# Demandbase One Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Demandbase One Software - reviews, pricing plans, popular comparisons to other Account Based Marketing products and more. Source: https://www.capterra.com/p/171314/Demandbase-ABM-Platform --- # Demandbase One Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Demandbase One ## What is Demandbase One? The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey. You'll get a single pane of glass that connects every source of intelligence and insight— and every sales and marketing play —so you spot opportunities earlier, engage with them more intelligently, and close deals. ## What is Demandbase One used for? [Account Based Marketing](https://www.capterra.com/account-based-marketing-software/)[Buyer Intent](https://www.capterra.com/buyer-intent-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Overall rating Based on 17 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Demandbase One?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.demandbase.com&name=Demandbase One) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Demandbase One 4.4 (17) VS. [4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting Price Contact vendor Starting Price $10 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (17) Ease Of Use 4.2 (77) Value For Money 3.6 (11) Value For Money 4.2 (67) Customer Service 3.8 (12) Customer Service 4.3 (67) ## Demandbase One alternatives [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month [4.4 (156)](https://www.capterra.com/p/154791/ShortStack/reviews/) Starting price $99.00 Per User, Per Month [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. B2B Lead Generation 3.0 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Manage the process of attracting and converting business prospects into leads Target Account Identification 4.5 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Identify a list of target accounts that marketers want to turn into customers Reporting/Analytics 4.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data ROI Tracking 3.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Third-Party Integrations 4.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Competitive Analysis 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Evaluating strengths and weaknesses of companies with the same target audience Demandbase One 48 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Manage the process of attracting and converting business prospects into leads Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track the performance of marketing campaigns across multiple channels. Evaluating strengths and weaknesses of companies with the same target audience Centralized database of stakeholders and their contact information such as names, address, phone number etc. Publish and distribute content to targeted audiences Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Customize data fields to support various needs and use cases Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Removes data that is incomplete, inaccurate, or irrelevant from a dataset Combines data from internal sources with disparate data from other internal systems or external sources Import and export data to and from software applications Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Graphical representation of data Manage digital assets Tracks metrics that provide insight into how a user interacts with any interface or product Caters to sales teams Data results that indicate future customer interest in products Track and monitor a specific set of keywords Automate workflows and trigger campaigns based on customer actions A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Predict future data based on historical data sets Arrange tasks based on the level of priority or urgency Receive data and information in real time Notifications that are delivered to users as soon as an event occurs View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Pipeline view and tracking lead status Group leads or contacts based on their specific characteristics Identify a list of target accounts that marketers want to turn into customers Organize customer data and accounts by user or geography Set up connections to third-party platforms to improve business processes Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.2 (17) 4.2 Based on 17 reviews ## Pricing Value for money 3.6 (11) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.6 (11) 3.6 Based on 11 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Tableau](https://www.capterra.com/p/208764/Tableau/)[ Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.8 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.8 (12) 3.8 Based on 12 reviews ## User reviews Overall rating 4.4 Based on 17 reviews Filter by rating 5(10) 4(4) 3(2) 2(1) 1(0) Mentioned topic Sorted by most recent AU Anonymous User Head of Marketing Information Technology and Services ### "Best ABM Platform I've used" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 1, 2024 One of the biggest reasons I stay with demandbase is the customer service. Our CSM is fantastic, preemptive, and keeps our goals top of mind. Pros Demandbase has a seamless UI that makes it easy to work in. I don't expect sales to actually log into the platform, so the salesforce integration is really helpful. Cons The CPM is high for the DSP - I would love to see that come down. Alternatives considered [AdRoll ABM](https://www.capterra.com/p/163718/RollWorks/) Reasons for choosing Demandbase One The team was friendly, incredibly knowledgable, and convinced me that they'd be there every step of the way, from implementation to day-to-day operations. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SL Susy L. Marketing Operations Computer Software ### "Customee service A+ and great reporting and analytics across integrated systems" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 12, 2023 Pros The most impactful features is the ability to personalize experiences by being able to create custom lists with many different filters/selectors. The lists created can also be integrated with our marketing systems such as LinkedIn/Marketo which is crucial for our lead generation. The reporting aspect is also great since our sales and marketing teams can measure success by tracking engagement at different journey stages. Lastly, our CSM is great and we always get the best support we need from her. Cons While our CSM support is great, I feel that technical support and solutions from their engineers are not quick to respond and thorough enough. