# Act! Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Act! the right CRM solution for you? Explore 906 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/175860/Act/reviews --- Act! 3.9 (906) [View alternatives](https://www.capterra.com/p/175860/Act/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 11th, 2026 # Reviews of Act! Ease of use 3.9 Customer Service 3.6 ## Pros and Cons in Reviews JS Jack S OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Full data management / CRM making it easy to systematically process the collection, storing, updating and utilizing information about contacts to build and maintain relationships, streamline business operations, and improve customer service.“ December 1, 2025 BC Brian C DirectorResearch, 11 - 50 employeesUsed the software for: More than 2 years. “By tying our database to online forms, we increase the risk of bad info overwriting good data.“ March 24, 2026 DS Dominic S Financial advisorFinancial Services, 11 - 50 employeesUsed the software for: More than 2 years. “The contact management features are especially helpful, allowing us to keep detailed records of client interactions, policies, and renewal timelines.“ April 29, 2026 PR Paul R sales managerPrinting, 11 - 50 employeesUsed the software for: 1-2 years. “Sometimes the phone connection is a little hard to hear and the screen were you need to add new contacts can be difficult.“ May 5, 2026 JW Janet W PresidentPublic Relations and Communications, Self-employedUsed the software for: More than 2 years. “What I like best is the fact that I can find ANYTHING in my database in seconds - before someone finishes telling their name when they call, I have found their record and scanned the notes.“ March 18, 2026 DM Daniel M PresidentConstruction, Self-employedUsed the software for: More than 2 years. “We are being slowly pushed into a cloud service that does not integrate well with how we store documents.“ April 30, 2026 DM Dan M PresidentFinancial Services, 2 - 10 employeesUsed the software for: More than 2 years. “Their technical teams have repeatedly demonstrated an extraordinary willingness to solve problems completely—whether it involves troubleshooting, Outlook integration issues, or even recovering critical data.“ May 1, 2026 LT Lydia T Chief of StaffTextiles, 11 - 50 employeesUsed the software for: More than 2 years. “They then hung up on our internal I.T. guy when they got confused, and then lied about it in the log notes; saying "he asked to put us on hold and never came back."“ May 6, 2026 ## Showing most helpful reviews Showing 1-25 of 906 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Marc B. Executive Vice President Marketing and Advertising Used the software for: 2+ years ### "ACT Works for this Sales Guy" December 28, 2024 5.0 I have used it for over 25 years and I find it invaluable. Pros The CRM is a good but it is great as a tool to send personalized emails and letters to groups of people. Cons It takes up a lot of memory and with a low gig computer can be an issue. Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) I was the only user and while I have heard great things, it is not meant for one user without an admin. Review Source Response from Act! January 3, 2025 It's great to hear that you are using Act!'s fully integrated sales and marketing features to grow your business, Marc. Thank you for letting us know! RR Russell R. owner Packaging and Containers Used the software for: 1-2 years ### "Act is good" April 28, 2026 4.0 Overall experience with Act has been good. Would like to have a better app for your phone. and can sink with your phone Pros Doing email Marketing keeping up with customers in one location would like to have it more to be able to delete old customers Cons Act does not have built in email I get used to have. It's not as robust as it used to be when it was a program you could put on a Mac. And the online version that still does not work very well with Mac Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Act! I used to have Act back in the day and wanted to give it another shot Review Source Response from Act! April 29, 2026 Russell, welcome back to Act!, we're glad you gave us another shot! We'd love to make sure you're using Act! Advantage, the most recent version of Act!, and getting the most out of your subscription. Act! Advantage includes full sync with Act! Mobile, our dedicated mobile app, connects with your email and includes built-in email marketing so everything you need is right there in one place. We hope you'll reach out to our team so we can get you set up. Great to have you back! Kevin H. Sr. Registered Client Service Associate Financial Services Used the software for: 2+ years ### "It works fine when it's not glitchy" April 23, 