# Page 5 | MediaRadar Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is MediaRadar the right Market Research solution for you? Explore 240 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173818/MediaRadar/reviews --- MediaRadar 4.5 (240) [View alternatives](https://www.capterra.com/p/173818/MediaRadar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 5 - Reviews of MediaRadar ## Showing most helpful reviews Showing 101-125 of 240 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use TB Tom B. Account Manager Marketing and Advertising Used the software for: 2+ years ### "Great Sales Tool for Prospecting" December 13, 2019 5.0 Pros Great for prospecting, for finding out where your clients are advertising Cons There is nothing I don't like about the software Review Source VR Verified Reviewer Integrated Marketing Consultant Used the software for: Less than 6 months ### "Easy to use. Great experience with the trial period." April 25, 2018 4.0 Pros Ability to build reports and search simply. The creative is up to date which is awesome. Also, the ability to view the print, digital, native and where they're spending dollars and when is so useful. Cons Many accounts do not have contacts- and when requests for contacts are sent sometimes they can not find anything. If they are a top spender in this space their profile should be complete. Review Source SW Shirley W. Senior Account Executive Marketing and Advertising Used the software for: 6-12 months ### "Advertising sales for international media. " April 23, 2018 4.0 Media contacts and snapshot of the advertiser's advertising history. Pros Our company specializes in international media. We target US companies that has budgets from the US but advertises international. We utilize MediaRadar to gain access to the media contacts and understand their advertiser's advertising history. So far MediaRadar has provide quite up to date on the active and major companies in the US. And it has helped us save the work and time from cold calling each company. Cons So far MediaRadar has all contacts and history of the US major brands that has been actively advertising. I wish it could include disruptor companies. Review Source JS Jeff S. Assoc. Publisher Used the software for: 2+ years ### "Very usefull" April 25, 2018 4.0 Pros The extensive data base and the ease of use to search through it makes it easier to do research on potential clients Cons It isn't always easy to go back and forth between one account and another. You always have to start form the beginning. Hard to make comparisons without opening another browser window. Review Source SN Steven N. SMB Media Advisor Market Research Used the software for: 1-2 years ### "Great for New Leads" December 4, 2019 5.0 Love the platform, feel the overall concept is brilliant Pros The accessibility and being able to see what a company is doing across all platforms Cons Sometimes the server goes down without notice. When you pull reports they are local and some publications are missed within the mix Review Source SE Susan E. Director of Sales Marketing and Advertising Used the software for: 6-12 months ### "Fantastic Tool - Every Sales Team should have it." June 2, 2021 5.0 For the start, I was really familiar with MR, when I moved over to a new company I wanted my team to have this as a tool. Reaching out from the start as a prospective client to actual implementation we were given the best service and educational information on evaluation. My team even evaluated other products IRT and honestly, the day-to-day service stood out from MR as the clear leader. Pros The software is easy to use and very nimble. Cons Fortunately, I don't really have one! I love the product. Reason for choosing MediaRadar Hands down came down to your service team. Review Source DK Doug K. Sales Manager Media Production Used the software for: 1-2 years ### "DK MR Review" May 27, 2021 4.0 Overall, I find Media Radar to be a helpful prospecting tool. Pros ability to create my own prospecting lists and comb through tear sheets. Cons My accounts are often missing contact info. I'm often unsure if spending information on an account is accurate or inflated. Review Source JG Jason G. N. American Sales Director Marketing and Advertising Used the software for: Less than 6 months ### "Media radar review" May 27, 2021 3.0 Overall I am happy with Media radar. As I’ve gotten settled into my new sales role and busy with campaign work. I’ve had less time to prospect using media radar and as a result I find I am quickly forgetting how to use the primary features and reporting. So I sometimes feel a little lost when I’m on the site. But overall I am happy that I have access. Pros They offer a comprehensive coverage of US brands and their spending patterns. Good automated reporting options. Great customer support and responsiveness. Cons The cost for the service is very high - at least for my individual needs. Would prefer if there was a limited usage option for much less