# Book It Now Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Book It Now Software - reviews, pricing plans, popular comparisons to other Hospitality Property Management products and more. Source: https://www.capterra.com/p/169892/Book-It-Now --- # Book It Now Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Book It Now ## What is Book It Now? Easy-to-use online lodging reservation software that gives property owners maximum control of nightly rates and reservations. See guest notes, change booking dates, move rooms, and change rates with ease. Built-in OTA channel manager. integrated remote lock codes, e-signature and automated SMS/texting for a complete self-check-in process. Property managers say Book It Now is easier & their room occupancy is higher after switching from other online reservation software. ## What is Book It Now used for? [Reservations](https://www.capterra.com/reservations-software/)[Hotel Channel Management](https://www.capterra.com/hotel-channel-management-software/)[Hospitality Property Management](https://www.capterra.com/hospitality-property-management-software/) Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $51.95 Other, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Book It Now alternatives Highest Rated [4.8 (1,524)](https://www.capterra.com/p/152433/Hostaway/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.5 (1,282)](https://www.capterra.com/p/131924/Lodgify/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [4.8 (1,125)](https://www.capterra.com/p/138689/Booqable/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.3 (337)](https://www.capterra.com/p/158839/Cloudbeds/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/169892/Book-It-Now/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Online Booking 4.8 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Book meetings and appointments through a website or digital platform Payment Processing 4.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Accept, record, and reconcile financial transactions Alerts/Notifications 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Booking Notes 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Keep notes on the specifics of a reservation including customer information and special requests Reporting/Analytics 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Channel Analytics 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Analyze and track performance of channels Book It Now 52 features Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients Create, manage, and send invoices or bills to customers Setting up the amount/charge for per hour of work by a company or professional Create, update, and manage bookings, itineraries, and reservations Keep notes on the specifics of a reservation including customer information and special requests Track and manage schedules and meetings via an integrated calendar Analyze and track performance of channels Manage various distribution channels, build relations with channel partners, and track their performance Manage, organize, and store contact information Accept and process credit card transactions Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Access previous interactions or concerns to maintain customer relationships Provide online support for your customers through live chat or help desk functionality Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Track products that are for sale at a reduced price or part of coupon promotions Assemble applications and processes by dragging over and arranging pre-built components Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Electronically collect payments for goods or services Pre-made examples and templates for emails A list of events with their respective dates The ability to reserve times in groups. Track and manage inventory levels to maintain proper supply Captures invoice data and maintains comprehensive records for auditing and reporting purposes Immediately stop the process from executing Access software remotely via mobile devices Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers Ability to see leads received from various distribution channels in one place Book meetings and appointments through a website or digital platform Accept, record, and reconcile financial transactions Track and manage the profit margin between the cost of a product and its selling price. Design, communicate, and distribute incentives to perform a specific action Track/optimize rates in relation to usage Receive data and information in real time Receive system updates as soon as any changes are made Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Manage the entire lifecycle of a reservation, from the initial booking to the actual service or event Establish limitations based on certain conditions Reserve available meeting space to avoid conflicts and to inform everyone involved on where their meetings will be held Manage hotel room inventory on multiple channel partner sites to prevent overbooking Search and filter data across systems to locate required information by entering keywords or certain criteria Send messages via SMS Create, manage and track all task activities and progression Allows bookings to be made through a third party service Set up connections to third-party platforms to improve business processes Get Advice We can help you find the software with the features you need. Features 4.9 (12) 4.9 Based on 12 reviews ## Pricing Value for money 5.0 (12) Basic $51.95 Other,Per Month Value for money 5.0 (12) 5.0 Based on 12 reviews ## Integrations [ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[ SignRequest](https://www.capterra.com/p/147528/SignRequest/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (12) 5.0 Based on 12 reviews ## User reviews Overall rating 5.0 Based on 12 reviews Filter by rating 5(12) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent CH Carrie H. Owner Hospitality ### "Love them!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 8, 2025 They are there for us whenever we need them. If they’re not available, they get back to us shortly. Can’t say enough good things about \[sensitive content hidden\] and the team! Pros Very helpful in all aspects, especially for us who are technically challenged. Whenever we have a problem, we get answers and helpful advice. Cons None-they have always been there for us when we need help and advice. I have no interest in looking at any other booking agency. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SC Shawn C. Owner manager Hospitality ### "Highly recommend!