SEMrush, but we carry both products as some of our staff have preferences of one over the other, but we dumped Moz.

Review Source

Response from Ahrefs

November 19, 2024

Hi Bryan, Thank you so much for taking the time to leave us your thoughts! We appreciate you highlighting our willingness to listen to and incorporate customer feedback. And thanks for bringing up how we can improve platform education. We'll pass that info to the rest of the team!

Vikash M.  
Chief Marketing manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Best Keyword Research Tool"

October 11, 2024

5.0

THe Best seo tool i have ever used, their features like website keywords checker, keyword explorer make me find my relavant keywords easily without spending so much time on the internet searching

Pros

Their Keyword explorer feature is best for me, I am able to find the best keywords without spending so much time on Google keyword planner or search engines.

Cons

They Do no provide Wbesite traffic outside search engine

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Semrush Limited me on keyword research and ahrefs solved it for me

Review Source

Response from Ahrefs

November 19, 2024

Hi Vikash, Thanks so much for taking the time to leave us a review! We're so happy to hear you think we're the best SEO tool. As we continue to evolve, we hope to have some amazing new features for you to take your digital marketing to the next level. Thanks again!

AH

Amir H.  
E-Commerce Manager  
Retail  
Used the software for: 2+ years

### "Tracking our e-commerce search positions."

March 4, 2026

4.0

Being an E-Commerce Manager, it is important to be visible on search engines. I apply this in the management of websites and competition. It gives profound information, yet it would be terribly costly to share seats within the marketing department to work in a team.

Pros

The features of rank tracking are extraordinary as our marketing team can track our positions in the retail keywords easily with an easy navigation.

Cons

The pricing model is not great on value of money to a mid sized retail team, and customer service takes too much time to answer an important security question about user access.

Review Source

SB

Skyler B.  
Content Writer  
Writing and Editing  
Used the software for: 6-12 months

### "Ahrefs is the best and only SEO tool you need for keyword research"

July 18, 2022

5.0

Ahrefs has helped me with keyword research for a new blog to develop a content strategy for the next 6 months and determine what content to prioritize and focus on. It has also been very helpful with competitor research to find keyword ideas I would never have thought of. I also use it to track position rankings and backlinks.

Pros

Ahrefs is the best SEO tool for keyword research and competitor analysis. I've tried other software like SEMRush and Moz but found that Ahrefs is the most accurate regarding keyword difficulty. I also like the backlink tracking, as well as competitive research tools to find keyword ideas from competitors as well as backlink suggestions.

Cons

There is a bit of a steep learning curve to get started, and at first, Ahefs interface can seem quite overwhelming and intimidating, as if there is perhaps too much information. However, Ahrefs have excellent YouTube training resources that help you understand all the important features and feel comfortable using Ahrefs within a couple of hours. There are also great tutorials for people completely new to SEO. Although to take advantage of Ahrefs' most important features, you need to pay for the Standard Plan, which is quite expensive for small businesses, startups, and bloggers compared to the Lite plan. There is also no longer a paid trial version available.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

SEMRush and Ahrefs are, in my opinion, the 2 leaders in SEO software. I tried SEMRush with a free 7-day trial, but I found for keyword research, Ahrefs is a lot more accurate in terms of keyword difficulty and where I should focus my time and energy on certain keywords for content writing.

Review Source

Response from Ahrefs

October 21, 2022

Appreciate the kind words, Skyler! Pricing-wise, please note that the Standard plan is more suitable for seasoned SEOs, not necessarily startups. Indeed, we've discontinued the trial. But people who want to convince themselves about the value of Ahrefs can use our free plan. With the free plan, you can use Site Explorer and Site Audit for free for all your verified projects - sign up here: https://ahrefs.com/webmaster-tools We also have a bunch of free tools under our free tools hub: https://ahrefs.com/free-seo-tools These should serve as a "soft trial" for starters.

RJ

Ramona J.  
SEO Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Great tool, crazy pricing, little value for the money since getting into the new pricing model. "

October 18, 2022

5.0

Ahrefs in itself is an amazing piece of software. The pricing model is a rip off.