money. I don’t totally trust the specific spend numbers that are reported so I just use that directionally. Alternatives considered [Pathmatics](https://www.capterra.com/p/210404/Pathmatics/) Reason for choosing MediaRadar See above Switched from [Pathmatics](https://www.capterra.com/p/210404/Pathmatics/) Contact info included Review Source AN Angie N. Director of Retail Sales Marketing and Advertising Used the software for: 1-2 years ### "The best source for leads" December 6, 2019 5.0 Incredible. I absolutely love it and would recommend it to anyone Pros That it is up to date and it provides their emails when many sites do not. Cons I wish I could get a 2 for 1. Instead of providing me with information just on print, it would be TV/digital too. Review Source VL Victoria L. Director of Sales Education Management Used the software for: 6-12 months ### "A Must Have" June 2, 2021 5.0 Pros The access to key people in accounts at your fingertips. Cons Sometime the information isn’t as up to date as I need it to be. Review Source MD Madelaine D. Business Operations Manager Media Production Used the software for: 2+ years ### "Great! Very helpful but not always totally accurate." April 25, 2018 4.0 Competitive information that helps to inform business decisions. Pros We love the prospecting reports and the market share reports. They are super helpful to our business and provide a lot of unique insight that is hard to find. The customer service team and the outreach team are also wonderful to work with! Cons The reports are not always accurate so we often feel we have to take the info with a grain of salt. For instance, sometimes we will see a few programmatics and barters pop up when we ran a report for "direct advertisers" only. Also, the monetary value that advertisers spent within our competitive set are not accurate numbers. Review Source NT Nadine T. Sales Coordinator Used the software for: 2+ years ### "I have used MediaRadar for several years, and I am always happy with the updates and new features. " April 25, 2018 4.0 Pros I am happy with the competitive reporting I am able to supply our sales team. Great tool for helping sales team map out trips/visits to clients. Cons In our industry, it is sometimes tricky to identify divisions, causing some difficulties in assigning sales territories. Review Source GH Gabe H. Business Development Marketing and Advertising Used the software for: Less than 6 months ### "The best tool for understanding the advertising ecosystem " June 3, 2021 5.0 This is a fantastic tool to identify relevant people at relevant companies, and allows sales people to have both high level mass information, with the ability to drill down into very specific nuances regarding advertiser spend details. Pros This is a fantastic tool and team! It makes it super easy to identify spenders, media buying formats, copies of the media run, and best of all for sales team, accurate associated contact info for brands and agencies. Very well developed product. Cons The fact that the platform is closely segmented, and to have access to a different media type costs considerably more than the core selected product. The upsells are expensive. Also, lacking in publisher centric viewing, as its focus is largely advertiser and agency driven, leaving out a good chunk of the industry. Reason for choosing MediaRadar The price was reasonable, and the main item was the rolodex/contact info element. Review Source CM Charlotte M. Sales Manager Used the software for: 2+ years ### "Depend on MediaRadar daily" April 25, 2018 5.0 Pros Contact info: Names, address, phone #'s, email address of primary media contacts for advertising. It does more and more as it improves month by month Cons There are no real cons. Sometime I need contacts for certain companies and their advertising spend isn't enough. Review Source JF Jessica F. Regional Sales Manager Design Used the software for: 6-12 months ### "I found MediaRadar to be very helpful in identifying key prospects in my categories and territory" April 25, 2018 5.0 The information provided by MediaRadar helps identify key prospects and the current activity of those prospects as well as tips for pitching programs to these companies. Pros The software is easy to use, responsive and moves quickly. I'm able to pull up Power Prospecting Reports that are comprehensive and assist when planning my sales trips during the year. It's helpful to see the ads that are featured in the competitor's magazines. Cons Sometimes I have trouble finding specific information for accounts. My company might want to consider paying for information about digital program as well as the print programs. Review Source VR Verified Reviewer Digital & IM Studio Sales Director Publishing Used the software for: 6-12 months ### "Very easy to use and provides the current contacts" April 25, 2018 5.0 Contacts and meeting set up because of them. Pros Very easy to use as well as quick to find new contacts if the old our out of date. MediaRadar