# MediaRadar Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is MediaRadar the right Market Research solution for you? Explore 240 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173818/MediaRadar/reviews --- MediaRadar 4.5 (240) [View alternatives](https://www.capterra.com/p/173818/MediaRadar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of MediaRadar Ease of use 4.4 Customer Service 4.7 ## Pros and Cons in Reviews GH Gabe H Business Development Marketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “This is a fantastic tool to identify relevant people at relevant companies, and allows sales people to have both high level mass information, with the ability to drill down into very specific nuances regarding advertiser spend details. “ June 3, 2021 PR Peter R ceoMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “Unhelpful customer service team. When asked to get out of the contract early because the platform is pretty useless, we received abusive and aggressive emails from their 'legal' and collections team.“ June 18, 2021 GH Gabe H Business Development Marketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “It makes it super easy to identify spenders, media buying formats, copies of the media run, and best of all for sales team, accurate associated contact info for brands and agencies.“ June 3, 2021 GH Gabe H Business Development Marketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “Also, lacking in publisher centric viewing, as its focus is largely advertiser and agency driven, leaving out a good chunk of the industry.“ June 3, 2021 KK Ketan K Sr. Manager Programmatic PartnershipsPublishing, 201 - 500 employeesUsed the software for: Less than 6 months. “Mediaradar does exactly what I need it to; it helps me identify programmatic decision-makers, both clients and agencies, and provides some intelligence to see what they have most recently been marketing.“ June 2, 2021 JB Jason B SalesInternet, 51 - 200 employeesUsed the software for: Less than 6 months. “Some of the data can be a little sketchy and inaccurate, like showing programmatic buys as direct.“ May 27, 2021 MH Melissa H Senior Account ExecutiveMarketing and Advertising, 5,001 - 10,000 employeesUsed the software for: Less than 6 months. “I think it's great that you can customize brand lists and segments based on our business needs and you can see the exact creative that ran/is currently running across the board.“ June 2, 2021 TH Tobin H Media Advisor Media Production, 11 - 50 employeesUsed the software for: More than 2 years. “Sometimes the pricing is way off from what the anticipated amount is that a client is spending on advertising per magazine“ June 2, 2021 ## Showing most helpful reviews Showing 1-25 of 240 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Alexandra S. Director, Research & Brand Strategy - Harper's BAZAAR Used the software for: 2+ years ### "I've had an overall positive experience with MediaRadar for the 5+ years I've used it. " April 25, 2018 5.0 Pros MediaRadar is easy to use and very intuitive. New sales assistants are quick to learn how to pull reports. It provides information that's instrumental to the selling of our brand. Cons There are a few places within Edit Credits where I different report output would be helpful --  When trying to pull the number of category (i.e. jewelry) credits across the competitive set, you have to pull each book separately. It would be incredibly helpful if a screen appeared similar to when you're searching for a specific brand's credits (i.e. Cartier) and it lists the titles with the number of credits in parenthesis. When searching for a specific brand's credits within our magazine, it would be helpful to have an on-screen visual of every credit (on one page). It would be so much easier to search for a specific credit than to click through each on individually. Review Source VR Verified Reviewer HR Specialist Information Services Used the software for: 1-2 years ### "My honest review For MediaRadar" January 18, 2022 4.0 As a Digital Marketing guy i think they should be more focusing on some other social media platform rather than YouTube Pros Our team has switched to this Software for its multi functionality and it is way more efficient than any platform we have ever used Cons it has some categories of title and companies that are not in my list the process is too time consuming Reason for choosing MediaRadar We choose this product because it gives us reliability than any other product out there Review Source Corey Z. Director of Travel & Spirits Publishing Used the software for: 2+ years ### "The software works well" April 25, 2018 3.0 Pros Seeing the issues in our competitive set is helpful because It allows us to see where our target accounts are running Cons Contacts are not updated frequently which is the main reason we utilize this software. Without this, there is not much reason for