Pros

Ahrefs is a standard in SEO. I have been using it for 2 years already (switched over from SEMrush) and I love it. I have spent hundreds of hours, I run my entire agency on it. Overall a very solid tool. Compared to SEMrush (and reason why I still use Ahrefs) great dashboard, easy to use.

Cons

Since the new pricing model it's a pain. You are being charged "credits" for just breathing around the software. Logged into it 2 times, looked at a keyword ranking that's already generated and I "consumed" 8 credits. There is no exact grid to know what uses up your credits, not to mention I think it's silly to pay extra for seeing the HOMEPAGE (dashboard, which loads instantly) or doing your regular work.I am AFRAID to use this software (that I need to and pay over 200 bucks/month to use), because I'll get slapped with "extra" credits and even more money to be paid. They have removed features and pushed them into the 400 bucks tier, in an eternal chase to squeeze even more money. I am a business owner myself, but the greed they display is shocking.I am currently trying to understand how SEMrush can do most of my needed tasks and just save my money in the future. I did bother to write this review (which nobody will care for), because I was an enthusiastic user, I still love Ahrefs to bits, but I cannot pay a fortune just to view a dashboard and run 2 reports.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

I keep on going back and forth because SEMrush's dashboards are crazy unintuitive and clunky. Ahrefs is a better software, but the pricing is bad.

Review Source

Response from Ahrefs

October 24, 2022

Sorry to see you disappointed, Ramona! Contrary to popular belief, this pricing change was not made ad-hoc. In fact, we studied the usage patterns of our paying customers and designed it in such a way where 80% were barely affected, while the remaining 20% were affected to a varying degree, based on how much they use the platform. We also allow grandfathered users (like yourself) to keep their legacy plans, provided they don't interrupt them. From what you're telling me, it looks like you've probably discontinued it. But if you feel you've been wronged, please reach out to our support team who will gladly help you out. Especially since you're a loyal customer :) To further address your concerns, we do have an area under account settings where you can limit credits/user (we DON'T auto-charge by default). Dashboard only uses 1 credit/month to load all projects, while the Rank Tracker has its own limits. Read more: https://help.ahrefs.com/en/articles/6061658-about-credit

KZ

Kirill Z.  
Blogger  
Internet  
Used the software for: Less than 6 months

### "A thing no AHREFS affiliate will tell you"

June 14, 2023

5.0

Even if this credit rule is listed on the Pricing page, it is unclear what those credits are consumed for. I could never expect that they melt out with EVERY click... So I got disappointed / this is not what I call customer-friendly. The app is very expensive already, and this credit situation doesn't improve the app's usage. But it brings the company much more money, I understand. Tja, that's capitalism, bro.

Pros

Of course, we all know it's a fantastic tool that provides many information and tools. I haven't used it for a long time, but I decided to use it because many people on youtube were praising how good it is.

Cons

Here's what no Youtuber/ahrefs-affiliate will tell you: after you pay, you will realize that EACH LITTLE click you make on the platform consumes a credit, and for 100 EURO per month, you have only 500 of those. Literally. Just 500 credits. I started my keyword research, and schwupps - almost 100 credits gone. EACH STEP you need while looking for keywords/related topics consumes credits.

Switched from

[Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/)

Ubersuggest is much cheaper than Ahrefs, but the data is outdated (all the metrics are three months old, which makes the research quite useless), and once again - you have to buy credits to get up-to-date information. Those costs ca. 30 EUR per month, doubling the app's price.

