--- title: "Kit Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Kit the right Email Marketing solution for you? Explore 244 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/175000/ConvertKit/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-29" --- Kit 4.6 (244) [View alternatives](https://www.capterra.com/p/175000/ConvertKit/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 29th, 2026 # Reviews of Kit Ease of use 4.4 Customer Service 4.4 ## Pros and Cons in Reviews MA Muhammad Zohaib A Talent Acquisition OfficerConstruction, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “KIT provides good security for protecting business information and offers solid cost-effectiveness for managing customer-related activities.“ September 11, 2026 Faydra D. F Most-Things-Web ConsultantInformation Technology and Services, Self-employedUsed the software for: Less than 6 months. “The lack of a quick WYSIWYG-to-code toggle is frustrating if you are comfortable writing HTML/CSS directly, and the limited CTA/form/email design flexibility makes Kit feel less ideal for brands that need tighter visual control.“ April 29, 2026 Faydra D. F Most-Things-Web ConsultantInformation Technology and Services, Self-employedUsed the software for: Less than 6 months. “Kit makes it SO super simple to create email content and send out email broadcasts that there are hardly any customization options.“ April 29, 2026 Faydra D. F Most-Things-Web ConsultantInformation Technology and Services, Self-employedUsed the software for: Less than 6 months. “That creates a real problem for bootstrapping solopreneurs. If you have invested many hours into learning all the INs and OUTs of Kit while building up to 10,001+ subscribers, you may feel held hostage once you surpass the 10K subscriber mark.“ April 29, 2026 Javier M Oracle DBA - Teacher - Content CreatorInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years. “I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to specific audiences.“ April 24, 2025 Tracie B Executive DirectorNon-Profit Organization Management, Self-employedUsed the software for: More than 2 years. “The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with subscriber amount but the features do not improve or change.“ February 19, 2026 Wren W Owner and OperatorE-Learning, Self-employedUsed the software for: 1-2 years. “The visual automation builder is easy to set up - new sign-ups drop into a sequence and get nurtured without me touching anything.“ June 20, 2026 DR Dru R CEOInternet, 2 - 10 employeesUsed the software for: 1-2 years. “The poor value and way plan changes get billed, automatic on the way up and manual on the way down, is why I would not recommend them and I'm moving to another platform.“ June 17, 2026 ## Showing most helpful reviews Showing 1-25 of 244 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Tracie B. Executive Director Non-Profit Organization Management Used the software for: 2+ years ### "Great for starting out with email marketing" February 19, 2026 4.0 Good for a beginner and a small business owner! The large price increases as my email list grew was difficult on me as a small business owner. Pros Kit has a handful of premade templates that made getting started with email marketing and email list management easy to initiate. Kit made the process less overwhelming. Cons The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with subscriber amount but the features do not improve or change. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Kit It was recommended that I look further into the features of Kit for the price and Kit offered more features and an easier system. Review Source CD Caleb D. Lifecycle Marketing Manager Computer Software Used the software for: 1-2 years ### "My Go-To ESP Recommendation For Creators " November 10, 2025 5.0 Pros Kit is an easy to use Email Service Provider that makes automation easy and understandable for any skill level. I also love that their customer support team is active and will reply with solutions quickly. Cons Kit has room for improvement in advanced features, but it's prioritization of ease of use easily outweighs that shortcoming. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) We switched for pricing, ease of use, and general reliability and support Review Source MZA Muhammad Zohaib A. Talent Acquisition Officer Construction Used the software for: 1-2 years ### "KIT- The Best" September 11, 2026 5.0 My overall experience remains very good with Kit software. It helped me building good customer relations, data management and many other things. Pros KIT provides good security for protecting business information and offers solid cost-effectiveness for managing customer-related activities. Its customer assistance helps users resolve issues, while email handling makes it easier to organize and communicate with leads. The software also supports efficient information management, flexible design personalization, and effective lead tracking to help businesses manage potential customers. Cons KIT software have some limitations in advanced customization and reporting, which make certain workflows less flexible. Some users may also find the learning curve slightly higher when setting up advanced lead and data management features. Review Source Faydra D. F. Most-Things-Web Consultant Information Technology and Services