# Grin Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Grin the right Influencer Marketing solution for you? Explore 147 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/173654/GRIN/reviews

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Grin

4.7 (147)

[View alternatives](https://www.capterra.com/p/173654/GRIN/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Grin

Ease of use

4.5

Customer Service

4.8

## Pros and Cons in Reviews

GD

Gabriel D

B to B Strategy ConsultingInformation Services, 501 - 1,000 employeesUsed the software for: More than 2 years.

“Integrates excellently well with other tools expanding opportunities for application.“

May 14, 2024

EL

Eda L

CEOConsumer Goods, 2 - 10 employeesUsed the software for: Less than 6 months.

“Grin deceived us throughout the sales process, hiding critical information, overselling the platform, and getting us to sign a 12-month contract with auto-payments that are impossible to stop, even when scammed.“

April 8, 2024

Megan G

Creator Partnerships ManagerCosmetics, 501 - 1,000 employeesUsed the software for: More than 2 years.

“GRIN allows us to scale our evergreen influencer programs quickly and efficiently, from onboarding to regular communications.“

June 2, 2022

EL

Eda L

CEOConsumer Goods, 2 - 10 employeesUsed the software for: Less than 6 months.

“The promised robust discovery tool doesn't exist; they recently added a few search filters that are ineffective.“

April 8, 2024

GD

Gabriel D

B to B Strategy ConsultingInformation Services, 501 - 1,000 employeesUsed the software for: More than 2 years.

“It is also secure and reliable.“

May 14, 2024

EL

Eda L

CEOConsumer Goods, 2 - 10 employeesUsed the software for: Less than 6 months.

“It feels like a bait-and-swich scheme with oversold promises.“

April 8, 2024

MH

Megan H

Manager, Partner MarketingMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months.

“Grin has lots of great features: search, analytics, engagement metrics, different social media integrations...wish they would pair up with HOLLYFY“

August 4, 2022

LM

Lauren M

Influencer Marketing Manager Apparel & Fashion, 2 - 10 employeesUsed the software for: More than 2 years.

“The search feature for influencers is no longer available.“

January 27, 2023

## Showing most helpful reviews

Showing 1-25 of 147 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Lior O.  
Founder and CEO of ScopeLeads  
Marketing and Advertising  
Used the software for: 6-12 months

### "Grin Has it all..."

September 27, 2020

5.0

Grin was very easy to set up in use. Within weeks we had a few campaigns up and running and it’s something we use daily to find nee influencers to receive free product and promote our brand.

Pros

Ease of use to find and reach out to new influencers. Followup features. The influencers not being in a “network”.

Cons

The automation features. You can’t do things beyond one automatic welcome email to new campaign subscribers.

Switched from

[Aspire](https://www.capterra.com/p/187445/AspireIQ/)

Aspire was way too expensive and was limited to only the influencers that belonged to their network.

Review Source

Response from Grin

September 30, 2020

Lior, Thank you for sharing your expereinece with GRIN. We're happy to hear that you're leveraging the discovery & recruitment tools, along with managing your entire campaign workflow in one place.

CF

Chelsea F.  
Affiliate Marketing Manager  
Consumer Goods  
Used the software for: 1-2 years

### "Without Grin, I'd need at least 2 more people to run our Influencer Program."

October 2, 2020

4.0

Grin makes it so much easier to do my job. Without the automation, recruiting, reporting, and many analysis tools, I would not be able to do this role alone. We'd need at least a team of 2 or 3 people to accomplish what I'm able to do in a day using Grin. I am amazed at the constant upgrades to the platform that come at no cost to the user and they are always taking feedback and implementing it where they can with new updates. I also knew nothing about Influencer Marketing when I started this role and not only did Grin provide great resources to learn the software but they also provided 1x1 training on how to use it and many resources on how to excel at influencer marketing as well.

Pros

The integration with shopify and reporting tools. Being able to create discount codes and affiliate links with the click of a button saves so much time and it's incredibly simple to track performance over a large number of influencers. The new reporting tools makes it so I can get really granular with performance on an individual level which helps me determine which influencers to really hone in on and develop even stronger relationships. It makes it really simple to track ROI and IMV to show the value of our Influencer program to leadership. Using the chrome extension to import influencers and their emails has made it super efficient to reach out to tons of influencers using automated email sequences. Instead of having to DM people and potentially never have my message read, my email is going straight to them and helps to recruit people efficiently. The different dashboards are also really helpful since you can get a really high level view of how a campaign is performing and then you can get more granular now with the report builder feature to pin point weak areas and strong areas in your network.

