# Curate Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Curate the right Florist solution for you? Explore 217 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/174139/Curate/reviews --- Curate 4.7 (217) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Curate Ease of use 4.5 Customer Service 4.8 ## Pros and Cons in Reviews NK Nancy K OwnerRetail, 2 - 10 employeesUsed the software for: 1-2 years. “Using this format ensures we have consistent pricing, it helps with making sure all the little details are covered, gives you a complete shopping list for orders and many more items as we have gone along.“ March 18, 2026 Abby S Event CoordinatorEvents Services, 2 - 10 employeesUsed the software for: 1-2 years. “It can be frustrating to sort & label photos in the gallery, which leads to me uploading duplicates (and triplicates) of the same photos sometimes. While I found the software fairly easy to navigate, it's been a bit of a learning curve for my boss.“ February 10, 2026 AP Arianna P OwnerRetail, 2 - 10 employeesUsed the software for: More than 2 years. “The templates are useful and we are able to upload our own photos so our turnaround time for getting out an event proposal is fast fast fast.“ March 10, 2026 AM Assef M Business ownerRetail, 2 - 10 employeesUsed the software for: 1-2 years. “The challenges of incorporating recipes and verifying product availability from wholesalers can be cumbersome tasks that delay the proposal creation process, potentially resulting in clients choosing other florists who offer quicker responses.“ July 22, 2024 NK Nancy K OwnerRetail, 2 - 10 employeesUsed the software for: 1-2 years. “In the beginning we actually wanted a refund, but working with \[sensitive content hidden\] only one time, she got us up and running. Once we got used to using the system, it works really well and our proposals look very professional.“ March 18, 2026 AS Amanda S Owner and Lead DesignerEvents Services, Self-employedUsed the software for: More than 2 years. “As a wedding professional who doesn't do a lot of events (usually 20 or less per year) the software can be a little pricey.“ March 20, 2026 SS Shaya S Lead DesignerEvents Services, 2 - 10 employeesUsed the software for: More than 2 years. “The value Curate gives me in style alone is priceless; my clients love the look of my proposal and the ease with which they flow. “ February 9, 2026 AS Amanda S Owner and Lead DesignerEvents Services, Self-employedUsed the software for: More than 2 years. “I use the florist version of Curate and also have a tough time with the flower component part.“ March 20, 2026 ## Showing most helpful reviews Showing 1-25 of 217 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Abby S. Event Coordinator Events Services Used the software for: 1-2 years ### "So grateful we found Curate!" February 10, 2026 5.0 Curate continues to grow & evolve with their clients. They are so responsive to feedback, and I've watched so many of my suggestions get rolled out as updates. I am so grateful we found this software! Pros Curate has drastically increased my productivity. The ability to create proposals from anywhere has made me a more responsive vendor & has led to a significant increase in bookings. I love adding the "Possibilities" to our proposals now! It allows our proposals to feel more customizable. Cons Sometimes, the UI is a bit clunky. It can be frustrating to sort & label photos in the gallery, which leads to me uploading duplicates (and triplicates) of the same photos sometimes. While I found the software fairly easy to navigate, it's been a bit of a learning curve for my boss. Alternatives considered [HoneyBook](https://www.capterra.com/p/162588/HoneyBook/) Reason for choosing Curate Curate was far more catered to florists! Switched from [Dove POS](https://www.capterra.com/p/127889/Dove-POS/) Dove was clunky & allowed almost no room for customization. I also had to be physically in the shop to use it. Review Source AP Amanda P. Owner and Creative Director Consumer Services Used the software for: 2+ years ### "The Gathering Event Co, Curate Software Review" March 10, 2026 5.0 Great support, the team is super helpful. There is a learning curve, as it is a very comprehensive software, but there are some great tutorials and support from the Curate team. Pros It simplifies our process by combining multiple software components into one space. From onboarding to signing clients, to proposals and contracts the software does it all. We especially appreciate that we can keep track of inventory and floral pricing when building recipes and design proposals. Cons Pricing his high as a Canadian, with the conversion. We do appreciate all of the features and have been able to simply our process into this one system. Switched from [Aisle Planner](https://www.capterra.com/p/210290/Aisle-Planner/) combines both into one software. Easier to keep everything seamless in one