Used the software for: Less than 6 months ### "Kit's simplicity is both great and also a part of its weakness" April 29, 2026 3.0 Let me start off with why I say that Kit's simplicity is both a strength and a weakness. The one client I have who uses Kit was having all kinds of issues with email deliverability. Keep in mind, this client has been using Kit since 2020 and has sent out 156 email broadcasts. The client only asked for my help with finding out what was going on in the last few weeks (April 2026). Her domain and email reputations were very good. Her SPF, DKIM and DMARC was set up properly. Since I did that back when I started working with her, I knew that wasn't the issue, but I double-checked those things again just to make sure I wasn't being negligent. Turns out the issue was that she did not have a sending domain set up and verified. I was floored. Since 2020, she'd been using a Gmail email address for sending out her email broadcasts, and then when Google and Yahoo! started enforcing their SPF/DKIM/DMARC rules and caused everyone else to follow suit that's when her deliverability and open rates tanked. I've been doing web work since 1999, and in every CRM and email marketing platform I ever used for my own purposes and/or setup up for clients I was immediately directed to set up a sending domain. That was the first thing that popped up, so it did not occur to me to first make sure my client had a valid sending domain set up. Again, keep in mind that my client has been working with Kit since 2020 and has sent out 156 email broadcasts. As soon as I took the five-to-seven minutes to set up the sending domain, everything was back up and running smoothly. In all my web work years, I have never used or had a client use Gmail or Hotmail or Yahoo! or any other non-domain-specific email address on my/their CRM/email marketing platform(s). Kit is easy to use, especially for creators who want to send broadcasts, build simple automations, manage subscribers with tags and avoid the confusion of duplicate list-based systems. Its autoresponders, sequences, landing pages and forms are genuinely strong, especially for creators, coaches, course sellers, newsletter writers and digital product sellers who need a clean system without a steep learning curve. Kit makes it SO super simple to create email content and send out email broadcasts that there are hardly any customization options. That is both helpful and limiting. If your goal is to get a simple message out quickly, Kit makes that painless. If your goal is tighter control over branding, layout, CTA styling or direct HTML/CSS editing inside the email editor, Kit starts to feel restrictive very quickly. The lack of a quick WYSIWYG-to-code toggle is frustrating if you are comfortable writing HTML/CSS directly, and the limited CTA/form/email design flexibility makes Kit feel less ideal for brands that need tighter visual control. Kit is clean and simple, but simple is not always enough when you are trying to make email content feel fully branded. The pricing is another sticking point. Kit’s up to 10K email subscribers on the free tier is generous on its face, especially because it includes landing pages, forms, broadcasts and tagging. But if you allow yourself to accumulate 10,000 subscribers on the free tier, subscriber 10,001 is going to cost you, as of the time of this review, either $116/mo or $1,390/yr. That creates a real problem for bootstrapping solopreneurs. If you have invested many hours into learning all the INs and OUTs of Kit while building up to 10,001+ subscribers, you may feel held hostage once you surpass the 10K subscriber mark. At that point, switching platforms may feel disruptive, but staying may suddenly become expensive. Overall, I think Kit is very good at what it is clearly built to do: help creators grow and email an audience without getting buried in technical complexity. But it is not the best fit for every small business, and it is not the platform I would automatically recommend when customization, reply-routing flexibility, advanced reporting or budget-sensitive scaling are high priorities. Pros I've only dealt with the free plan while working with one of my clients. Kit makes it super simple to create email content and send out email broadcasts. You also do not have to duplicate the same user across multiple lists. You can simply use tagging to have one subscriber on more than one list. Customer support is speedy and useful. Cons On the free tier, customization options are limited. Also, the entry price to the first paid tier is much more than with other email marketing platforms. Going from $0 to (at the time of this review) $33/mo or $390/yr is not budget-friendly to bootstrapping solopreneurs, and I primarily work with bootstrapping solopreneurs. Also, you are not allowed to use one email for sending and another email as "reply-to" on ANY plan, free or paid. Review Source Javier M. Oracle DBA - Teacher - Content Creator Information Technology and Services Used the software for: 2+ years ### "The best email platform for my needs." April 24, 2025 5.0 Fully satisfied. Not planning to move to another platform and never were for more than five years being an active customer with a medium size subscriber list (between 1.000 and 2.5000 subs). Pros I moved from MailChimp. I increased the open conversions from 20% to 40% with the same list. I like the automations and sequences, and the segmentation and tagging features. I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to specific audiences. Cons It takes a while to really understand how to manage how sequences and visual integrations work. