# Choozle Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Choozle Software - reviews, pricing plans, popular comparisons to other Advertising Agency products and more.

Source: https://www.capterra.com/p/173727/Choozle

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# 

 Choozle Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 26, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Choozle

## What is Choozle?

Choozle provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile, audio, connected TV, digital out-of-home, and other mediums – all from a single, intuitive interface. Digital Advertising Made Easy.

## What is Choozle used for?

[Campaign Management](https://www.capterra.com/campaign-management-software/)[Demand Side Platform (DSP)](https://www.capterra.com/demand-side-platform-software/)[Account Based Marketing](https://www.capterra.com/account-based-marketing-software/)

Overall rating

Based on 10 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$99

Flat Rate, Per Month

Free trial  
not available

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Do you work for Choozle?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://choozle.com/&name=Choozle)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Choozle

3.8 (10)

VS.

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting Price

$99

Flat Rate, Per Month

Starting Price

$16

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.1 (10)

Ease Of Use

4.6 (32)

Value For Money

4.0 (8)

Value For Money

4.5 (27)

Customer Service

3.8 (9)

Customer Service

4.6 (26)

## Choozle alternatives

[4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

Starting price

Contact vendor for pricing

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Highest Rated

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting price

$14.99

Per User, Per Month

[4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

[View all alternatives](https://www.capterra.com/p/173727/Choozle/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Conversion Tracking

3.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Multi-Campaign

4.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Manage multiple campaigns in one system

A/B Testing

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Ad Inventory Management

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Manage advertised inventory that is featured and tracked across marketing campaigns

Audience Targeting

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Campaign Management

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Choozle 29 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Manage advertised inventory that is featured and tracked across marketing campaigns

Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more.

Application programming interface that allows for integration with other systems/databases

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Manage digital banner ads on company websites or affiliate partner websites

Acquire advertising inventory or impressions that are used to place ads on various channels

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage various distribution channels, build relations with channel partners, and track their performance

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Process of dividing customers into groups based on common characteristics

Analyze survey results via statistical testing or crosstabs directly within the software

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Used by Advertising Agencies

Self-serving platform to help advertisers manage their ads on apps or mobile web.

Manage multiple campaigns in one system

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Ads served to users as part of the flow of their online browsing experience.

Adjust communications based on previous interactions or personal preferences

Receive data and information in real time

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Type of ad serving that helps add placements and serves ads that contain multiple files like video, audio, or image.

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Group leads or contacts based on their specific characteristics

Set up connections to third-party platforms to improve business processes

Ads displayed directly within a video player

Get Advice

We can help you find the software with the features you need.

Features

3.4 (10)

3.4

Based on 10 reviews

## Pricing

Value for money

4.0 (8)

[View pricing plan details](https://www.capterra.com/p/173727/Choozle/pricing/)

Choozle

$99.00

Flat Rate,Per Month

It includes:

-   Account Access
-   Personal Support & Online Learning
-   Targeting Tactics and Supported Solutions

Value for money

4.0 (8)

4.0

Based on 8 reviews

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## Support, customer service and training options

Customer Service

3.8 (9)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.8 (9)

3.8

Based on 9 reviews

## User reviews

Overall rating

3.8

Based on 10 reviews

Filter by rating

5(2)

4(5)

3(2)

2(1)

1(0)

Mentioned topic

Sorted by most recent

AU

Anonymous User

President

Marketing and Advertising

### "Terrible customer service"

2.0

Overall Rating

2.0

2.0

Ease of Use

3.0

3.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

October 29, 2021

Terrible. A huge waste of time.

Pros

I liked the idea of the software - what they tell you about it.

Cons

This company strung us along the onboarding process for months to end two days before a campaign launch to call us "bad actors." Terribly rude and inappropriate customer service and communication. I would never do business with this company or associate myself with them. I had previously used them working for a different company and had a mediocre experience. Their retargeting capabilities are useless, their platform is clunky, But to waste so much of our time and then call us names tops it off. Save yourself the trouble and just use AdCellerant. These are good people, kind of expensive but clearly a better option.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

OK

Olivia K.

Social Media Manager

Marketing and Advertising

### "Choozle Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 23, 2021

Overall, working within the Choozle platform and with our dedicated support team has been a very positive experience. Whenever we have questions or need additional help or info, it's nice to know that we'll always be able to get it.

Pros

Choozle is very user friendly, and includes a variety of targeting options to help us best choose how we want to serve our ads to our audience for any given campaign.

Cons

One feature that's rather annoying is the inability to have Choozle open in more than one tab at a time.

Switched from

[LumenAd](https://www.capterra.com/p/183389/LumenAd/)

The price was too high, and we wanted to bring our digital ad management in house.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Vondrae M.

Data Analyst

Marketing and Advertising

### "Comprehensive Programmatic Advertising Platform"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

August 28, 2021

Pros

Choozle makes learning how to set up and manage programmatic advertising campaigns simple. Adding creatives, building audiences, and setting technical aspects like bid and frequency are made easy with their UI. Their customer support is also A+.

