# Sales Layer Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Sales Layer the right PIM solution for you? Explore 99 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/170183/sales-layer/reviews

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Sales Layer

4.7 (99)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Sales Layer

Ease of use

4.7

Customer Service

4.8

## Pros and Cons in Reviews

SB

Sara B

e-Commerce Operations SpecialistRetail, 501 - 1,000 employeesUsed the software for: More than 2 years.

“Sales Layer platform is intuitive from the first moment of use, not requiring long hours of training; it is very easy and quick to update all products, categories and filters, in just a few simple clicks.“

December 10, 2025

ES

Engström S

CEOPrinting, 2 - 10 employeesUsed the software for: More than 2 years.

“The power of live connections to websites etc. is also a big risk when working with PIM systems. If I make a misstake in the PIM the error will soon be live on the website.“

August 17, 2022

FG

Francisco G

Supply Chain DirectorMechanical or Industrial Engineering, 11 - 50 employeesUsed the software for: 6-12 months.

“The PIM and instant catalogs from Sales Layer have helped us organize our product catalog in a centralized and easy-to-update way.“

September 17, 2025

NA

Noemi A

Junior E-Commerce ManagerApparel & Fashion, 11 - 50 employeesUsed the software for: Less than 6 months.

“The data update between Sales Layer and our store system does not work in real time but takes a little longer.“

August 23, 2022

MA

Marc A

Product Marketing SpecialistLogistics and Supply Chain, 201 - 500 employeesUsed the software for: 6-12 months.

“The platform is highly efficient for managing product information, offering robust features like automation and centralized data management that significantly streamline the process.“

August 27, 2024

NA

Noemi A

Junior E-Commerce ManagerApparel & Fashion, 11 - 50 employeesUsed the software for: Less than 6 months.

“In part, certain logics / functions are not quite understandable at the beginning. If you have no experience with programming, the formulas for the connector are very difficult to create / understand.“

August 23, 2022

OR

Olivia R

Product Data SpecialistMechanical or Industrial Engineering, 10,001+ employeesUsed the software for: 6-12 months.

“I like that the platform is intuitive and the help available from Sales Layer staff is outstanding. If there are roadblocks that I face in the process of creating channels or modifying data, the Sales Layer staff is quick to respond and knowledgeable on topics and formulas.“

November 18, 2024

MS

Maria S

HEAD OF ECOMMERCEApparel & Fashion, 51 - 200 employeesUsed the software for: 6-12 months.

“Images orders and color switchs or Alt text controls or changes in our shopify is not easy or friendly.“

May 24, 2022

## Showing most helpful reviews

Showing 1-25 of 99 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Pär G.  
Marketing Manager  
Business Supplies and Equipment  
Used the software for: 2+ years

### "Sales Layer - cost effective PIM also for small business"

August 23, 2022

5.0

Time-saving, flexible, fast, excellent support and staff.

Pros

Easy to use and learn for all kinds of staff. Feels new, fresh and innovative. It was easy to get started with a free trial account and no need for meetings and writing specifications. I had it up and running within a couple of days. So much better than trying to maintain a product database in Excel. We can export the entire product catalogue in a matter of seconds and have our website and ERP up to date every day, including all price calculations based on currency, margins and freight cost.

Cons

Some view changes (from variant to product) could be improved. Excel import would benefit if import profiles could be saved under different names. These are minor problems.

Alternatives considered

[Pimcore](https://www.capterra.com/p/132854/pimcore/)[inriver PIM](https://www.capterra.com/p/151868/inRiver-PIM/)

Reason for choosing Sales Layer

Free trial without project meetings and lengthy specifications. Once the account was set up, it was super easy to configure. Support and a short training was provided instantly from Sales Layer.

Review Source

LM

Liliana M.  
Content Manager  
Retail  
Used the software for: 2+ years

### "Easy to set-up and use; Constant updates and support"

November 25, 2025

5.0

It has been very positive. The platform is very user friendly and once a challenge arrises, I get immediate support from the support team.

Pros

Easy to setup - we had all suport from the begiining making the setup process smooth and fast; All Product information in one place Easy to access product info (search, edit, save, export) Export via several formats, making it easer to share information with non-sales layer users in the company Quality Reports easy to interpret and export

Cons

Some features in editing product information page could be improved. When saving an edited article, we remain in the same page and not get back to the products list. Fields could be easier to edit.