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Market Intelligene Analyst Computer Software ### "Recommend for Account Based Marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 October 23, 2022 Pros We can divide accounts into various stages based on the customer journey and target them using personalised ads with Demandbase. It helped us to shift to Account Based Marketing Cons If an account name or domain is not in the Demandbase system it can't target that account. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MF Mercedes F. Head of Marketing EMEA Computer Software ### "The tool is good but is not ready for not english speaking markets and the CS experience is really b" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 4/10 August 3, 2022 Pros I like the "promise" of finding audiences, attract and engage them, track their interests and personalize the interactions. Cons The CS ans after-sales service is horrible. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Emily S. Sales Operations Manager Computer Software ### "Best ABM Tool Out There" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 19, 2022 I wish I had more of an opportunity to use the tool as I am no longer at the company I set it up for. But if your company has a difficult time understanding what prospects/accounts to prioritize and understanding your strongest target audiences/market, then Demandbase One is an absolute must. Especially if you use Salesforce as your CRM. Pros As a Salesforce administrator, I especially love the SFDC integration of Demandbase for starters. But I love the UI of the tool itself, that you can add custom tags & fields & dashboard/report views. I love the intuitive ability of the account scoring feature and while we hadn't setup lead scoring as well, I can imagine it's just as valuable for companies who use leads and get a lot of them. Cons It's a bit tedious to setup from the admin perspective if you don't have a very big ops team to do it together with.But aside from that, it's hard to find a complaint otherwise. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GO Gustavo O. Sales Development Representative Financial Services ### "Does not Provide Enough Information" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 1/10 June 11, 2021 Overall, this may be a great tool for organizations with great sfdc information. However, not all organizations have great information. Especially ones that are still learning and growing rapidly. If your company is still growing, then this isn't the tool for you. There are other tools out there that can be more helpful for your outbound and inbound teams. Pros It's nice that it gives you insights on how and who (company) to connect with. Cons I've used this tool for over 3 years and nothing has changed about the tool. It's rare to see anyone generate opportunities from the tool. It takes a very long time to get the tool out to everyone and once you do, the information is rarely correct. It'll provide you with lead information for other reps. If your company doesn't have great sfdc information then this tool will not be great for your organization. The customer support is not great. The sales reps make a lot of false promises and when asked about issues with the tool they don't have any answers. The tool is like advertising, nothing is guaranteed and the support team can't say much when it comes to help and issues. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Manager Computer & Network Security ### "Great platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 29, 2020 DemandBase has been great across the board. Our support team is great and provided us with tips on how to best leverage the tool. Pros We be been using DemandBase for almost 6 months and have had great success with the tool. Our sales people live the insights into prospects and current customers which allowed a them to act proactively. Cons That we can only operate it in incognito mode which is frustrating. Also it can sometimes be glitchy but not enough to be annoying. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EO Erin O. Marketing Director Aviation & Aerospace ### "Intent Data to Better Target" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 May 5, 2020 So far, my experience has been good. They have a really solid CSM team and have been very responsive. Pros DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts. Cons The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them. I have used other tools in the past (e.g. 6Sense and Terminus) where they just allow you to run the campaigns directly from their platform, which seems easier and faster. Alternatives considered [Terminus](https://www.capterra.com/p/158147/Terminus/) [6sense](https://www.capterra.com/p/158720/6sense/) Reasons for choosing Demandbase One Primarily because the ease of purchase - the platform was already an existing vendor within the larger company I am a part of, so the purchase process was faster and easier than starting from scratch. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Digital Marketing Executive Insurance ### "Loads of great engagement features" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 November 26, 2019 Overall pretty happy with it as it does provide great insights. Pros This is a really useful tool for our sales teams in terms of seeing if their prospects are engaged. Really valuable from a sales and marketing perspective. Cons I really wasn't impressed with the reporting aspect. Not simple at all and a rather confined process. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Dan L. Marketing Operations Manager Human Resources ### "Great information but difficult to access and implement. Integrations and documentation not great." 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 3/10 August 30, 2019 Pros The obvious positive is that the information they provide is extremely valuable. For marketing, understanding when people are looking for information on your product on and off your site is the holy grail. The problem is that this product does not make it easy to utilize this information outside of paid ads. Cons Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand. Support staff is not familiar with the product. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/171314/Demandbase-ABM-Platform/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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