# Dovetail Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Dovetail Software - reviews, pricing plans, popular comparisons to other Qualitative Data Analysis products and more. Source: https://www.capterra.com/p/174077/Dovetail --- # Dovetail Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Dovetail ## What is Dovetail? Dovetail is the only AI-first insights hub that automatically centralizes and transforms scattered customer feedback into insights that help everyone in the enterprise make more customer-centric decisions. Join the ranks of Meta, Volvo, AWS, Dyson, Deloitte, and thousands more as they put their customer first with Dovetail and improve the quality of their thing. Founded in 2017 by Benjamin Humphrey and Bradley Ayers, Dovetail has 100+ employees across offices in Sydney and San Francisco. ## What is Dovetail used for? [User Experience (UX)](https://www.capterra.com/ux-software/)[Qualitative Data Analysis](https://www.capterra.com/qualitative-data-analysis-software/)[Market Research](https://www.capterra.com/market-research-software/) Overall rating Based on 97 user reviews Reviews sentiment Positive 97% Neutral 1% Negative 2% Starting price $29 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Dovetail alternatives Highest Rated [4.9 (328)](https://www.capterra.com/p/218549/UserWay/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.6 (99)](https://www.capterra.com/p/132914/Survicate/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.7 (89)](https://www.capterra.com/p/227997/Product-Fruits/reviews/) Starting price $111.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/174077/Dovetail/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. User Research Analysis 4.8 (27) 85.19% of 27 reviewers that rated this feature as important or highly important Analyze and gain insights into user experience Data Import/Export 4.1 (24) 58.33% of 24 reviewers that rated this feature as important or highly important Import and export data to and from software applications Commenting/Notes 4.7 (18) 66.67% of 18 reviewers that rated this feature as important or highly important Leave comments and notes on documents for others to view Collaboration Tools 4.2 (17) 64.71% of 17 reviewers that rated this feature as important or highly important Provides a channel for team members to share media files, communicate, and work together Surveys & Feedback 3.9 (15) 53.33% of 15 reviewers that rated this feature as important or highly important Gauge satisfaction and receive information for improvement and success Trend Analysis 4.0 (14) 78.57% of 14 reviewers that rated this feature as important or highly important Review data from past periods to reveal recurring tendencies and predict future performance Dovetail 37 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Highlight content and/or make notations about parts of content Application programming interface that allows for integration with other systems/databases Organize and group data or items based on various criteria Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Customize data fields to support various needs and use cases Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Compatible with mobile devices Software is used for working on online pages Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills Observe and track the demand, usage, progress or quality of a system, product, or user Collect information from multiple sources Manage and support multiple languages Identify, track, and respond to negative feedback Predict future data based on historical data sets Arrange tasks based on the level of priority or urgency Manage and track all stages of a product lifecycle, from its conception, design, development, and deployment Identifying desired outcomes and important milestones and creating a plan on how to achieve them Plan and coordinate all the resources, costs and time needed to execute assignments Receive system updates as soon as any changes are made Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Gauge satisfaction and receive information for improvement and success Attach digital tags to documents and assets for identification, search, or monitoring purposes Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc Review data from past periods to reveal recurring tendencies and predict future performance Process of evaluating a product or website by testing it with representative users. Analyze and gain insights into user experience Interact with data visualization elements, such as charts and graphs, to drill down into data Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.3 (97) 4.3 Based on 97 reviews ## Pricing Value for money 4.4 (83) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/174077/Dovetail/pricing/) Free $0.00 Professional $29.00 Per User,Per Month It includes: - Workspace fields - Project folders - Workspace tag boards - Private projects - Project templates - 5 contributors - Unlimited projects - Unlimited viewers - Unlimited project folders - 25 transcript hours / month - 100 GB storage - 3 workspace tag boards - 3 project templates Value for money 4.4 (83) 4.4 Based on 83 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ Jira](https://www.capterra.com/p/19319/JIRA/)[ Asana](https://www.capterra.com/p/184581/Asana-PM/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (81) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (81) 4.7 Based on 81 reviews ## User reviews Overall rating 4.6 Based on 97 reviews Filter by rating 5(67) 4(27) 3(1) 2(1) 1(1) Mentioned topic Sorted by most recent AS Alex S. Senior manager, scientific liaisons Biotechnology ### "Great tool for storing and sharing recorded calls" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 May 24, 2025 Dovetail has served my team well as a central repository for recorded calls with clients. It's transcription, tagging, and sharing features really facilities collaboration. Pros The software's transcription and tagging features make it really easy to share with colleagues detailed information from recorded calls. Cons The inability to limit access to a single recording from within a folder makes it challenging to collaborate when proprietary information is involved. