# Hatch Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Hatch Software - reviews, pricing plans, popular comparisons to other Customer Communications Management products and more. Source: https://www.capterra.com/p/174914/Hatch --- # Hatch Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Hatch ## What is Hatch? Hatch is the AI growth engine for service businesses, with AI CSRs across voice, SMS, and email that enable you to convert more leads, increase revenue efficiency, and accelerate growth at every stage. Whether you're a one-crew shop or a national brand, Hatch scales the same conversion engine — AI-powered 1:1 communication — so you can grow without added headcount, complex software, or costly answering services. ## What is Hatch used for? [Lead Nurturing](https://www.capterra.com/lead-nurturing-software/)[Customer Service](https://www.capterra.com/customer-service-software/)[Customer Communications Management](https://www.capterra.com/customer-communications-management-software/) Overall rating Based on 39 user reviews Reviews sentiment Positive 64% Neutral 3% Negative 33% Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Hatch?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://usehatchapp.com&name=Hatch) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Hatch 3.6 (39) VS. [4.4 (18,766)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting Price Contact vendor Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.6 (39) Ease Of Use 4.0 (18,101) Value For Money 3.3 (35) Value For Money 4.0 (12,790) Customer Service 3.5 (37) Customer Service 4.1 (14,022) ## Hatch alternatives [4.4 (4,071)](https://www.capterra.com/p/164283/Zendesk/reviews/) Starting price $39.00 Per User, Per Month [4.6 (1,713)](https://www.capterra.com/p/62194/LiveChat/reviews/) Starting price $25.00 Per User, Per Month Highest Rated [4.7 (1,753)](https://www.capterra.com/p/102188/LiveAgent/reviews/) Starting price $15.00 Per User, Per Month [4.5 (3,408)](https://www.capterra.com/p/124981/Freshdesk/reviews/) Starting price $19.00 Per User, Per Month [View all alternatives](https://www.capterra.com/p/174914/Hatch/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Personalization 4.1 (19) 47.37% of 19 reviewers that rated this feature as important or highly important Adjust communications based on previous interactions or personal preferences Campaign Management 3.8 (17) 47.06% of 17 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Chat/Messaging 4.0 (14) 35.71% of 14 reviewers that rated this feature as important or highly important Communicate using direct chat or messages within the system Customer Database 3.5 (14) 28.57% of 14 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Email Management 2.9 (14) 42.86% of 14 reviewers that rated this feature as important or highly important Manage, store and organize emails within the system or via third-party apps Performance Metrics 2.6 (11) 45.45% of 11 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Hatch 33 features Track and document all activities across devices, networks, and other systems A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Application programming interface that allows for integration with other systems/databases Create and automatically send premade copy in response to customer messages Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc. Record the audio of phone conversations for quality assurance purposes Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Set campaign schedules by selecting start, pause, and end dates Communicate using direct chat or messages within the system AI-based platform which conducts a conversation via auditory or textual methods Recording, transcription, and analysis of sales calls for the purpose of training and generating insights A collection of customer information such as contact details, demographics, previous interactions, etc. Customize data fields to support various needs and use cases Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Send automated marketing emails based on user actions over a predetermined period Manage, store and organize emails within the system or via third-party apps Track interaction history by documenting conversations for contacts Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Ability to chat online in real time Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Allows users to manage data from a number of sources Generate personalized communications upon request to meet customer needs A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Notifications that are delivered to users as soon as an event occurs Send messages via SMS Set up connections to third-party platforms to improve business processes Get Advice We can help you find the software with the features you need. Features 3.5 (39) 3.5 Based on 39 reviews ## Pricing Value for money 3.3 (35) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.3 (35) 3.3 Based on 35 reviews ## Integrations [ ServiceTitan](https://www.capterra.com/p/150053/ServiceTitan/)[ improveit 360](https://www.capterra.com/p/130645/improveit-360/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.5 (37) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.5 (37) 3.5 Based on 37 reviews ## User reviews Overall rating 3.6 Based on 39 reviews Filter by rating 5(23) 4(2) 3(1) 2(2) 1(11) Mentioned topic Sorted by most recent AU Anonymous User Owner Construction ### "Terrible Product and Leadership Team " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 0.0 0.0 Likelihood to Recommend 0/10 December 18, 2025 I would never recommend anybody to use this software. We were told that we could expect an increase of 15% in our appointment sit rates, we didn’t see any increase, spent 15 grand on the software, and they wouldn’t give us any sort of rebate for wildly missing the mark. Pros Nothing. Massive waste of money. I can’t stress enough that nobody should be using this product if they’re trying to get any sort of value for their money. Cons Do not use this product. It does not increase sit rates, the AI isn’t great and they do not stand behind their product. Alternatives considered [HighLevel](https://www.capterra.com/p/177156/HighLevel/) Reasons for choosing Hatch Hatch promised the most functional AI and sit rates that were 15% higher than what we were currently experiencing… That never happened Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RL Rachel L. Inside Sales Construction ### "Easy messaging to clients" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 December 17, 2025 Hatch has been very helpful in sales, sales follow up and speed to lead inquiry's. Making sure that the client is responded to quickly Pros Easy of texting or calling clients. The automated campaigns are really easy to use/set up. Once you have a campaign set up, the system works on it's own to pick which clients get launched into the campaign, and when to call them based off of your set up for the campaign. Being able to send texts, emails, calls and VCM drops.. Cons There is no file system for old campaigns, just delete or Archive but you aren't able to archive at the user level. