# Page 52 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 52 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 52 - Reviews of Bitly

## Showing most helpful reviews

Showing 1276-1295 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

DR

Debbie R.  
Editor  
Entertainment  
Used the software for: I used a free trial

### "Much needed tool"

April 30, 2022

5.0

I love how it shortens and streamlines links.

Pros

Customers do not want a link that is longer than car registration numbers. Bitly creates a link that is less bulky, easier to remember.

Cons

Because I am the owner of a new small business, funds are limited. I have tried the free version and have found no cons.

Review Source

KW

Karsen W.  
Senior Marketing Manager  
Consumer Goods  
Used the software for: 6-12 months

### "Shorten Links and Get Clicks Quickly!"

May 21, 2019

5.0

Pros

Bitly is great to use for print materials

Cons

Our company would prefer to use our native URL in digital

Review Source

SH

Salma H.  
Trainer  
Education Management  
Used the software for: I used a free trial

### "Very easy to use"

January 25, 2020

4.0

Pros

Lately I have been a teacher for several housewives who run their businesses at home. It turns out they are less comfortable with their contact links that are too long, or the Google form link that they share is too long. and I found this application, I'm very grateful to be able to help them even in simple things like this.

Cons

web and mobile versions are different, on our cellphone we can change the link bitly while in the web version it can't

Review Source

CD

Caroline D.  
Athlete  
Health, Wellness and Fitness  
Used the software for: I used a free trial

### "Primary link shortening tool"

January 11, 2022

5.0

Pros

As an influencer, using a link shortener is crucial in my reach and partnership with brands. Bitly is easy to use and does what I need

Cons

The cache can get backed up if not managed properly

Review Source

RP

Rich P.  
Director  
E-Learning  
Used the software for: Less than 6 months

### "Quick and Easy link Shortening"

July 22, 2020

5.0

Nothing but good things to say: the software does what it says, no fuss.

Pros

When needing a link shortened quickly - perhaps to share on social media, or in an email - bitly makes it happen quick and fast.

Cons

Keep in mind that tracking these links is limited . If for example you want to trigger a Facebook pixel when someone clicks your shortened link, you'll need to use another service.

Review Source

LS

Lily S.  
Director  
Marketing and Advertising  
Used the software for: I used a free trial

### "Bitly is great for social media advertising"

June 9, 2022

5.0

Pros

I love how easy and customizable Bitly is to shorten links for influencers to use when promoting digital sales

Cons

no cons! it's the best product I've found for the cost.

Review Source

MC

Meenal C.  
Business Head  
Health, Wellness and Fitness  
Used the software for: I used a free trial

### "Shorten URL"

July 30, 2020

5.0

Very useful tool for every where such as social media platform and other sharing sites.

Pros

Instantly create an short links for any website domain / subdomain / Long trail domain name. Customise link with any specific available keywords for easy share.

Cons

Sub links are not available for further customization. Should provide Auto delete links for Better availability of Keywords.

Review Source

JR

Jaja R.  
Web Application Developer  
Publishing  
Used the software for: Less than 6 months

### "BitlyReview"

March 23, 2021

5.0

I use this to share my links and this is really helpful. This is really popular and helps me to shorten my links so it won't look really long.

Pros

This is helpful to easily access a URL of a specific website or link. You can also monitor, secure, and see how many people who views your link.

Cons

Some people use it for bad links that is why some people avoid to click links from bitly.

Review Source

GC

Guilherme C.  
Realtor  
Real Estate  
Used the software for: Less than 6 months

### "Custom URL Shortener"

March 4, 2022

5.0

Pros

It's very easy to create and therefore share custom shortened URLs using bitly

Cons

It seems to me that despite being very good at creating useful custom shortened links, bitly doesn't handle the redirects correctly

Review Source

OI

Okechukwu I.  
Head Customer service  
Gambling & Casinos  
Used the software for: Less than 6 months

### "Great tool for URL editing "

March 18, 2022

4.0

Pros

Simplicity and ease of use. The interface is very user friendly

Cons

Integration with custom-built applications was a little bit difficult

Review Source

AU

Anna U.  
Operations Specialist  
Non-Profit Organization Management  
Used the software for: Less than 6 months

### "Bitly for Tracking"

February 13, 2023

4.0

Pros

This is a great way for us to track the link and who clicks on it.

Cons

It is not very user friendly, they use tech terms which is hard to understand for an everyday person.

Review Source

aB

amit B.  
Manager  
Education Management  
Used the software for: Less than 6 months

### "Best software to make a long link into a short one"

February 11, 2023

5.0

Pros

Easy to use software and one can get full analysis like no. of clicks and from where the link has been accessed

Cons

Whatever features I have used in the bitly are good

Review Source

BM

Bharat M.  
manager  
Banking  
Used the software for: Less than 6 months

### "Great tool for shortening long URLs"

April 1, 2022

5.0

Pros

Works perfect for my work to shorten long URLs for posting on social media

Cons

I find it expensive as compared to other options in the market

Review Source

EJ

Emily J.  
Head of OD  
Retail  
Used the software for: I used a free trial

### "Uncomplicating sharing of information"

June 24, 2022

5.0

Pros

Very straightforward, does exactly what it says - simplifies documents when sending out a lot of information to large teams

Cons

Great service, no complaints from our team!

Review Source

CU

Chioma U.  
Content Creator  
Apparel & Fashion  
Used the software for: I used a free trial

### "Bitly Review"

April 17, 2021

5.0

My experience with the software is an excellent review.

Pros

What I like most about the software is the beginner friendly interface. It's features are excellent for the free trial.

Cons

What I like least about the software is the feature to track the devices or locations my users are located.

Review Source

AM

Alex M.  
ECOM  
E-Learning  
Used the software for: I used a free trial

### "Great shortener!"

November 5, 2019

5.0

shortening URLs for urls that are too long to fit

Pros

the ease of use for this product is amazing, and the brand recognition is super helpful in going to market

Cons

no cons! maybe one comment that i would make or feature that i would request would be the ability to create custom urls

Review Source

CH

Cyndie H.  
Executive Assistant  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Simple to use, attractive platform"

May 13, 2021

3.0

Great platform, simple to use. Enjoyable experience

Pros

The client-facing app and platform is attractive and easy to use

Cons

Customizability needs some work. limited ability to add to features compared to other platforms

Review Source

EO

Enrico O.  
owner  
Writing and Editing  
Used the software for: I used a free trial

### "very practical"

August 21, 2020

4.0

Pros

Very useful for creating short links, even with the free version it offers many features.

Cons

I used the free version without any problems, I have no advice to report.

Review Source

VR

Verified Reviewer  
Director  
Education Management  
Used the software for: I used a free trial

### "Bitly Review"

August 10, 2020

4.0

Pros

Great product for cutting down the size of URL's.

Cons

Once you use a custom back end of the url, it won't allow you to keep it.

Review Source

AS

Amandeep S.  
FOunder  
Health, Wellness and Fitness  
Used the software for: I used a free trial

### "One of the best URL shortner"

January 5, 2021

5.0

Pros

All-time favorite tool to make my URLs shorten.

Cons

Compared to other solutions you are paying much more for Bitly

Review Source

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