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JP Johnny P. UX Designer II Computer Software ### "Your all-in-one research project repository" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 16, 2025 Overall it has been an excellent experience. I'm able to plan my research projects and keep everything in one place. Pros Great at capturing interviews and being a repository for research documents and plans. Cons It's a lot up front. It could benefit from an optional in-depth tutorial to make sure the user benefits from all of the features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DG Dana G. Sr Manager, UX Research Information Technology and Services ### "Makes our jobs easier" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 January 6, 2025 Overall - my team has had excellent experiences with Dovetail. It's easy to onboard/learn, and makes our analysis of audio/video data much faster. Pros The ease of building video reels for presentations Cons AI tools - I wish they were more robust for analysis. But they are improving. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EF Emi F. User Experience Researcher Information Technology and Services ### "The leading UXR qualitative analysis tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 30, 2024 Dovetail streamlines working with qualitative data. It automates transcription. It now even has automatic meeting import. It suggests highlights. It has AI analysis tools. All of the raw data is flexible and can be arranged into interactive reports (insights) for quick building, and engaging content. This means I'm not spending time editing video clips, downloading and uploading things, or tabbing through all the interviews separately to find themes. I can look at the themes, tags, and interesting quotes from a birds eye view to catch patterns. I've built out a robust repository in Dovetail, and it's been a godsend for answering the question of "what do we know about X". Previous research is just a few clicks away instead of trying to remember what dusty archive it was stored in. Because I use a global taxonomy, I also can leverage that, filters, and magic search to get to some very nuanced questions. Pros The best part about Dovetail is how seamlessly I can curate and share user insights with stakeholders. No video editing, no downloading and uploading of video clips. I just pop the most interesting moments into my reports, into Slack (with integration support), into comments, and there they are. I'm using Dovetail for multiple hours every day. They provide a wide set of tools to look at your interview data (and now also surveys, NPS, tickets, etc), and synthesize it from a birds eye view. If you're trying to build a dynamic, ever growing repository, Magic Search is a gamechanger for finding what you need amidst the reams of data. It's largely stakeholder friendly and has definitely made some jaws drop when I've shown them how to use it. Finally, the Dovetail team itself is exceptionally responsive to feedback and has built a lovely community of research-minded folks. It's very clear that they're building based on what we're saying, and they take suggestions very seriously Cons Pricing. Some of the features (workspace tag boards namely) that we leaned on in previous years on a Team plan (legacy) got locked behind their Business plan. It was a near 4x leap in costs to maintain parity with what we had before to maintain our existing repository structure. They've been developing many new AI-powered features that are recouping some of that value, but those are available on ALL paid plans, so it feels a bit hard to justify the shift (or at least it stung dearly as an existing customer). As a tool, Dovetail definitely has some learning curves. Stakeholders usually need significant hand-holding to learn how to leverage the tool, both as a viewer or a contributor. Alternatives considered [Condens](https://www.capterra.com/p/217476/Condens/) [Marvin](https://www.capterra.com/p/254609/Marvin/) Reasons for choosing Dovetail We didn't have enough time to consider a migration before this year's renewal Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KG Katie G. Product Designer Information Technology and Services ### "Dovetail is a game changer" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 23, 2024 A robust research repository which is very user-friendly and slick and great customer support Pros The new AI feature is a game changer, allowing you to analyse at volume at lightning speed with sharp accuracy. It's accelerated the speed at which we work and we couldn't be happier. The support you get is brilliant - issues are jumped on quickly in an efficient and friendly manner. They are leaders in the field. Cons Tag taxonomy is tricky to nail down and there could be more support for this in the tool Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HM Hannah May F. User researcher Philanthropy ### "An easy to use and incredibly valuable tool for qualitative researchers!