# Page 9 | MediaRadar Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 9 - Is MediaRadar the right Market Research solution for you? Explore 240 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173818/MediaRadar/reviews --- MediaRadar 4.5 (240) [View alternatives](https://www.capterra.com/p/173818/MediaRadar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 9 - Reviews of MediaRadar ## Showing most helpful reviews Showing 201-225 of 240 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MM Melinda M. Assistant Controller/Collections Manager Publishing Used the software for: 1-2 years ### "Not always user oriented" July 19, 2019 3.0 Pros Ability to look at organizations to see how they have advertised in the past (digital/print/radio/television). Ability to gather information on marketing personnel, etc. Cons Information on MediaRadar not always as advertised in their sales pitch - not all organizations updated as well as they could be. Project I was asked to do information in MediaRadar was easier found using Google search engine. Review Source Reyanne T. Freelance Writing and Editing Used the software for: Less than 6 months ### "Increase your profits immediately! " December 11, 2020 5.0 Pros If you make money off of selling ads or any kind of advertisement, then this software is exactly what you need. Cons There is nothing I disliked about this software. Review Source dC daniel C. Senior Strategist Marketing and Advertising Used the software for: Less than 6 months ### "The entire team has been very helpful, very knowledgable." April 25, 2018 5.0 Market intelegence and prospecting for new clients. Also, intel on existing clients. Pros It's easy to navigate, the intelligence helps us source hot leads. I like the daily updates as well as the perfect pitch module. We love how organized all of the resources. Cons It's a lot of information, but I like that. I would like to make sure all of the contacts are up to date as well as our competitive set is maintained. Review Source JA Jonathan A. Account Executive, Properties & Sponsorships Sports Used the software for: Less than 6 months ### "Aggregate Sports review" June 2, 2021 4.0 Pros Ability to easily find prospective clients and also request contacts for those who aren't there. Cons Sometimes it can lag/crash when loading a brand. Review Source JC Jenna C. Client Services Marketing and Advertising Used the software for: Less than 6 months ### "MediaRadar Review" December 4, 2019 4.0 Great overall. Sometimes companies are missing. Would love to see general contacts for every company. Pros I really like how it breaks out digital and print spend. Cons It would be helpful to have info on podcast spend Review Source MW Miriam W. Account Manager Public Safety Used the software for: I used a free trial ### "Media Radar - Report Savior" September 24, 2019 5.0 Media Radar was easy to use. There is a part of the software that allows you to reach out to Media Radar to help you locate contact information for you if it is not in their system. I thought that was a cool feature in their customer service package. Pros The best feature of Media Radar is the ability to know what you clients are spending in your market and where they are placing their ad dollars. This software runs so many different reports it is unbelievable. Cons The least favorite part of this software is the price. I pushed hard for my company to invest in Media Radar but they could not fit it in their budget. Review Source VR Verified Reviewer Account Executive Online Media Used the software for: Less than 6 months ### "Its a Big World - MR can put a good amount in Your Hands" June 2, 2021 3.0 Pros Somewhat simple layout, lots of brands/companies listed Cons Organization and workflow. I often find myself having to open multiple tabs Review Source BS Beverly S. Account Executive Marketing and Advertising Used the software for: Less than 6 months ### "Great product!" June 2, 2021 5.0 Pros Very easy to use and to learn. The mediaa spend numbers are very accurate Cons I wish when searching a company a bunch of other branches wouldn't come up. I.e "Corporate" Review Source KB Kris B. Account Director Used the software for: Less than 6 months ### "Very clean and simple to get the contacts you need to be successful!" April 25, 2018 5.0 Pros Contacts are well vetted and the user software is simple to use. System runs clean when I need it. Simple layout and user friendly. Cons Needs some more focus on regional players, clients and agencies. Send out more invites to research companies by category or vertical. Value could be found if you know who I am trying to reach and why in the next 90 days. Review Source EB Erik B. Digital Director Publishing Used the software for: Less than 6 months ### "We’ve had it less than 2 weeks and I’ve closed 5 new business " May 27, 2021 4.0 Pros All the contact info for brands is in there. If it’s not, media radar will find it for you! Cons It appears “older” but it’s definitely modern. Review Source VR Verified Reviewer Technical Support Engineer Information Technology and Services Used the software for: I used a free trial ### "Amazing Solution for Ad Analytics and Business Development" March 14, 2022 5.0 Pros You'll be able to narrow down your prospects in a matter of clicks. You can easily find contacts of different people with new ad campaigns to further reach them for inquiries. Cons Better to have omitting features that are not relevant to me. I hope they'll be able to remove it since I only want to see topics that are relevant to me. Review Source JM Julia M. Sr analyst Marketing and Advertising Used the software for: 2+ years ### "Review" December 13, 2019 4.0 Pros competitive info, creative examples from competitors Cons instead of listing # of competitive sites advertiser X has run on listing out the actual sites, a little bulky in general Review Source TD Thea D. Sales and Brand Partnerships Manager Information Services Used the software for: Less than 6 months ### "A great tool! " May 27, 2021 5.0 Pros The software has really helped with the efficiency of my workflows. Cons There's a lot of great features and I'm still learning them all. Review Source MM Madison M. Junior Account Executive Media Production Used the software for: Less than 6 months ### "Seller @ Ogury Loves MediaRadar" June 2, 2021 5.0 Pros Love the ability to easily see everything about a campaign (such as creative, contacts @ agency and spend) Cons Some of the campaign spends seem a little off (not bad but just not fully accurate) Review Source bH bruce H. Director of Client Engagement Marketing and Advertising Used the software for: 6-12 months ### "Overall good service, but some shortcomings" April 25, 2018 4.0 Perfect pitch has been very helpful. Pros It's very easy to use and find most of what you need. The perfect pitch is extremely helpful in all of of my uses. Cons Main problem has been the limited contact information and some of the contact details are out of date. Just ran a list of 288 contacts and almost 100 were bad emails. Review Source CM Christian M. Media Executive Publishing Used the software for: Less than 6 months ### "Positive" December 12, 2019 5.0 Pros Resourceful software that has helped us. Cons I wish the software wouldn't close every time I switch windows Review Source FS Fiona S. Associate Marketing Director, APAC Marketing and Advertising Used the software for: 1-2 years ### "easy to use and with quick cs support when needed" April 27, 2018 4.0 Pros The software in general is very easy to use and contains very comprehensive information, especially for US market. It also allows to dig deep and learn more very easily with links. Cons While it is very comprehensive and details for US, would be great if invest more to Europe and Asia to make it a global study (beyond what's being sponsored). Limited coverage for EU and Asia for now. Also seems that the programme doesn't allow year on year comparison on the same report? Review Source HO Heath O. Executive Assistant Used the software for: 6-12 months ### "I use Media Radar to scope out competitors' activity " April 25, 2018 5.0 Pros Creative Cheat Sheet feature, especially that it lists the page numbers and percent of book that ads are placed. Cons Difficulty of changing/editing competitive sets. Sometimes there is also a lag in uploading new issues OR updating account assignments when we have a change in sales rep. Review Source LP Lana P. Sales Broadcast Media Used the software for: Less than 6 months ### "Highly recommended " May 27, 2021 5.0 Pros Search engine , simplicity, options , streamline Cons Too many options , too many choices , too Review Source GH Greg H. Integrated Marketing Consultant Used the software for: Less than 6 months ### "Very easy to use with great customer service. " April 25, 2018 4.0 Great contacts and new leads. Pros I like the Perfect Pitch feature which provides great insight into a company's spend, creative, and updated contacts. Cons The lack of information on smaller companies is a con. Many younger companies who are on the up have little to no information. Review Source LE Lara E. Strategic Sales Manager of Education Accounts Marketing and Advertising Used the software for: 6-12 months ### "So far MediaRadar's services have provided valuable insight. Customer service is great." April 25, 2018 5.0 Pros Seeing what clients are running with competitors and in other markets. So far MediaRadar's services have provided valuable insight. Customer service is great. Cons Nothing as of yet. So far MediaRadar's services have provided valuable insight. Customer service is great. Review Source JC Jennifer C. Director of Business Development Used the software for: Less than 6 months ### "Great prospecting tool" April 25, 2018 4.0 Pros Email addresses and titles of relevant contacts Seeing budgets and creatives so you have a good idea of the market. Cons There's outdated information sometimes so it's not clear how often fast checking happens, especially in the high turnover of our industry. Review Source MM Matt M. Director, Advertising Sales Used the software for: 6-12 months ### "Great when a brand applies" April 25, 2018 3.0 Pros Easy to use and navigate. When brand content is available it is clear and easy to use for my sales presentations. Cons The majority of the time my brands have no content even though I know the ran and are running ads. Because of this I don't use the software much. Review Source KK Kat K. Sales Operations Analyst Used the software for: Less than 6 months ### "tis cool" April 25, 2018 5.0 Pros had agencies and company contacts is very in depth with the info given like email a nd phone and title Cons kinda wish more companies were able to be listed a lot of the time it says they aren't qualified. I only seem to get about 40% of the companies I look up Review Source TS Tiffany S. Regional Sales Specialist Used the software for: 6-12 months ### "It has a plethora of information, sometimes hard to navigate though." April 25, 2018 5.0 Pros I like that you can find contacts on the platform.I also like that you can see the spend for both digital and print. Cons I don't like that you are only limited to national clients only to get contacts. Sometimes, the platform is hard to navigate. Review Source Similar Products Featured