spot. Review Source MR Michelle R. owner designer Design Used the software for: 2+ years ### "New software migration is a complete disaster!" September 12, 2025 1.0 I used to like the original software which was simple and easy to use, but now they have alienated their floral clientele. They are using AI and a chatbot system which is leaving the client in a position where. they are stuck and unable to remedy issues with their flawed launch of the new program. You are basically stuck with all of your events in a system which is not working properly. They are not providing the service we paid for and you can't get any help online. They are leaning on AI to manage their issues. We keep hitting walls and the system is lagging and not producing what they programmed. Nightmare Pros Terrible! This used to be a good tool and product with ease of use. They have changed the entire program and forced their entire clientele into a grated system which is not working. The program is full of bugs and the system is not working. You have to jump from screen to screen to complete a simple task that was easier to change in the older system. the program is all over the place, does not allow you to change percentages and pricing easily. This program is a complete and utter nightmare. they launched this migration right in the middle of wedding season putting all of their clients in a bind. They have AI chatbots that do not help and the videos that have for training don't align with validation of the product because the tools are flawed and not working. We can't print anything from the program. No recipes or timelines will print we just get coded messages of symbols at the top of the pages. They told us to update our browsers and then attempted to tell us that it is our printer that is the problem. We tried to print on 3 different laptops different browsers and 2 different printers one of which is less than 8 months old. They have no solutions only excuses and you can't get a human on the phone. This migration and product is a complete disaster! they used to have a good product now we will be going to another company. I will be reaching out to have them pay for not only my lost time, but my salaried employees time. We now have to hand write onto paper all of the information because their system is flawed.This could not have happened at a less opportune time during their main floral clients wedding season. Cons This new migration is flawed, not working and full of bugs. Causes more stress and time and takes away man hours just to attempt to fix the problems they never addressed before launching. terrible and non existent customer service Alternatives considered [Details Flowers](https://www.capterra.com/p/175475/Details-Flowers-Software/) Reason for choosing Curate I have used them for years and have had no major issues with the old products Review Source KA Katrina A. Florist Events Services Used the software for: 2+ years ### "Long time customer - florist " February 3, 2026 4.0 I have been with curate for years. There is nothing else out there like it. Creating proposals, sending them, and editing them is a breeze. My clients can for the most part figure out how to move through the proposal and easily sign and pay. Pros It allows me to list all my rentals and alerts me if I overbook them. Its easy to add to the proposal and make changes. Cons When you print the PDF it doesn't place the clients name on the top of each page so its hard to keep things straight when you are managing several contracts in the week. Adding photos from Pinterest (which is huge for my business) is not as easy as it used to be. Alternatives considered [Details Flowers](https://www.capterra.com/p/175475/Details-Flowers-Software/) Reason for choosing Curate details does not have the ability to keep track of all my rentals Switched from [Google Docs](https://www.capterra.com/p/160756/Google-Docs/) Needed an inventory tracker so I didn't over book my rentals Review Source AS Amanda S. Owner and Lead Designer Events Services Used the software for: 2+ years ### "Great Software for Wedding Professionals" March 20, 2026 5.0 Overall I love Curate! The software is easy to use, the people behind the software care about their product, and the proposals/contracts I put out look great. It is a good investment for my business. Pros Curate is a great software for wedding professionals to streamline their businesses. I love being able to have a proposal with individual line items and an inspiration board, coupled with a second tab for the contract, all in one place. Every time I update anything and publish it, the new version is available to my clients through the same link, so I don't need to send them extra emails and clog up their inbox. I also love how responsive the team at Curate is anytime there is an issue or a question. Building out recipes and having the system calculate how much product I need to order is also