# Page 2 | MediaRadar Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is MediaRadar the right Market Research solution for you? Explore 240 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173818/MediaRadar/reviews --- MediaRadar 4.5 (240) [View alternatives](https://www.capterra.com/p/173818/MediaRadar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of MediaRadar ## Showing most helpful reviews Showing 26-50 of 240 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Account Manager Marketing and Advertising Used the software for: 2+ years ### "Useful and necessary to do my job" December 13, 2019 4.0 All good. Pros It's usually very easy to find information and is mostly up-to-date. I use daily and find it a necessary part of my day. Cons Besides the basics - company, contacts, where/how much media they spend, I don't use it for the other parts. I don't find it as user friendly even though I've been walked through how to use it. If I have to spend too much time figuring it out - I won't use regularly. But for the basics I need and even their emails - that's been very helpful to me! Review Source tT thomas T. National Sales Director Marketing and Advertising Used the software for: 2+ years ### "Advertising Sales Essential" June 2, 2021 5.0 Pros Ease of use and the extensive data. Not only do they have more contacts and intel regarding media campaigns they have the most up-to-date info. Additionally the ad agencies seem to engage and provide additional data to help us tailor our campaign Cons Would love to see more Federal Media Contacts as well as Gov Relations teams Reason for choosing MediaRadar Complete Suite of products, one stop shop. Review Source VR Verified Reviewer Account Manager Used the software for: 1-2 years ### "MediaRadar is an invaluable resource for ad sales activity. Contact information is great to have!" April 23, 2018 5.0 Pros The most valuable information is contact information, including email addresses and phone numbers. We all know ad sales is a numbers game and MediaRadar enables you to send out emails to multiple contacts on the same account, so you're virtually sure to get a response from someone to initiate a conversation! Cons I would like more information on the target audience. Currently MediaRadar provides an income target but not much more. Review Source PR Peter R. ceo Marketing and Advertising Used the software for: 1-2 years ### "Terrible Product - under delivers on every level. " June 18, 2021 1.0 Terrible. Zero ROI. Unhelpful customer service team. When asked to get out of the contract early because the platform is pretty useless, we received abusive and aggressive emails from their 'legal' and collections team. Pros Nothing about it met our expectations. They over-promised during the sales process - the platform does not come close to doing what we need it to do, data-wise. Cons 1\. The data is out of date and most contacts are not valid. 2. Sale team reported numerous issues with quality. Review Source Jeff K. Senior Director, Ad Sales Used the software for: 2+ years ### "Robust platform with great information and updated often" April 25, 2018 5.0 Pros Great to drill down to Online, Native, and more. Shows current ad creatives. Agency and direct client contact info. Cons Some smaller companies have no detailed contact information. Some information such as programmatic vs direct isn't always accurate. Review Source VR Verified Reviewer Account Executive Used the software for: 1-2 years ### "Has helped me generate leads and new business for our company, cannot say enough good things." April 25, 2018 5.0 Lead generation, new potential prospects, and several closed won deals Pros Insight into advertising trends year over year, not just the current issue of what is running. I also appreciate that you can hunt by vertical and by territory, as our organization must use both in our sales approach Cons Sometimes I do not feel like I understand the full scope of the capabilities, more trainings and such would be nice. Review Source VR Verified Reviewer Senior Account Executive Used the software for: 2+ years ### "I love being able to find marketing contacts and key decision makers. " April 25, 2018 5.0 Pros Being able to connect with them directly on LinkedIN and having access to their email addresses and phone numbers. Cons I don't have any major cons, except at times marketing contacts are not updated in a timely manner. Review Source VR Verified Reviewer Sales Coordinator Used the software for: 6-12 months ### "I use MediaRadar on a very consistent basis and find it extremely helpful and easy to use ." April 23, 2018 5.0 I use the software to get information about brands and their advertising trends, spend, etc. I also use it to get contact information from various brands to use for my outreach. Pros I like the ease of finding information about brands and companies such as media spend, area of spend, etc. I also love the Power Reports feature. It makes it easy to filter results based on what I'm looking for. Cons There are a lot of things I like about the software, and not much I don't like. The only issue I run into is the database not having contacts for certain brands sometimes. Review Source VR Verified Reviewer Sales Director, East Internet Used the software for: 1-2 years ### "Simple and easy to user UX/UI that allows me to quickly find contacts and spending habits of clients" April 25, 2018 5.0 Pros Contact list is up to date. Digital spending is broken up into direct and programmatic which helps in identifying brands to go after. Cons Honestly, there is nothing that I believe needs to be immediately fixed or resolved. Just continue to evolve the product and ability to capture accurate spends across digital, video, social, and native. Review Source VR Verified Reviewer Digital Sales Manager, West & Central Publishing Used the software for: 1-2 years ### "I love the MediaRadar platform. It's user-friendly and has a variety of information available. " April 25, 2018 5.0 Prospecting and finding insider info and contacts. Pros MediaRadar is great for prospecting, finding insider information, and identifying potential clients that are actively running campaigns in the competitive set. Cons I wish contact were more widely available across accounts and running creative was more accurately reflected. Review Source VR Verified Reviewer National Sales Manager Publishing Used the software for: 2+ years ### "Review" December 13, 2019 5.0 Extremely helpful and necessary for my business Pros Amount of data and great customer service Cons Navigating the different reports and functionalities can be challenging Review Source VR Verified Reviewer Senior Account Executive Used the software for: 1-2 years ### "I like it, but have to use it in conjunction with Pathmatics. " April 25, 2018 4.0 Pros The contacts. I also like you can prospect by region since