us to use this program Review Source CT Cheryl T. Media Director Marketing and Advertising Used the software for: 2+ years ### "The best resource for B2B media insights" May 27, 2021 4.0 At least once a week, I get asked "What is so and so company spending in media?". It's pretty great to have an easy-to-use resource that can quickly answer that question for our new business development person. Pros Myself and my team use the platform for competitive paid media research. I find the depth of B2B information far superior to any other similar platform, especially for print media advertising and for pulling print and digital creative samples. I'm always amazed when we get into new business research and I discover the depth of publications and websites monitored in various, niche B2B industries. Cons As with any subscription software, the more you pay, the more bells and whistles you get. We are on a base-level subscription. I would love to have more modules and in-depth information, but it works for us as is. We are lucky to be able to supplement Media Radar with another media competitive intelligence tool that fills some of the gaps. Alternatives considered [Kantar Marketplace](https://www.capterra.com/p/218641/Kantar-Marketplace/)[Winmo](https://www.capterra.com/p/176403/Winmo/) Reason for choosing MediaRadar We didn't choose. We subscribe to Media Radar, Kantar and Winmo because they each have their strengths and we find they complement each other pretty well. Review Source SB Shaun B. VP Media Activation Marketing and Advertising Used the software for: 2+ years ### "MediaRadar is a necessity not a luxury! " May 28, 2021 5.0 I thoroughly enjoy MediaRadar because the data is so current and the ability to create a wide array of reports is exceptional. Pros The wealth of current, relevant data on a platform that’s highly intuitive and always evolving. Cons Adding additional media platform subscriptions can get costly. Alternatives considered [Winmo](https://www.capterra.com/p/176403/Winmo/) Reason for choosing MediaRadar Ease of use, depth of information and an outstanding support team at MediaRadar made the decision quite easy. Review Source CK Chris K. Inside sales Marketing and Advertising Used the software for: 6-12 months ### "Great Software" December 16, 2019 5.0 \[SENSITIVE CONTENT HIDDEN\] have been awesome account managers for us since day 1. Always responsive and willing to help with any and all issues or questions we presented to them. Really a duo you have there. Pros The accuracy of the information provided for each clients is about 95% correct which is fantastic and a huge help to the success of my job. Being able to know the TV spend for agencies and Brands is integral to our prospecting, so this tool is huge for us. Cons Sometimes the concierge service has not been as successful as I would like it to be specifically for higher level employees. But I do appreciate the work that goes into confirming contacts. Switched from [Redbook](https://www.capterra.com/p/155658/Redbook/) It was made right before I joined TVSquared, so I did not use it much. Review Source Michele P. Digital Marketing Strategist Internet Used the software for: 2+ years ### "A Great Tool " April 23, 2018 5.0 Pros So easy to use and navigate - I use this on a daily basis to help plan for a call and to prospect. It helps me to know what they have done in the past and what I can do to get my foot in the door. Cons Overall its easy to use - still has a few bugs to work out - once in a while I will get inaccurate info but that is to be expected. Overall its a great tool Review Source Cameron C. Sales Account Manager Publishing Used the software for: 2+ years ### "Quick, easy and seamless" April 25, 2018 5.0 It makes my life easier in the media sales world. Pros The direct contact information and all of the competitive sets are very accessible and easy to track down. Cons Sometimes the information isn't updated as quickly as I would like. And sometimes the information is off due to scent strips, other than that I do not have a problem with Media Radar. Review Source David G. Account Director Used the software for: 2+ years ### "Mediarader is the ultimate tool to understand the competitive landscape!" April 25, 2018 5.0 Pros ease of use, real time tracking, flexibility with reporting. overall this is a must have tool to get the sales edge. i love the print and on-line functionality Cons overall not many cons. i do wish we can get the excel reporting back by magazine and brand type as that was something very valuable Review Source Lydia S. Advertising Sales Manager Publishing Used the software for: 1-2 years ### "Helps me track what is happening in the field and where people are spending money, products purchase" April 25, 2018 5.0 Help me to be a better sales person and see the wants/needs of current and potential advertisers Pros Able to determine where/which products