# MediaRadar Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about MediaRadar Software - reviews, pricing plans, popular comparisons to other Market Research products and more.

Source: https://www.capterra.com/p/173818/MediaRadar

---

# 

 MediaRadar Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

MediaRadar

## What is MediaRadar?

MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Media selling teams rely on MediaRadar to prospect for new business, create compelling pitches and connect with the right buyers. Agencies and marketers use MediaRadar to create the best media mix, monitor their competitors, and uncover new advertising opportunities.

## What is MediaRadar used for?

[Market Research](https://www.capterra.com/market-research-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/)[Sales Enablement](https://www.capterra.com/sales-enablement-software/)

Top alternative

Featured

Overall rating

Based on 240 user reviews

Reviews sentiment

Positive

93%

Neutral

7%

Negative

0%

Pros & cons

Reliable and up-to-date data

Comprehensive prospecting and lead discovery

Incomplete and outdated contact details

Starting price

$5000

Per Year

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for MediaRadar?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://mediaradar.com/&name=MediaRadar)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### MediaRadar

4.5 (240)

VS.

[4.7 (24,036)](https://www.capterra.com/p/135003/Slack/reviews/)

Starting Price

$5000

Per Year

Starting Price

$8.75

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (240)

Ease Of Use

4.6 (232)

Value For Money

4.4 (202)

Value For Money

4.5 (226)

Customer Service

4.7 (223)

Customer Service

4.4 (227)

## MediaRadar alternatives

[4.4 (18,766)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Starting price

$25.00

Per User, Per Month

[4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/)

Starting price

$12.00

Per User, Per Month

[4.3 (6,964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting price

$14.00

Per User, Per Month

Highest Rated

[5.0 (807)](https://www.capterra.com/p/276054/Fathom/reviews/)

Starting price

$15.00

Per User, Per Month

[View all alternatives](https://www.capterra.com/p/173818/MediaRadar/alternatives/)

## Pros and Cons

Reliable and up-to-date data

77% positive reviews out of 35

Most reviewers report information accuracy is high, enabling informed decisions with current, detailed, and trustworthy data.

Incomplete and outdated contact details

36% negative reviews out of 59

Some reviewers find contact information frequently missing, outdated, or inaccurate, making outreach and research less reliable.

Comprehensive prospecting and lead discovery

97% positive reviews out of 31

Most reviewers describe prospecting as efficient, offering detailed profiles, market insights, and targeted lead identification.

Responsive and helpful support team

90% positive reviews out of 29

Most reviewers appreciate customer support for being attentive, quick to respond, and consistently providing useful assistance.

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Analytics

4.4 (30)

43.33% of 30 reviewers that rated this feature as important or highly important

Track and interpret campaign performance metrics

Client Management

4.0 (29)

44.83% of 29 reviewers that rated this feature as important or highly important

Manage contact details and communication with clients

Reporting/Analytics

4.1 (28)

39.29% of 28 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Multi-Channel Distribution

3.8 (23)

26.09% of 23 reviewers that rated this feature as important or highly important

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Content Management

4.0 (22)

27.27% of 22 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Benchmarking

3.7 (10)

20.00% of 10 reviewers that rated this feature as important or highly important

Compare key metrics for the business against prominent players in the industry

MediaRadar 21 features

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Compare key metrics for the business against prominent players in the industry

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage contact details and communication with clients

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Integration with third-party CRM systems

Alter the layout and content of reports

Import and export data to and from software applications

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Market research conducted via in-person interviews

Automatically identify and save contact information of potential customers

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Track all opportunities for potential sales and convert them into recurring revenue

Organize and manage the accomplishments and development of employees or performance of applications or systems

Receive system updates as soon as any changes are made

View and track pertinent metrics to find patterns and gain insights from data

Search and filter data across systems to locate required information by entering keywords or certain criteria

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Apply statistical/mathematical models to sets of data

Interact with data visualization elements, such as charts and graphs, to drill down into data

Get Advice

We can help you find the software with the features you need.

Features

4.4 (240)

4.4

Based on 240 reviews

## Pricing

Value for money

4.4 (202)

Free Trial

Basic

$5,000

Per Year

Value for money

4.4 (202)

4.4

Based on 202 reviews

## Integrations

[

Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.7 (223)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (223)

4.7

Based on 223 reviews

## User reviews

Overall rating

4.5

Based on 240 reviews

Filter by rating

5(142)

4(81)

3(16)

2(0)

1(1)

Mentioned topic

Sorted by most recent

Roneil B.

Customer Service Representativie

Outsourcing/Offshoring

### "The most awesome Media Insight tool I've used so far"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

September 10, 2022

Pros

It gives me accurate and comprehensive informations for the agencies and the brands that I needed to reach out. The Information is very detailed especially the Contact's name, email address etc. Would definitely use it on the long run.