Review Source

Response from Ahrefs

June 30, 2023

Hi Kirill, Good to see you back! Indeed, our pricing has changed since last year (March 2022, to be more specific). With the old plans, the main features were available to everyone—regardless of the plan they were on. This meant large agencies paid the same subscription price as a one-person SEO (often a beginner). The best way to differentiate usage was by how many "data requests" each user was pulling. Hence "credits" were born. Credits get consumed when accessing reports and requesting new data from all our core tools, Dashboard, Alerts, and standalone tools (like Batch Analysis). Site Audit and Rank Tracker DO NOT consume credits. However, we are very transparent about them. The monthly subscription, plus the plan additions are all listed on our: - Pricing page - Billing page - In-app welcome message - Visual live counter (in the header, next to your account name) - Limits & usage page under Admin Settings If you want to save on credits while doing kw research, I recommend searching them in bulk. For more info on how credits work, please read our help page article: https://help.ahrefs.com/en/articles/6061658-about-credits-and-export-rows As for the pricing pain point, we're improving our product and our ability to crawl the entire web: https://ahrefs.com/big-data. Hence prices need to follow along to make our business sustainable. To give you a greater understanding of the costs involved, our data center costs in Singapore alone have run over $400M in the past 3 years (https://tech.ahrefs.com/how-ahrefs-saved-us-400m-in-3-years-by-not-going-to-the-cloud-8939dd930af8). Despite this, we still get that the new system might not be working for everybody (including yourself), hence we apologize for that. Happy to answer any further questions. Andrei

AW

Andrew W.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "SEO powerful software"

April 3, 2025

5.0

Pros

It’s a complete SEO, user-friendly tool for marketing research

Cons

It feels a bit pricier of all those credits needed for keyword finding or website audit

Review Source

BH

Brittany H.  
Marketing Assistant  
Real Estate  
Used the software for: 2+ years

### "Ahrefs, your go to…"

November 3, 2024

5.0

As a marketing enthusiast and collaborator, I reckon Ahrefs is tops for managing SEO within my team. Keen to see how this tool evolves as AI takes over the workspace, ay.

Pros

This is my go-to SEO tool, mate! Love the powerful data and insights it provides, it's a beaut.

Cons

Nah, can't fault it, really. Use this app almost every day!

Review Source

Response from Ahrefs

November 19, 2024

Hi Brittany, Thank you so much for your kind words about Ahrefs! We're thrilled to hear that you're enjoying it and that you use it almost every day. We definitely have some awesome features coming up that will kick your digital marketing efforts up a notch. Stay tuned! :-)

AB

Anastasia B.  
Head of Operations  
Financial Services  
Used the software for: 2+ years

### "Comprehensive SEO Powerhouse"

July 18, 2024

5.0

Ahrefs offers incredible amounts of SEO data and analytics tools, which are essential for the planning and execution of our marketing strategy. You can get up-to-date health stats of your website, SEO optimisation suggestions, site audits of competitors, an extensive database of keywords and backlinks - all in one place.

Pros

This is a highly comprehensive and powerful tool, providing access to data that is essential for establishing and improving your domain's SEO authority. It has an intuitive interface and allows you to quickly analyse websites, keywords and backlinks. They also have an informative YouTube channel, which can be useful to beginners.

Cons

If you use Ahrefs very actively, as we do, costs stack up quickly. Some of the functionalities are behind extra paywalls, which is understandable, but every plan allows you only 500 credits per user for viewing any individual keyword, website audit, etc., regardless of your pricing plan. You have to pay separately to buy more credit packages.

Review Source

Response from Ahrefs

July 25, 2024

Hi Anastasia, Thanks so much for taking the time to leave a review! We're so happy tohear you're getting a lot of value out of our tool suite. Re: credits, we hear you! In fact, the latest version of our plans come with no credits for Standard and above. If you'd like more information, please don't hesitate to reach out to support via live chat or support@ahrefs.com. Thanks again for sharing your thoughts, and thank you for choosing Ahrefs!

IY

Isreal Y.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Good tool but limited without upgrading"

May 22, 2024

4.0

Pros

Good tool for keyword research and keyword tracking

Cons

Some of the features were limited in use and other features were only available in much higher priced plans.

Review Source

Response from Ahrefs

May 30, 2024

Hi Isreal, Thanks for taking the time to leave a review. We're glad to hear that you are getting good use out of our keyword research and rank tracker tools. If you have suggestions for how we can improve our product, please don't hesitate to reach out to customer support. Thanks!

Monica M.  
Dott.ssa  
Information Technology and Services  
Used the software for: 2+ years

### "Great Alternative to Semrush!"

October 10, 2023

5.0

I will continue use Ahrefs with most of my client's projects for its simplicity of use and quick and intuitive user interface, and great email alert service.