Cons

Sometimes there a hiccups in tracking conversions but the Grin support response time is unbelievably quick and they are always eager to hop on zoom to talk through the issue and provide updates while they fix problems as well.

Switched from

[Affiliatly](https://www.capterra.com/p/138373/Affiliatly/)

We needed a more robust tool to get more out of the program and have a less manual / spread sheet approach.

Review Source

KL

Kristen L.  
Co-Founder  
Industrial Automation  
Used the software for: 2+ years

### "Very Glitchy & Under Developed"

February 22, 2022

3.0

Overall, I don’t recommend this software because it’s too glitchy and underdeveloped and ended up causing us a lot of frustration and costing us time. It was incredibly difficult to deal with the software for us and our influencers, especially trying to get their social media connected.

Pros

I liked the look and feel of the user interface. It’s sleek and minimalist. I also liked how well Grin tracks influencer success. This is essential for making good business decisions from analyzing data.

Cons

It was way too glitchy and underdeveloped. Customer support typically did not resolve issues. Some of our influencers couldn’t connect Instagram stories for over a year despite us reaching out many times for assistance to customer support.

Reason for choosing Grin

It looked the best! Lots of features and great user friendly interface.

Switched from

[Affiliatly](https://www.capterra.com/p/138373/Affiliatly/)

Thought Grin would be a better fit as we needed more features.

Review Source

Response from Grin

February 23, 2022

Thank you for the honest feedback, Kristen! Happy to hear that GRIN helps you keep track of your creators so that you can make data-informed decisions. I'll take your feedback to the product team.

MW

Mallory W.  
Marketing Manager  
Consumer Goods  
Used the software for: Less than 6 months

### "GRIN solves problems you don't even know you have!"

January 11, 2021

5.0

We are saving so much time! We're no longer spending time tracking people down in Instagram, checking through our DMs to make sure someone shared and tagged us in a Story, searching through the explore page for new faces, etc. GRIN has allowed us to go from 15 different Google Forms and spreadsheets to having everything we need in one, intuitive interface. The data that GRIN provides has helped us narrow down the profile of our more successful influencers, and the influencer search tool then allows us to find lookalikes for that profile. GRIN has essentially removed the trial and error (and the time associated with trial and error!) from our influencer marketing.

Pros

We have been SO impressed with GRIN. We were starting to become overwhelmed managing our influencers by hand and it was difficult to keep track of where influencers were in the pipeline and who had met their responsibilities, etc. We switched to GRIN mainly for the ability to track, sort, and tag influencers, and we have been so pleasantly surprised by how many other problems GRIN has allowed us to solve. This platform truly streamlines every part of the influencer management process. I think our favorite feature is the reporting view which you can separate by campaign-- so much data!

Cons

There's not much that's missing in this platform! My only request is that the filter feature needs an option for "both/and," i.e. I want to be able to filter by a certain campaign AND a tag. Right now, if I input both fields into the Filter tool, the system shows me everyone in the campaign and also everyone with that tag. I'd like to be able to isolate from my list using two different filters at the same time so that I only see influencers who meet both criteria.

Switched from

[Affiliatly](https://www.capterra.com/p/138373/Affiliatly/)

We needed a better tool to have us track influencers' progress through our program.

Review Source

VR

Verified Reviewer  
Influencer Marketing Manager  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "GRIN has opened so many doors for us!"

February 8, 2021

5.0

Overall, we have loved working with GRIN. It is incredible software, run by a team of amazing people. Everyone that we have met through GRIN is very friendly and always willing to help if an issue occurs.

Pros

As someone who uses GRIN on a daily, I can say that I love every part of this software. My personal favorites are the recruiting sections and the overall organization of the program. GRIN has made it incredibly easy to find the perfect influencer and to create a seamless relationship with them! We never have to worry about someone falling through the cracks, or not getting the message. With GRIN on our side, our influencer program has grown and will continue to grow for many years to come!