Cons

The reporting features leave something to be desired. The UI makes it difficult to see which ads are the best performing, tracking conversions, and more complex reporting functionality.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Nick W.

Performance Marketing Manager

Marketing and Advertising

### "Absolute Frauds"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

March 1, 2021

It was great until we decided we didn't want to continue spending money on them.

Pros

Targeting and number of options for various platforms

Cons

Their billing system is an absolute black hole filled with fraudulent practices. There isn't an easy way to cancel a subscription, even though they require a CC on file to start using the product. When you need to cancel the subscription they require 14 steps and the involvement of support people to cancel the account. THEN, they keep your CC info and in spite of canceling the account, they continue to bill your card. Choozle uses predatory billing practices that are built around the same style as a gym membership. If you're just exploring and trying to find the best platform for you, test Choozle last.

Alternatives considered

[Dacast](https://www.capterra.com/p/122710/DaCast-Web-Conferencing/)

[Vimeo](https://www.capterra.com/p/122348/Vimeo-Pro/)

[Wowza Streaming Engine](https://www.capterra.com/p/180393/Wowza-Streaming-Engine/)

Reasons for choosing Choozle

We thought they were going to be more flexible than the other options. That's what they sold, that's what they marketed, but it is very much NOT what they practice.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

HH

Harrison H.

Digital Marketing Specialist

Marketing and Advertising

### "Choozle Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

January 25, 2021

Overall, we are very happy with Choozle and it has helped our agency significantly build out our digital advertising opportunities for clients and has helped us grow much larger.

Pros

The built-in data tools and a wide variety of campaign types are great and make the software very versatile.

Cons

More user control over advanced features would be great for larger campaigns. Also, easier attribution set up and more attribution options would be great.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BS

Ben S.

Digital Marketing Manager

Biotechnology

### "Great Programmatic Platform for Beginners"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

October 9, 2020

Fantastic. They've been a great partner to work with.

Pros

The Choozle platform is very easy to use and makes programmatic advertising a tactic that anybody in the organization could set up and run! The team is great to work with. The platform is clean and easy to navigate. Choozle offers just about every capability in the programmatic space.

Cons

Perhaps it's more of a negative about programmatic in general, but there are a lot of sites and placements where I wish our ads automatically weren't served on. The AI should be better at optimizing ads and ad placement. The detailed reporting is cool, but also only accessible with an export and used in excel.

Reasons for choosing Choozle

Ease of use and price.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RW

Robert W.

Producer

Entertainment

### "Strong option when working with a limited budget"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

December 3, 2019

Overall very positive. Where features were lacking customer support was almost always able to step in and bridge the gap between what was possible in the application and what they could do their end.

Pros

At a low entry point it allows for quick and speedy ad purchasing across all the major networks. Very flexible with the types of creative you can use.

Cons

Features and analytics are fairly limited. Things have progressed but there's still major work to be done to flesh out the product.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Digital Marketing Specialist

Internet

### "Good Starter DSP Platform"

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

6/10

April 29, 2019

Great customer service. Has tons of room to grow. Hope they stay focused on the small businesses and agencies.

Pros

It is incredibly easy to get up and going. Set up and audience building is really easy and self explanatory. There have really, really great audience targets but CPMs can get pretty high depending how many attributes you're layering. You're able to bulk upload creative which is a great time saver. Very low cost per month fee in comparison to other programmatic platforms.

Cons

Very slow moving. You can't see what happens to your audience size estimate when you overlay geo-targets. Google Analytics data and Chooze data is really far apart. Customer service says it's because they measure different ways but it's sometimes concerning how far apart they are. Conversion tracking barely exists. As usualy when it comes display, and native, you need to have a pretty large spend but don't see many direct conversions. Sometimes hard to justify the ad spend+the fee Choozle takes from the spend.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Mike C.

Digital Manager

Marketing and Advertising

### "Programmatic For Beginners"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

January 10, 2019

Pros

Friendly support/sales staff. Easy to set up and get going with a campaign going. Prices were reasonable.

Cons

Would like more in the form of data/analytics and transparency. Would try again though.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Jedi Master

### "Good alternative to access industry know DSP without the large entry point"

3.0

Overall Rating

3.0

3.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

3/10

March 24, 2018

Pros

The plus side of Choozle is you have access to the inventory from The Trade Desk (which has an extremely high monthly min making it basically impossible for smaller companies to gain access). The sales person I worked with was really friendly and had great follow-up. The have much of the same functionality and reporting as other DSPs.

Cons

Beyond the monthly fee to access (which most DSPs do not charge), there was a major discrepancy between what they reported for impressions and clicks and what the pixel reported. You expect to have some variation with reporting but this was over 60-70% discrepancy. The tech support wasn't very helpful to resolve issues.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/173727/Choozle/reviews/)

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[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

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