are being purchased and the frequency. See who is spending with the competition and how often. Cons Some of the reports are hard to manage. I have a hard time figuring out which areas to click to get the most accurate information I need to help generate reports Review Source EM Emily M. Integrated Marketing Marketing and Advertising Used the software for: 2+ years ### "I cannot function without it" June 3, 2021 5.0 I really love it. I've used it for years (like YEARS) and live and die by it. There are several alternatives out there that often court us to move to their platform - and they are cheaper - but we stay with MR because of all the things I noted above. Pros MediaRadar is likely the most used service in my day. I use it exclusively for looking up brands, spend and contacts. The power prospecting tool is great as well. The research/trend reports are ALWAYS of help and so nicely edited to give you little nuggets of information. I have reached out to them directly to ask about any trend information they may have on something specific - IE, Back to School trend, etc. Their customer service is really top notch and they know that they're a sales enablement tool and without being responsive or helpful, they're not enabling sales. MR drives sales, hands down. Cons The contacts are not up to date a lot of the time. Also, if you're on a page and hit back, it automatically takes you back to the start of the search vs the page you were previously on. A really valuable site to media people is Sellercrowd - which has that community engagement, that provides up to date intel on information that changes often such as agency assignments, contacts, etc. That could be a great help to add to the site, if possible. Review Source EM Emily M. Business Development Associate Online Media Used the software for: 1-2 years ### "Media Radar - Avid User " December 13, 2019 5.0 It has been a really positive experience, and it has actually been my favorite tool to use in the workforce so far! Pros I love how easy it is to find brands and contacts for the brands, which is what I use it most for to do cold outreach for sales. Additionally, the "Perfect Pitch" is so helpful when chatting with potential clients, and we are CONSTANTLY using it in PowerPoints! Cons The only thing I don't like is that some brands have out-of-date contacts or not enough contacts. It would be awesome if there could be people constantly updating the highest 100 brands (and most of the big portfolio brands like Pfizer, GSK, L'Oreal, Kellogg, etc...) to keep it up-to-date and have it always be circulating new contacts. Review Source WH Wendy H. Sales Director Marketing and Advertising Used the software for: 2+ years ### "A must for any media sales organization" June 2, 2021 5.0 It's wonderful software and the support is great! Pros I can find almost any contact I need, even new starts ups. Cons Some of the advanced reports aren't as specific as I need. Review Source KR Kristene R. Account Manager Marketing and Advertising Used the software for: 2+ years ### "A Seller's View" May 27, 2021 4.0 I'm finding prospects, doing searches and making connections. It's A LOT of information, most very helpful; some for the properties I represent not necessarily relevant - with digital for example - our placement is direct - so I find all the buy/sell side digital platform data a bit much. Find the "Congratulations" messages kind of funny - I'm sad when I have to tell the bot that MR did not play a role in the win... but I'm honest! Pros The consolidated details with company names, location, contact and spend details in one place. Can easily see if I need to "dig deeper". Cons So much/too much! I am a FAN but I get going down a rabbit hole. Love prospecting- I end up sending my co-workers leads. I find my self seeking "near by" prospects, doing "non endemic" searches in an effort to expand my customer base. Some times I find the contact information to be dated. I cross check with my own CRM or other sources. Review Source VR Verified Reviewer Advertising Sales Assistant Publishing Used the software for: 6-12 months ### "My experience with MediaRadar is always great! Customer Service is fast and helpful!" April 25, 2018 5.0 Pros Customer service and cute emails from the staff - I loved the Christmas card! They are great and always super helpful! Cons The layout of the site changes rather often and makes it difficult to navigate. sometimes I can't find features I use regularly like the "big picture view" but perhaps this is because I don't watch tutorials when we receive emails that the site is being updated. Review Source CC CJ C. Director, West Coast Publishing Used the software for: 2+ years ### "Reliable, Quick "Go-To" for Account Review and Contacts" May 7, 2020 5.0 Great customer service and ease of us. Most major tourism boards are in there and also many CVB are represented as well. Pros I use MR