also worked with our team to set up trainings on current RFPs. Cons I can't say there is anything I don't like about it. Like I said before, if the contacts are wrong MediaRadar is quick to find a current one. Review Source VB Victoria B. Account executive Online Media Used the software for: 1-2 years ### "Helpful for Salespeople " December 13, 2019 4.0 Really enjoy using the product for my sales role, great information to take to client meetings. A lot of the information can’t be found elsewhere, although it would be nice if it pulled in press articles about brands and their media strategy, creative, success, targets etc Pros Able to provide great data for researching brands. Helpful with showing the typical spends against mediums, contacts and also what creative they’ve been running to pull into presentations or help inform cold emails Cons I find it difficult to sort top brand spenders based on platform. Would also love if the agency contacts on campaigns were more robust. Review Source Riya V. Developer Information Technology and Services Used the software for: I used a free trial ### "Advertise " September 1, 2021 5.0 Pros It's best to reach people by advertise. And also easy to use and understand. Helps to grow Cons There can be more features to it. Waiting for new features. Rest all is good Review Source DW David W. VP Used the software for: 2+ years ### "very useful tool in a wide variety of ways" April 25, 2018 4.0 Pros the depth and level of information in multiple areas it provides, along with the automated reports it send and updates too! Cons One thing that can be frustrating at times is the amount of time it will take something to load or move from tab to tab Review Source CC Christie C. Brand Partnerships Marketing and Advertising Used the software for: 2+ years ### "mediaradar has come a long way, I find it much more accurate on agency and client contacts and tips" April 23, 2018 4.0 Pros I like the access to Agency and client contacts and aggregated news coverage and information on the overall business. Cons MediaRadar does not analyze audio space, would be helpful to have information as it relates to audio teams/strategies etc. Review Source JB John B. Director Used the software for: 2+ years ### "Great!" April 25, 2018 5.0 Pros The organization is very good. Gives a lot of valuable information on prospective clients which allows us to prepare. Cons Very few to report. Every once in a while I will find a publication that is not on Media Radar but usually not for long. Review Source Nancy Jo H. Regional Account Manager Used the software for: 6-12 months ### "This is a wonderful tool to have in your pocket" April 25, 2018 5.0 Pros I love the flexibility the software offers and gives you that extra intelligence when presenting to customers. The staff is top notch and always there to help and answer a question. Cons I would like more training on utilizing this software. That would be beneficial since I think I am only scratching the surface! Review Source LR LA R. Ad Sales Coordinator Used the software for: 1-2 years ### "Great tool to save time on prospecting!" April 23, 2018 5.0 Saves me time. Pros "Request a contact" button. I also like the insider tips box that gives tips on who the appropriate contacts are for specific categories. Cons Some accounts are not allowed to request a contact or some accounts have outdated contacts in them. Would be nice to have an accurate data but I understand that there must be a lot of accounts to deal with to keep track of updating contacts. Review Source TD Tara D. Account Executive Broadcast Media Used the software for: Less than 6 months ### "Impressive " June 2, 2021 5.0 Allows me to get my product in front of the right people at the right time with the right message. And with much less leg-work. Pros Best software tool I've used and I've been in television advertising sales for 18 years. The ability to see who's spending what, on which channels and the creative being used is priceless. Allows me to prospect with ease - even provides the client and agency contact information. I've used other CRM tools in the past but there's no comparison. Cons I wouldn't change a thing. It's so simple to use. Review Source MG Mandy G. Head of Sales Used the software for: 6-12 months ### "Media Radar is great, the service is top notch and it's accurate the majority of the time. " April 25, 2018 5.0 Pros Media Radar is great, the service is top notch and it's accurate the majority of the time. I really appreciate the ease of use and the accuracy. Cons The pricing model still makes no sense to me. When we signed on, one of the advantages they touted was that received unlimited seats. As a small publisher - I'm not sure why I need to pay for the same usage as say a company the size of the NY Times. We really only need 1-2 log ins (we only have 1 sales person currently). This is unfortunately a cost they may be prohibitive in our renewing. Review Source Similar Products Featured