# Page 6 | MediaRadar Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 6 - Is MediaRadar the right Market Research solution for you? Explore 240 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173818/MediaRadar/reviews --- MediaRadar 4.5 (240) [View alternatives](https://www.capterra.com/p/173818/MediaRadar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 6 - Reviews of MediaRadar ## Showing most helpful reviews Showing 126-150 of 240 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AJ Andre J. Regional Director Used the software for: 6-12 months ### "Great way to \[prospect " April 25, 2018 5.0 I get direct contact with exactly who i am prospecting to. I don't have to waste time searching at all. Media Radar can be used for any Marketing Company in the world. Pros ease of use. I love the act i can log in and start getting to work. Everyday I can set up and prepare for the following day with simple to use list generation and have a more detailed plan for the day. Cons tool bar when drill down search. I use the software to prospect everyday. Although i don't really nk this a problem with the tool bar i just think if there was one thing i could change it would be that. Review Source DH Diane H. Owner Used the software for: 2+ years ### "Been using Media Radar for several years-great tool to reach marketing execs " April 23, 2018 4.0 Pros Information is provided quickly and accurately. I also like receiving timely updates about changes in the organization Cons I would love to see expansion on job titles, e.g. Human Resources, Public Relations, Communications contacts Review Source bG bill G. sales Marketing and Advertising Used the software for: 1-2 years ### "An invaluable tool for prospecting and expectation management" April 25, 2018 5.0 Pros Helps me identify companies that actually spend money? Too often I chase after companies that appear to be a good fit for my solutions, but later find that they just don't spend marketing dollars. Cons Navigation could be a tad easier. Can be quite clunky when trying to find overall activity. Also would like to see the competitive set expanded to include more direct competitors. Review Source Prabhakar U. CMO Marketing and Advertising Used the software for: I used a free trial ### "Great for market research" April 25, 2022 5.0 Pros Its reporting and analytics are shown in an organized way. There are multiple filters to view desired reports and analytics. Cons Some information are outdated and they should be updated. Review Source SS Sabrina S. Business Solutions Manager Media Production Used the software for: 1-2 years ### "Great for media sales" June 2, 2021 5.0 Pros Great for seeing how my customers/prospects are spending their paid media dollars. Also great to see their creative. Cons Alerts on news that is irreverent, thats really the only thing Review Source RW Rita W. Southeast Director Town & Country Marketing and Advertising Used the software for: 6-12 months ### "Media Radar is essential to my business " December 13, 2019 5.0 I've had a fantastic experience with MediaRadar. Pros I use MediaRadar every day to help me find sales leads in my territory. This is essential to mining business and has helped me increase my sales year over year! Cons I would like to know how to make geographic profiles saved so that I can pull a list by territory without having to redefine an area. Review Source KL Kimberly L. Digital Strategist Publishing Used the software for: 1-2 years ### "Great Prospecting Tool" December 13, 2019 5.0 Pros The ability to see a companies media spend, the contacts are 90% accurate Cons Local companies do not have contacts, some larger companies do not have direct lines/extensions Review Source VR Verified Reviewer Customer Service Representative Outsourcing/Offshoring Used the software for: 1-2 years ### "Good Marketing Tool" September 9, 2022 4.0 Overall Mediaradar helped us solve Marketing problems like advertising and contact list creation. Pros Provides us with a contact information database that help us with our Marketing needs. It is easy to use. Cons I think Mediaradar could improve more by giving more accurate contact information. Review Source AS Adrienne S. Account Executive Media Production Used the software for: 2+ years ### "Huge for Prospecting" December 13, 2019 5.0 Pros Not only is it very thorough and easy to use, but they have a concierge service that will dig in for you if needed! Love this software, & use it almost daily to see what my potential prospects are spending in the media landscape Cons Nothing really- other than they could have more info on out of home, billboards- since that's big here in LA. Review Source VR Verified Reviewer West Coast Sales Director Used the software for: Less than 6 months ### "Awesome customer service and lots of useful data" April 25, 2018 5.0 Pros \- Lots of info and valuable data. I pull a lot of contacts from outreach here - Customer service is helpful and always quick to respond Cons Not as intuitive to use and pull some of the more custom data as I would like, but customer service is super helpful. Review Source JJ Justin J. SVP Sales Media Production Used the software for: 6-12 months ### "Review from Justin Johnson at Podcast Ad Reps" May 27, 2021 5.0 10 out of 10 Pros I use it mostly for Prospecting and I love it. I love on this every day. the info is accurate almost 90% of the time. Cons Sometimes the pages load slow. I dont think this is a "me" thing because my wifi otherwise is fast but the user interface does take time to load sometimes. Review Source MS Melissa S. Account Executive Publishing Used the software for: 1-2 years ### "Review of Media Radar" December 4, 2019 5.0 Pros I love the simplicity. Very easy to look up clients, contacts & previous executions Cons I wish there were more Canadian contacts! Review Source MB Majid B. Analyst Marketing and Advertising Used the software for: 6-12 months ### "Good but not great" December 4, 2019 3.0 good for general market research, not great as data offerings are not ideal for critical analysis. Better suited for sales teams and teams getting a sense of prospects, less so for analytical exercises. Pros loads of valuable information and data, great resource for sales teams and Cons data is not always offered in a fashion that allows for critical analysis ie exporting for manipulation and deeper analytical exercises. UI is often very slow, for example setting filters for certain reports, often times I forget to click "add" and have to go back and check all filters