# Customer.io Pricing 2026 | Capterra > Learn more about Customer.io pricing plans including starting price, free versions and trials. Source: https://www.capterra.com/p/174023/Customer-io/pricing --- # Pricing for Customer.io [4.7 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/) Write a Review! ## [Customer.io](https://www.capterra.com/p/174023/Customer-io/) has **3** pricing plans - No free trial - No free version **Credit Card Required:** Not provided by vendor **Discount:** Information not available ### Essential $100 **Pricing Model:** Usage Based **Payment Frequency:** Per Month Essential plan includes: - Up to 8,000 profiles - Send Emails/Push/In-App/SMS - Visual Workflow Builder - Segmentation ### Premium $1000 **Pricing Model:** Usage Based **Payment Frequency:** Per Month Premium plan includes: - Custom Data - Message Volume - Managed Deliverability - Dedicated IPs - Parcel Pro Licenses ### Enterprise Contact Vendor for Pricing **Pricing Model:** Usage Based **Payment Frequency:** Per Year Enterprise plan includes: - Managed Infrastructure - Quarterly Success Reviews - Audit Logging & Data Governance - Parcel Business Licenses ## Popular alternatives to [Customer.io](https://www.capterra.com/p/174023/Customer-io/) Looking to learn more about Customer Data Platform software similar to Customer.io? Check out these popular alternatives that are closest in terms of key features, functionality, and benefits. by Sendinblue [4.6 (3406)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price:$9/month [LEARN MORE](https://www.capterra.com/p/132996/brevo/) [Gmail](https://www.capterra.com/p/202338/Gmail/) by Google [4.8 (13316)](https://www.capterra.com/p/202338/Gmail/reviews/) Starting Price:No pricing found [LEARN MORE](https://www.capterra.com/p/202338/Gmail/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) by Intuit [4.5 (17565)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting Price:$13/month [LEARN MORE](https://www.capterra.com/p/110228/MailChimp/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) by ActiveCampaign [4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price:$15/month [LEARN MORE](https://www.capterra.com/p/79367/ActiveCampaign/) [MailerLite](https://www.capterra.com/p/136603/MailerLite/) by MailerLite [4.7 (2256)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting Price:$10/month [LEARN MORE](https://www.capterra.com/p/136603/MailerLite/) [View all alternatives](https://www.capterra.com/p/174023/Customer-io/alternatives/) ## What do others say about [Customer.io](https://www.capterra.com/p/174023/Customer-io/) pricing? Pricing Rating $ $ $ $ $ Value For Money[4.3(87)](https://www.capterra.com/p/174023/Customer-io/reviews/) Pros Cons [Read All 87 Reviews](https://www.capterra.com/p/174023/Customer-io/reviews/) Read Full Reviews Below Katie S. Operations Manager Leisure, Travel & Tourism, 11-50 employees Used the software for: I used a free trial ** Overall Rating 5.0 ** Ease of Use 3.0 Customer Service 3.0 Features 5.0 Value for Money 4.0 Likelihood to Recommend 80% 8/10 Reviewer Source Source: Capterra August 25, 2025 "Powerful and flexible messaging platform for those ready to invest the time" **Overall:** Customer.io is a powerful marketing automation platform. It lets us build data‑driven campaigns across email, SMS, push, and more with fine control and smart triggers. It’s reliable and scalable, though it takes effort to master, and pricing can be steep for newcomers. **Pros:** Customer.io gives us complete control over messaging, email, SMS, push, in‑app, with smart workflows and segmentation based on real behavior. It’s configurable, reliable, and great for personalized customer journeys **Cons:** The UI can feel overwhelming at first, especially for non‑technical users, searching for past messages or editing templates isn’t intuitive. Also, pricing and support has room to improve for smaller teams. Paul P. Head of Engineering Financial Services, 51-200 employees Used the software for: 1-2 years ** Overall Rating 5.0 ** Ease of Use 3.0 Customer Service 4.0 Features 4.0 Value for Money 4.0 Likelihood to Recommend 70% 7/10 Reviewer Source Source: Capterra July 30, 2025 "Powerful if you invest a lot of time into learning the UI" **Overall:** Very performant, highly configurable, but not the easiest UI for maintenance, configuration, or searching **Pros:** Very configurable, good tracking of comms, including Human vs Machine Opened statuses on emails. Very reliable **Cons:** It can be difficult to search for specific emails as the UI is not the most intuitive, especially for new users. Template editing is also not straightforward for non-power-users. [Read All 87 Reviews](https://www.capterra.com/p/174023/Customer-io/reviews/) ## How should I be thinking about software pricing? [ Be an Informed Buyer: Understanding the True Cost of Business Software It's not just you-budgeting for business software is complicated. We're here to break it down. ](https://www.capterra.com/resources/business-software-cost/)