Cons

There were times when the categories are little messy. Wish that they'll improve it further because it took some time to comfigure it one by one.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Customer Service Representative

Outsourcing/Offshoring

### "Good Marketing Tool"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

September 9, 2022

Overall Mediaradar helped us solve Marketing problems like advertising and contact list creation.

Pros

Provides us with a contact information database that help us with our Marketing needs. It is easy to use.

Cons

I think Mediaradar could improve more by giving more accurate contact information.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Prabhakar U.

CMO

Marketing and Advertising

### "Great for market research"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 25, 2022

Pros

Its reporting and analytics are shown in an organized way. There are multiple filters to view desired reports and analytics.

Cons

Some information are outdated and they should be updated.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Girwar B.

Automation Developer

Computer Software

### "Increase your Rich to Moon by Targeting right Audience with MediaRadar."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 7, 2022

Pros

Creative ideas , Impressive Logical Approach for Advertising, Increasing Reach.

Cons

Need to work bit more on GUI Part. Integration with third Party softwares can increase the scope.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

April 29, 2022

We don't work with Developers. there is no reason for them to review this product. We also don't work with computer software companies. I don't know what Rich to Moon means?

AU

Anonymous User

Devops Manager

Information Services

### "awesome AI powered ad solution"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

March 18, 2022

Pros

Its artificial intelligence system is the powerful option ever i have seen

Cons

a bit costly product but AI seems to be costly now a days

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Technical Support Engineer

Information Technology and Services

### "Amazing Solution for Ad Analytics and Business Development"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

March 14, 2022

Pros

You'll be able to narrow down your prospects in a matter of clicks. You can easily find contacts of different people with new ad campaigns to further reach them for inquiries.

Cons

Better to have omitting features that are not relevant to me. I hope they'll be able to remove it since I only want to see topics that are relevant to me.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CH

Corey H.

Multimedia Consultant

Government Administration

### "MediaRadar contacts are really up to date"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

March 3, 2022

Creating a lead list is easy, creating mockups is a new feature that we are testing now.

Pros

The contacts for each company listed are excellent. The MediaRadar team verifies the contacts and notes which contacts are decision makers for advertising. The extensive list of publications and ability to see their ads placed are very strong.

Cons

The categories are not always self-explanatory and take a while to learn which function is available on which dashboard.

Reasons for choosing MediaRadar

MediaRadar offered what we needed at an affordable rate

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MH

Mirza H.

DBA

Insurance

### "Media "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

6/10

March 3, 2022

6 months

Pros

Media Radar options like sales and marketing

Cons

Marketing and sales come advertising etc.

Reasons for choosing MediaRadar

Nothing

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

HR Specialist

Information Services

### "My honest review For MediaRadar"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

January 18, 2022

As a Digital Marketing guy i think they should be more focusing on some other social media platform rather than YouTube

Pros

Our team has switched to this Software for its multi functionality and it is way more efficient than any platform we have ever used

Cons

it has some categories of title and companies that are not in my list the process is too time consuming

Reasons for choosing MediaRadar

We choose this product because it gives us reliability than any other product out there

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Riya V.

Developer

Information Technology and Services

### "Advertise "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

September 1, 2021

Pros

It's best to reach people by advertise. And also easy to use and understand. Helps to grow

Cons

There can be more features to it. Waiting for new features. Rest all is good

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/173818/MediaRadar/reviews/)

Popular comparisons

[Convin vs MediaRadar](https://www.capterra.com/compare/173818-204868/MediaRadar-vs-Convin)[Slack vs MediaRadar](https://www.capterra.com/compare/135003-173818/Slack-vs-MediaRadar)[Salesforce Sales Cloud vs MediaRadar](https://www.capterra.com/compare/61368-173818/Salesforce-vs-MediaRadar)[Copper vs MediaRadar](https://www.capterra.com/compare/141642-173818/Copper-vs-MediaRadar)[Substrata Q vs MediaRadar](https://www.capterra.com/compare/173818-201748/MediaRadar-vs-SUBSTRATA-SCIP)

[Consensus vs MediaRadar](https://www.capterra.com/compare/141255-173818/Consensus-vs-MediaRadar)[Zoho CRM vs MediaRadar](https://www.capterra.com/compare/155928-173818/Zoho-CRM-vs-MediaRadar)[Fathom vs MediaRadar](https://www.capterra.com/compare/173818-276054/MediaRadar-vs-Fathom)[Semrush vs MediaRadar](https://www.capterra.com/compare/151962-173818/SEMrush-vs-MediaRadar) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)