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Reason for choosing Kit I tested ConvertKit and I like it with the first steps I did seeing a much better conversion email opens. Review Source VI Vanessa I. Registered Dietitian Health, Wellness and Fitness Used the software for: 6-12 months ### "Easy to Use option for Email lists, newsletters, and funnels" May 22, 2025 5.0 Overall it's easy to use and I would recommend it for a fairly inexpensive option for email management, funnels and more. Pros It's very easy to use, most things I can do intuitively, and if not, then there are easy-to-follow videos to walk me through. Cons I wish I could edit the templates a bit more. I wish it incorporated more drag and drop and add like canva into it's templates for lead magnets and more. Reason for choosing Kit I was in a course where she was using kit and recommended it Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Systeme.io](https://www.capterra.com/p/198994/Systeme/) looking for a more intuitive and cheaper option Review Source DR Dru R. CEO Internet Used the software for: 1-2 years ### "Extractive Behavior over 3 Years" June 17, 2026 2.0 Decent product that's decaying and extractive business practices. The poor value and way plan changes get billed, automatic on the way up and manual on the way down, is why I would not recommend them and I'm moving to another platform. Pros The sending is reliable and the editor is clean. Deliverability held up across three years and steady volume. As an email and automation tool it does the core job well. Cons Kit is slow to update the product and automates billing in one direction, the one that charges more. When my list crossed a tier in January 2024, it upgraded my plan and billed a prorated charge the same day. When I pruned inactive subscribers and dropped back under the tier, the higher price held. Support confirmed from their own logs that I should have been on lower tiers from June 2025 through January 2026, about $936 in overcharges. But their refusal is consistent with the extractive behavior seen in price raises without feature development. Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/) Email deliverability issues with Mailerlite Review Source Wren W. Owner and Operator E-Learning Used the software for: 1-2 years ### "Great for automated lead follow-up" June 20, 2026 5.0 It's been the backbone of my course marketing. Once my follow-up sequences were set up they basically run themselves, which is exactly what I needed as a one-person business. Pros I run an online course for wedding pros and Kit handles all my lead follow-up. The visual automation builder is easy to set up - new sign-ups drop into a sequence and get nurtured without me touching anything. Tagging keeps my leads organized by where they are in the funnel, and the emails actually land in inboxes. Cons Reporting is pretty basic and the landing page templates feel dated. Pricing climbs fast as your subscriber list grows. Review Source VR Verified Reviewer Government Relations Coordinator Government Relations Used the software for: 6-12 months ### "Kit is a must have!!! " April 6, 2026 5.0 We are very happy with Kit and believe it compares well if not better to its competitors. You can seamlessly design in the platform and deploy dynamic elements in email campaigns. Pros Kit is very easy to personalize to our organization's style. It allowed us to have seamless communications with our audience and preserve a fluid style from our website to our communications. Kit also allowed us to gather impactful data on the successes or pitfalls of our different email campaigns--thus allowing us to improve our communications. Cons Occasionally, the user interface was clunky and led to avoidable mistakes, but most of this was more user error than an actual problem with Kit itself. Review Source SB Sabre B. Systems Strategist Internet Used the software for: 1-2 years ### "Email marketing tool for creators " March 28, 2026 5.0 I loved using it to start my email marketing journey. It was easy to use and there was a lot of a resources and support l Pros It was easy to use. I love the UI of it and the free plan was up to 10,000 subscribers. It also integrated well with a lot of other tools. I also liked the creator profile and the link in bio. Great for those who don’t have a website yet. And is just getting started. You could run your entire business with kit Cons I didn’t like the automation limits in the free plan and I that there isn’t an app. But overall, it’s so easy to use Review Source LH Louise H. Business Owner Professional Training & Coaching Used the software for: 1-2 years ### "Love the automation Convertkit provides" June 27, 2022 4.0 I needed an email software that reaches leads without going into their junk email, that was reliable, flexible and allowed many different pathways for leads. This makes it so much easier to send personalized messages. Pros I love the detailed automation you can set up and it is fairly easy once you know how. I really like the function that you can tag leads and send them into