Cons

The biggest issue we've had has been with some connections. Our influencers and ambassadors have had some problems with keeping their social channels connected. However, the GRIN support team is very responsive and is on top of any challenge thrown their way.

Alternatives considered

[CreatorIQ](https://www.capterra.com/p/169151/CreatorIQ/)[Influence](https://www.capterra.com/p/180629/Influence/)

Reason for choosing Grin

We chose GRIN for many reasons, but one of the biggest ones was their reporting. It's amazing how much data they can pull for specific campaigns.

Review Source

CC

Carling C.  
Marketing Coordinator  
Apparel & Fashion  
Used the software for: 1-2 years

### "Best Influencer Management Software available! "

November 8, 2021

4.0

GRIN has allowed our company to develop its Influencer Marketing community with incredible ease!

Pros

Casting, Outreach, and Proposal execution within campaign management is extremely simplified, making it easy to scale campaign sizes as the company has continued to grow its influencer community

Cons

Some glitches with Instagram integration tool when used in excess

Alternatives considered

[Julius](https://www.capterra.com/p/175488/Julius/)

Reason for choosing Grin

User friendly platform, multiple cross-platform integrations (i.e shopify, gmail), excellent customer service

Review Source

BK

Brittyn K.  
Content Manager  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Great for Expanding your Reach!"

April 22, 2021

5.0

Overall, Grin has been a gamechanger for our team and we are excited to watch it grow our reach on social media even more over the next few months.

Pros

This platform has been transformative in the way we are able to prospect, connect with, and onboard influencers around the world. It was easy to integrate and the support staff is incredible. As a very small business, we have been able to reach influencers we otherwise would not have been able to reach.

Cons

We really don't have any complaints. Anytime something seems to come up, their support staff takes care of the issue right away. We would say its a bit expensive for a small business like ourselves, but we see the value and make it work anyways.

Switched from

[LeadDyno](https://www.capterra.com/p/145778/LeadDyno/)

Leaddyno was limiting and not user-friendly. Their support staff was never prompt and we didn't feel like valued customers. Grin has been the complete opposite experience!

Review Source

SM

Sarah M.  
Social Media Specialist  
Consumer Goods  
Used the software for: Less than 6 months

### "Great platform to grow your influencer base!"

February 25, 2022

5.0

We are upscaling our influencer efforts, brand awareness around new products and collecting content for all marketing usage.

Pros

The platform takes a little bit to get comfortable with and onboarded to, but after that the capabilities are amazing. They have some really cool search tools that have helped our strategy tremendously. I also love that they can integrate with Shopify for influencer orders.

Cons

I feel that the user interface for messaging influencers on our side of things could be a little bit more user friendly. Instead of an email setup, I would love to see chat bubbles.

Switched from

[Cohley](https://www.capterra.com/p/197502/Cohley/)

Cohley was limited in the amount of influencers that we could work with. The platform was also a bit finicky.

Review Source

Response from Grin

February 28, 2022

Thank you for sharing your honest feedback, Sarah! Happy to hear that you're taking advantage of our robust integration with Shopify. It's truly a game-changer with fulfillment AND finding the right influencer for your brand.

DL

Daniel L.  
Influencer Marketing Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "GRIN Review"

September 26, 2019

4.0

Pleasure to work with and ask questions. Super transparent, which is great as we look forward to a long-term relationship with GRIN.

Pros

The customer support is amazing. They make an effort to accommodate feature requests and they give as much visibility into their roadmap as they can. Ask GRIN for a demo and see if it works for your company/program. They are constantly trying to improve the platform and it's made to fit program needs- whether that's for micro or for macro influencers.

Cons

Not entirely a con- but they do have a little bit of work to do when it comes to some of the things that streamline data exports as we have a number of team members that access GRIN daily.

Alternatives considered

[Aspire](https://www.capterra.com/p/187445/AspireIQ/)

Reason for choosing Grin

We have many coordinators working to outreach to influencers, Aspire looks great but pricing per user was a dealbreaker for us.

Review Source

Response from Grin

October 3, 2019

Thank you for sharing your experience Daniel!

