# Page 4 | MediaRadar Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is MediaRadar the right Market Research solution for you? Explore 240 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173818/MediaRadar/reviews --- MediaRadar 4.5 (240) [View alternatives](https://www.capterra.com/p/173818/MediaRadar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of MediaRadar ## Showing most helpful reviews Showing 76-100 of 240 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use GG GEORGE G. Account Director Publishing Used the software for: 2+ years ### "Easy to use, lots of useful info" April 27, 2018 5.0 Helps with sales, identifying prospects, makes for targeted proposals using MR info Pros Contact info; competitive spending for print and digital; able to see creative; insight info to use for proposals Cons Liked the old format where (on print) you could see creative and where it ran - easier to view. Also liked it better when viewing where ads were placed it showed inside competitive set and outside - now I am seeing just one report. Review Source NS Nick S. Director of Brand Partnerships Online Media Used the software for: 2+ years ### "Smooth user experience, and an invaluable tool for the team" April 25, 2018 4.0 Pros Product design is very user-friendly, and easily digestible. The information provided daily is very useful from both a team and management perspective, and it compliments more manual systems that we already have in place. Cons Sometimes slightly outdated contact information. Could be improved with better accuracy in this regard, but is par for the course as there is always a lot of turnover in agency land. Review Source KN Kristen N. Sales Associate Online Media Used the software for: 1-2 years ### "I use MediaRadar everyday and would not be able to get the contacts I need without it." April 25, 2018 4.0 Able to find more insights on brands and who their competitors are. Pros The easy access to contacts. Although for some brands there are too many contacts. If there was a way to break it down by teams that would be awesome. Cons How brands still have pages even though they aren't large enough for Mediaradar's service. They just shouldn't have one if they are to small to have access to. Review Source CP Christian P. Media Manager Marketing and Advertising Used the software for: 1-2 years ### "Media Radar Review" December 4, 2019 4.0 Very good, i enjoy using the platform and it helps with my day to day role. Pros The platform is very user friendly which makes it easy to navigate. The information is fairly up to date and correct given what is in the public domain. I really like the fact you can see creatives and competitors. Cons The load times are slow between each section, this needs to be quicker in my opinion. Review Source JS Julian S. Media Executive Media Production Used the software for: 2+ years ### "Great tool for my business" December 4, 2019 4.0 Overall, great tool for my business. Pros I love how easy it is to use and all the different tools for searching for contacts. Cons Some companies do not have any contacts or much details. Also sometimes contacts are outdated. Review Source DM Daniel M. Director of Programmatic Internet Used the software for: 2+ years ### "Just Do It" May 27, 2021 5.0 Fantastic, great support staff and really smart recommendations Pros Literally has everything you'd ever need to nurture a book and do well. Cons You do have to pay for each feature, so it can get pricey if you want everything. Review Source AA Andrew A. Senior Media Executive Publishing Used the software for: 2+ years ### "I love Media Radar" December 12, 2019 5.0 Pros Media Radar is very useful in creating lists of advertisers in a specific sector and by utilizing the prospect report I can get even more detailed by region and spend. I also love being able to see current and past creative, as well as seeing when their in market presence spikes and is low. Cons There are some publications that are not on Media Radar that I would love to add to my set. Also, perhaps there is a way to do this but I'm unaware, I would love if there was a way to search for publications based upon a certain sector and/or region. Review Source SW Sue W. Sales Associate Publishing Used the software for: 2+ years ### "I miss having the ease of Contacts but I know that's my company's no longer paying for this service." April 23, 2018 5.0 Easy to use, help always available and very useful tool for my trade. Pros Ability to easily and efficiently look up where brands ran both on print and digital. When doing precalls - Media Radar is good for at least 50% of the materials I need. Cons If I'm reaching - b/c it's fairly straight forward - it'd be inserts are counted as pages, whereas we don't include them in the share of market. No biggie though. Review Source Justin K. Chief Revenue Officer Used the software for: 1-2 years ### "Easy Functionality and always provides a contact to lead conversation in the right direction" April 25, 2018 5.0 Pros Great value for the data. Easy to use. Reliable information. Contact lists are up to date. Offers different functionality to help in the sales process. Cons Sometimes there is too much information to navigate through. There should be an identifier associated to the main point person or decision maker Review Source hS hayley S. Client Associate Financial Services Used the software for: 2+ years ### "Hayley Slaught WSJ Media Radar Review" June 2, 2021 5.0 Pros I appreciate being able to track advertisers across industries and to create my own competitive sets. Cons I wish data was uploaded in real-time, rather than waiting at the end of the month. Review Source BQ Brian Q. Advertising Director Used the software for: 2+ years ### "MR is a great resource, I use it nearly every business day. Staff is very responsive, when needed" April 23, 2018 4.0 Pros If researching print, MR is very reliable. The list of companies measured is impressive. Overall the software is fairly easy to use. Cons I often find contacts are not up to date, which I understand may be tough to do with a dynamic industry. Also, the online data is also not very reliable and does not offer a complete picture of what a marketer may be doing in the marketplace. Review Source Bill D. Associate Publisher Publishing Used the software for: 1-2 years ### "Easy, intuitive and helpful for targeted research information!" April 25, 2018 4.0 I can find