---
title: "Ahrefs Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Ahrefs the right SEO solution for you? Explore 585 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/176340/Ahrefs/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-10-21"
---

Ahrefs

4.7 (585)

[View alternatives](https://www.capterra.com/p/176340/Ahrefs/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated October 21st, 2026

# Reviews of Ahrefs

Ease of use

4.5

Customer Service

4.5

## Pros and Cons in Reviews

Julia H

Marketing Manager and Business DevelopmentMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“For someone with an analytical mind like mine, being able to see complex data presented in a clear, visual way makes it so much easier to process, work with, and make quick decisions from.“

April 28, 2026

Julia H

Marketing Manager and Business DevelopmentMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“Ahrefs is not cheap, and for a small business just getting started with SEO, it can be hard to justify the monthly cost.“

April 28, 2026

Stephen M

Marketing ManagerComputer Software, 11 - 50 employeesUsed the software for: 1-2 years.

“It helps me find out keyword gaps, improve on page SEO, find hidden backlink opportunities, perform site audits etc“

January 27, 2026

AH

Amir H

E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years.

“It gives profound information, yet it would be terribly costly to share seats within the marketing department to work in a team.“

March 4, 2026

Julia H

Marketing Manager and Business DevelopmentMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“Once you get comfortable navigating Ahrefs, the insights you get on keywords, backlinks, and competitors are hard to find anywhere else at the same quality.“

April 28, 2026

Narek S

CEODesign, 51 - 200 employeesUsed the software for: More than 2 years.

“The new scheme is so complicated that your credit card can suddenly charge $1000s without your knowledge. When we contacted to customer support, they told us that beside the $2000 annual fee we pay, we also need to pay $3500 for additional keyword tracking (which we never signed up for, it was migrated from our old account, where usage was free) without our knowing.“

April 9, 2024

Hemkesh R

Senior Digital Marketing Team LeadInformation Technology and Services, 501 - 1,000 employeesUsed the software for: 1-2 years.

“It also supports team collaboration well, because multiple people can review the same data and reports easily.“

February 24, 2026

Deyan G

Managing EditorInternet, 11 - 50 employeesUsed the software for: More than 2 years.

“There's a joke running around that even thinking about ahrefs costs you a credit.“

February 6, 2025

## Showing most helpful reviews

Showing 1-25 of 585 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Hemkesh R.  
Senior Digital Marketing Team Lead  
Information Technology and Services  
Used the software for: 1-2 years

### "Reliable SEO platform with strong rank tracking and easy navigation"

February 24, 2026

5.0

Overall, my experience with Ahrefs has been very positive. It is a reliable platform for rank tracking, competitor analysis and website management. The tool is easy to use because of its good navigation, and it works well for team collaboration when sharing insights with colleagues. Although the value for money can be a challenge for smaller businesses, the quality of data and stability of the platform make it a strong choice for serious SEO Work.

Pros

Ahrefs is very strong in rank tracking and competitor research. I can clearly see keyword positions and how they change over time. The navigation inside the tool is clean and easy, so moving between Site Explorer, Keywords Explorer and reports feels smooth. For website management, it helps me quickly audit pages, links and content gaps from one place. From a security point of view, access control and account management feel reliable for professional use. It also supports team collaboration well, because multiple people can review the same data and reports easily.

Cons

The biggest concern is value for money, especially for freelancers and small teams, because the pricing is high. Some reports are powerful but not explained clearly, which can slow down work for new users. For customer support, responses are helpful, but sometimes not fast enough when you are working on urgent client projects.

Review Source

VR

Verified Reviewer  
VP Marketing  
Computer Software  
Used the software for: 2+ years

### "Good SEO Tool"

July 6, 2026

4.0

Pros

We used both Semrush and Ahrefs for several years to manage our SEO campaigns, keyword research, and more. Ahrefs is a solid tool that provided us with good rank tracking, results, and strategic advice

Cons

Ahrefs is now pretty easy to replace with different AI tools for doing basic keyword research and tracking.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

We wanted to try an alternative and our SEO agency recommended Ahrefs

Review Source

JM

Jana M.  
Consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "Declining quality of data since 2023"

September 24, 2025

2.0

Overall the traffic estimates Ahrefs show are extremely misleading my opinion is that marketing agencies should no longer use this tool as a point of reference about traffic levels on a website. The outdated impression of Ahrefs as a reliable reference is causing damage in the industry. The keyword search has been pretty good as an ideation tool, but I worry that now that they don't access 2+ pages of SERP they will no longer have the data to provide matching queries and related queries that were so great for my process. TLDR processes relying on Ahrefs need to be rebuilt now!