LL

Lydia L.  
Project Manager of Ambassadors & Affiliates  
Food & Beverages  
Used the software for: Less than 6 months

### "Trying to scale your program? This is the software for you!"

September 2, 2020

4.0

My overall experience has been phenomenal. Beyond the capabilities of the software, the team has been great. They are very receptive to suggestions or features you want and have a relatively low turn around time for new features.

Pros

Through GRIN's automated features and management software I was able to save time, make educated decisions and scale my program. Previously I was capped at 200 influencers and since using GRIN I have been able to push beyond that threshold.

Cons

The reporting features of GRIN have room for improvement. The way they calculate some metrics I do not necessarily agree with. Also, I wished there were more customization features when it came to their report builder. However, I am working with their team to improve these features.

Reason for choosing Grin

Aspire IQ at the end of the day was too expensive and I felt like the team at GRIN would be more receptive to any product feature requests / strategy questions I had.

Switched from

[Meltwater](https://www.capterra.com/p/123153/Meltwater/)

I switched from Meltwater because they did not offer the all inclusive solutions I was looking for, for my specific use case. I needed an influencer management software, affiliate marketing software and integration with Shopify.

Review Source

vU

veronica U.  
Project Manager  
Furniture  
Used the software for: 6-12 months

### "Grin: A Mixed Bag of Utility"

September 18, 2023

5.0

As a project manager, I've had the opportunity to dive into Grin, the influencers app, and the experience has been a bit of a mixed bag.Grin is a valuable tool for managing influencer campaigns that yield excellent content. However, it could greatly improve its user-friendliness, streamline affiliate link setup, and enhance payment tracking for a smoother experience overall.

Pros

One of Grin's standout features is its seamless integration with Shopify, which significantly simplifies the process for influencers to place orders. This linkage between Grin and our Shopify ecommerce platform has not only enhanced convenience but has also boosted the efficiency of our influencer collaborations.Moreover, Grin excels in delivering high-performing campaigns with top-notch content, which has been instrumental in achieving our marketing goals.

Cons

The user interface can be quite unfriendly, making navigation a bit of a puzzle at times. For those not deeply familiar with the platform, there's a learning curve to overcome.Setting up affiliate links and codes, a crucial aspect for many campaigns, isn't as seamless as one might hope. Grin could do with some enhancements in this area to make the process more intuitive and complete.The tracking of payments for each influencer can also be a bit confusing. Clarity and simplicity are key when dealing with finances, and this aspect could benefit from a more streamlined approach.

Review Source

OL

Olivia L.  
Social Media Marketing Specialist  
Retail  
Used the software for: 1-2 years

### "Can't imagine influencer marketing without GRIN!"

May 20, 2021

4.0

Being a part of a small 8-person team, I manage our influencer marketing single handedly. I'm not sure I could do it all without GRIN — or else we would simply not be able to grow. Keeping track of hundreds of partnerships & email threads is almost impossible. With GRIN, each person I work with has their own profile, where I can see our past conversations, what campaigns they're involved in, what products I've sent, what tags or notes I gave them, and any addresses or custom properties I had filled in. I can quickly remember where I left off in a conversation, or what stage they're at in the partnership process. Without this, I would be incredibly overwhelmed. Things like email templates help to make my communication with hundreds of people more efficent for time management. GRIN gives me way more hands and allows one person to manage business with hundreds of people. I also LOVE my GRIN agent \[SENSITIVE CONTENT HIDDEN\]. She is always available to answer my questions via email or meet up for a video chat. Whenever I am confused or need advise on how to grow, she gives great direction, and always passes along my suggestions to the GRIN team for new product updates.

Pros

There are so many great tools in GRIN, but one of my favorites is the ability to prepare campaigns that I can quickly send to new influencers to get the ball rolling for a partnership. I am able to set up all the rules and expectations for everyone in one place ahead of time, and keep track of who I've sent what to. On top of that, I'm able to prepare email templates to send in bulk, so I don't have to type out individual emails to each and every influencer.

Cons

One area I expected more out of was the influener search & filters. Maybe it's just our niche or picky expectations, but our expensive baby sleepwear brand is always looking for natural, organic seeking mamas, with beautiful babies and profiles to test out and promote our products. We have not found much success in using the filters in GRIN to find these specific influencers. However, I do enjoy being able to send a GRIN landing page to pretty much anyone I find to add them into the database. We work around it, and GRIN's product development team is always taking suggestions for new updates. Hoping it will only get better with time.