extremely helpful! Cons The main thing I can think that I don't love about Curate is the cost. As a wedding professional who doesn't do a lot of events (usually 20 or less per year) the software can be a little pricey. It is still worth it though. I use the florist version of Curate and also have a tough time with the flower component part. It is not up to date and a lot of the items in the pre-loaded catalog do not have pictures associated, so it can be difficult to know sometimes if I'm adding the right colour flower to a recipe. Review Source JM Jimmy M. President Food Production Used the software for: 2+ years ### "Fantastic platform for my small business" February 7, 2026 5.0 I am a caterer and Curate has really helped streamline my business over the last 4 years. It is a fantastic all-in-one platform that handles everything from creating proposals and managing recipes to processing payments. Having all these features in one place has made a significant difference in my daily operations. I’ve been using it for a long time now and it continues to be a reliable, essential tool for my catering business. I definitely recommend Curate for any event vendor business looking to organize their workflow and professionalize their client experience. It has been a fantastic investment for my business growth and efficiency. Pros Very complete with lots of features. From proposals, client profiles, recipes and database to payments it saves me hours a day Cons A few glitches here and there but nothing major, pretty good overall, customer service has worked well overall fixing any issues Review Source SS Shaya S. Lead Designer Events Services Used the software for: 2+ years ### "Lead Designer" February 9, 2026 5.0 I've been using Curate since it was called Stemcounter, so close to 12 years, and I can not imagine doing my job without them. Pros I can customize all my labor and markup costs for different situations. I have all my flower prices in one place, and I can change them at any time if needed. The value Curate gives me in style alone is priceless; my clients love the look of my proposal and the ease with which they flow. The look of a floral proposal is so important - if the proposal doesn't look good, what is the bouquet going to look like?? Cons They had a rough go of it when they switched over to their newest version. It was a rough 10 months, but I'm glad I stuck it out with them. They are back on track now. Review Source AP Arianna P. Owner Retail Used the software for: 2+ years ### "Curate Makes Our Lives Easier" March 10, 2026 5.0 Overall, we have been a customer of Curate for 5 years. It is getting better with age. The functionality has improved over the years and they have always been very communicative about the learning curve and their willingness to teach the newest updates. Pros Curate helps us streamline our workflow here at the Floral Studio. It has ease of use making it so we can all use it. The templates are useful and we are able to upload our own photos so our turnaround time for getting out an event proposal is fast fast fast. Cons We would love for Curate to be integrated with some of our wholesalers to give real time pricing. We could pull all of our information from there and just upload it to Curate. That would be amazing. Review Source JB Jennifer B. Owner Events Services Used the software for: 1-2 years ### "Best Florist Software on the Market" February 7, 2026 5.0 Curate has been a wonderful addition to our floral design business. We could not do event florals without it. Curate is always asking customers how to improve and what they would like to see and doing updates. Pros The ease of floral ordering after setting up the floral design plan for a client. Not only does it provide a beautiful visual product for the client, but a swift, precise way of ordering for each event. Cons I do wish there were some things that were more customizable. You are confined to templates that do have room to bring in a few other way to customize, but are limited. Review Source NK Nancy K. Owner Retail Used the software for: 1-2 years ### "Heartfelt Flowers" March 18, 2026 4.0 We here at Heartfelt Flowers and Gifts have been using Curate for 3+ years. In the beginning we actually wanted a refund, but working with \[sensitive content hidden\] only one time, she got us up and running. Once we got used to using the system, it works really well and our proposals look very professional. Using this format ensures we have consistent pricing, it helps with making sure all the little details are covered, gives you a complete shopping list for orders and many more items as we have gone along. The initial set up of the catalog took some time, but was so worth it over the years. We are a small shop, so the investment is a little overwhelming, but we do find it worth it in the end. Pros Professional appearance of proposal - Pricing and markup is consistent - Every detail