Pros

We are still a paying user of Ahrefs at TheoryDigital but honestly, there's less and less to like. I have been extensively using the keyword research tool though, to produce writing prompts. That's the only thing that's keeping me there.

Cons

They quit tracking niche keywords in like 2023, probably because of the server cost. So for websites in tiny niches the traffic would routinely be estimated as 0 unless you ranked on major, mainstream keywords. This costed webmasters agency business because some agencies had a process where they evaluated traffic based on Ahrefs and would not accept any alternative way. And now in 2025 they no longer track any positions that rank at over 10th place in Google, because the forced pagination in Google API would make their costs also prohibitive.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

Ahrefs is less aggressive with their customer emails. SEMrush sends a daily email literally designed to create a fear that customer's website is losing traffic.

Review Source

VR

Verified Reviewer  
Marketing Manager and Business Development  
Marketing and Advertising  
Used the software for: 2+ years

### "A go-to SEO tool that delivers, if you're ready to invest in it"

April 28, 2026

5.0

Once you get comfortable navigating Ahrefs, the insights you get on keywords, backlinks, and competitors are hard to find anywhere else at the same quality.

Pros

What stands out most to me about Ahrefs is the way information is presented. The graphics, the colors, and the visual layout make understanding a lot of data feel effortless. For someone with an analytical mind like mine, being able to see complex data presented in a clear, visual way makes it so much easier to process, work with, and make quick decisions from.

Cons

Ahrefs is not cheap, and for a small business just getting started with SEO, it can be hard to justify the monthly cost.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

I currently use both of them for multiple clients. Semrush is also a great SEO tool.

Review Source

PT

Paul T.  
Managing Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Years in my digital marketing toolset and will be for years to come"

September 6, 2025

5.0

I've been a user of Ahrefs for many years. It's a treasure trove of incredible digital marketing data - particularly for SEO, PPC and social research. My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset.

Pros

Organisation of massive data into really simple to follow 'flows'. I think just about everyone will find their own fairly unique way of doing the reporting they need but unlike some of the competition - that's fantastic! Find the data, deep dive into it, explore, collate lists, download, analyse. There's so many opportunities to use this data set.

Cons

I think tools like this start as one thing and then try to move into full stack analysis or usage tools. Ahrefs has done this - so perhaps you're paying for things you don't need - but it has handled it a touch more gracefully than other software.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

Used both products for a trial period and felt Ahrefs fit my overall goals that bit better. I found the data more accurate at the time and interface more intuitive.

Review Source

EH

Erin H.  
SEO Copywriter  
Marketing and Advertising  
Used the software for: 2+ years

### "Amazing visibility of website performance"

April 2, 2025

5.0

Pros

The visibility over your websites' SEO and traffic performance is amazing. I also appreciate that you can view some performance data on a free plan. I also really like Ahrefs content on their website and blogs, it's always very informative and I often share it with others keen to learn about SEO.

Cons

Unfortunately as a sole trader it's a little pricey for me, though I would love to keep using the paid version.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

I found Ahrefs' interface more intuitive and straightforward.

Review Source

AH

Amir H.  
E-Commerce Manager  
Retail  
Used the software for: 2+ years

### "Tracking our e-commerce search positions."

March 4, 2026

4.0

Being an E-Commerce Manager, it is important to be visible on search engines. I apply this in the management of websites and competition. It gives profound information, yet it would be terribly costly to share seats within the marketing department to work in a team.

Pros

The features of rank tracking are extraordinary as our marketing team can track our positions in the retail keywords easily with an easy navigation.

Cons

The pricing model is not great on value of money to a mid sized retail team, and customer service takes too much time to answer an important security question about user access.

Review Source

Stephen M.  
Marketing Manager  
Computer Software  
Used the software for: 1-2 years

### "Best SEO Suite of Tools (in my opinion)"

January 27, 2026

5.0

Overall, a really happy experience. Once you get to learn it, it just is very helpful for any SEO task.

Pros

The different kinds of features it has and how it is exactly made for every possible use case imaginable for SEO. It helps me find out keyword gaps, improve on page SEO, find hidden backlink opportunities, perform site audits etc

Cons

It can be a bit overwhelming and complex and times. Sometimes it does produce slow results also and has a slow learning curve.