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RO Rami O. CEO Construction ### "Hatch Missed the Mark – Poor Integration and Weak Results" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 1/10 July 17, 2025 We gave Hatch a shot hoping to streamline our lead follow-up process, but it ended up being more of a hassle than a help. The onboarding lacked structure, and we had to chase down support just to get basic answers. One of the biggest letdowns was that Hatch never successfully connected with \[sensitive content hidden\] (Angi Leads), which was a critical part of our workflow. Despite multiple follow-ups, the integration was never resolved, costing us valuable leads. The platform itself felt clunky, and the automation sequences didn’t perform as promised. We saw no significant lift in conversions, and the AI personalization features felt generic and ineffective. Bottom line – Hatch overpromised and underdelivered. We expected a turnkey solution and instead got a disjointed system with poor support. Would not recommend unless major improvements are made. Pros Hatch had a clean interface and a good concept—automating follow-ups across text, email, and voicemail could’ve been really useful if fully functional. Cons What we liked least about Hatch was the lack of reliable integrations and support. The system never synced properly with \[sensitive content hidden\] (Angi Leads), which was a key part of our lead pipeline. On top of that, support was slow to respond and often didn’t provide clear solutions. The whole experience felt like we were beta testing rather than using a polished product. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KS Kurt S. Owner Construction ### "DON'T DO IT!" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 19, 2025 We feel misled and taken advantage of by a subpar product, marketed and sold as a premium service. Now that we signed up there is no way to cancel. The language used in the follow up to customers created a false identity "Sales Manager" which we do not have. Pros The belief that it was different and would work because of unique approach and persuasive language and multiple follow up mediums. Cons Implementation was slow, customer response was negative and in many cases customers were angry, there was poor training and instructions on how to tweak settings to make the experience better for customers, cost is very high and there is no way to get out of contract. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BB Bill B. CEO Construction ### "Buyer beware!" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 14, 2025 High pressure sales, long contracts, not honest. When I signed up I told them I would be selling my company soon. After I sold, they charged me $1500, even though I informed them in writing ahead of time. They said in order to process the refund they would need to talk to the new owners. I connected them to the new owners, and hatch ghosted me. In addition, some of the integrations never worked at all, and the AI would just make things up a I found it lost a good amount of leads. Pros I liked that they had an integration with ServiceTitan. Cons Not all of their integrations worked and they couldn't fix them. Their chatbot took awhile to setup and gave my leads incorrect information. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KD Krystina D. Franchise Call Center Support Agent Consumer Services ### "Hatch is a great marketing tool for business owners." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 January 6, 2025 Overall, mine and my team's experience with Hatch has been pleasant. Pros I enjoy that you are able to send marketing messages to a vast amount of customers at the same time. The layout of everything is simple and easy to understand. Cons I do not like the updated switchboard - it is a bit of a learning curve. Sometimes there is a delay in sending messages. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LE Leah E. Marketing Coordinator Architecture & Planning ### "Bad Customer Service" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 February 8, 2024 Pros I didn't like anything about it. It basically did the same things that we already do with Service Titan. It just felt like a waste of money for $900 a month. Cons Our sales pitch with them. \[sensitive content hidden\] was my sales rep and on the call he called me combative because I told him that our company doesn't really need Hatch. He said I was a waste of a meeting. He was incredibly rude and talked down to me the whole meeting. Steer clear of this company. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CT Chris T. Owner Oil & Energy ### "Not worth the high price " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 16, 2024 Signed up for the instant connect with Home Advisor leads. Hatch was supposed to communicate with my CRM to stop follow-ups. Once an appointment is booked which it did not do and only caused Angry customers who kept on receiving notifications, even after an appointment was booked with them. Tried multiple times to get it resolved. I was not impressed with their program at all so I wanted to cancel, but I’m locked into a year contract so I will be paying $700 a month for a year for a program I am not going to use. Pros I liked the idea of it. But that’s all it is an idea. Cons It didn’t work as expected, very little support from account manager, once you get locked into a year agreement, you are on your own with any issues you have with the program. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TH Tom H. Owner Construction ### "Stay Away from this Company" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 October 18, 2023 One of the worst online companies I have worked with in 10 years. Pros The management avoids getting on the phone. They do not work with a clients needs in mind. Cons Customer Service Horrible - Avoid getting - they will charge your card first - they are not interested in long term relationships. Just keeping monthly charges. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BH Brad H. Owner Real Estate ### "Great interface and management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 6, 2023 Good, just frustrated with hopping back and forth from platforms Pros Very intuitive interface and do a good job keeping things organized Cons Wasn’t able to get the information or data out of the app very well to integrate with the other programs in my tech stack. With some more complete integrations could be great Alternatives considered [Podium](https://www.capterra.com/p/164285/Podium/) Reasons for choosing Hatch Customer reviews…. More features Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/174914/Hatch/reviews/) Popular comparisons [Salesforce Sales Cloud vs Hatch](https://www.capterra.com/compare/61368-174914/Salesforce-vs-Hatch)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)