I call on a variety of areas of the country. I work in the travel space, so I loved your recent study. Cons When a smaller advertiser doesn't have contacts listed or it's outdated. Would love to see email advertising dollars as well. Review Source EH Elizabeth H. Research Manager Publishing Used the software for: 2+ years ### "Media Radar Review" June 2, 2021 5.0 Media Radar is very beneficial to our sales teams and marketing teams to help direct us in our sales planning and prospecting. Pros Media Radar is easy to use and provides insights to me and our sales teams. Cons Sometimes it is hard to figure out which program to use. Review Source MG Melissa G. Sales Development Rep Marketing and Advertising Used the software for: 1-2 years ### "MediaRadar = Success!" June 2, 2021 4.0 I have been using MediaRadar for over a year and I am enjoying it very much. Prior to my position I had never worked in sales before and this software has made it easy for me to understand the different clients and brands that I am recahing out to. Pros I primarily use this tool for prospecting and the software make it very easy to search for contacts within the industries that I am prospecting for. Cons Someitmes not all of the contacts are up to date. Review Source JJ Joseph J. Account Executive Newspapers Used the software for: 2+ years ### "Prospecting" December 13, 2019 5.0 I use the software a lot and an comfortable using it. It’s helped me to open doors and start conversations. Plus its gives me confidence that I have the background info to show prospects I’ve done my homework and ask meaningful questions. Pros MediaRadar is easy to use. I like The tearsheets option. It helps me a lot to see examples of creative running with competitors. And the Perfect Pitch feature gives me a quick understanding of the prospect and what they’ve done. Cons Contacts aren’t always there but the “request a contact” button is there to help. Review Source MC Michael C. Regional Director - Marketing & Advertising Marketing and Advertising Used the software for: 2+ years ### "It's definitely a very user Friendly Product, which is indeed extremely important...!" April 25, 2018 5.0 Since the beginning stages of using the product all of our Reps Nation Wide have increased their sales, & it is indeed a direct result from having this product as a Sales Tool, & it's well worth the Money. Pros It's certainly a Quality Product & the Customer Support behind it is outstanding...!! We've been using the Product for about 2 years now, & it has helped us tremendously & I have increased my Sales efforts as a direct result from using the Product. Cons It's a bit costly, but in the long run, it's well worth the Money...! When out Team first put out the money for the program we were not sure if we could justify the cost, but now we are realizing the cost was definitely worth it, & the results are the proof...! Review Source TH Tobin H. Media Advisor Media Production Used the software for: 2+ years ### "Media Max Review" June 2, 2021 5.0 its great Pros checking on which businesses are actively advertising and where. Cons Sometimes the pricing is way off from what the anticipated amount is that a client is spending on advertising per magazine Review Source Allison L. President Used the software for: 6-12 months ### "Love this program especially for a small agency" April 27, 2018 5.0 Pros I love how easy it is to use. I especially like the concierge service which helps me find the right contact at the client. The media set so I can see what they are running helps me to be educated so I don't present something they aren't already doing. Cons Sometimes they don't find the contact at the smaller brands which are the ones I call on. That's OK though- for the most part they do. Review Source EP Emilia P. Digital Marketing / Partnerships Marketing and Advertising Used the software for: 1-2 years ### "Best friend for sales people looking for leads" June 2, 2021 5.0 Overall is the best i have ever used. I have used 2 others in the market but by far, this is the best one. Pros it is easy to use and very accurate in the information it collects. Cons not much..i love this software... maybe go deeper with smaller brands/agencies/contacts Review Source Christopher C. Account Executive Used the software for: 1-2 years ### "Easy and has provided me great intel!" April 25, 2018 4.0 Pros Mediarader has been great when trying to reach important marketplace clients as well as analyzing spend Cons When trying to pull reports it can be difficult to filter and use, I would suggest less reports that are easier to use. Review Source Sherrill F. Account Manager Used the software for: 1-2 years ### "Always provides information in a quick and easy fashion. " April 23, 2018 5.0 Pros I love the app! It's great for business travels. It makes it easy to prospect and get information while on the road. Cons Edit credits can be confusing as there are different places to look. Otherwise, there are no problems! Review Source NB Nina B. National Sales Director Publishing Used the software for: 2+ years ### "Efficient Campaign Search" June 2, 2021 5.0 Pros It is the fastest way to see where your clients are running and what your competitors are doing. Cons There are some features that my company hasn't invested in that I think might be interesting in making the software even more useful to me, but that is on my company not on MediaRadar Review Source VR Verified Reviewer Midwest Ad Director Publishing Used the software for: 2+ years ### "Very easy to find what I'm looking for." April 25, 2018 5.0 Great insight to what's happening wiht an account as well as prospecting new clients in my territory. Pros Way more types of info available. Digital, native. It provides a full view. Also, like the creative assets posted so you know the direction of the campaign. Cons Contacts are always up to date but when I reach out you are very good with responding. sometimes difficult to locate 'my' preferences and make changes. Review Source KK Kim K. Admin Assistant Automotive Used the software for: 2+ years ### "Very Easy to use." April 23, 2018 5.0 Pros Media Radar makes it very easy to look up ads, which I do daily. Media Radar seems to have updated ads daily more so then Kantar. Cons I would like to learn how to run report more. It would be beneficial to join a training seminar if they had any. The one thing I don't like is when I am looking up ads such as Chevy Traverse I wish I could have all Chevy products to the one page when searching for ads not making a report. Review Source CD Cristina D. AE Marketing and Advertising Used the software for: 2+ years ### "Helpful for prospecting!" June 2, 2021 5.0 Pros Ability to click out to linked in profiles and copying emails Cons often times titles listed under contacts do not accurately match Linked In profiles Review Source Similar Products Featured