Review Source

yG

yaacov G.  
team leader  
Management Consulting  
Used the software for: 2+ years

### "Deep and rich SEO data"

June 23, 2026

5.0

I use it a few times a month and find it very easy to use and data updates when using filters at an acceptable speed

Pros

Such a vast set of data that covers so many domains and terms i find the site explorer dashboard so useful when trying to understand the SEO stength of a domain

Cons

There isn't much not to like. Sometimes the options and filters can be somewhat overwhelming but that's a function of the depth of the data

Review Source

DHS

Dedit Hery S.  
Developer  
Computer Software  
Used the software for: Less than 6 months

### "Powerful SEO tools that I have ever used"

April 27, 2026

4.0

Ahrefs helps me analyze SEO problems on my website. I use free SEO analysis tools, and it's amazing that they provide feedback and highlight what should be improved. The tool also gives me keyword suggestions that people also search for. This is very useful. I also love Keyword Researcher. We just input a keyword, and then Ahrefs will give more related keywords, including their scores. So we can decide which keyword we will use on our website, easily.

Pros

I really like all the free tools. Analyze and highlight a website's SEO issues, including keyword research and suggestions, a keyword generator, and more. Really like it.

Cons

I want to use the paid features, but the subscription price is too high for me. For now, I'll stick with the free features until I'm ready to pay the full price.

Review Source

VR

Verified Reviewer  
Founder  
Retail  
Used the software for: 2+ years

### "Ahrefs - better than the rest?"

September 24, 2020

5.0

My overall experience has been very good with AHREFS. I would recommend it for anyone wanting to not only learn more about SEO, but how to be more effective with their SEO strategies. The more you use something like this software, the better at SEO you become because you have more tools under your belt and better processes for a good strategy. You really need data for a good SEO strategy and something like this software is going to get you there. If you don't have the funds, try ubersuggest (and you can sign up with a blank gmail account if you don't want to share your GSC or analytics data)

Pros

When you're looking at SEO Software, one of the main things you want to look for is accurate data. There are many different choices out there with many different features. Lots of these software products have many of the same features. So what separates all these different SEO suits, for me, it would be the accuracy of data. And AHREFS seems to have pretty accurate data, compared to the competition. For one, it seems to have a great backlink database. This allows you to uncover more backlinks per website, compared to the competition. Also, another area where it's a little bit more accurate would be their domain rating (the strength of a websites authority), and therefore their Keyword Difficulty score. Now obviously you can't rely completely on an autmatically calculated Keyword Difficulty score, since there are too many unknown variables. But it is great to have for bulk data analysis. Other than that, I would say, they also have almost everything you need out of an SEO software suite. Their user experience is also pretty good. The closest alternative I would say is semrush. And I would say both are about equal in my recommendation, with Ahrefs being slighly better, but semrush being better for most due to the lower cost.

Cons

The biggest con to AHREFS is the price. It seems overly expensive, especially considering now that you can pay for Ubersuggest for a fraction of the cost. Or you can even use some of the Ubersuggest features for free (however keep in mind, you are really paying them with your data if you sign up with your GSC or analytics account). However, it's not going to be as comprehensive as something like this software. So in my mind, if AHREFS lowered the price, it would be a no-brainer. But if you rely on this data for your business, or an agency. Then you consider the cost a necessary expense for one of the best software programs out there for SEO.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

I wanted to try something new, and broaden my awareness of what is available. I am glad I've extensively used both programs.

Review Source

BH

Bryan H.  
Director of Technical Operations  
Marketing and Advertising  
Used the software for: 2+ years

### "A whole toolbox of tools"

September 6, 2024

5.0

Good suite of tools that cover all of the most common SEO-related tasks.

Pros

They are constantly improving the product and they listen to user requests for features. Most of the metrics you're interested can be seen on a single screen and if you want, you can dive into them to get more detail.

Cons

There's a LOT of tools available and sometimes it can become difficult to know which ones are going to be best for you task/ask.

Alternatives considered

[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

We use it in different capacities than SEMrush, but we carry both products as some of our staff have preferences of one over the other, but we dumped Moz.

Review Source

Response from Ahrefs

November 19, 2024

Hi Bryan, Thank you so much for taking the time to leave us your thoughts! We appreciate you highlighting our willingness to listen to and incorporate customer feedback. And thanks for bringing up how we can improve platform education. We'll pass that info to the rest of the team!