of quoting is covered Cons Getting the photos of flowers and entering the library. Once it was done, it is so nice to use. It is a very large investment for a small shop. Review Source CC Carla C. Owner Events Services Used the software for: 6-12 months ### "GAME CHANGER!!" May 21, 2019 5.0 a game changer! Pros everything! honestly, I rarely review products/services because for the most part I feel like if they do the job there's not much more I can say about it, but Curate has blown my mind and it's a product that has done it's job 10 times more efficient that I thought it would! It's such an incredible tool! It is easy to use, it is ever improving with new features, etc. and it has helped me realize the value of what I do! With over 125 events a year it has completely changed the way I do business! Cons sometimes it's a little slow! But nothing I can't live with! Alternatives considered [Curate](https://www.capterra.com/p/174139/Curate/) Reason for choosing Curate The customer services I received from day one! The have a great team who helped me set up over multiple calls and shared very useful tips to make it easy to use! Review Source AG Alyssa G. Owner Events Services Used the software for: 2+ years ### "Curate makes quoting EASY!" April 11, 2025 5.0 Curate makes our Wedding Flower Business much easier to manage. Our clients are impressed by how professional their Proposals look, and its super easy for us to put together our recipes, shopping lists etc. Saves us so much time, and its easy to train our new staff on how to use the software Pros Professional templates Customer service, quick help when needed Product Library Cons Forms could be easier to use, might also be that we're not using them correctly Review Source AM Assef M. Business owner Retail Used the software for: 1-2 years ### ""A Lifeline of Support: My Experience with Curate" July 22, 2024 5.0 Pros "Curate has been more than just a software provider for me; they have become a source of constant support and reassurance. The customer experience team, from the initial onboarding process to the ongoing refresher training sessions, has consistently exceeded my expectations. Their approachability and willingness to address any queries or feedback have made me feel truly valued as a client. Unlike some companies, Curate does not remain static in its policies and procedures; they actively seek to adapt and improve to better serve their clients' evolving needs. It's reassuring to know that they prioritize customer satisfaction and are dedicated to growing alongside their clients." Cons Generating a mood board before presenting pricing to clients would be incredibly valuable! While there is a limited mood board and color scheme included in the proposals, having the ability to create standalone mood boards before receiving final quantities from clients would greatly facilitate the initial client discussions. The challenges of incorporating recipes and verifying product availability from wholesalers can be cumbersome tasks that delay the proposal creation process, potentially resulting in clients choosing other florists who offer quicker responses. Review Source BR Bailey R. Owner Events Services Used the software for: 2+ years ### "A Necessity Not a Luxury" July 11, 2023 5.0 Pros Curate turned profit from a guessing game into a guarantee. The peace of mind that comes from knowing I'm pricing my services correctly was a game changer for my business. All the time I get questions from other professionals wondering how I price or what I would price a design as. It doesn't have to be a guessing game when you can create your own recipes based on accurate market floral prices. The system allows you to set your markups and labor percentage so every recipe accurately tells you what you need to charge. Additionally, the organization curate brings to handling a client from inquiry to event date is unmatched. Curate is my hub AND the clients hub to see everything they need. Pre-drafted emails are ready to go out. Quote templates with all my standard pricing are ready to go. Stems are counted in seconds once I need to order. Cons I wish the templates were a bit more customizable. Alternatives considered [HoneyBook](https://www.capterra.com/p/162588/HoneyBook/) Review Source LS Laura S. Owner Events Services Used the software for: Less than 6 months ### "Booking Clients with Ease" March 8, 2022 5.0 It has only been about a month, but we have already book 5 of the 6 proposals we have sent out using this software. Not sure if it's a glitch, but if it's a trend I will be thrilled. Customer service is wonderful; everyone is prompt and friendly and never makes you feel silly. I was maxed out with office work previously and I feel like this has given me back some sense of balance and sanity. Thank you. Pros Honestly, right now, the all-in-one proposal presentation makes it very easy for clients to 'pull the trigger' so