2026 3.0 It's okay. We don't use the actual CRM but only the calendar and contact info because there is so much legacy info in there. Pros Sharing a calendar and viewing others event is helpful. Also, creating to-do items and appointments for others. We also use it to reserve our conference room. Cons Notifications for to-do items aren't prominent enough. The alerts should pop up like appointment reminders do. Review Source Response from Act! April 27, 2026 Kevin, thanks for the honest review! We're glad the shared calendar, To-Do items, and conference room reservation features are getting daily use. Your point about To-Do notifications not being prominent enough is really good feedback. We'll make sure that gets to the product team! JR James R. President Marketing and Advertising Used the software for: 2+ years ### "You can go home again w/all the modern technology " January 30, 2026 5.0 If you used ACT years ago, and left? Go back. This is the way it used to be. But their \[sensitive content hidden\] and his team have brought all the things that were great about it 30 years ago and now it’s in the 21st Century. Pros It’s ease of use. Great onboarding so it feels like home again. Email features are great too, and are easy to use. Cons I have trouble if I have to move fields around. I’m a one man band with multiple email addresses. Unfortunately, I cannot afford multiple ACT accounts. Alternatives considered [Insightly](https://www.capterra.com/p/130671/Insightly/) Reason for choosing Act! I loved ACT. It performed and was always easy to use and I have a great rate! Switched from [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) AGILE reminds me of the old ACT. AGILE seems abandoned. Review Source Response from Act! February 11, 2026 Thank you, James, for taking the time to leave this review. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/ MC Marianne C. Office Manager Glass, Ceramics & Concrete Used the software for: 1-2 years ### "ACT! is Great" April 28, 2026 5.0 Customer Support is responsive understandable and easy to understand when trying to provide support for complex problem Pros Ease of Use and responsiveness of Customer Support. They don't make you wait and the Customer Support team is knowledgeable and assist even when you don't quite know what you are asking as a non-IT person Cons Mobile Access - have never used it and see no reason to so I cannot really evaluate it. If the Mobile access is anything like their program I'm sure it is easy to use. Switched from [Microsoft Access](https://www.capterra.com/p/233275/Microsoft-Access/) It wasn't providing some of the services or needs Review Source Response from Act! April 29, 2026 Thank you for this wonderful review, Marianne! Knowing our support team makes even the trickiest problems feel approachable is exactly what we aim for. We're thrilled Act! has been a great fit and that the transition from Microsoft Access has worked out well. Welcome to the Act! family! ML Michelle L. Director of Marketing Construction Used the software for: 6-12 months ### "Easy to Use and Customize" April 23, 2026 4.0 Now it is great. We have it setup exactly as we want it and we are in touch with the Customer Success Team who has been fantastic. Pros Ease of use and customization. It was easy to setup exactly as we wanted it and its easy to use, it also has a great library of how to videos. Cons Customer service initially. We had some issues with the first line of customer service but then we were directed to the Customer Success Team and that has been great. Alternatives considered [BQE CORE Suite](https://www.capterra.com/p/141096/BQE-Software/) Reason for choosing Act! Our BD Manager used it in the past and raved about it. The cost, and the ease of use. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Cost and ease of use. Hubspot cost too much and had too many bells and whistles that made the use of the system more complicated. Review Source Response from Act! April 27, 2026 We are happy to hear that the Customer Success Team turned things around and that the customization, ease of use, and how-to video library are all hitting the mark. Thank you for the lovely review and for giving us the chance to get it right! DB Dane B. Financial Advisor Financial Services Used the software for: 2+ years ### "Very happy" April 21, 2026 5.0 Been using Act since 1999. I have the option of using redtail at no cost, but I choose to pay for Act. Great contact management system. Pros Act! is a stable platform and is extremely user friendly. The appearance is fully customizable and I'm looking forward to trying the app. Cons Honestly, there are no real cons with Act. I lost some data years ago because I hadn't backed up recently, but that was my fault. Now