# Page 8 | MediaRadar Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is MediaRadar the right Market Research solution for you? Explore 240 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173818/MediaRadar/reviews --- MediaRadar 4.5 (240) [View alternatives](https://www.capterra.com/p/173818/MediaRadar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 8 - Reviews of MediaRadar ## Showing most helpful reviews Showing 176-200 of 240 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JW John W. Vice President, Ad Sales Used the software for: 6-12 months ### "never fails to provide the information I need" April 25, 2018 5.0 Pros I always have options if I can't find exactly what I'm looking for. Assistance is always available and answers are provided in a timely fashion Cons I can't always find exactly what I'm looking, but it always gives me options. I would like to see more options for audio usage amongst advertisers Review Source AR Adam R. Sr. Acct. executive Used the software for: Less than 6 months ### "So far media radar has been great. The employees are helpful and the tool proves useful" April 25, 2018 4.0 I've gotten some very high quality leads with great brand contacts from this tool. I have worth of business pending and likely to close based off of contacts that i've gained through the tool and I've only been on it less than 6 months. Pros I like the mockup tool as it allows you to quickly portray to media partners what their units would look like on your site. for someone that's not great with mockups it's proved very helpful Cons I can't say I like anything 'least' but perhaps just wish I got more responses from the agency and brand contacts that I reach out to. Rarely have I encountered a situation where I reach out and the contact is inaccurate or no longer works there. Review Source NB Nicky B. sales exec Marketing and Advertising Used the software for: Less than 6 months ### "Very Helpful with prospecting " June 2, 2021 4.0 From all the products we've used in the past - this one is very helpful in seeing what tactics the advertisers are buying. Pros I like the ability to search for a brand and see what marketing tactics they're currently buying. I also really like the access to creative to get ideas for my own platform/products. Cons The media spend can be off and not as accurate as predicted. Review Source JA Jeni A. Account Executive Marketing and Advertising Used the software for: 6-12 months ### "MR filters the noise to find the best resources for doing my job" May 27, 2021 5.0 My first stop in finding the right POC for a potential client. Pros Filters the dozens of contacts available for any specific brand to recommend the best POC. Includes client creative to utilize in mock-ups. Monthly educational webinars. Cons The rate card's of many publishers are inflated, so the actual media spend can look much larger than what it actually is. Some of the tools for prospecting are a bit more cumbersome than I would like. Review Source rF reisa F. marketing manager Publishing Used the software for: 2+ years ### "great customer service when needed" April 23, 2018 5.0 Pros Ease of use and many different features to explore. MediaRadar also has many features that have helped with account research in various aspects. Cons Sometimes hard to navigate/find what you're looking for. It would be helpful if mediaradar had a live chat to help with these issues. Review Source MS Michael S. Regional Manager Aviation & Aerospace Used the software for: 6-12 months ### "MediaRadar helped me win my biggest prospect of 2018!" April 25, 2018 5.0 Pros I value to information that this site can tell you about current customers, and prospect and where they are currently focusing their marketing efforts. This shows where they spend, the size of their ads, what their current spend is to help put together a plan to make sense for our customer or prospect. Cons Sometimes the information isn't loaded as quickly as I'd like. For instance, if I want to see where my competitors are winning business last month, it doesn't always have the information ready. I'd imagine it is due to the companies not reporting it to MediaRadar in time. Review Source MF Monica F. Sales Representative Used the software for: 6-12 months ### "Neutral" April 25, 2018 3.0 Pros Easy to use, until you have to call for help with it. I will like more real-time support and training to be offered. Cons Need more access to the information I need. Training will be great as it will really help me. Review Source TW Todd W. Sales exec. Financial Services Used the software for: Less than 6 months ### "Media Radar review" May 28, 2021 5.0 Very user friendly. Would recommend to all my colleagues. Pros It's very easy to use. It helps with putting together informative emails and having media conversations with customers. I really like Media Radar. Cons I really have not found too many issues. Sometimes the contact people are old so you need to double check because people have career changes. Other than that it's been great. Review Source PP Patricia P. Media sales executive Marketing and Advertising Used the software for: Less than 6 months ### "Love this software" June 2, 2021 5.0 Pros It’s easy and helpful for me and my team. Cons It is very easy to use and helpful for business Review Source IN Ian N. National Account Executive Media Production Used the software for: 6-12 months ### "MediaRadar has helped our sales team" January 19, 2021 4.0 Pros It is a great tool in the belt of our sales team to help find advertisers and media spend. It helps both account managers understand their clients, and salespeople to find new prospects. Cons There are a lot of features I would like to see added, and a lot of the spending information is incomplete or missing. There is also a fairly steep learning curve. Review Source AK Austin K. Sales Operations Media Production Used the software for: 6-12 months ### "I like the software!" June 2, 2021 5.0 Its been easy to use, but I wish we could getr more for our money, 6k is a lot of money for info I can find from certain plug ins. Pros There are a ton of features perfect for media companies. The insights are great...as long as theyre kept up to date. Cons I wish we could get more for our money. Review Source DR Damian R. Director Business Development Marketing and Advertising Used the software for: Less than 6 months ### "Overview of MediaRadar." June 1, 2021 4.0 Overall custoomer service is strong and they want help make sure you use the product and undertand h ow to properly use this tool. Pros We are still integrating with SalesForce. Overall I lik ethe contact information. Cons I feel the amount of spend assigned to client accpunts seems to be off at times. Reason for choosing MediaRadar Thought it was more intuitive and better fit our