Switched from

[STEP](https://www.capterra.com/p/113433/STEP/)

We were no longer part of Staples Europe and needed a tool of our own.

Review Source

MF

Michael F.  
Founder  
Retail  
Used the software for: Less than 6 months

### "One of the worst companies I've ever worked with."

March 14, 2022

1.0

We signed up for SalesLayer, paid $33,000 for the first year of service, but during the implementation process, we realized the lack of features, specifically no dynamic formulas, made it impossible for us to use. We requested a refund, even a partial refund, and although we never actually used the software, the company refused to refund even one penny. Truly terrible customer support, and an inhuman lack of consideration of the circumstances.

Pros

At first, I thought the simplicity was great, but quickly realized it's incredibly limiting.

Cons

There are industry standard functionalities, like dynamic formulas, that are totally lacking in SalesLayer. It made the product unusable for us.

Review Source

Response from Sales Layer

March 21, 2022

Hi Michael, thank you for sharing your feedback. We are sorry that your experience didn't meet your expectations and that the suggested workarounds didn't work as you expected. This is the first time we received a refund request, as we do give a trial period to our customers before signing up so that they can test all the features available. We are always working on improving our platform and adding new features, and in fact, the one you mention about dynamic formulas is already under development.

SB

Sara B.  
e-Commerce Operations Specialist  
Retail  
Used the software for: 2+ years

### "Sales Layer is easy, quick and efficient!"

December 10, 2025

5.0

Overall, Sales Layer is a very intuitive and easy to use platform. It allows you to update all the information in only a few seconds and steps, with perfect connection to our website.

Pros

Sales Layer platform is intuitive from the first moment of use, not requiring long hours of training; it is very easy and quick to update all products, categories and filters, in just a few simple clicks. The update to our website runs smoothly, with no issues.

Cons

Honestly nothing in terms of usage, it works very smoothly for everyday updates. Maybe the limitations in number of users and channels can be challenging for a large company if you choose a less expensive package.

Review Source

FG

Francisco G.  
Supply Chain Director  
Mechanical or Industrial Engineering  
Used the software for: 6-12 months

### "Good system. Easy to use "

September 17, 2025

5.0

The PIM and instant catalogs from Sales Layer have helped us organize our product catalog in a centralized and easy-to-update way. In addition, they allowed us to create an e-commerce platform where customers can access stock information, technical data sheets, and commercial conditions all in one place. Our customers’ experience has been very positive, and more of them are using it every day.”

Pros

Sales Layer PIM has helped us organize our product catalog in a centralized and easy-to-update way. It has also allowed us to build an e-commerce platform where customers can easily check stock availability, technical datasheets, and commercial conditions all in one place. This has significantly improved our customers’ experience, and adoption is increasing every day.

Cons

Not customisations. Log in catalogues has not username and that is needed. Only password for catalogues

Alternatives considered

[Akeneo PIM Connector for BigCommerce](https://www.capterra.com/p/268625/Akeneo-PIM-Connector-for-BigCommerce/)

Reason for choosing Sales Layer

Good recommendations from customers that use SalesLayer

Review Source

Jelle S.  
CTO  
Retail  
Used the software for: 6-12 months

### "Managing lots of clients needs with a single PIM system"

March 2, 2020

4.0

Our favourite thing about Sales Layer is that it has not only solved our product information management needs, but it is opening up new doors to possibilities we hadn't thought of before. This allows us to offer more services and agility to our clients. It’s very difficult to standardize product data from very different companies. Sales Layer is very flexible and we have found that it can adapt to any situation. The robust technical development behind it is very impressive.

Pros

We handle product information for several clients from very different industries. A central system like Sales Layer's PIM has solved dozens of needs for us on a single platform. Bulk uploading and export and import features are very easy to use. We are starting to test more PIM functionalities that will reinforce our work of connections with marketplaces, such as their Amazon connector, and with ecommerce platforms like Bigcommerce.

Cons

We haven’t experienced any technical difficulties or communication problems so far. Implementing and using the software has been phenomenal thanks to the Sales Layer excellent support team. Our own team is very happy with the knowledge provided and the quick turnarounds. The greatest inconvenience is that we have not had time to explore in depth all the PIM’s functions that we could take advantage of.