with the cloud, that's not an issue at all. Alternatives considered [Redtail CRM](https://www.capterra.com/p/121349/RedTail-CRM/) Reason for choosing Act! i'm used to act as i've been using it for 27 years. Review Source Response from Act! April 24, 2026 Dane, 27 years and still choosing Act!. That means the world to us, especially when you have a free alternative! We're so glad the platform has earned your trust, and we know you're going to love the mobile app. Thanks for being such a dedicated part of the Act! family! JD Jeffrey D. EVP Real Estate Used the software for: 2+ years ### "Long Time User" April 21, 2026 4.0 Been using it for 30 years! Love it! The history function and like I said the calendar function are my favorites. I admittedly probably only use 5% of what it can do for me. Pros The calendar and scheduling function is my favorite feature. I have tried others and nothing compares. Cons Nobody I know in my industry is using it. No one. Which I find strange for Commercial Real Estate. Alternatives considered [Lightbox](https://www.capterra.com/p/232178/Lightbox/) Reason for choosing Act! I have been a long-term user. Finally, someone came out with a product that could easily transfer my contacts - but I switched right back to ACT! Review Source Response from Act! April 24, 2026 Jeffrey, 30 years, now that's a relationship we're proud of! So glad the calendar and history features have kept you coming back. Thanks for the kind words and your incredible loyalty! NL Nick L. VP Executive Office Used the software for: 1-2 years ### "Review of Act Contact Management System" April 30, 2026 4.0 The customer service is exceptionally great. They have helped with the integration of contacts. Have been available when I need them. Pros I like that it keeps me organized and can set meetings. I can set up pricing and forecasting. Keeps me organized. I just wish it was easier to use on the run. Cons I don't like having to be online to access it. I asked for a desk top version but never got it. Personally, I like the original act better because it is more user friendly. Alternatives considered [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Sales Force Automation-SFA](https://www.capterra.com/p/114993/Sales-Force-Automation-SFA/) Reason for choosing Act! I knew the older version of act. The new version is not as user friendly. Consider intuitive use. Your customer service is great though. Switched from [Tableau](https://www.capterra.com/p/208764/Tableau/) I liked the older version of ACT. I would like it if there was a offline version. I cannot always be online. Review Source Response from Act! May 5, 2026 Nick, we're so glad our customer service team has been there for you, and we love hearing that Act! is keeping you organized and on top of forecasting. We hear your feedback on the need for offline access and hope you'll reach out to our team to see if Desktop Sync might be a fit for you. Thank you for your review. BC Brian C. Director Research Used the software for: 2+ years ### "Top-notch Tech and Sales Support" March 24, 2026 4.0 Our company has used ACT for decades, and we are transitioning to cloud and marketing services to ACT. Pros Tech support is top notch. Email marketing services has multiple options for campaigns, with templates, drag and drop, and WYSIWYG editor available. It is also easy to add new fields. Cons By tying our database to online forms, we increase the risk of bad info overwriting good data. We have to adjust our fields and online forms so that we are not overwriting necessary info. Alternatives considered [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Reason for choosing Act! ACT has better support and more targeted applications for what we need. Review Source Response from Act! March 27, 2026 Decades with Act! - That kind of long-term trust is extraordinary! We're thrilled you're continuing that journey as you transition to the cloud and our marketing services. And we're glad to hear our Tech Support team has been delivering for you, and that the email marketing tools, from campaign templates to the drag-and-drop and WYSIWYG editors, are meeting your needs. It's also great to know that after considering Salesforce Marketing Cloud, you found Act! to be the better fit for your support needs and targeted use case. Thank you for being a longtime Act! customer and for this review. It means a lot to us. JS Jack S. Owner Marketing and Advertising Used the software for: 2+ years ### "Upgrading to the Cloud" December 1, 2025 5.0 Good support and Technical Service department has been supportive, professional, and timely. Great experience so far. Pros Full data management / CRM making it easy to systematically process the collection, storing, updating and utilizing information about contacts to build and maintain relationships, streamline business operations, and improve customer service. Cons Cloud software is a bit different from pass versions - having to relearn some steps. Familiarity by using should eventually eliminate this. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Act! Referral from another associate in the same type of business. Review Source Response from Act! December 2, 2025 We're thrilled to hear, Jack, that your transition to the cloud has been a great experience as Act! continues to help you streamline your business operations and build and maintain contacts. FH Flynn H. Administrator Hospital & Health Care Used the software for: 2+ years ### "No decent or easy profit Pipeline reports from Opportunities." April 25, 2025 3.0 It works for tracking Opportunities, contacts and history. Pros Price & ease of use. We've been using for 13+ years. Still a dog. A good dog, but still a dog. Cons Clunky, dated software and no good method to show actual PROFIT pipeline. Alternatives considered [Sales Force Automation-SFA](https://www.capterra.com/p/114993/Sales-Force-Automation-SFA/) Reason for choosing Act! Cost and features provided by ACT were good enough at the time. Switched from [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Needed more robust platform to tie multiple users to multiple projects/ opportunities. Review Source Response from Act! April 28, 2025 Thank you, Flynn, for your feedback. We are happy to hear that Act! is helping you track your opportunities and contacts, but are sorry to hear that you are finding some features lacking. We devote many resources to Customer Success because we know it’s critical to our combined success and we hope you’ll give our Support team another try at https://www.act.com/resources/contact/ or call 866-873-2006 to see if they can assist. In addition, we are excited about many UI and UX updates that are in the works and will be going live on an ongoing basis as we continually strive to improve our customers' user experience! VR Verified Reviewer inside sales Management Consulting Used the software for: 2+ years ### "great CRM for small business" July 18, 2025 5.0 very positive - always respond quickly. I was super impressed at the latest roll out and that they changed it back to easier use. Pros There are continual updates and they are very receptive to concerns. Immediately responding to changes that didn't work. Cons Sometimes the features are confusing - lots to figure out and learn. Sometimes more than we need in our business. Alternatives considered [Sales Force Assistant](https://www.capterra.com/p/247040/Sales-Quote-Assistant/) Reason for choosing Act! A couple of us had previous experience with ACT Review Source Response from Act! July 21, 2025 Thank you for your review! We appreciate it. CL Charles L. Principal snd owner Hospital & Health Care Used the software for: 2+ years ### "ACT! Review" February 10, 2026 4.0 My overall experience has been good. It let's me keep track my customers, and their locations (my customers are surgeons, so they have multiple locations) Pros I can identify customers with their companies and vice versa. Also, I can establish different sales goals for each customer and/or companies. Cons I have ACT! Premium on my server. There is no app on my phone in order to look up customers or companies. Review Source Response from Act! February 13, 2026 Hi Charles, thanks for your feedback. Because you mentioned a mobile app, you might benefit from taking a look at Act! Advantage, our powerful, cloud CRM, email marketing and customer services system, which has a fully integrated mobile app. You can learn more at https://www.act.com/products or give us a call at 866-873-2006. JB John B. Senior Vice President Commercial Real Estate Used the software for: 2+ years ### "ACT use for twenty years plus." April 28, 2026 5.0 Very good. Been using for 20 years plus. Really like the simplicity of use. Very easy. Couldn’t imagine doing my job without ACT. Pros Ease of use. Use everyday for my calling follow up, cold calling. Record keeping phone numbers notes etc. tracking buildings rates , vacancy, list broker contact. Cons IT service, trouble understanding techs. Hard to get responses quickly. Don’t like high price increase after using for so many years with no assistance from ACT. Was also told my price did not include IT help after so many years of use without asking for anything. Review Source Response from Act! April 29, 2026 John, 20-plus years and still going strong, thank you for that incredible loyalty! We're so glad Act! is an everyday essential for your commercial real estate work. Your frustration around support responsiveness is heard, and we're sorry for any friction you've