Reason for choosing Grin

We chose GRIN because of great reviews, Shopify integration, and seeing our competitors using GRIN.

Review Source

VS

Victoria S.  
Director of Operations & Marketing  
Retail  
Used the software for: Less than 6 months

### "GRIN is an absolute LIFE SAVER- My time has freed up significantly! "

July 27, 2020

5.0

The biggest issue we solved right off the bat is having the rights to the content our ambassador team cultivated for us. Using the Influencer Content section in the software makes it easy for me to download content needed to run ads, post on our social media channels, and update our lifestyle photos for the website! We are also looking to branch out to our international customers and being able to easily search for profiles that meet our requirements is incredibly fun and easy! I also can't say enough about the attention to detail of their support team! I was assigned \[SENSITIVE CONTENT HIDDEN\] and I felt like she was able to set me up for success! Really took to the time to problem solve with me, show me the ropes, and has been such a pleasure to work with.

Pros

I spent too much time in the past organizing my team of ambassadors using a google sheet. Sending each profile a DM, SMS, or email on the upcoming launch and new products coming their way. Communication was all over the place and not on one platform. Hours spent building orders for shopify are now a BREEZE since the ambassador does the work and picks exactly what they want. Even their personal information is up to date- no more packages going to an old address! I love that I have only skimmed the surface of what this software can do and there are still SO many features I haven't utilized. Knowing I have the support of this software I can grow our influencer marketing with the satisfaction it will be done with ease and a killer support staff just an email away!

Cons

Really wish there was a feature to better instruct my ambassadors on how to connect to the software. A step by step video going over what they can expect and how to problem solve if they run into an issue. I feel like this is something they are currently are working on and I can't wait to utilize this resource!

Reason for choosing Grin

I chose GRIN over the others as soon as I saw what this software was capable of. The fact that just by a glance I could see my time on influencer marketing cut in half I was sold! As soon as they mentioned my orders were automatically created and pushed to our Shopify system I was ready to put the pen to paper!

Review Source

Response from Grin

July 28, 2020

Thank you Victoria!

GD

Gabriel D.  
B to B Strategy Consulting  
Information Services  
Used the software for: 2+ years

### "Best store management system and provides safe payment processing"

May 14, 2024

4.0

Professional and intuitive. It is a tool with real returns.

Pros

Comes with a user friendly intuitive interface for webstore creation. No Technical skills needed to operate. All the themes and designs available are ready to use making it fast and enjoyable to use. Integrates excellently well with other tools expanding opportunities for application. It is also secure and reliable.

Cons

All issues are tackled well by support team. No complaints.

Review Source

CW

Claire W.  
Social Media Manager  
E-Learning  
Used the software for: 6-12 months

### "GRIN offers everything you need for influencer marketing management!"

July 15, 2020

5.0

I've loved my experience with using the GRIN platform. As someone who handles influencer marketing exclusively for their team, it can be a lot to manage. But GRIN makes it super easy and simple to handle. GRIN has something for every step of the way, from influencer search functions to campaign management, email templates and much more. My favorite thing about GRIN is the ability to organize specific influencer campaigns and pull in analytics automatically on how influencer content performs (no more saving screenshots or spreadsheets on my computer). My rep is also extremely helpful, as are the tech troubleshooters who help me very quickly when I run into issues.

Pros

I love that with GRIN I'm able to track the success of our influencer partnerships all in one place. Because the data can be pulled in automatically from influencers' social posts, it saves me so much time and energy by being able to look at the data in real-time. Another huge benefit has been the search function. Previously, I would have to look up influencers on Instagram manually, review their posts, and do a lot of predicting of engagement. But GRIN takes out the guess-work and manual labor by scanning the influencers' page and showing you all the information you need to know (followers, average likes, engagement rates, even email addresses!). Both of these aspects have been huge in solving my dilemma of being a one-person team managing multiple partnerships.

Cons

I don't really dislike much about the GRIN platform. My biggest issue has been learning how to get influencers' Instagram accounts connected and authorized. There was some troubleshooting that had to happen for me to learn the best way to set up my campaign pages, but the team at GRIN is always super helpful and willing to work with you to make improvements/solve tech issues.