Pros

The inspection tools. They grant me a great view of what i need to fix on my website, and i find it more clear than Google Page Speed and google Console.

Cons

Some of the most interesting tools are paid ones, without the chance to try them in a limited way or with a trial.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

price and limitations

Review Source

Response from Ahrefs

October 31, 2023

Hi Monica, Thanks for taking the time to leave a review of Ahrefs! We're thrilled to hear that you're enjoying our inspection tools. Thanks again!

JB

Jon B.  
SEO Content Lead  
Consumer Services  
Used the software for: 2+ years

### "My go-to SEO research tool for driving backlink and keyword success"

March 19, 2024

5.0

Overall, Ahrefs is a tool I cannot put down. If I truly had to limit myself to one SEO tool, it would be this one.

Pros

Ahrefs makes it very easy to get literally loads of very reliable and informative data which helps me to make the best decisions possible when it comes to SEO content strategy. The backlinks reporting features are particularly useful for understanding where backlink growth is coming from organically. Keyword research section of the tool is pretty much perfect, especially in comparison to other leading tools.

Cons

Honestly the credits system is a bit of a pain, it was better before when the only thing that was limited was the number of data exports you could run.

Review Source

Response from Ahrefs

April 16, 2024

Hi Jon, Thanks for taking the time to leave an honest review. We're thrilled to hear that you're getting tons of value from our toolset. Thank you as well for being transparent about your views on the credit system. We'll be sure to pass on your feedback to the rest of the team. :)

Julien H.  
Product Designer  
Marketing and Advertising  
Used the software for: 2+ years

### "Ahrefs is a powerful all-in-one SEO tool"

September 1, 2021

5.0

In my opinion, Ahrefs is the best SEO tool available. I mainly use Ahrefs to do competitor analysis, achieve my keyword research, and find new backlinking opportunities. Ahrefs also offers a content explorer, which shows the most shared content on a topic. This helps me find popular content to share on social media. For me, it's an essential tool for achieving my SEO goals.

Pros

It provides detailed keyword and backlinks analysis, which is why I like Ahrefs. The overall UI is clean and easy to understand data visualization. Additionally, I find it useful that I can get a full audit of my site to know how my site performs and where I need to improve or fix technical issues (broken link, 4xx errors, internal links recommendations, and so on).

Cons

Ahrefs is not a cheap tool, but it can replace many others in the field of SEO. It might not be suitable for those looking to get started on a budget. On every plan, Ahrefs offers a keywords rank tracker (multiple locations, devices), which is very useful when you are working on your On-Page SEO. This feature only has one flaw, its low frequency of updates (every 7 days for the lite plan), so I still need to use another paid rank tracking tool that offers 24-hours updates.

Review Source

VR

Verified Reviewer  
Marketing Program Manager  
Computer Hardware  
Used the software for: 2+ years

### "In the current market, it is the greatest tool for locating backlinks and for all-around SEO"

February 24, 2022

4.0

Using Ahrefs, you don't need to employ an SEO company to see business websites. We may study our competitors' websites to see how they've grown their businesses to rank highly in search results, and then replicate that strategy ourselves. To get the most out of Keyword Explorer, we need to know what our competitors are ranking for and what we should be targeting. You can immediately check how many people search for such words each month, and how many of them visit our site. Content that is relevant to our audience will show us how to keep our company pages healthy. Use Ahrefs to see how our website performs on mobile devices and in various countries. Find out who's visiting our site from these locations and see how it performs on these devices.

Pros

Ahrefs is a powerful and useful tool for SEO because it offers a wide range of options. When I started using Ahrefs in 2019, it was the finest approach for me to find out about my competitors' links, keywords, and traffic. I use site explorer to look at my website's links and keywords. We can also see how our competitors' sites are linked to and how many backlinks they are getting. The URL and Domain Ratings can be monitored. Ahrefs also ranks your website. Determine which other websites are related to this URL. Using batch analysis and link intersections, I'm able to view many websites in one click. You can use Ahrefs "keyword explorer" as well. For your website, we can utilize this tool to find country-specific keywords and the number of individuals searching for those terms. The best way to come up with keyword ideas. People frequently inquire about this. This is also supported by the tool. Using tools like Content Explorer, we can see what other people are already doing in the form of content, which gives us new ideas for our own. Content ideas might be sparked with the help of this instrument.