experienced. Our customers deserve a great experience, and we'd love to make that right. Please don't hesitate to reach out directly! JPJ Joel Polin J. Manager Information Technology and Services Used the software for: 2+ years ### "How ACT Helps" April 23, 2026 5.0 Have been using ACT for over twenty years and cannot operate our business without it. Remember the days before ACT usage, giant rubber band and a huge stack of 3 x 5 cards. Pros Ease of use, no issue finding client data and history. Maintains relevant contact data. Allows me to maintain client dialogue. Cons Have difficulty updating with new releases and need to spend more time learning latest features. Some confusion trying to print daily work schedule report. Review Source Response from Act! April 27, 2026 Joel, the rubber band and 3x5 cards visual really puts things in perspective, what a journey! Twenty-plus years is a testament to our partnership together and we're honored that Act! has become central to your operation. Your feedback on update transitions and the daily schedule report is helpful, and we'd encourage you to lean on our support team to smooth those out. Thank you for your longtime partnership! PR PAUL R. President Wholesale Used the software for: 2+ years ### "Act is an Amazing PIM" April 28, 2026 5.0 I am on my 30th year using ACT. ACT has been very important to the success of the business I started with Act in 1995. Pros Act is easily customizable. It holds efficiently all the customer information necessary. Offers quick look ups. Cons Act does not work well with the new version of MS Outlook. The ACT phone app still needs work, though it is a major improvement from previous versions. Review Source Response from Act! April 30, 2026 Starting a business with Act! in 1995 and still going strong is an incredible testament to what a great partnership looks like. We appreciate your feedback on the MS Outlook compatibility and the mobile app, and we're actively releasing marked improvements to improve both. Thank you for growing your business with us, Paul! rH rachel H. Business Owner and Sales Professional Design Used the software for: 2+ years ### "Save time and make money using ACT!" April 23, 2026 5.0 I am using it daily and it makes me more productive - i know who to call, when to call, what i want to talk about etc Pros This is a great tool for keeping my contacts organized, tracking my projects and helping me with marketing. I have used ACT! for years then took a year long hiatus and have come back to the product as nothing else measures up! Thanks you ACT! Cons it takes time filling everything in especially the opportunities but once in its effective at keeping track Review Source Response from Act! April 27, 2026 Rachel, welcome back! We love that after a year away, nothing else measured up. :) "Save time and make money" is exactly the goal, and we're thrilled Act! is meeting your business's needs. Thank you for the enthusiasm and for giving us another shot. NA Nita A. Secretary Construction Used the software for: 2+ years ### "Excellence!... for our Mediocre World " April 23, 2026 5.0 I have had a great overall experience with ACT! I have been a client for over 20 years now and have seen a lot of evolution within the programming. I wouldn't want to use any other program. Pros I like the automatic saving feature best. Being able to work in real time and share with others in the office is a big plus. ALSO LOVE that when I do have an issue, I can call in and get a real English speaking person. Cons Not being able to text without an additional cost. Sometimes the system will freeze up and we need to close out and try again. Review Source Response from Act! April 27, 2026 Nita, 20-plus years and still going strong, that's incredible! We love that real-time collaboration and automatic saving are making your day run smoothly. Your review means a lot us, thank you for your loyalty and this wonderful review! DK David K. Territory manager Food Production Used the software for: 1-2 years ### "A reliable platform for sales." March 13, 2026 5.0 I have been using it for years and find it an indispensable tool for sales. I have used other sales CRMs such as SAP and PRONTO and find ACT far superior. Pros ACT is very easy to learn and use. It is a reliable and stable platform. It is the first program that I open everyday. Cons My understanding it is not meant for storing videos and photos. If I am not correct, please enlighten me. Review Source Response from Act! March 20, 2026 Thank you for the thoughtful review and for making Act! part of your daily workflow, we don’t take that lightly. It’s great to hear that you find the platform easy to use, reliable, and a strong fit for your sales process, especially compared to other