to speak and book us. Looking forward to seeing how the back-end recipe part streamlines my office time. Cons The only annoyance at the moment is the payment section. I take a flat deposit to hold the date, and then the remaining 50% is due 90 days prior and the final balance is due 10 days prior and there is no way to set up this formula right now. So, every time there is an adjustment to the proposal I have to do quick math on my end to get the numbers correct. Nothing major, but it would be great if there was a way to remedy that. Review Source MW Malia W. Wedding Designer Retail Used the software for: 2+ years ### "An amazing system, super helpful for Wedding Proposals. " March 7, 2022 4.0 Pros I love this software a lot, and so do my customers! I have been doing this for years and I don't know how I ever did it without Curate! It's so easy for me to use and put together proposals. I also love how I can update and send it again with changes, but still go back and see past versions so if I make a mistake it is easy to fix. Its seriously an amazing system I love how customizable it is and I would definitely recommend it. Cons The only thing I could complain about is that the site sometimes take a bit of time to load pictures and pages. Its not horrible but it can be a bit annoying sometimes. Review Source SH Sophie H. Senior Florist Design Used the software for: 1-2 years ### "Life Saving Software" May 9, 2022 5.0 Pros As a busy florist, I love that my quotes are at my fingertips on any device, I can easily access payment records, phone numbers, mood boards & my calendar. I love that it formulates all of my pricing and eliminates any guess work, and the shopping lists and Game plans are amazing! Cons The only thing is that I cannot have my forms returned to an additional email address. I do have a couple of wedding venues that gather all of the clients information and then deliver it to each vendor as a package, so it would have been great to give them a form that could be returned to both their email address as well as mine. Reason for choosing Curate I was introduced to Curate by another florist who was closing up, she showed me through everything nd said that it had changed her life. I was a bit skeptical as my system back then was a very old one but hadn't failed me, but required a lot of calculating and stem counting. Review Source MA Michael A. Owner Fine Art Used the software for: 2+ years ### "Meeting today with \[sensitive content hidden\]" March 1, 2024 5.0 Amazing, everyone is helpful. \[sensitive content hidden\] wins customer service award!! Pros So easy to use. Helps save us time and money. \[sensitive content hidden\] was amazing on our call today! So helpful! Cons A little expensive. Wish it could be a little less expensive. Review Source LK Lily K. Design Manager Events Services Used the software for: 2+ years ### "One of the most important tools in our repertoire" February 27, 2023 5.0 With so many events happening week-to-week, Curate helps keep us from over ordering. Our team can all access our proposals from anywhere for reference when speaking with our clients. Pros Our team uses Curate every single day to manage our events. It makes our workflow so streamlined and organized. I can't imagine writing proposals any other way. Cons I wish it were easier to add and update flowers to our "inventory". Prices and stem counts tend to change so frequently, we have to be sure to double check our orders and prices everytime. Also, the multiple recipe function always has issues when inputing an order. Review Source CB Chelsea B. Owner/Operator Events Services Used the software for: Less than 6 months ### "Curate or BUST" March 14, 2022 5.0 Pros I LOVE how user friendly this software is, and anything that I haven't been able to figure out on my own the 'chat' option is fantastic. I think the longest i have waited to chat with an actual person was 5 minutes.. MAX. Every single person i have dealt with has been an absolute breeze to work with. (Big shoutout to \[SENSITIVE CONTENT\] ! She was my first contact with curate and talking with her never felt sales-pitchy or pushy. She had an answer for every question and answered it quickly and confidently.) Cons When i drag and drop a photo into a section I wish i could pick up the photo and move it rather than having to hit the left or right arrow. I like to show the florals I'm using and i like having them in color order. As an example, if im doing an event that wants all colors of the rainbow, and I accidentally forget an orange flower that is in the proposal when im already on purple it takes an unnecessary amount of time to rearrange the photos. If it were set up like the 'Inspiration' photo section this software would be even more exemplary than it is! Reason for choosing Curate I was making too many errors- not capturing all fields for the total, miscounting for stem counts, overall i was tired