DS

David S.  
Owner  
Information Technology and Services  
Used the software for: 2+ years

### "Invaluable tool when it comes to SEO"

February 24, 2025

5.0

I have been using ahrefs on and off for several years and most recently I have started using it more often (Daily) in order to monitor my clients websites in terms of SEO exposure. I also use it to research competitors, find out what content they are ranking for in Google and then producing my own content with a view to outranking the competition and driving traffic to my clients websites.

Pros

It provides invaluable insights into keywords, search volume and other metrics concerning both my own websites as well as those of my competitors.

Cons

The cost of this tool is quite high (But it is most definitely worth it).

Review Source

RW

Rickilee W.  
Founder  
Writing and Editing  
Used the software for: 2+ years

### "Keyword finder"

December 23, 2024

5.0

Provides valuable SEO insights, but be mindful of credit usage

Pros

Simplifies keyword research. Offers insights into search volume, keyword difficulty, and competitor analysis. Helps create content that ranks well

Cons

Requires careful monitoring of credit consumption

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

The price is first reason of the switch.

Review Source

Response from Ahrefs

February 24, 2025

Hi Rickilee, Thanks for leaving a review of the Ahrefs platform! We're so happy to hear you're getting tons of value from our tools. We know the credit system can be challenging to navigate, especially in the beginning. Have you joined one of our webinars to learn how to get the most insights from your subscription?

Ambar Y.  
SEO Team Lead  
Outsourcing/Offshoring  
Used the software for: 2+ years

### "Best SEO Tool Ever!"

May 25, 2023

5.0

Mind-blowing experience from Ahref! Highly Recommended!

Pros

\- Backlink Report- SEO Audits- Keyword Research- Topic research- competition analysis

Cons

There is no negative feedback or any downside to this awesome SEO Tool. Highly Recommended!

Review Source

Response from Ahrefs

May 30, 2023

Thank you for your vote of confidence, Ambar! :) We've just recently launched a one-of-a-kind SEO tool: Web Explorer. With it: - You can literally search across 500 billion pages, domains, and links indexed by Yep.com (our search engine) - Including pages by the anchor and URLs of their backlinks and outlinks This tool is available for Advanced and Enterprise plans. Be sure to check it out! And if you have questions or feature suggestions, let us know in the support chat :)

DS

Dmitriy S.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "No respect to long-term clients and testers"

December 12, 2023

5.0

As I explained, the overall experience is good, however their pricing model (where you must pay for tools that you will never use) is terrible.

Pros

Ahrefs was always a great tool, that I personally recommended to many colleagues and partners in the SEO industry.

Cons

Their pricing model and customer support is terrible. I was somehow involved into what ahrefs is right now, by providing a lot of feedback/feature requests in the early days of ahrefs (same I did for other now well-known SEO platforms). However, this month they just disabled my current plan that I was using for a long period of time, forcing me to switch to more expensive and less functional package. We never exceeded the usage of credits, but they decided that we need to pay more, and pay more for tools that we never used and never will use.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Ahrefs

Ahrefs had the best database of backlinks.

Review Source

Response from Ahrefs

January 2, 2024

Hi Dmitry, We're sorry to hear that you're not happy with the usage-based pricing, and we're sorry that we can no longer support Legacy accounts that exceed the current usage-based pricing limits. As a long-time user, you're aware that we haven't raised prices on our product in a long time. Unfortunately, the previous Legacy limits and pricing don't reflect the value users get from our current products, making a pricing adjustment necessary. We hope you'll continue to get value from Ahrefs, and we hope to count you among our users in the years to come.

Prabhakar U.  
CMO  
Marketing and Advertising  
Used the software for: 6-12 months

### "Best tool for backlink and keyword research"

February 10, 2022

5.0

Overall, Ahrefs is the best tool which is easy to use, budget-friendly, provides accurate and fresh data.

Pros

Backlink research is my favorite feature in ahrefs.

Cons

COntent explorer feature can be improved. There should be a feature to filter the results according to keywords in the title or URL.

Review Source

VR

Verified Reviewer  
SR. SEO Analyst  
Human Resources  
Used the software for: 2+ years

### "All in One tool for Content Marketing and SEO"

April 11, 2022

5.0

Overall experience is very good. It helps to improve my business 5 times in a month.

Pros

Keyword explorer, Bank link explorer, and Site Audit. This is very easy to use tool.