systems you’ve used. On your question about storing videos and photos: you’re right that Act! isn’t designed to function as a primary media storage system. However, you can absolutely attach and link to files (including images and videos) within contacts and records, or store them externally and link back for easy access. We appreciate your continued support and feedback, as it helps us keep improving. JF Jennifer F. Owner Wholesale Used the software for: 2+ years ### "Act 2026 review" April 28, 2026 3.0 I have used Act since 2000 and it was a better program prior to them requiring a yearly fee of $600. It should still be an option if you want to upgrade every year and not have to pay $600. Pros The ability to keep all my data in one place. Being able to email and schedule activities to stay in touch with clients Cons The issues with time it takes screen to change when completing activities. 20 to 30 seconds when you do 100 plus activities per day is a waste of time when I could be making sales calls. Review Source Response from Act! April 29, 2026 Thank you for your longtime loyalty and feedback. RT Ron T. Owner Real Estate Used the software for: 2+ years ### "ACT!, an undervalued and unknown, yet long estatablished CRM" November 26, 2025 5.0 I have been a very long time user, and ACT!s customer support has always been top notch. There is rarely a problem, but when is, they are there for me. Pros Customer support is great. ACT! is the most versatile and deep CRM out there. It is so powerful so much more cost effective than it's big competitor. I need to use my CRM even when I do not have acces to internet, and ACT is the only company I know of that offers a fully functional hybrid. Cons that they fail to get the word out how great a program it is - most people I talk to have never heard of ACT. Review Source Response from Act! December 5, 2025 Thank you for letting us know, Ron, that Act! is helping you manage your business wherever you're working, and that our Support team has resolved any issues that may arise. We're thrilled to hear it! MM Marc M. President Marketing and Advertising Used the software for: 2+ years ### "Everything you need in one spot" May 1, 2026 5.0 Great time saver, organizational tool, and features galore. Customer service is always helpful the few times I had to call, and they are constantly updating and improving the program. Pros ACT saves me time and increases my productivity by having all my information for clients, and the tools to help, in one, easily navigable pkace. Cons I can't honestly think of anything that I don't like. I have been using it for 15+ years with little to no issues, and when I do have a problem, customer service is always helpful and friendly. Review Source Response from Act! May 5, 2026 Marc, 15-plus years with virtually no complaints; that might be the ultimate endorsement! We love that Act! is saving you time and keeping everything in one place for your clients. Thank you for the kind words about our support team as well. We're glad to have you with us and look forward to the next 15! RP Raymond P. President Railroad Manufacture Used the software for: 2+ years ### "Support and product" October 20, 2025 5.0 Always great love the product and when there has been a problem it is fixed quickly and with no effort. Pros Not only is the product great but support people such as Priyadharshini.C is super. Don't lose her she is the best! Cons What not to like its a wonderful product I have owned mines since 2006. Always have you conversations and contacts at your finger tips. Review Source Response from Act! October 31, 2025 Thank you, Raymond, for your review. It means a lot to us! We are proud to be a part of your railroad manufacturing business! MT Mark T. President Human Resources Used the software for: 2+ years ### "30-years and counting" November 4, 2025 5.0 My overall experience has been positive. The customer support is always responsive and friendly. Most important they solve any issue in a timely manner. Pros I've used Act! for 30 years. It has been an integral part of my business and has been an important factor in our success. Cons There are so many tools that it's hard to keep track. I'm sure I'm not taking full advantage of all the application. Review Source Response from Act! November 7, 2025 Mark, it means a lot to us when our customers share their feedback, and we value the long-term partnership we've had with your business for over 30 years. It's an honor to be part of your growth and success! Similar Products Featured ## Related categories [CRM](https://www.capterra.com/customer-relationship-management-software/)[Sales Force Automation](https://www.capterra.com/sales-force-automation-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.