daily for contacts, competitive spending and new business prospecting. It is very easy to run reports and save them in excel for going back at a later date to reach out to. Cons As with all databases, it is difficult to keep up to date on the fast moving changes of contacts. Maybe there could be a way for UGC and input for changes. Review Source AR Alexandra R. Account Director Used the software for: 2+ years ### "MediaRadar is my go-to for quick overview of brands and advertisers." April 25, 2018 5.0 Pros I like that I can easily view all creative, and where it's running. It gives me a quick overview of what my competitors are getting vs me. I also really like that you can create different competitive lists. Cons Updates on client names and titles are at times behind real-time changes. In certain instances, it has been over a year that a client has moved off the business, but is still listed under contacts in MediaRadar. Review Source VR Verified Reviewer Instructor Técnico Pharmaceuticals Used the software for: 6-12 months ### "It's worth every penny" April 14, 2020 5.0 We're using it as a sales tool and since we implemented it, our results were visible for all of our sales teams. Pros Super intuitive. Great support center. Overall quality is 5 out of 5. It has increased our sales significantly! Cons Some might say it's a little expensive, but I suggest you give it a try and you'll see its great ROI. Review Source VR Verified Reviewer Account Director Entertainment Used the software for: 6-12 months ### "MediaRadar is the best at assembling quality contact lists" April 26, 2018 5.0 Pros MediaRadar is the best at assembling quality contact lists. When I'm looking to make connections with new clients, MediaRadar is the "Go-To" Cons Not enough podcast specific information from a sales vertical standpoint. I would really like to see them focus in on podcasting. Review Source VR Verified Reviewer SVP Managing Director - Mobile Commerce Used the software for: 1-2 years ### "Helpful tool, could be easier to navigate with less clicks,would like more contacts by client/agency" April 25, 2018 4.0 Contacts, and connections Pros Finding contacts and the concierge service is very helpful to find more in depth client contact information. I would always want contacts to be as updated as possible and as in depth as humanly possible :-) Cons too many clicks to get all that I want on the site, I have to click into client, agency and I feel like the tool could be a bit more simple to find what I need...there might be shortcuts I am not aware of too. Review Source KD Kevin D. Account Director Marketing and Advertising Used the software for: 2+ years ### "Great tool that has helped me increase revenue." May 27, 2021 5.0 I've been using MediaRadar almost daily for seven years. It is now a critical tool in my daily efforts to be informed about the marketplace. Pros The breadth of information is amazing and they continue to expand the offerings. Cons Sometimes the contact info is dated so they've tried to improve it by showing Recently Verified contacts. That is helping. Review Source LC LISA C. VP Development Media Production Used the software for: 2+ years ### "Media Radar for Sales help" December 4, 2019 4.0 Very positive because it saves time and definitely allows me to be to focused on the right prospects depending upon the demographics and audiences that companies are targeting. Pros being able to see where ads have been placed and when as well as contacts and emails & phone numbers Cons The mock ups don't always come out the way I would like them to. Review Source JR Jim R. National Sales Publishing Used the software for: 2+ years ### "Great information, wonderful customer service" April 23, 2018 5.0 I usually can find the right person at the company or agency that I am prospecting for. Pros Ease of use and the breadth of information. I enjoy that I can log on and pretty much find anything that I need. Cons I wish there were better ways to incorporate and merge the information right into my insightly database. Review Source sB sharon B. integrated band director Publishing Used the software for: 2+ years ### "Usage for sales" December 4, 2019 4.0 Pros company names, websites and contact names. ability to see ad creative, see competition, use as a resource tool to prospect new biz. Cons The more complicated functions are often hard to figure out. Luckily the support staff is always willing to help walk you through. Review Source PD Paloma D. Account Executive Publishing Used the software for: 2+ years ### "Media Radar Survey" June 2, 2021 5.0 Overall its a great tool that I use weekly for prospecting and gathering other information. Pros I like the simplicity of finding the information you're trying to uncover. Cons I wish the contact were more updated and that more tier 2 and tier 3 businesses were available to find. Review Source Similar Products Featured