again. Exporting reports can take very long and the way the data is organized is not always neat and tidy. Review Source NB Nicole B. Analyst Market Research Used the software for: 1-2 years ### "Review" June 2, 2021 4.0 All in all it gives me surface level info Pros I link the integrated view. And the ability to listen to all podcast ads Cons I hate that the same creative is shown more than once (TV) and there is not an easy way to see total spend for a particular spot. Review Source VR Verified Reviewer Account Executive - Bandsintown Promoter and Brand Music Used the software for: Less than 6 months ### "Great Value" April 26, 2018 5.0 Pros I love the perfect pitch feature. I also love the ability to create mockups. Lots of valuable info to use in my pitch Cons I'd love if there were more notes on who to contact. There are many companies listed with no info at all. Review Source KK Ketan K. Sr. Manager Programmatic Partnerships Publishing Used the software for: Less than 6 months ### "Useful tool for programmatic seller!" June 2, 2021 5.0 Mediaradar does exactly what I need it to; it helps me identify programmatic decision-makers, both clients and agencies, and provides some intelligence to see what they have most recently been marketing. Pros I use this to find emails of prospective programmatic clients and see creatives being delivered programmatically, both of which Mediaradar does well. I like that I can see what ads are also being placed on our competitors, and get a sense of who the top programmatic spenders are. Cons I find it to be a best practice to check the Linkedin profiles of contacts, as occasionally an agency or client contact may have left or changed accounts within an agency. Review Source SP Sam P. Sales Associate Used the software for: 6-12 months ### "easy to use, navigate and pull information to overview and detailed information " April 25, 2018 4.0 Pros being able to pull different types of reports, like missed business. I'm able to see how where a client is running for both digital and print, that you see how many pages plus average revenue company is spending with each Cons there isn't a way to set up a comp set list for a few magazines, it has to be done individually for each magazine, you can't select several magazines to see how a client is advertising within those magazines or in their comp set. Review Source EK Evan K. Manager, Programmatic Partnerships Marketing and Advertising Used the software for: 2+ years ### "I like MediaRadar" June 2, 2021 4.0 It is an easy to use platform to identify contacts that I want to meet with. Pros I like the customer service team and their response rate. I like the contacts I am able to identify at agencies and brands. I like the spend reports particularly for programmatic. Cons There are missing or inaccurate contacts at times. Review Source CR Chris R. Client Vertical Sales Broadcast Media Used the software for: 1-2 years ### "Great resource" June 2, 2021 4.0 Pros MR has a broad depth of company/brand listings Cons A few times the company contact list is outdated Review Source BS Brandon S. Sales Operations Manager Marketing and Advertising Used the software for: 6-12 months ### "BSem Review" December 4, 2019 4.0 Pros The number of companies that MediaRadar has is great. We use the spends to help sales go after the best companies. Cons Only US companies. I really wish it was all the companies (globally). It would help our company a lot. Review Source NA Nicole A. Senior Account Director Marketing and Advertising Used the software for: 6-12 months ### "i get what i need. " April 25, 2018 4.0 leads and i like when they send me articles on what they think will interest me. Pros that even when a brand does not have info on it, the concierge tells you, so at least i know they heard of the brand and may keep tabs on it. Cons Wish there was a way to check off the names of contacts so that the others will disappear (when results yield a long list and i know which ones i want and which i do not) then i can export only the ones i want. Review Source CD Chelsey D. Design & Web Manager Publishing Used the software for: 6-12 months ### "Overall, MediaRadar is a very helpful tool for our sales team." April 23, 2018 5.0 Pros I like that the data within the software is constantly being updated with new information that is helpful to our team, and when something isn't available, we usually don't have to wait very long to get a response from MediaRadar support. We had several questions during implementation, and the MediaRadar team always found creative ways to make their software work for our unique needs. The Perfect Pitch and other industry information (Insider Tips, Insights, etc.) provide talking points to our sales team that they would not have without the software. Cons There are some features, such as specific contact filters / customizations that would be nice to have, but for some configurations, using a workaround is the only way to produce the desired results. Review Source BJ Bhavik J. Software Engineer Financial Services Used the software for: Less than 6 months ### "A Great Tool For Getting Contacts at Different Brands" May 7, 2021 4.0 Pros The best thing about MediaRadar is the ease of use with which it provides relevant contacts and information about various brands and advertisers. Report feature is really helpful and easy to use. Cons Overall stability of MediaRadar can be improved. Also, updation frequency should definitely be improved as many a times, the contact information is not updated and recent. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Redbook](https://www.capterra.com/p/155658/Redbook/) Review Source JW Josh W. Sr Manager, Market Development Computer Games Used the software for: Less than 6 months ### "Highly recommend MediaRadar" June 2, 2021 5.0 Pipeline is more full with leads and closing more business because I can contact the correct person. Pros I've used other services/products for sales prospecting. MediaRadar is the most robust, accurate, and actionable when prospecting new business. Cons Nothing at this point. I have been using it for less than 6 months. Review Source PA Paul A. Sr. National Account Executive Used the software for: 6-12 months ### "MediaRadar is an ideal product for media sellers" April 25, 2018 4.0 Pros Actionable insights, indispensable information, lead generation, and the customer service are awesome. Cons I don't have any except for the occasional miss. But it's software, there's always room for improvement. Review Source Similar Products Featured