Cons

It seems like I'm not taking advantage of a lot of the capabilities that are available to me. That would be wonderful if you could show me some of the stuff I'm missing. Consequently, when I log on, I can see exactly what needs to be done. To give you an example, I can see which pages are taking a long time to load, which sites have lost a significant amount of search exposure, and whose backlinks with high authority we've earned or lost. It would be fantastic if there was a mobile app for it! I don't always want to carry around a laptop when I'm using Ahrefs on the move. Users of a mobile app can add basic features to the app.

Review Source

Response from Ahrefs

July 25, 2022

Happy to know you're a loyal Ahrefs customer since 2019 :) If you think you're missing out on certain features, then please check out our Ahrefs Academy (https://ahrefs.com/academy) packed with useful video tutorials and our YouTube channel (https://www.youtube.com/c/AhrefsCom) where Sam will walk you through concrete SEO use cases (and how Ahrefs can help). Of course, you can always write us at support@ahrefs.com in case you have any questions or concerns. As for any feature requests you might have please publish them here: https://ahrefs.canny.io/ The more upvotes a feature suggestion gets, the likelier it will be considered by our product team when reviewing the product roadmap. Regards, Andrei

AC

Anil C.  
Marketing Executive  
Marketing and Advertising  
Used the software for: 2+ years

### "Best productive tool for SEO"

May 12, 2022

5.0

I am using Ahrefs for more than 2 years to understand my website, analyze competitors and industry which I am consulting to.

Pros

Ahrefs is complete SEO tool, you don't need to have any other tool because it has almost every feature to use for SEO.

Cons

It is a little bit expensive if you are not in a country which is gaining US dollars. It can be expensive for the currency when you change it in your base money.

Review Source

AK

Aman K.  
Blogger  
Sports  
Used the software for: Less than 6 months

### "Ahref Review "

September 11, 2022

5.0

Pros

It's not difficult to utilize. You can utilize Ahrefs to perform watchword research for a wide range of web search tools including, essentially, YouTube — key contenders normally just give search information to research. It gives you admittance to every one of the key devices commonly required for a Search engine optimization project: catchphrase research, backlink investigation and site reviewing. Completing broken connect examination (both interior and outer) is very simple in Ahrefs. It allows you to review Center Web Vitals execution effectively, and gives you admittance to both field and lab information in one spot. Its liberal 'space check framework' implies that Ahrefs can allow you to work with countless sites somewhat inexpensively. Adding extra 'seats' for Ahrefs is genuinely modest, particularly by correlation with its rivals. Its 'traffic potential' metric gives a really incredible method for spotting 'succulent' or undiscovered catchphrases - and you won't find a comparative component accessible from its key rivals.

Cons

There's no free preliminary. As far as possible are selfish. All plans, even the most costly 'Endeavor' plan, just accompany one seat. Its connection file is more modest than those of key contenders Moz and Semrush. There's no telephone support. There are no implicit contact surfacing or venture the executives instruments accessible to assist you with backlink building. There's no versatile application for in a hurry Search engine optimization work. The point of interaction can be a piece drowsy.

Review Source

Response from Ahrefs

September 30, 2022

Thank you Aman for the in-depth review! To clarify a few things: 1. We do have a free plan, which allows you to use Site Explorer and Site audit for an unlimited number of verified projects. You can sign up here: https://ahrefs.com/webmaster-tools 2. Indeed, each paid plan comes with 1 power user, but you can invite as many as you wish. They will become chargeable when they start using Ahrefs. 3. We don't scrap emails, so we can't help with identifying who's the best person to pitch for a backlink. But we do have a video about it, check it out: https://www.youtube.com/watch?v=4aG2f3hxDJY&t=2s&ab\_channel=Ahrefs 4. As for the on-page optimizations, please use the Site Audit tool. It checks against +130 pre-defined technical and on-page SEO issues and provides further recommendations on how to fix them. Would also be interested what you mean by "point of interaction can be drowsy". Could you elaborate, please? Thank you!