Alternatives considered

[Akeneo Product Cloud](https://www.capterra.com/p/151863/Akeneo-PIM/)[PIMworks](https://www.capterra.com/p/181907/PIMworks/)[Pimcore](https://www.capterra.com/p/132854/pimcore/)[inriver PIM](https://www.capterra.com/p/151868/inRiver-PIM/)

Reason for choosing Sales Layer

Features, Support, Ability to think with us, Value for money

Review Source

Response from Sales Layer

March 16, 2020

Thank you! We're happy to provide a solution that fits lots of businesses.

JM

Joost M.  
Owner  
Retail  
Used the software for: 2+ years

### "Powerful PIM with heavy setup but strong long-term value"

November 13, 2025

5.0

Pros

The wide range of features and the flexible way you can structure product data are very useful. Integrations with multiple sales channels work smoothly.

Cons

Setting up Sales Layer took a huge amount of work for us, but that was inevitable given the amount of data we had.

Review Source

OR

Olivia R.  
Product Data Specialist  
Mechanical or Industrial Engineering  
Used the software for: 6-12 months

### "Sales Layer in Manufacturing"

November 18, 2024

5.0

I took over the PIM management role a few months into my company's contract with Sales Layer. While training and onboarding had already begun for my team, the Sales Layer team took time to onboard me and catch me up to speed. The platform does take some time to get acclimated with, but once you are emersed in it, the possibilities to share product data are limitless! Our company's primary goal is to take our data stored in the PIM and share it with distributors, customers, and our E-Store. I am quite happy with the quickness I have been able to leverage available product data in the system and share that data with our customers and distributors. Our company did not utilize a PIM system prior to working with Sales Layer, and our customers are already wow'd with our data sharing capabilities.

Pros

The UI/UX of the platform is very user friendly, and easy to navigate and understand. My job is to manage the platform and ensure that the data in the system is accurate, up to date, and ready to share. I have worked in the platform daily for the past 7 months. I like that the platform is intuitive and the help available from Sales Layer staff is outstanding. If there are roadblocks that I face in the process of creating channels or modifying data, the Sales Layer staff is quick to respond and knowledgeable on topics and formulas. For those at my company who are not working in the platform frequently, they find the platform easy to navigate and intuitive.

Cons

I wish there were more abilities to create automatic workflows for linking Sales Materials to products, and creating new products/SKU's based on existing product data. Currently there are a lot of manual processes that I have to rely on that my team would benefit from automation. There have been instances where formulas that I expect to work in a certain way and when tested, they give the output I am looking for, but in the download, work differently.

Review Source

FMJ

Francisco Manuel J.  
Marketing  
Marketing and Advertising  
Used the software for: 1-2 years

### "Opinion Sales Slayer"

June 27, 2025

5.0

Overall as I said, pretty good with Sales Slayer, I don't have many bad reviews, rather good, a simple and easy to use platform.

Pros

It is easy and intuitive to use, the modifications are simple, fast and the site runs very smoothly.

Cons

I don't have many negative comments, maybe the most negative but you fixed it was that you couldn't upload more than one image at a time, you had to make a .zip to upload many at once.

Review Source

JS

João S.  
Brands and Concept Analyst  
Business Supplies and Equipment  
Used the software for: 1-2 years

### "Sales Layer review - João Santos"

May 12, 2025

4.0

I've worked with Sales Layer for a bit over a year and my experience has been very positive. If they manage to tweak the little shortcomings I've mentioned on my last comment, I'd give it 5 stars.

Pros

Easy to update product content, through excel or csv files; intuitive UI; fast response time.

Cons

No option to individually backup connectors or other features such as product info; helpdesk was better with the alays available chat, the ticket system generates a lot more enthropy.

Review Source

AL

André L.  
Digital Manager  
Logistics and Supply Chain  
Used the software for: 2+ years

### "Sales Layer Review"

April 10, 2025

5.0

Pros

The team is always available for us, to help solve problems and answer to our questions.

Cons

I don't have any complain to do about Sales Layer.

Review Source

ES

Engström S.  
CEO  
Printing  
Used the software for: 2+ years

### "A PIM that keeps on giving"

August 17, 2022

5.0

We went from documents, excel, folders directly to Sales Layer. Sales Layer provided a structure we needed and now when we have all product information in one place it helps us.