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 October 21, 2024 Dovetail is a fantastic tool for helping me to collate all my qualitative user research insights in one place. It is an invaluable tool for facilitating analysis, also allowing for collaboration on this task. It helps me to analyse, organise and present my data in a really user-friendly visual manner. Pros It is safe to say that I am a major fan of Dovetail! Since being introduced to it a couple of years back it has been my go-to software whenever I'm undertaking qualitative analysis. One of the first things which converted me to the platform was the fact that it's incredibly easy to learn how to use - a quick overview by a colleague tends to be enough to get set up and started! I have introduced a number of my own colleagues to the platform (as well as different departments) and all have agreed that it's really easy to get to grips with. As a researcher, I find Dovetail invaluable at helping me collect, analyse, synthesise and ultimately make sense of my data - I would be lost without it! The recent AI integrations which have been added to the platform are fantastic tools to help save a lot of time. I've only really scratched the surface with these so far and I'm excited to see how they can further add value to my work! Cons The only negative I'd raise is the cost of Dovetail - however this is similar to most other software like this! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ZZ Zoey Z. UX Researcher, Lead E-Learning ### "The Best for Product to Design " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 17, 2024 From customer support to the use of the tool, I would be incredibly sad if I could not use this tool. I have used a few tools, but nothing is like Dovetail. Pros I have not seen another tool that can help with analysis and keep research organized, like Dovetail. As a UX Researcher and former Product Manager, this is one of my favorite tools. I can clearly see pain points, themes, and more, while clearly organizing my notes, transcripts, and calls with tags. It is easily accessible to design and product, and it saves tons of time in workflows. I would be incredibly at a loss without it. Cons I wish initial onboarding had 2-3 calls to set up properly as it does affect adoption if your tags are not set up correctly. Switched from [EnjoyHQ](https://www.capterra.com/p/152953/NomNom/) The UI and UX at first, then tagging when I discovered it as I was testing both Alternatives considered [Google Drive](https://www.capterra.com/p/161425/Drive/) Reasons for choosing Dovetail can't remember now, but we did use drive and drive was pushed Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User UX Researcher Information Technology and Services ### "Dovetail's Customization & Variety of Tools Makes it an Excellent "Research Partner"" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 17, 2024 Pros I have utilized Dovetail at two distinct organizations, assisting with the implementation of the tool in both instances. I am consistently impressed by Dovetail's dynamic personalization features, especially its customizable folder hierarchy and project permissions. When introducing teammates to Dovetail for the first time, I highlight the platform's capability as a "one-top-shop" solution for all research needs and workflows. Cons I appreciate Dovetail for its commitment to continuously improving its features while actively incorporating real user feedback to evolve the platform. Our customer service representative consistently addresses our concerns and feature requests with thoroughness and is prompt in providing us with the necessary answers. There is nothing in particular that I dislike about Dovetail - rather, I have a list of "Even Better Ifs" that would enhance my usage of the platform, which I've been able to easily submit to the Dovetail team. Switched from [Microsoft SharePoint](https://www.capterra.com/p/1167/SharePoint/) Our organization struggled with insight findability when we used our previous system. Navigation was not highly customizable or intuitive and required a lot of hand-holding when it came to getting stakeholders the information they needed out of the repository. Dovetails customizability and intuitiveness has largely remedied this issue, thus making insights more impactful and reducing "duplicate" efforts. Alternatives considered [Condens](https://www.capterra.com/p/217476/Condens/) [Aurelius](https://www.capterra.com/p/180688/Aurelius/) [Marvin](https://www.capterra.com/p/254609/Marvin/) [Notion](https://www.capterra.com/p/186596/Notion/) Reasons for choosing Dovetail Our team executed a competitor analysis across research repositories, evaluating price point, features, navigation, support, and deployability. Dovetail blew other tools out of the water with its user-friendliness and tool robustness. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EV Emil V. UX Designer Research ### "One place for all your insigts" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 October 17, 2024 Pros One place for all your data and findings. Free viewer accounts - the whole team can access the insights and drill down to the source. Can integrate with survey platforms through Zapier to have satisfaction surveys automatically imported. Cons Sometimes sluggish when adding or removing tags. Automatic transcription works poorly with non-English languages. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CC Christopher C. User Researcher Research ### "A great customer insight tool for growing enterprises" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 17, 2024 My team and I started using Dovetail early on and it's provided value from day one and has only improved. Dovetail gives my team a centralised location to store and reference our user research, ensuring data is never lost or fragmented. It has also helped to align our day-to-day product work and to onboard new team members with existing projects. The recent introduction of AI tools such as Summaries has greatly improved the rate of communication to PMs and key stakeholders ahead of final results and more formal planning. Pros \- Improved Product team alignment - Customer insight retention - Project onboarding Cons There are some quirks in the layout and design of certain functionality but these are minor overall. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/174077/Dovetail/reviews/) Popular comparisons [UserTesting vs Dovetail](https://www.capterra.com/compare/173755-174077/UserTesting-vs-Dovetail)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. 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