# Page 3 | MediaRadar Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is MediaRadar the right Market Research solution for you? Explore 240 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173818/MediaRadar/reviews --- MediaRadar 4.5 (240) [View alternatives](https://www.capterra.com/p/173818/MediaRadar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of MediaRadar ## Showing most helpful reviews Showing 51-75 of 240 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use PM Paul M. Director, Business Development Marketing and Advertising Used the software for: 2+ years ### "MeddiaRadar Marketing Intelligence Source" December 4, 2019 5.0 As a media agency, we are able to accurately evaluate a prospective client's potential, as well as enabling our client service and cross-selling initiatives across our existing client base. Pros MediaRadar enables our team to build a quick profile most prospective prospects, as well as a holistic view of their place in the advertising landscape. Cons Some navigation features are a bit cumbersome: sub-menus could be simplified or, in some cases, eliminated. Review Source VR Verified Reviewer Account Executive Used the software for: 2+ years ### "Outside of major advertisers and major agencies, information is sparse or nonexistent. " April 23, 2018 3.0 Pros Very easy to use/navigate and the ability to customize individual profiles is a pro. Software customer service/representatives are very attentive and willing to help. Cons Outside of major advertisers and major agencies, information is sparse or nonexistent. I've also found that b2b advertiser information is hard to come by regardless of size/spend. Review Source Peyton M. Account Executive Entertainment Used the software for: 6-12 months ### "Very efficient tool. Cust support came in to answer our outstanding questions which was very help" April 25, 2018 4.0 Pros Historical data, perfect pitch portal, ease of use and extraction. Really helpful that we can customize our competitive set (YT vs. Top 100 comscore pubs) Cons Often times buying demo information is not accurate. Contacts not always updated, especially with agency folks covering off multiple brands. Review Source Girwar B. Automation Developer Computer Software Used the software for: I used a free trial ### "Increase your Rich to Moon by Targeting right Audience with MediaRadar." April 7, 2022 5.0 Pros Creative ideas , Impressive Logical Approach for Advertising, Increasing Reach. Cons Need to work bit more on GUI Part. Integration with third Party softwares can increase the scope. Review Source Response from MediaRadar April 29, 2022 We don't work with Developers. there is no reason for them to review this product. We also don't work with computer software companies. I don't know what Rich to Moon means? aO alison O. business development Music Used the software for: 6-12 months ### "mediaradar 2019 review " December 13, 2019 4.0 Overall very happy with our purchase, Media Radar has proven very useful for research, prospecting, contacts, and agency planning Pros easy to navigate wealth of contact info extremely responsive customer service team great tool for competitive prospecting Cons load times for data are extremely slow data points are sometimes over generalized or glossed over, especially for digital insights and the “perfect pitch” tab wish there was more info on mobile and app advertisers/publishers Reason for choosing MediaRadar Better Mobile and Digital insights Review Source AL Amanda L. BDR Marketing and Advertising Used the software for: 6-12 months ### "Most effective platform I have ever used" June 2, 2021 5.0 Great! I wish I had known about this platform sooner Pros MediaRadar supplies a lot of great functions, but what is most beneficial for my day to day would be the reporting tools. Cons I do not have any complaints about the platform. Review Source Murphy V. Sales Used the software for: 6-12 months ### "Rep and her team are amazing, always willing to help" April 25, 2018 5.0 Pros Easy to use and navigate, I love that it opens a new tab with each agency or contact. The fact that you can export entire reports is very helpful Cons I have not found any flaws with the software, everything feature extremely easy to use and the team is very quick to respond. Review Source VR Verified Reviewer President Marketing and Advertising Used the software for: 2+ years ### "I miss it!" July 17, 2019 4.0 Pros Media Radar gave me a leg up on my competition giving me instant access to the best data in an organized manner. Used it at my last job and unfortunately no longer have access. Cons The price! I wish that my company was at a place that we could afford this or that I could use a free trial to convince partners that we need this. Review Source BK Brian K. Account Director Used the software for: 2+ years ### "All in all, I like it, but some functionality isnt intuitive" April 25, 2018 4.0 Pros Media Radar has all of the info I need. I use contacts and account reviews most often. Prospecting reports are also helpful. Cons Not as easy to navigate as it should be. Reports are tough to know what you're getting. I dont know why clicking contacts on navigation on different screens takes me to different places in the site. Review Source VR Verified Reviewer Regional Director Publishing Used the software for: 6-12 months ### "Very Good information and reasonably easy to use" April 23, 2018 4.0 Finding out who advertises Pros Finding out instantly if a prospect advertises and where. The ability to easily add magazines to the competitive set. Cons Clicking around and getting lost. That would be the biggest issue which is probably a training issue Review Source KS Kim S. Account Director Used the software for: 2+ years ### "The MediaRadar team is always ready to help to provide solutions!" April 23, 2018 4.0 Pros I like it that I can easily search for a client/agency in a most timely fashion. I use MediaRadar on a daily basis and use it as a prospecting tool as well! Cons Sometimes the contacts are not updates in the most timely of fashion making it a little difficult to provide the most updates information to my management~ Review Source RR Roger R. Media Executive Retail Used the software for: 2+ years ### "Amazing Product" December 13, 2019 5.0 I love media radar, it is very easy