Pros

Sales Layer keeps on adding new features, the system was value added for our business in the beginning but now its more than that, its a core pillar of IT! Easy to use without being limiting in its functionality. Outstandning support, that always gives great answers and follows up.

Cons

The power of live connections to websites etc. is also a big risk when working with PIM systems. If I make a misstake in the PIM the error will soon be live on the website. I miss some sort of panic button or some function that halts the flow of data when I have made a misstake.

Alternatives considered

[Akeneo Product Cloud](https://www.capterra.com/p/151863/Akeneo-PIM/)[Pimcore](https://www.capterra.com/p/132854/pimcore/)[inriver PIM](https://www.capterra.com/p/151868/inRiver-PIM/)

Review Source

AS

Alexander S.  
Database administrator  
Business Supplies and Equipment  
Used the software for: 1-2 years

### "Saleslayer with over 30K products"

September 27, 2023

5.0

Very positive. The support was quick to answer and they listen.

Pros

The export channels where you can define your own small scripts before exporting. It's simple and the documentation is really good on how to implement them.

Cons

One thing that is lacking is a simpler way of moving around categories. Drag and drop would fix that.

Review Source

JAP

Juan Antonio P.  
Marketing Manager  
Wholesale  
Used the software for: 2+ years

### "The PIM that sorts and improves the quality of our product information and leverages our sales value"

May 9, 2019

5.0

Sales Layer’s PIM has become the tool we use to connect our ERP to the website, improve our digital brand image and the quality of our product information, develop a faster and simpler workflow, and boost the efficiency of our design department, and we can count on the assistance of Sales Layer’s Customer Support team.

Pros

Before trying a PIM system we only relied on our ERP and outsourced product information. Sales Layer solved all of our problems connecting products and SKUs to associated information, synchronizing the core data from different manufacturers, and keeping our international distribution network always up to date through a centralized and reliable database. Above all, Sales layer’s PIM gives us sales value. We have now synchronized more than 70,000 products, 100,000 SKUs, and all of our sales channels: long-distance sales and in-person sales. Sales Layer has even launched an industry-leading product search engine which proves to be very useful for trade shows. Their top-notch Customer Support team has been an essential companion to walk us through the installation process and daily work.

Cons

The setup time of a PIM takes up a lot of resource, the result is what we wanted, but it’s worth noting that it took work between our team and Sales Layer’s support team to get the PIM up and running.

Review Source

Response from Sales Layer

May 13, 2019

Thank you Juan Antonio! We loved your feedback, and we are always improving the system to meet new demands.

aL

angel L.  
Administrator  
Retail  
Used the software for: 1-2 years

### "A good manager for the products in my catalog"

February 24, 2023

5.0

Pros

Easy to use and easy to integrate with my online stores. It allows me to have the stock fully updated and update the information of my products live

Cons

The integration with online stores sometimes creates conflicts due to the variety of versions. Nothing that you can not solve with your technical service

Alternatives considered

[Akeneo PIM Connector for Shopify](https://www.capterra.com/p/266894/Akeneo-PIM-Connector-for-Shopify/)[Productsup](https://www.capterra.com/p/173330/Productsup/)

Review Source

VR

Verified Reviewer  
PHP Web Developer  
Apparel & Fashion  
Used the software for: 2+ years

### "The best pim we have ever tried"

December 17, 2018

5.0

I save a lot of work to all our departments. Before we tried several different pims but it was always with problems: without attention until we tried Sales layer that we solved all our needs and contributed the incredible ease of use saves work and also is at the end much cheaper compared to others that at first are cheap and then expensive.

Pros

Ease of working and fulfilling everything a company may need

Cons

That I have not met before, could save us a lot of time and money until we found it.

Review Source

Response from Sales Layer

December 19, 2018

Thank you for your trust in Sales Layer!

IJ

Isabel J.  
Marketing Department  
Mechanical or Industrial Engineering  
Used the software for: 2+ years

### "We are very happy with the implementation of Sales Layer in our digital process"

October 28, 2021

4.0

We are very happy with the implementation of Sales Layer in our digital process. We have greatly reduced the possibility of errors in our catalogs, and web. Definitely a great choice.

Pros

The ease of importing and updating data.