Review Source

Response from Grin

July 16, 2020

Thank you so much for sharing your experience Claire!

GT

Greg T.  
Head of Product Content & Industry Influencers  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Hands down the best platform we've used"

February 12, 2021

5.0

Our experience has been fantastic - and the platform is helping us to drive a huge number of initiatives Maximizing our time and reach in our right-to-win and must-win communities. Driving social followers to our brand handles Executing tiered campaigns to multiple layers of influencers Shopify integrated is a life saver from a fulfillment perspective Automation of inbound/outbound communication Effective vetting of applicant content & culture

Pros

Personally - I love the Grin interface, the capabilities, the reporting, and the SUPPORT TEAM. Coming in as an outsider to the influencer marketing realm, this platform and the team have been game changers for our business. Most importantly, the tools which the interface provides allows my team to automate what we can, so that we can spend our time going deep with our influencers and making their experience an incredible one.

Cons

We're excited to see some functionalities come to life with regards to email 'send as' options, and more creative options on Grin-hosted landing pages. Both of these capabilities are currently in dev, and we're excited to implement when they go live.

Review Source

vC

valeria C.  
Community Manager  
Apparel & Fashion  
Used the software for: Less than 6 months

### "A great software that helped us scale our influencer campaigns"

November 13, 2021

5.0

An amazing tool which gives you access to a huge database with a lot of customisation features. With Grin, you can really find the influencers that are relevant to your brand and work with them on favorable terms. Besides that, we love that everything is automated, from sending out mass emails to paying the creators. The reporting is also very detailed, and it shoes you a very clear outcome from each campaign. Special thanks to Dom for guiding us throughout the onboarding process and for helping us every time we have any questions. Fully recommending this tool to brands who want to scale their influencer collaborations and increase the ROI.

Pros

Grin has the largest influencer database with a lot of filtering options (bio keywords, country, age, their audience's age, hashtags used, etc), thus, you can find a lot of influencers based on very specific criterion which match your brand 100%.

Cons

Nothing much to say here. One suggestion would be to add YouTube and TikTok chrome extension

Review Source

Response from Grin

November 24, 2021

Thank you for the honest feedback Valeria! Excited that you are using our extensive creator search engine to use!

CC

Claire C.  
Marketing Director  
Apparel & Fashion  
Used the software for: 1-2 years

### "Has completely changed how we run Influencer campaigns and do PR! "

January 21, 2022

5.0

It's great! Absolutely love it and would highly recommend it.

Pros

Grin has completely changed how we do PR and run influencer campaigns. It allows us to easily keep track of content, including IG stories! Not only that, we're also able to search for influencers and track everything from beginning to end!

Cons

It's loaded with features so you will definitely need a dedicated team member if you're trying to scale and use it to it's fullest potential. Plus it's a bit pricey but if you're serious about scaling, it's totally worth it.

Review Source

Response from Grin

January 24, 2022

Thank you for your honest feedback Claire! Happy to hear that GRIN helps you keep track of content and search for influencers.

CW

Cayley W.  
Influencer Marketing Manager  
Consumer Goods  
Used the software for: 6-12 months

### "Great service, excellent customer support"

November 10, 2021

4.0

Pros

Grin has played an integral role in our ambassador marketing strategy. It has robust communication, campaign management, and reporting capabilities that have helped scale our program with ease. We meet with our Grin rep biweekly and he is always available to answer any questions or troubleshoot any hurdles we've faced while using the product. Highly recommend.

Cons

Grin is most compatible with Shopify, and not all features are available if not using it.

Review Source

Response from Grin

January 27, 2022

Thank you for sharing your honest feedback, Cayley! Glad to hear that GRIN's many features have helped scale your program and that your Customer Success Manager is always available to answer questions. We also understand that there is always room for improvement and welcome your thoughts. Feel free to contact the product team directly at product@grin.co to share your ideas.

AC

Anna C.  
Partnerships Manager  
Food & Beverages  
Used the software for: 1-2 years

### "GRIN has helped grow our influencer program from the ground up!"

November 12, 2021

5.0

Pros

GRIN has an amazing search function that allows you to search for influencers that fit your brand based on numerous levels of criteria.