Cons

I don't find anything missing in this product

Review Source

FSS

Fahim Shahriar S.  
Digital Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Hands Down The Best SEO Software!"

July 13, 2022

4.0

This enables users to understand the market competition and take steps accordingly. Ranking business has never been easier. The reports show exactly what needs to be upgraded. Marketing campaigns now can be run with more ease. This is the best option available on the market.

Pros

Competitive Analysis helps users to understand the market and take proper decisions. The Keyword research boosts up the content and helps to rank properly. The data is shown in a very user friendly way. With a bit of practice almost anyone can use it.

Cons

The only downside is the pricing. Because of the price range a lot of my team members can not afford it. If they make plans for young professionals and students then undoubtedly the users would increase drastically.

Review Source

Response from Ahrefs

July 19, 2022

Thank you, Fahim! While we do not offer trials, we do offer a free plan called Ahrefs Webmaster Tools (AWT) that allows SEO beginners to use Site Explorer and Site Audit for verified projects: https://ahrefs.com/webmaster-tools Hope this helps!

Arheer G.  
Marketing Manager  
Internet  
Used the software for: 2+ years

### "Best SEO Tool"

August 11, 2022

5.0

We started using Ahrefs for doing competitor's keyword research, monitoring their backlinks, etc. Ultimately it also helped us find technical SEO bugs.

Pros

\- All in one tool that can help you with multiple things like keyword research, technical SEO audit, etc - Keyword research functionality is very helpful - SEO technical audit can be easily done - You can easily monitor backlinks

Cons

\- Customer support is not great - Tool is very expensive

Review Source

Response from Ahrefs

September 7, 2022

Thrilled to know you take full advantage of the Keywords Explorer tool! At the same time, we're sorry to hear about your experience with our support team. Would you mind telling us why it wasn't great? We're always looking at ways to improve our platform, so any feedback is welcome. Thank you!

Chris N.  
SEO Manager  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Great leader in the SEO tool industry, but the credits model is pretty bad."

October 16, 2022

5.0

I've used Ahrefs for years and never had any complaints, but the credit model charges you for things it shouldn't. Come on Ahrefs, you've got a great product, but this credit nickel and diming made me look elsewhere.

Pros

There isn't much not to like about Ahrefs as a tool, it does it all (and it's great to have everything you need under one roof).

Cons

The new credits model: if you're carrying out competitor research you get charged for silly things like sorting rank or search volume from high to low, or applying a simple filter.

Review Source

Response from Ahrefs

October 20, 2022

Thank you for taking the time to leave us a review, Chris! And sorry about your disappointment regarding the new pricing plans. Prior to this change (first one since 2016), we studied the usage patterns of our paying customers and designed it in such a way where 80%+ of them were barely affected. While the remaining 20% were affected to a varying degree, based on how much they use the platform. We also allowed grandfathered users (like yourself) to keep the old plans, as long as they remain live. Not sure if you've discontinued it, but if you have further concerns about it or feel that you've been wronged, please talk with our support team - who will be happy to help out! To further address your issue, filters can include a lot of parameters. That's why we charge only 1 credit after you select all parameters and click on "Show results".

Sarfaraz K.  
SEO Manager  
E-Learning  
Used the software for: 2+ years

### "Best Competitor Analysis and Backlink Checker"

December 13, 2022

4.0

My overall experience with Ahrefs has been exceptional. The wide range of features and data points available have enabled me to gain valuable insights into various aspects of my business and competitors in the market. The intuitive user interface and scalability allow me to easily run reports that accurately reflect my current position. In addition, I appreciate their attentive customer service representatives who are quick to answer questions or provide help when needed. Ultimately, having access to such an effective research platform like Ahrefs is a great asset for any organization looking to stay ahead in an ever-changing industry.

Pros

After researching a variety of SEO tools, I decided to give Ahrefs a try. I have been very pleased with its intuitive design and wide range of powerful features. Of all the features, I like their competitor's backlinks research tool the most; it is highly accurate and user-friendly. Not only can I use their extensive list but also filter them down by search volume, competition levels, etc. This feature has saved me countless hours in trying to narrow down relevant backlinks for any given project. I would highly recommend Ahrefs to anyone serious about optimizing their website for engagement and ranking well on search engines.