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 7, 2025 A business consultant recommended Book It Now after researching our options for vacation rental management. I've utilized Book It Now for my vacation rental business for many years and have been pleased with the secure site, outstanding support, housekeeping task management, and new features that they've rolled out during this time. Pros A business consultant recommended Book It Now after researching our options for vacation rental management. I've utilized Book It Now for my vacation rental business for many years now and have been pleased with the secure site, outstanding support, housekeeping task management, and new features that they've rolled out during this time. Affordable price and absolutely BEST customer service on the planet! Cons From the management perspective, the mobile app is not as user-friendly as I'd like. From the guest perspective, we get occasional complaints that the site is not as intuitive as they'd like, and some customers have difficulty identifying availability and booking their stay. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 15, 2025 Thank you for your kind words and for being a long-time Book It Now user! We’re so glad our vacation rental management tools, secure platform, and customer support have helped your business succeed. We appreciate your feedback on the mobile app and guest experience—our team is continually improving usability to make booking and management even smoother for both owners and guests. Sincerely, The Innkeeper's Advantage Team GW Geoffrey W. President Hospitality ### "Book It Now is the best bang for the buck!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 19, 2025 After working with other hotel reservation systems, I find Book It Now to be the best bang for the buck. It provides a rich toolset that makes managing our reservations and guests almost effortless, while providing our guests with a user friendly booking experience that integrates nicely with our website. The customer service and tech support are 5-star across the board! Pros Excellent customer service and a great value! The transition to Book It Now was smooth and easy. We now have a comprehensive reservation system that provides our guests with an easy method of booking online, as well as a rich tool set to help us manage our business. Cons Whilst the interface is a little dated, it is easy to use and provides all the necessary attributes required for a lodging reservation and guest management system. Switched from [WebRezPro](https://www.capterra.com/p/113348/WebRezPro/) [Lodgify](https://www.capterra.com/p/131924/Lodgify/) WebRez was way too cumbersome and very outdated. The system was difficult to use and the customer service was mediocre at best. Lodgify was too simple and lacked the ability to process multiple room/date bookings. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 22, 2025 Thanks Geoffrey, We enjoy working with you and appreciate your nice comments. The Book It Now Team. MA michael a. owner Hospitality ### "Great reservation system for B&B Inns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 16, 2022 Our inn is an upscale Select Registry and AAA 4 Diamond property. Our initial project with Innkeepers Advantage was when we switched to Book-it-Now, their online reservation system. It is a comprehensive online booking tool - intuitive, and easy to use. We were fearful of change from the system we knew, but with their hands-on, personal customer support, the transition was seamless. The team is amazing - multi-dimensional and truly exceptional! And this is not hyperbole. We have since worked with them on a new responsive website design, website hosting, optimization of the online presence for the search engines – and more. If you talk to them, I am sure you will appreciate what I am saying. But the support they offer goes way beyond the mechanics of an internet presence. I have limited tech skills and I got the support and patience I needed to get comfortable with technology. Highly recommended. Pros Comprehensive and intuitive - this is truly a one-stop shop for all you will need. Cons In all honesty - we have tried other systems and Book-it-Now lacks little or nothing. Switched from [SuperINN.com](https://www.capterra.com/p/127315/SuperINN-com/) needed a system with more features. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MW Michael W. Owner/Operator Hospitality ### "Barkwells depends on Book It Now" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 21, 2021 All in all, it has been a pleasure. With our previous service, we kept saying “We wish we had this capability. Now, we frequently say, “Wow, this is great, we can do that…and also this!” Pros Having total control of reservation availability is exceedingly important to us. Innkeepers gives us total control over the occupancy map. We can set different minimum stays, restrict check in and check out days for different units and override those to fill vacancies and minimize unrentable holes in the calendar. This total flexibility has been instrumental in eliminating vacant nights, maximizing revenue and pays for itself, many times over. Cons There is a depth of functionality and it takes a little more training for our front desk staff than the previous system. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor December 23, 2021 Michael, Thanks so much for your wonderful review and also for your business. PC Paul C. President Hospitality ### "Perfect Solution to end a Nightmare Situation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 21, 2020 I was desperate to leave Eviivo.com after a horrendous botched conversion that almost put me out of business. Book-it-now was very supportive, the product works and I never looked back. Pros Easy to install, well supported by small staff of conscientious people with an abundance of patience. Handles all mainstream transactions easily and interfaces with the leading OTAs. Cons Reporting is very transaction oriented - which is fine when you're handling transactions. However, the reporting doesn't summarize things the way I need to use the data. This is common in the 3 reservations systems that I used. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 25, 2020 Thanks for your review. We are so happy that you found us and like our system. We are always working to create new reports and welcome any change requests from our customers. Just let us know what you need. LP Lory P. Owner Hospitality ### "I love Book-It-Now (a.k.a. Inn Keepers Advantage)" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 28, 2020 I was able to solve my reservation system problem when I lost the other system. We choose to only use the basics of this system for now and look forward to using more of the features they offer in the future. I am very grateful that I was able to find Book It Now because it was exactly what I was hoping for at the right price. After I got used to using this new system, I absolutely love it. I found many others that were a lot higher in price with features I didn't need. Pros Awesome customer service!!! Ease of use overall, the way the reservations are laid out on the board and the price - is what we can afford! Being able to hook into other OTA's and have one calendar is very helpful. Also being able to hook into a different credit card company at a lower price and integrate it with our reservation system is wonderful as well. I really like the nice way it integrates into our website and has a ease of use for our guests to make a reservation. Also I love the text service as well. Cons I don't feel there are any cons. Haven't found any yet and this is my second year of using this system. In the beginning I found it a little hard to learn at first. However, I think that is my fault coming from a real bare bones basic reservation system into a much better reservation system. However now that I am comfortable, I hope I never have to find another reservation system again. This is it! Reasons for choosing Book It Now The very first thing I looked at was price and it was affordable. I really liked the overall system and it was something that I could put into use immediately! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor August 4, 2020 Lory, Thanks so much for your positive feedback. We are happy to hear that the Book It Now system is contributing to your current success. I know that changing systems can be a challenge, but it sounds like your transition turned out well. Best wishes for a successful season. DF Drue F. Owner Hospitality ### "Must Try It!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 6, 2020 My experience has been wonderful. With \[SENSITIVE CONTENT HIDDEN\] travelling to our town for training, and participating in a webinar for more training, I feel that they go the extra mile. Being a smaller inn that uses fewer of the capabilities, I've never been made to feel that I am "less important" than larger inns who pay for more capabilities. Pros Standing very much above others, in my opinion, is the amazing customer service associated with the software. I am also impressed by their constant updating, responding, improving of their product based on changing situations (COVID) and customers' feedback. They have a really great can-do attitude. I also like how they explain the implications of some of the set-up in terms of their impact on broader policies/customer service, and in relation to industry norms (i.e., they see their product as part of an ecosystem, not as an isolated standalone). And their training is wonderful, fluid, and timely. Cons There are a few small areas where I believe things are perhaps a bit counter-intuitive or clunky. However, these are far offset by the wonderful and personal customer service, the constant successful efforts at improvement, and the flexibility to actually make these changes and listen to customers directly. In addition, I really do think that this is a fine software, actually, as it is more than my business personally needs and is very cost-effective. I feel that I am paying for what I use and need, and that, should I so choose, I have the option to pay more and get more. I like this a la carte approach a lot. Reasons for choosing Book It Now When our town was deciding where to go next, with webervations ending, BIN was the company that worked with us, wanted our business, and went the extra mile to gain that business. And I am so glad for that! I would never switch from BIN unless it were a forced change. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor July 9, 2020 Thanks Drue for taking the time to give such a thoughtful review of our product. I think it will help others when making their booking engine software choice. I know that the demise of your Webervations system forced you to change software, but it sounds like it was a positive change for you. It has been our pleasure to serve you and the Lanesboro lodging community. GS Gar S. Chief Operating Officer Hospitality ### "Great product ~ fantastic support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 20, 2020 Pros No down time; ease of set-up and use. Support has been amazing ~ timely, available and information is clearly presented. I have spoken to their support teams many times (a dozen or more), not because of system problems, but working hard to leverage the system capabilities. Reports are also easy to generate so that we can track bookings, taxes, inventories etc... Cons Took a little longer to set up and go live than we had wished - perhaps because of our communication and logistics with OTA's. Quickbooks synching would be nice as well. Reasons for choosing Book It Now After exhaustive search and research of three other highly rated similar products, we chose Book-It-Now due to their on-line ratings (from existing customers - and likewise reading some frustration from users using competitive products); system simplicity, on-line demonstration and low-cost. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 28, 2020 Gar, Thanks so much for your review. We really appreciate your feedback and look forward to helping you in the future. JS John S. Owner/Innkeeper Hospitality ### "An Excellent Reservation System" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 17, 2019 My experience with the Book It Now team has been excellent. They go the extra mile to make sure you know how the software works, and are readily available after that to assist you, should a problem arise. It is the best customer support I have ever experienced from a software company. Pros After having used Rezovation Property Management system for seven years (a system that I very much liked... but they were purchased by Eviivo and the product was discontinued) I was very particular about what I wanted in a "new" reservation system. Thankfully, I discovered Book It Now, which I absolutely love!!! The system is very user friendly, and the customer service outstanding. I could not be happier with this product, and would recommend it, without hesitation, to any innkeeper. Cons There is nothing to dislike about this wonderful software. It is outstanding! Alternatives considered [eviivo](https://www.capterra.com/p/66294/eviivo-suite/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 18, 2019 Thank you for the nice comments John. We are happy to be of service to you. [View all Reviews](https://www.capterra.com/p/169892/Book-It-Now/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)