to use, it has a variety of updated information and really appreciate the LinkedIn link, very powerful software. I would recommend it to anyone who needs information for companies. Pros The ease of use and the variety of information that media radar provides. Cons That I can’t see reports for video, it should not be a under 1 license. Review Source RK Rocky K. southeast ad sals Marketing and Advertising Used the software for: 2+ years ### "easy fast and efficent when looking up prospects and ad spending history" April 25, 2018 4.0 it opens the doors to new potential advertisers quickly and efficently Pros ease of use on all types of devices, the ability to find contacts as well as phone numbers for all levels of individuals engaged in ad buying decision making process. The ability to find agencies as well is a big help. Cons It currently does not have small regional ads that run outside of the Northeast region. if this service were offered I would rate the product 5 stars. Easy to use and very efficient. no other draw backs known at this time. Review Source MS Mike S. Sr. National Advertising Account Executive Broadcast Media Used the software for: 6-12 months ### "Media Radar" June 2, 2021 4.0 Like it a lot but wish there was more info available Pros The amount of information available to me Cons Missing some key accounts that I think should be listed Switched from [Winmo](https://www.capterra.com/p/176403/Winmo/) Finance Review Source NE Nicole E. Sales Publishing Used the software for: 6-12 months ### "Love MediaRadar" June 2, 2021 5.0 Pros MediaRadar offers extremely valuable insights in one clear and concise platform. I reference it often, specifically the reporting feature. Cons I think sometimes they get it wrong with the programmatic to direct ratio. Also, the contacts are not always correct. Review Source VR Verified Reviewer LGS Marketing and Advertising Used the software for: 1-2 years ### "Great experience " June 2, 2021 5.0 Pros Easy to use, accurate info, good customer service Cons It has been a good experience so far and I haven’t had any hiccups Review Source FC Frank C. President Marketing and Advertising Used the software for: 2+ years ### "Necessary" December 4, 2019 5.0 Provides us with the information to respond, inform and react to business opportunities every day. Pros Provides news and information that would take hours to get. Cons Sometimes the contacts are incorrect or unavailable. Review Source HE Honey E. Account Executive Marketing and Advertising Used the software for: 2+ years ### "Love MediaRadar!" June 2, 2021 5.0 Love it! Pros Ease of use. Updated contacts. Winmo had a very busy platform, and wasn't very easy to use. Cons It would be ideal to have the contacts updated more frequently. Review Source MT Madeline T. Associate Client Partner Publishing Used the software for: 2+ years ### "Review - 5/27" May 27, 2021 5.0 I am a huge fan of MediaRadar! Pros I really enjoy using MediaRadar for competitive analysis and being able to see my client's creative that's running across print/digital. Cons I would prefer if all accounts had at least one contact from either an agency or client. Review Source VR Verified Reviewer Manager, Publications Sales Support Used the software for: 2+ years ### "MediaRadar provides relevant sales and competitive data that helps target and upsell clients. " April 25, 2018 4.0 Pros Intuitive interface, extensive reporting, depth of data on individual organizations, account review pages give a detailed snapshot all in one place. MediaRadar has also integrated a number of new features including native advertising into their platform over the past 12 months which has been extremely helpful. Cons There have been times where the email tearsheets haven't been updated on a regular basis due to a bug in the software. The customer service team was extremely helpful in providing continual updates as to when the service would be back online. Review Source LW Leslie W. Sales Director Publishing Used the software for: 2+ years ### "Great product " May 27, 2021 4.0 Excellent! \[SENSITIVE CONTENT HIDDEN\] and team have the best service and are always riper responsive Pros Versatility and depth of product offerings Cons Often slow to load, no matter where I am or what device is used Review Source BM Brian M. Sales Director Telecommunications Used the software for: 2+ years ### "MediaRadar a great tool for prospecting and learning" May 27, 2021 4.0 When affordable by a smart company like Digital Trends, this is an essential tool in my client prospecting, recruitment and making a deeper relationship. Pros Custom reports, mostly up to date information, breath of clients. Cons I sometimes beat you to know client/agency changes. Review Source AF Andrena F. Sales Marketing and Advertising Used the software for: 2+ years ### "Meh" June 2, 2021 3.0 Its fine... Pros can find most of companies I'm looking for Cons not always accurate. lots of accounts data is missing things Review Source IG Irene G. Integrated Sales Director Used the software for: 2+ years ### "Always very helping and a great way to get the information I need" April 25, 2018 5.0 It's great for prospecting business and also finding out where my clients are spending their media dollars Pros It is easy to access the information that I need such as finding contacts, market share and the activity a client has for the time of quarter that I'm looking for. Cons Sometimes the contact information isn't up to date or current for either the client or advertisers business. Also sometimes it take a long time to retrieve a report Review Source VR Verified Reviewer Director of Research and Marketing Publishing Used the software for: 6-12 months ### "Media Radar is a generally excellent resource for us." April 25, 2018 4.0 Pros The ease of search is great. I especially love the way company structures are broken down for better understanding of just where to contact. Cons It is very light on business to business contacts, and agency relationships aren't always clear. Also though the company breakdowns are great, the ways company contacts are set up with conglomerates isn't always clear. If I'm looking at a loosely related subsidiary, having information about the parent's head of marketing isn't generally useful. Review Source Similar Products Featured