Cons

GRIN is great for sourcing new influencers and great for one-off deals, but could be improved for more "brand ambassador" type relationships that may be ongoing for an extended period of time.

Review Source

Response from Grin

November 24, 2021

Thank you for the honest feedback Anna! Love that you are leveraging the creator search engine to find the right influencers for your brand. I'll take your feedback to the product team.

LY

Lily Y.  
Influencer Marketing Coordinator  
Cosmetics  
Used the software for: 6-12 months

### "Great Organization"

May 2, 2022

4.0

Pros

I love how easy it is for me to view my creators, organize them by tags, and to be able to easily import new creators with their social media chrome extension. Additionally, being able to pay my creators through GRIN makes it very easy to make payments on time. I love that GRIN is continuously updating the services they offer.

Cons

I'm not really a fan of using their creator search. Although some creators will have great stats, when it comes to performance, they don't perform that well.

Review Source

Response from Grin

May 9, 2022

Thank you for your honest feedback, Lily! I'm glad to hear that you're leveraging all our resources to help you manage your program including the web extension and paying creators.

MM

Melody M.  
E-Commerce Marketing Manager  
Cosmetics  
Used the software for: 6-12 months

### "Amazing Support"

May 4, 2020

4.0

Easier to scale. Campaigns much easier to execute and manage. Time saved in individual communications. Reporting was accurate and robust.

Pros

Automated messaging, integration with Shopify, and the content library. The library captures campaigns and user generated content. GRIN also helps to identify unique opportunities, such as influential customers. The GRIN team truly listens and is very responsive to feedback. The number of improvements made to the program within the time we used it is really impressive.

Cons

The onboarding process was very cumbersome. For full transparency, we opted for the self-guided onboarding, but found that the processes were different than anticipated from the demo. Support was especially helpful, but this did set us back weeks. While automated payment is an option, it did not align with our operational processes. This is not necessarily a reflection on GRIN, but was a con for our personal experience.

Review Source

Response from Grin

May 5, 2020

Melody, Thank you for sharing your experience with GRIN! We will be sure to share the positive notes to our support team.

RH

Rebekah H.  
Wholesale Specialist  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Great Software for Keeping Everything in One Place!"

August 24, 2020

5.0

We have been able to reach out to so many more influencers than we were able to before. Also, we have been able to keep track of how many emails we have sent people in each stage of the process, how many kits we have sent, etc. We wanted to be able to specifically track and have reports on everything we do, and we have been able to with GRIN.

Pros

The best part about this software is that every piece of the process, from finding high quality influencers to viewing their posted content, is in this one place. It was very easy to learn the start to finish process and GRIN allowed us to customize the campaigns in a way that made the most sense for our needs. Our GRIN rep has always been very helpful by quickly answering any of our questions with informative tutorials.

Cons

I would like it if the inbox feature had a different layout. The filter that allows you to see unread emails is helpful, but I wish there was a way to just have our sent emails in the sent section, rather than all together in the inbox.

Review Source

MC

Michelle C.  
Social Impact Manager  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "We LOVE Grin!"

November 30, 2021

5.0

Pros

The product is easy to use, easy to integrate into existing programs and is quite fun!

Cons

No cons - the team at Grin is so great to work with, whenever something comes up they work quickly to provide a solution.

Review Source

Response from Grin

January 27, 2022

Thank you for your honest feedback Michelle! Happy to hear that GRIN is easy to use, easy to integrate into existing programs, AND fun.

KU

Kyra U.  
Affiliate Marketing  
Alternative Medicine  
Used the software for: Less than 6 months

### "Grin Review - Zenimal"

February 23, 2022

5.0

Pros

The features that are the most useful on Grin are the ability to directly link influencers social media accounts and their insights on engagement, managing of UCG content, managing deliverables for campaigns, creator content, and the dashboard with conversion and revenue. All of these features have allowed me to successfully integrate the use of collaborations and managing campaigns. I also really enjoy the feature of the Chrome extension to be able to directly add Instagram users into Grin.

Cons

There is nothing I like least about Grin as the software has allowed me to successful create campaigns and manage creators deliverables, content, payment, conversion, etc. I have been able to set up a correlated sequence of steps to communicate efficiently and effectively.

Review Source

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