needs. Review Source SD Shawn D. Lead Account Executive Publishing Used the software for: Less than 6 months ### "Effective Lead Generation Tool" June 2, 2021 4.0 Pros MediaRadar provides me and my team with a full view of target prospects, along with market intelligence (and contacts!) we can use to approach new clients. Cons No real cons in using the software. The integration with our crm system is robust enough to allow us to pursue the leads and opportunities we identify on the platform. Review Source JB Jason B. Sales Internet Used the software for: Less than 6 months ### "New User" May 27, 2021 4.0 I have enjoyed using it and think it's very helpful! Pros The ability to prospect off of lists where folks are actually spending advertising dollars is huge! Getting screen grabs of actual ads to show proof of performance is also helpful. Cons Some of the data can be a little sketchy and inaccurate, like showing programmatic buys as direct. Review Source KC Katie C. Sales Associate Marketing and Advertising Used the software for: 6-12 months ### "Very Happy User " May 27, 2021 5.0 It has given my team and I more insight on everything we look for. The reports are the best and are so organized. Pros It gives me the most accurate information that I or my team needs. I use their reports the most and they are AMAZING Cons Some brands I search for don't have any information and I wish they would share at least something to help me. Review Source GI Gisselle I. Media Sales Executive Marketing and Advertising Used the software for: Less than 6 months ### "Review " May 27, 2021 3.0 Pro: I appreciate the ease and functionality. Con: not enough emails/faulty emails or no information listed. Pros I appreciate the ease to find the right emails of the people I am looking for. Cons Many emails are not listed or if they are are no longer functioning, the person no longer works there or aren’t listed in general Review Source VR Verified Reviewer Digital Marketing Consultant Marketing and Advertising Used the software for: Less than 6 months ### "Great information tool" August 27, 2019 4.0 Pros Love having access to this data. You can easily build lists of prospects, competition, and contact information. It is a well thought out tool that can save a ton of time and money as well as increase productivity. Cons Media Radar has a lot of amazing information, but needs more ways to filter through it. Having specific filters for b2b only accounts or further drilling down into categories and sub categories would be extremely helpful and should only require some additional tagging on their part. There are some small functionality bugs, but the staff gas been great about addressing those fast. Review Source ED Elizabeth D. AE Used the software for: 1-2 years ### "Helpful. Scattered. Trustworthy." April 23, 2018 4.0 Pros The quality of resources has been beneficial with prospecting and searching for information. I like that I can get almost bullet points for info that i need. Cons How scattered the layout is. It can be hard to find navigate the "homepage" for companies. Although things are bucketed, it can still be hard to toggle back and forth. Review Source EH Erin H. Midwest Sales Director Marketing and Advertising Used the software for: 6-12 months ### "Easy to navigate and very helpful with client prospecting" April 25, 2018 4.0 Client prospecting and what media mix my clients are using in their marketing and advertising needs. Pros Prospecting feature and contact search are extremely helpful in uncovering new business. I also love the "big picture" feature which helps me in strategizing custom ideas for clients. Cons Custom Content examples are tough to identify when searching for digital examples. I also find that some accounts do not have any contacts associated with them making it difficult to find customers to reach out to. Review Source JB Justin B. SDR Broadcast Media Used the software for: Less than 6 months ### "Prospecting at it's best" June 2, 2021 5.0 Pros The website is super easy to use. Whether it's prospecting by brands/agency, or looking to build out pertinent reports, MediaRadar does exactly that for me. Cons There are times when it feels like the report builds are a bit clunky and don't respond to the filters you've selected. Review Source LM Lindsay M. Client Partner Marketing and Advertising Used the software for: Less than 6 months ### "MediaRadar Review 2019" July 25, 2019 4.0 I really enjoy working with MediaRadar and think it's a value add to the company and sales team! Pros Not only does the product have so much to offer but also the customer service is amazing! They're more than willing to work together to help you find what you need and add in any information that may be missing Cons It's a bit hard to navigate. We've had a few trainings with live demos and I'm still unsure of how to best navigate the product. Review Source SM Stephanie M. Planner Online Media Used the software for: 6-12 months ### "Easy to Use" June 2, 2021 5.0 Pros It's very easy to use, simple to change flighting, etc. Cons My MediaRadar does not accurately break out HCP and DTP for the brands I am researching. It groups them all together. Review Source NO Nils O. Senior Account Executive Marketing and Advertising Used the software for: Less than 6 months ### "NO Seller Review" June 1, 2021 4.0 Overall experience is great. Pros I like the ability to find contacts at brands and agencies. I like the estimated spends by tactic/medium. Cons I'd like to see more regional and local agencies listed, as well as large local clients...maybe that spend $500K+. Review Source JF Jesse F. Sales Executive Publishing Used the software for: I used a free trial ### "Would be good, just not for my company/market space" July 29, 2019 3.0 Pros Being able to see exactly what my potential clients are spending on and what their materials look like Cons Had very, VERY little data on my potential customers: Marketing Tech vendors. The tool does not seem to be great for that markt Review Source SP Shawna P. Account Manager Marketing and Advertising Used the software for: Less than 6 months ### "Love The PowerProspecting Report" May 27, 2021 5.0 MediaRadar has been invaluable at providing insights on what digital media brands are investing in and when. Makes our job much easier to focus in on the brand teams that have upcoming RFPs. Pros I'm a new user and I found MediaRadar really easy to navigate and use. Customer support was great during the roll out to our team. There are a lot of great reports and insights that can found within MediaRadar at the click of a button! Cons It's not exactly aligned to our business model since we're a tech company that supports brands and agencies so there's room to improve the features and reports by industry/role. Review Source Similar Products Featured