different funnels and send them personalized emails. This helps with conversion rate. Cons It does take a little bit to learn. Such as when you set up rules and such in the automation it can get a little overwhelming but once you get the hang of it, it is easy and quick to set up. Reason for choosing Kit Because open rates were higher. Good price point and the flexibity of it. Switched from [Kajabi](https://www.capterra.com/p/154682/Kajabi/) Through other business owners they recommened Convertkit because open rates were higher than Kajabi. Review Source MD Marie D. founder Professional Training & Coaching Used the software for: 1-2 years ### "Good for Segmenting" October 20, 2022 4.0 Does what we neede it to and was an upgrade from our prior platform (Mailchimp). We can easily create attractive and effective newsletters, email campaigns, landing pages and sign up pages that work across the rest of our tech stack, and it's easy to sort and segment all f that data on the backend for targeted campaigns. Does what we need it to and at a fair price. Pros I love the segmenting and the aiblity to sort by anynumbr of tags in ConvertKit. It reallyenables us to create oppourtniteis tostudy our clientele based on defifient and specific needs and the communitcate to onlyt hose parts of the population at given times for certain services. This is key for us an the primary reason we switched from our old esp. Cons I wish there was an easy way to capture mobile phone numbers for us to integrate SMS communcation and automations. So often after we connect with clients we would love to send a quick follow up message that doesn't warrant a full email and this tool does not have full functionality for that. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/) Reason for choosing Kit segmenting functionality, priec and more recommendatiosn from people I trust led me to Convertkit Review Source SM Stephanie M. Owner Marketing and Advertising Used the software for: 2+ years ### "The best email software for bloggers and course creators" June 6, 2022 5.0 Pros ConvertKit is your best friend if you are a course or content creator and need to manage a lot of email addresses, send weekly emails, and use automations and auto-emails for sales and marketing. I do a lot of lead magnet generation and have so many different segments of email subscribers - CK is made exactly for this. I love how simple it is, it doesn't got bogged down with email design too much, it's more about functionality and high deliverability. Cons I can't think of anything I don't love about ConvertKit for email. For landing page design, there's a lot of customization that's missing, but I don't use it for that primarily. Review Source SP Simon P. Director Information Technology and Services Used the software for: 2+ years ### "Solid and improving email marketing software" May 8, 2021 4.0 Overall ConvertKit is a good solid option, but only really if you're using the paid version. The free version lacks a lot of the good features. It is priced competitively and once you learn how to use it, it's pretty user friendly. Reliability wise, I've never had a problem as far as I can recall. Customer service is pretty quick and I've even reached out to the \[SENSITIVE CONTENT HIDDEN\] via Twitter and he was responsive. Pros When I started using ConvertKit it was a relative new entrant to the market and a competitor to the likes of MailChimp and AWeber. It was started by someone who had used other email marketing solutions and and had tried to overcome issues with these solutions. This meant for someone who was reasonably software literate it was straightforward to use and had some great features, and these have been added to as time has gone on. Cons There has been an update on the landing page section which meant I could no longer use one of sign-up forms, which was used multiple times over my website. Although necessary for them, it caused me as a user quite a headache to resolve. Also, if you go over a threshold of subscribers, the price goes up automatically...if you go back below the threshold you have to tell them to move you back down. The free option is not particularly great for brand new websites and on websites I have built for others, they've tended towards something like MailerLite initially. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Reason for choosing Kit Pricing and functionality on ConvertKit seemed more in line with what I needed and had recommendation for ConvertKit. Switched from [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Heard good things about ConvertKit from different sources and AWeber didn't seem as good value any more. Review Source RO Ricki O. Founder Marketing and Advertising Used the software for: Less than 6 months ### "ConvertKit – Powerful (pricey) but worth it" October 14, 2024 5.0 ConvertKit has been a game-changer for my client's businesses. The intuitive interface and powerful automation features have helped me streamline their email marketing and find a way to build a loyal subscriber base for them. Pros The pros are the user-friendly, powerful workflows and funnels, and robust set of features. Cons Expense if you have more than 1,000 subscribers. It can get pricey. Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) The client needed features that are easier to work with in ConvertKit, and have a reputation of excellent customer service. Review Source NS Nicola S. CEO Health, Wellness and Fitness Used the software for: 1-2 years ### "Solid email marketing platform for all sizes of business" February 18, 2023 5.0 Using convertkit allowed to me to grow my email subscribers and nurture my relationship with them as I could create great automation sequences and build funnels to best serve my audience Pros User friendly interface and the majority of features most small businesses will need to perform their email marketing Cons As the company grew the price became higher without significant improvement in the product Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Reason for choosing Kit Convertkit had all the features I required at a lower price Review Source OC Olajumoke C. Personal blog Writing and Editing Used the software for: Less than 6 months ### "Kit tool is a valuable tool " May 13, 2025 5.0 Very easy tool I had a great experience wit kit tool kudos to their customer service for putting me through Pros Kit tool is very easy with clear interface their customer service are very responsive that’s why I like them Cons It slow down sometimes whenever I’m working on their platform Review Source JC Jacqueline C. Brand Designer Design Used the software for: I used a free trial ### "Email Marketing Software Review" January 14, 2025 5.0 For the the price I think it lacks in design and it doesn't offer a huge template library, For creatorsit does offer an autorecommendation feature to help everyone grow their list. Pros This platform is great for growing your audience regardless of where you're starting in the process. It's fairly easy to use and the analytics are decent. There are a various opt-in forms, landing pages to design from, and you run paid subscriptions. Cons The email editor is really basic and it may be challenging to the uneducated designer. The editor lacks the options to design a stunning email newsletter. There isn't a mobile app so you can't do anything on the go. Review Source Zachary W. Enterprise Account Manager Marketing and Advertising Used the software for: 1-2 years ### "Amazing ESP for Creators!" February 10, 2025 4.0 I do admire KIT as it is for a very segmented group of users, creators, and has built their whole product around servicing them which is awesome. If you are not a creator with an audience I would not consider KIT. If you are a creator, it is the best. Go no where else. Pros Easy to build! The platform is setup well for creators specifically to share across multiple channels. Cons Did not like their segmentation and popup capabilities, both seem pretty limiting for an ESP. Review Source SR Sanket R. Customer service Consumer Services Used the software for: 6-12 months ### "ConvertKit Review " July 29, 2023 5.0 I'm not new to email marketing, but I tried ConvertKit and didn't stick with them. I found their foundation to be overwhelming and unwieldy, and I could have done without the way the letters to my supporters seemed. The messages are straightforward. As a web-based business coach for ladies with administration-based firms, I don't need to waste time figuring out how to use an email promoting stage that I'm paying for, and I also believe that my words should stand out. ConvertKit performs neither of these things for me. Pros The most accommodating aspect, in my opinion, is the technical help. The practice exercises are excellent. Furthermore, if I am unable to make something work, I send an email to support expressing my concern/question, and they respond with step-by-step instructions for resolving the issue!!! The response time is really fast, typically within a couple of hours - I believe this is extremely responsive. Furthermore, when you switch from another stage to ConvertKit, they migrate all of your contacts with labels! So you don't need to be very tech savvy; instead, focus on the substance of your message rather than the technology behind it! I changed stages because I needed to create an evergreen 30-day email series that anyone could access at any time. Cons The implementation is essential; it continuously resembles a beta delivery. The structures aren't as responsive as they claim; things appear fantastic on their page and then on view, but when distributed, you have to tinker with them to get them to work. When I first needed to contact their help desk, their email module was causing'malware' alerts on my site with Avast, and they were more concerned about removing me from their daily task records than with resolving the issue. This was eventually resolved; I accept that it could have been in Avast's hands, but this issue lasted fourteen days in convertkit's hands. I then got a list of 5 enquiries for which I had received a response. Review Source AF Amy F. Owner E-Learning Used the software for: 2+ years ### "Lots of quirks, customer service is awful" February 4, 2021 3.0 Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list and excluding purchasers... only to find out prior purchasers still received the email). I've had requests for "discounts" from people who have received these emails after purchasing a product at full price. They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing from my list and these people get very mad too... they have been expecting to hear from me and think that I don't send to my list regularly. Overall