Cons

Working with Ahrefs was an overall positive experience, although I found the cost to be quite high in comparison to other SEO tools of similar effectiveness. Although I understand that Ahrefs is a reliable, feature-rich tool, I am looking for something more pocket-friendly as I often work with a limited budget. It would be great if Ahrefs could come up with some more affordable plans or features so that smaller businesses like mine are able to take full advantage of their suite of offerings.

Review Source

Response from Ahrefs

January 4, 2023

Thank you for the extensive review, Sarfaraz! :) For more affordable tools, try out Ahrefs Webmaster Tools. This is our free plan, which gives you access to Site Explorer and Site Audit for all your verified projects: https://ahrefs.com/webmaster-tools We also have a hub of free tools: https://ahrefs.com/free-seo-tools They might be limited, but help you hit the ground running. Be sure to check them out!

JRB

Jyoti Ranjan B.  
Seo executive  
Education Management  
Used the software for: 2+ years

### "Ahrefs - A Comprehensive SEO Tool to Boost Your Online Presence "

April 2, 2023

4.0

Ahrefs is an invaluable tool for any digital marketer or website owner looking to improve their online visibility and outrank their competition. Its comprehensive suite of features, user-friendly interface, and top-notch customer support make it the ultimate SEO tool. I highly recommend Ahrefs to anyone seeking a reliable, powerful, and accurate platform to streamline their SEO efforts and drive tangible results.

Pros

Ahrefs boasts an intuitive, user-friendly interface that makes it easy for users of all experience levels to navigate and utilize its features. The dashboard provides a quick snapshot of your website's performance, including domain rating, backlinks, and organic trafficAhrefs shine in backlink analysis, offering one of the most extensive backlink databases in the industry. The platform allows me to assess the quality of my clients' backlinks, identify potential link-building opportunities, and monitor competitors' backlink profiles. The disavow tool has also been beneficial in protecting websites from potentially harmful links.

Cons

While Ahrefs is undoubtedly a powerful and comprehensive SEO tool, there are a few minor drawbacks that I have encountered in my experience 1-pricing2-Mobile App:3-Data Update Frequency:

Review Source

Response from Ahrefs

April 4, 2023

Happy to hear we're helping you secure more clients and keep existing ones loyal, Jyoti! May I ask what data update frequency are you talking about? Indeed, we don't have a mobile app at the moment, since it would be quite hard to read a lengthy chart on a 5" mobile screen. As for our pricing, you mainly pay in direct proportion to the data that you're requesting. If you find it too expensive though, you can always use our free tools for various SEO tasks: https://ahrefs.com/free-seo-tools For any further inquiries, please write us in the support chat :) -Andrei

Devyani S.  
Customer relationship associate  
Banking  
Used the software for: 6-12 months

### "Best in class keyword analyser and backlinking tool for startups"

July 19, 2022

5.0

Entirely, its a feature riched & precise domain auditing tool which includes keyword analysis, backlink analyser and keyword tracker that ultimately helps to increase seo of website and make it rank higher. Its a best tool for marketers working in a startup.

Pros

Its really good tool for analysing and increasing proper backlinks by following competitor's keywords. I can easily customize KPI to get precise results from ahrefs dashboard. Its an excellent site audit feature, that provides monthly reports on mail regarding websites and keyword status.

Cons

There's nothing much bothering in ahref. There should be local seo tool to analyse keywords against near me google keyword. They should provide details about local offlibe business listed for same keyword. its very expensive but features worth it.

Review Source

Response from Ahrefs

October 21, 2022

Devyani, we've just released the local pack filter to see where you or your competitors are ranking in SERP. Check out all the latest updates on our product blog: https://ahrefs.com/blog/whats-new-at-ahrefs-aug-sept-2022/

BH

Brittany H.  
Marketing Assistant  
Real Estate  
Used the software for: 2+ years

### "Ahrefs, your go to…"

November 3, 2024

5.0

As a marketing enthusiast and collaborator, I reckon Ahrefs is tops for managing SEO within my team. Keen to see how this tool evolves as AI takes over the workspace, ay.

Pros

This is my go-to SEO tool, mate! Love the powerful data and insights it provides, it's a beaut.

Cons

Nah, can't fault it, really. Use this app almost every day!

Review Source

Response from Ahrefs

November 19, 2024

Hi Brittany, Thank you so much for your kind words about Ahrefs! We're thrilled to hear that you're enjoying it and that you use it almost every day. We definitely have some awesome features coming up that will kick your digital marketing efforts up a notch. Stay tuned! :-)

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