of how unprofessional my proposals looked when i know the face of my business had so much more to offer than what my proposals were showing. Review Source LO Lacy O. Owner Retail Used the software for: 2+ years ### "Curate helps us create an awesome client experience" February 20, 2023 4.0 This saves me so much time and has helped us to book new events instead of competitors because of how beautiful the proposals are! Pros I love how easy it is to use photos so our wedding clients can be confident in their decisions, even without knowing floral jargon! We work with many clients who are planning their celebrations from a distance and this software allows them to be more excited about their choices and selections, even if the haven't seen them in person yet. Cons The printing options could be more efficient so they don't take up so much paper. Alternatives considered [Details Flowers](https://www.capterra.com/p/175475/Details-Flowers-Software/) Reason for choosing Curate Ease of use and functionality. Review Source James L. Store Manager Retail Used the software for: 2+ years ### "Memory Of Elegance loves curate! " December 15, 2018 5.0 We’ve been using this since 2016 and it’s been a wonderful investment for us! We highly recommend this for any florist looking for a program! Helps save time and costs! Who couldnt love that! Pros The ease of proposal making. The library of photos and flowers. Beautiful complete proposals Cons Nothing. Absolutely nothing. It has been a great investment Review Source Response from Curate December 18, 2018 Thank you so much!! We absolutely love that we're making a difference in Memory of Elegance! KH Kelly H. Owner/lead designer Events Services Used the software for: 1-2 years ### "Great system for a big floral team! " July 20, 2022 5.0 It’s been wonderful! It’s kept my growing team organized. It’s easy to use and intuitive enough that our new hires can quickly catch on. Pros The ability to quickly generate recipes that are easy to follow. Cons That there is a few for even the bank transfer payment option. It makes me outsource payments to quickbooks. Reason for choosing Curate It was the only one specifically customized for florists. Review Source BC Bri C. Creative Director of Events Events Services Used the software for: 6-12 months ### "This program has changed my life! I know that sounds extreme, but it's true!" August 8, 2017 5.0 I already mentioned this. Pros The ease of use, intuitiveness, beauty of the output, ability to write notes for the "front of the house"... i.e. the client" and "back of the house"... i.e. our staff, organizational capabilities and price are all on point. the founder, has been invaluable and more helpful than I can say. She helps trouble shoot, is responsive, takes constructive criticism and implements it, and is open to feedback. She also is authentic, relatable, and has a great sense of witticism. Love the program, love the support and would never go back. Cons There are a few tweaks that could make it easier to add groom or MOB or other clients and timing. Its also so comprehensive that I haven't had a chance to really delve in and push it to the limits (not a bad thing). I just have other more pressing issues. Review Source Response from Curate August 8, 2017 Bri thank you! I appreciate always the honest feedback. I'm so thrilled Ularas is working for you! Yes, we're always working to improve functionality and will continue to do so. When we get to working on our CRM, I'll ping you for thoughts on adding contact to client files/events. Thank you Bri! You are a pleasure to work with. Happy Flowering! SG Sarah G. General Manager/Wedding Designer Used the software for: 1-2 years ### "EXCELLENT customer service, prompt and very helpful. Anytime I need somrthing they are right there." May 14, 2018 5.0 Pros The ability to produce a recipe for my bridal bouquets. It saves a ton of time. I also love the flower library and that all my flowers are in there with their cost. Plus, it creates beautiful looking proposals that my Brides love and mobile friendly is huge! Brides love to open the proposal up right away and look on their mobile device. Cons It is difficult when anytime you make a change it creates a new version of the proposal. With some weddings we have 20-30 changes from the time they first meet with us to the end so it gets a bit daunting to have that many versions. Also trying to mark and item as paid and having to create a new version of the proposal. Review Source Response from Curate May 22, 2018 Thanks so much Sarah! We've loved that we've been able to make things so much better for you. Totally understand the headache of clients who need so many versions of the proposals. Would love to hear if you have any ideas on how to keep up with so many changes without having to keep up with different versions reflecting them. Talk to a Capterra advisor for free and get results within 15 minutes.