I really feel like just a number to ConvertKit. They don't care about my business and charge a FORTUNE. I think this product has hurt my business, cost me money and soured my reputation. In my opinion if they are charging such a premium price it really should be top notch and this really falls short in a lot of ways. I really wish I thought long and hard before signing up with them as it's going to be a NIGHTMARE to switch. I feel really "stuck" with using them and it's such a nightmare to manage at this point. Pros I like the features this has - the visual automations are great. It gives you the ability to customize how your subscribers will go through your funnel. The forms are easy to create relatively easy to set up. Cons The system is really quirky. I often times get people "stuck" in my funnel where they opt out of a sequence and then are just sitting in an automation. It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with. I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence when leaving another. Or "rules" you don't remember making end up messing up other tags or segments. There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every individual subscriber to see how they got stuck or got sent an email they shouldn't. If you're looking for support... GOOD LUCK. This is the worst support I've had. They have a chat and you get switched from person to person over the course of multiple days. They sometimes send an email with the support details, and if you reply to that apparently the chat people don't receive it. I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue.... let alone apologize for a mistake that looks like a glitch in their system. I've asked for a manager and the people on the chat just ignore that. There's no phone number to call. It's like talking to a brick wall. I also don't like that there's very little you can do to customize emails. You really can't design them in any way. Reason for choosing Kit I heard ConvertKit was great but it was probably by people who are affiliates and trying to earn commissions from the sale. I should have done more research to understand the complexity and limitations. Review Source VR Verified Reviewer Owner E-Learning Used the software for: 2+ years ### "A great email service provider! The best!" June 7, 2023 5.0 I am relatively new to the email marketing business. I have found the support of the Convertkit team to be great. It has helped me a lot. Pros Convertkit is easy to learn, and many videos and training resources are provided for newcomers to email automation. Cons There's nothing I don't like about Convertkit. I only wish I had more time to explore and try all the features. Review Source MB Mia B. owner Online Media Used the software for: 2+ years ### "Convertkit is my email service provider. Here's why..." February 8, 2019 5.0 Pros Like most brand new online entrepreneurs I started off with Mailchimp which is free. As I grew my list and my marketing techniques I needed something more robust with more options to segment out my list (not really done with the free platforms). I now have so many sequences and segments that are completely automated and my list has been actively growing. ConvertKit is "customer-based" instead of "list-based" meaning that I can send emails out to specific people who have taken specific actions rather than emailing an entire list of people reglardless of their actions and losing subscribers by sending irrelevant emails to the wrong people. Each subscriber is tagged based on a link they clicked, a form they subscribed through (freebie), a purchase they made from me, and SO much more. I even have tags set up when I'm running a webinar to see who watched the whole thing, who didn't show up at all, and who watched the replay. There are just so many options. Cons This is not an intuitive software initially- especially if you're coming from a list-based provider like Mailchimp. There will be mistakes and there will be a learning curve. But that comes along with running a business. Luckily, the chat and email customer service is generally pretty active and helpful. I've used them a lot. Review Source AF Andrea F. Executive Director Education Management Used the software for: 1-2 years ### "Automate Your Email Marketing & Stand Out " July 1, 2023 5.0 Pros This is my favorite email tool of all time, and I've tried many. I'm not a fan of any email blasts that feel impersonal or boring. The customizable templates, audience tags, and sequences by action all work together beautifully with ConvertKit. Highly recommend switching over if you're using MailChimp. Cons I'd like it to be easier to embed videos and more options for image sizing without coding. Review Source VR Verified Reviewer CEO Alternative Dispute Resolution Used the software for: 2+ years ### "I don't know why we bothered with any other service. ConvertKit outpaces the rest." August 10, 2022 5.0 Pros Constant free trainings. Customer service is amazing. The conferences! The community! The entire company leadership, values and constant striving to improve. Cons It's hard to come up with much I don't love about CK. Integration with Teachable is challenging because Teachable uses one field for first and last name, so it doesn't automatically parse them out. Not CK's fault, tho. 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