more information than traditionally available on specific active clients... Pros Able to select a specific company and compare information easily. Easy access and more make this a great program. Cons Targeted lists are difficult to gain due to over achieving depth and have to sort through some info repeatedly Review Source CM Cynthia M. Advertising Director Used the software for: 2+ years ### "Use it daily. Couldn't do my job without it. Fantastic customer support. " April 25, 2018 5.0 Pros Love the opportunity to get Contacts. Love tear sheets to see what the competition is doing and learn where a company is located. Love edit credit reports. Love seeing the creative. Love seeing a company's print schedule. Cons Edit credit reports are often tricky to get what I want. Can't always figure out how to just show 1 title's edit credits with examples. Review Source BS Benjamin S. Account Executive Marketing and Advertising Used the software for: 2+ years ### "Media Radar Review" May 28, 2021 5.0 Developing prospect lists. Pros Easy to establish vertical. Contact information is reliable. Cons Local and Regional advertisers do not get much coverage on Media Radar. Reason for choosing MediaRadar User interface Review Source CH Corey H. Multimedia Consultant Government Administration Used the software for: 6-12 months ### "MediaRadar contacts are really up to date" March 3, 2022 5.0 Creating a lead list is easy, creating mockups is a new feature that we are testing now. Pros The contacts for each company listed are excellent. The MediaRadar team verifies the contacts and notes which contacts are decision makers for advertising. The extensive list of publications and ability to see their ads placed are very strong. Cons The categories are not always self-explanatory and take a while to learn which function is available on which dashboard. Reason for choosing MediaRadar MediaRadar offered what we needed at an affordable rate Review Source cS chloe S. account manager Publishing Used the software for: 2+ years ### "really great! love this site" May 3, 2018 4.0 Many benefits like looking at our competitors pages and having an organized system. i also really love how you can view suggested companies and the pitch is awesome too. Pros I love how all the companies working with our competitors are laid out in front of you. It makes it so easy to prospect. Cons A suggestion would be to make it easier to print an ad. It is hard to print an ad after you click into it. Review Source ZH Zoe H. Client Partner Publishing Used the software for: 2+ years ### "Helpful tool! " December 13, 2019 5.0 Pros I am able to easily search for my client and contact names. Cons Sometimes I feel it isn't totally accurate with spend, and some of my clients don't have contacts listed. Review Source GG Gary G. Account Executive Used the software for: 2+ years ### "Media Radar has been extremely helpful in helping me to secure contact information and see what clie" April 25, 2018 5.0 Contacts, Demos, pitch strategy Pros Very easy to use. All inclusive information The pages include demographic information, information on competitors and similar advertisers. Also ideas on approach to pitching Cons No Concierge service for small or very local accounts. This would be an important addition since we deal with a lot of small to medium size accounts also. Review Source BA Beverly A. Integrated Sales Director Publishing Used the software for: 2+ years ### "MediaRadar is an invaluable tool in my sales efforts" April 25, 2018 4.0 Pros ease of use. ability to get contact information, competitive reports, market share info, etc. I also use it to look at campaign creative, and the perfect pitch, to investigate brand targets. Cons I have to keep signing on multiple times per day. Often the contact information is not correct, or the agency information hasn't been updated. Review Source MJ Martin J. Ad Services Manager Used the software for: 2+ years ### "MediaRadar is an invaluable resource to my sales and marketing team. " April 25, 2018 5.0 Pros The depth of information is priceless. In years past, you would need to visit several different sources to get the scope of information that MediaRadar provides. Cons There is very little that I do not like. Sometimes when there are updates, it takes me a little while to find the information that I am looking for, but eventually I do. Review Source VR Verified Reviewer Devops Manager Information Services Used the software for: 6-12 months ### "awesome AI powered ad solution" March 18, 2022 4.0 Pros Its artificial intelligence system is the powerful option ever i have seen Cons a bit costly product but AI seems to be costly now a days Review Source KB Kelly B. Assoc Publisher Used the software for: 2+ years ### "Fabulous, fast, invaluable daily resource" April 25, 2018 5.0 Pros Ease and speed are the two main things that come first to mind. It is very intuitive. I enjoy working with this software on a daily basis. Thanks! Cons The only cons I would have likely reflect more on my team, such as accounts that are not assigned to the correct person. Again, that is not really a reflection on the software. Review Source RV Rebecca V. AE Marketing and Advertising Used the software for: 6-12 months ### "Good Review " June 2, 2021 5.0 Pros product is easy to use and very helpful with contacts Cons when pulling a report in an area you cant also see what agencies are associated with it in that area unless you click on each line individually. Switched from [Winmo](https://www.capterra.com/p/176403/Winmo/) Company thought this would be better Review Source RB Robert B. VP business development Publishing Used the software for: 1-2 years ### "Essential tools for Business" May 27, 2021 5.0 Very instrumental in helping me do my job Pros Offers everything in our industry from leads to new clients amd contacts with great customer service Cons Like most crm type software there are so many changes in company information amd contact that the information is sometimes not current or outdated. Review Source ES Eric S. Publisher Construction Used the software for: 2+ years ### "Fine overall, misses in details" June 2, 2021 3.0 Useful as a tool, though nothing to rely on. Pros Reasonably intuitive interface. You can get an quick overall idea of advertising activity. Cons Great deal of company detail inaccuracy and unreliable digital monitoring. Review Source Similar Products Featured