Cons

Not being able to create dependent fields and having a connector with Easy Catalog at the standard variant level

Review Source

Adrian A.  
Desarrollo eCommerce  
Consumer Goods  
Used the software for: 6-12 months

### "Great option for an easy deploy and new users. "

July 28, 2020

5.0

It's been a great partner for our business. They are a professional software company with the boutique approach, and this makes them a very approachable company to work with.

Pros

SalesLayer is very easy to adopt. The plugins and APIs for other tools are wide. But the best thing is their customer support, they've never let me with a doubt or a problem without a possible solution.

Cons

The only issue I might find is because we are based in México, the customer support hours are a little bit off. I have to be conscious to look for them before 2 pm.

Review Source

Response from Sales Layer

September 4, 2020

We're so pleased that you have had a good experience, thank you!

RM

Raúl M.  
Designer  
Construction  
Used the software for: 1-2 years

### "Imprescindible tool"

May 11, 2022

5.0

When all the information is complete, it is a very complete tool with infinite possibilities.

Pros

The compilation with all the data to export to other platforms

Cons

The beginning when all the information must be included.

Review Source

Oscar G.  
Technical Manager  
Construction  
Used the software for: Less than 6 months

### "Excelent"

December 1, 2021

5.0

The need to centralize and organize our information, in addition to speeding up its updating and dissemination, has made us opt for SALES LAYER. Given the different possibilities that it offers us, in front of our current needs and the possibility of expanding and improving them in the future.

Pros

The simplicity of the application and how intuitive it is, has made its implementation much easier for us, despite the large amount of heterogeneous information that we handle. The attention we have received from the technical team during the implementation has been impeccable, minimizing incidents that always occur before new processes and challenges, providing creative and effective solutions in all cases.

Cons

At this moment we have not found any significant drawbacks.

Alternatives considered

[Akeneo Product Cloud](https://www.capterra.com/p/151863/Akeneo-PIM/)

Review Source

VR

Verified Reviewer  
MD  
Computer Software  
Used the software for: 6-12 months

### "Great PIM System"

April 16, 2020

5.0

Pros

super flexible easy onboarding works great with many channels

Cons

no cons at all, we found it very easy to migrate and start working with it

Alternatives considered

[Salsify](https://www.capterra.com/p/147254/Salsify/)

Review Source

Response from Sales Layer

June 1, 2020

Thank you for share your experience with Sales Layer!

FG

Francisco G.  
CEO  
  
Used the software for: 2+ years

### "Fast deployment (1 day). Super easy to use"

January 20, 2018

5.0

If you miss some key features, the development team is always introducing new features.

Pros

All the output and input channels you can imagine. Formulas that allow data transformation when output info and import info. Multiple images per field. It also works as a DAM. Fast and responsive: can use in desktop and mobile. Keeps track of missing translations, missing fields, % of completion of an item. Summary panels for all the PIM, or by table or by channel. Workflows. Supports more than 200 languages. Granular role permissions. Online support with direct chat to support team.

Review Source

Response from Sales Layer

October 26, 2018

Thank you for your review!

BF

Borja F.  
Content Manager  
Building Materials  
Used the software for: 1-2 years

### "Digitize your product catalog"

July 23, 2021

5.0

Pros

It helps to organize, classify, standardize, and publish and share your products. In addition, it is easy to use, intuitive and visually attractive and friendly.

Cons

Some limitations, such as not being able to define units of measurement.

Review Source

AV

Aida V.  
Marketplace Specialist  
Textiles  
Used the software for: Less than 6 months

### "Recommendation for sales layer - good job "

May 24, 2022

5.0

We have gained in time, and because of the good service that your support has given us. Whenever we needed something, their response was quick and effective.

Pros

The intuitive way in which the platform is managed internally and the fast results it presents.

Cons

The manual processes that it sometimes presents. The change of labels and images has been very fast, all boxes and options are clearly displayed with large boxes.

Review Source

DM

Daniel M.  
IT Manager  
Construction  
Used the software for: 1-2 years

### "Helped us connect with our customers quickly and efficiently"

June 30, 2021

4.0

We had the urgency to connect via punchout with our clients, and SalesLayer helped us to solve it in a very fast way.

Pros

Ease of start-up and impeccable technical support

Cons

At the moment the functionalities we need work perfectly

Review Source

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