Anthony N.  
Reviewer  
Computer Software  
Used the software for: 2+ years

### "The Ultimate SEO Toolkit"

January 13, 2023

5.0

Overall, my experience with Ahrefs has been positive. It provides a comprehensive set of features, detailed information on backlinks, keyword rankings, and organic search traffic, a user-friendly interface, and the ability to monitor competitors' performance. However, it can be expensive, and the software can be a complex, cluttered interface.

Pros

I like using Ahrefs because its comprehensive features help me improve my website's SEO and search engine visibility. The software provides detailed information on backlinks, keyword rankings, and organic search traffic, which allows me to understand my website's performance and identify areas for improvement. Additionally, the software is user-friendly and easy to navigate, making it simple to set up and use. The ability to track and monitor my competitors' performance is also a huge plus.

Cons

One thing that I dislike about Ahrefs is that it can be quite expensive, especially for small businesses or individual use. Additionally, the software can be quite complex, so it may take some time and effort to master all of its features. Additionally, some users may find the software's interface to be cluttered and overwhelming.

Review Source

Response from Ahrefs

February 3, 2023

Appreciate the review, Anthony, especially the title! :) To address your concerns: 1. For individual use, we recommend using our free plan - Ahrefs Webmaster Tools: https://ahrefs.com/webmaster-tools This one gives you free access to 2/5 of our core tools (Site Explorer & Site Audit) for all your verified websites. Or, you can try one of our free (but limited) tools from our free tools hub: https://ahrefs.com/free-seo-tools 2. If Ahrefs may seem too complex at first sight, be sure to check our "How to Ahrefs" course, where we provide actionable use cases for each report: https://ahrefs.com/academy/how-to-use-ahrefs 3. For the record, every metric in Ahrefs comes with a hint explaining what it means. Nevertheless - I'm curious. Which parts of the interface did you find cluttered? Don't hesitate to write us at support@ahrefs.com about how we can improve our product :)

Mohammed S.  
CEO  
Graphic Design  
Used the software for: 1-2 years

### "The best complete SEO tool I have seen ever"

November 6, 2020

5.0

As an SEO expert, I have to work with several types of tools. I have found ahrefs is a very helpful tool for SEO experts. I can do everything that requires to rank my website. I can do the overall competitor analysis with that tool. I can find out the referring domain, quality of referring domain, number of internal linking to a specific page, top-performing pages, outgoing link, etc. I didn’t use their rank tracker so can’t make any comment on it. It is an awesome SEO tool in my opinion.

Pros

The main thing I love about ahrefs I can optimize the website with a single tool. I can do keyword research (Info, money, comparison, keyword), backlink analysis, Internal linking analysis, domain strength analysis, traffic analysis, anchor text analysis, dofollow - nofollow link ratio, etc. Actually, there are so many features on ahrefs that can’t be described in a few lines. For example, I can find out many low competitive keywords from my competitors' URL, using the organic keywords feature. I think it creates an extra advantage. They have added a new feature recently, which is organic keywords 2.0. It helped me to find a fresh new keyword to work. It also helped me to find out the recent ranking keywords of my website. Their other interesting feature is the content gap, I have analyzed my competitors and found many content ideas that were not covered by them. So it is amazing.

Cons

I have found a problem with organic keywords that is they repeat the same keyword again and again on multiple pages. It creates a problem at the time of keyword researching. And it shows less search volume than any other keyword research tool. Last thing I dislike their pricing and trial version price. The Trial version should be given for free.

Reason for choosing Ahrefs

Ahref is more helpful in the competitors’ analysis than any other tool available in the SEO industry. I have used ahrefs, Semrush, Moz pro, Ubersuggest. I have found ahrefs is the most powerful tool among them.

Review Source

Similar Products

Featured