# Ad Badger Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Ad Badger Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more. Source: https://www.capterra.com/p/169475/Ad-Badger --- # Ad Badger Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Ad Badger ## What is Ad Badger? Ad Badger helps Amazon Advertisers improve their paid traffic campaigns through smart automation and lightning-fast customization. Advertisers get better Amazon PPC results in less time. Ad Badger uses intelligent automation to help Amazon advertisers dramatically improve their Amazon PPC campaigns. Its quick customization abilities save sellers tons of time managing paid traffic campaigns and produce superior results compared to manually managing campaigns. ## What is Ad Badger used for? [Campaign Management](https://www.capterra.com/campaign-management-software/) Top alternative Featured Overall rating Based on 10 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $400 Usage Based, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Ad Badger?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.adbadger.com&name=Ad Badger) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Ad Badger 5.0 (10) VS. [4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $400 Usage Based, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (10) Ease Of Use 4.6 (967) Value For Money 5.0 (10) Value For Money 4.5 (746) Customer Service 5.0 (10) Customer Service 4.5 (738) ## Ad Badger alternatives Highest Rated [4.8 (653)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/169475/Ad-Badger/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Dashboard 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Campaign Analytics 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Campaign Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Campaign Planning 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Plan and strategize marketing campaigns Event Triggered Actions 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events Multi-Campaign 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage multiple campaigns in one system Ad Badger 10 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Predefined actions automatically performed on the occurance of specific events Manage multiple campaigns in one system Active reporting of data and metrics Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.9 (10) 4.9 Based on 10 reviews ## Pricing Value for money 5.0 (10) Basic $400.00 Usage Based,Per Month Value for money 5.0 (10) 5.0 Based on 10 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (10) 5.0 Based on 10 reviews ## User reviews Overall rating 5.0 Based on 10 reviews Filter by rating 5(10) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent FD Frank D. President & CEO Publishing ### "The King of the Amazon Ad Jungle is the Badger" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 10, 2022 I tried working with several different ad agencies prior to working with Ad Badger and did not have satisfactory results. Teaming up with Ad Badger was the best decision I ever made to effectively optimize and scale my ads. These guys live and breathe Amazon ads and they are by far and away the best in the business to collaborate with. When you work with an organization that regularly interviews their own competitors, talking in-depth about ads and regularly puts out valuable ad knowledge and information: https://www.adbadger.com/blog/ you know you are dealing with an industry leader that talk the talk and walk the walk. They offer a variety of service options to choose from including 1-on-1 coaching which is amazing value and their entire team is world class. If you want to grow your business, get amazing and sustainable results, then you should work with Ad Badger. Pros Most comprehensive, intuitive, and easy to use. Cons Ad Badger provides a fully customized tailored solution to your exact needs, there's nothing not to love. Reasons for choosing Ad Badger Ad Badger got me the results no other agency could. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GM Gary M. Founder Health, Wellness and Fitness ### "A Gem in the Crowded Field of Amazon PPC Management Tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 28, 2021 The guys (and gals) at Ad Badger are great to work with. My company started with them in June. Since then, their AI driven PPC software has dropped my ACOS almost 25%. In addition to a really good PPC routine, Ad Badger stands out with the personal hands on support they give you. This includes a monthly call with one of their Amazon Ads experts, who looks directly at your ad campaigns and Ad Badger Dashboard tools to suggest changes and fine tune for optimization. They also have a very responsive email group with whom you can ask questions, without any limit from what I see, very specific to your account. Another impressive feature of Ad Badger is that they seem to be continually upgrading their system, adding new tools and fine-tuning the existing ones. In the short time I've been with them as a customer, there have already been a couple of new helpful features and improvements added, or close to being rolled out. This is the sign of a dynamic group meeting the challenges of constant change. The owner of Ad Badger does a weekly podcast devoted to Amazon PPC and marketing. It can be a font of great information and insight, well worth the time to listen. I've learned a lot from it. They also have a ton of online self-educational material that will up anyone's game if you take the time to go through it. I highly recommend Ad Badger to help get your Amazon Ad campaigns running at peak efficiency. Pros 1\. The way it automates bidding adjustments and other aspects of the Amazon PPC ad campaigns. 2. The other automated tools for finding good keywords and negative ones. 3. The AI driven method that constantly adjusts bids on individual keywords, or product targets in real-time. Cons The default on their dashboard is to show all your Amazon Ad campaigns, including the ones that are paused or inactive. My understanding is that their developers are working to make the default view show only what you want--which would usually only be currently operating campaigns. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FF fabio f. CEO Cosmetics ### "Ad badger has help us keep our ACOS under control" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 20, 2021 my overall experience has been very positive, the service and attention is great, the software is helping us control our spend and continue selling a lot. Pros its very straight forward, but also helped me to understand PPC better. Cons some features are lacking but they are working on them Switched from [Perpetua](https://www.capterra.com/p/184755/Perpetua/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SS Sean S. Owner Marketing and Advertising ### "Fantastic Software - Large or Small" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 15, 2021 10 stars. The product works (most important), and the customer service is fantastic (also important). Pros I use this software on Amazon Accounts ranging from $2000 in sales per month to $500,000 in PPC sales per month, and it crushes, every single time. I've been an Amazon consultant for ~3.5 years, and this is the first software I've come across that automates the work that I do, in an actual intelligent way. Value for money is great. My only critique is that if you're trying to get an "all in one" piece of software, this might not be perfect... yet! They are very public about their feature road map, which is another thing I love. Plus their customer service is fantastic. Much better than 90% of software I've ever tried for Amazon. Cons Fewer features than some of the super expensive guys, but all the core stuff is there. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CG Colin G. CEO Marketing and Advertising ### "Does everything we'd hoped... and made us 100x more efficient" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 9, 2020 Fantastic. Support is incredible. The team is brilliant and are constantly upgrading the feature set and improving the operations. Pros Automation functionality, ability to customize our analysis, opportunity to reduce our advertising spend SO fast. Cons If I HAD to choose something, it's that we would've loved this product 3 years ago :) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CA Christian A. Owner Retail ### "Amazing Badger" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 24, 2020 The badger gets to work! Keeps your ad spending to a minimum and maximizes profits. Not only is the product great, the customer services is even better! Pros I love the simplicity and effectiveness of the product. It allows me to use my time for other things around my business. Cons At first the UI was a bit confusing, but after they switched to v2, it’s been a lot easier to navigate. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JC Jack C. Enterprenuer Retail ### "Awesome Amazon PPC tool with an amazing team behind it!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 3, 2020 One of the best things about Ad Badger is the team behind the software. I highly recommend their PPC Den podcast, once you listen to them discuss various PPC strategies, you will realize how knowledgeable these guys are about PPC, but also how humble and open-minded they are to new ideas and strategies. This mindset is so important because PPC advertising and e-commerce in general are constantly evolving. Things stop working and those who can’t adjust their mindset are destined to be left in the dust. There are several other software companies with tools that promise to manage PPC as part of an overall software package. I have not used them so I can’t give an educated opinion on how well they work, but I view most software companies that offer PPC optimization as part of their overall software package as "general physicians," they offer a good value for most things related to the health of your Amazon seller account. I view Ad Badger as a specialist, like a heart surgeon. I think PPC is important enough to warrant its own specialist. Pros I signed up for a free trial at the beginning of December 2018, hoping that the software would help me better manage my holiday PPC spend, which was eating into my margins. I spent a lot of time in 2018 learning about PPC, I knew exactly what I was doing and my PPC campaigns were reasonably good. However, I was also spending a non-trivial amount of time manually adjusting bids in the Amazon app (often on the go when I should have been doing other things), and it was getting a little annoying. I also knew enough about how PPC worked to understand that my bids were not truly optimized, and it would have taken so much time to do it correctly that it was a really poor use of my time. When I first signed up for the Ad Badger free trial, I wasn't expecting to renew it after it ended because it was a little expensive and I wasn't sure how useful it would really be. That said, Ad Badger helped me achieve what I was looking for that December, lower my PPC spend and reduce my ACOS. The improvements were not drastic, but they were substantial enough for me to see value and long-term potential of this tool. Over the past year I have been impressed with the ACOS on some of the campaigns, and I plan to use it in the foreseeable future because it saves me a lot of time. I have seen a 10%-15% drop in my ACOS on certain campaigns after the software had a few weeks to dial things in, while keeping the number of impressions in the same range. Cons It’s an amazing supplement to your PPC advertising strategy, but it’s not a substitute to intelligent campaign structuring and managing. Although I check on my overall PPC spend and individual campaigns daily, I didn’t make as many revisions or adjustments as I probably should have (adding new keywords, experimenting with product categories, or moving successful keywords from automatic to manual campaigns.) I just let Ad Badger run and do its bid optimization on campaigns that were already setup, and because they were performing up to my expectations, I probably missed some opportunities to create even better performing campaigns. You don't want to mess with things when they are working well. Although it can be a set and forget type of tool, that really can be a double-edged sword. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Catherine S. President Consumer Goods ### "Like it so much going to look into investing. Outstanding is not a strong enough term to use..." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 25, 2019 AdBadger immediately began taking my sales on Amazon to the next level. I recently re-launched my product, the Car Cache, and have had to monitor my sales so as not to run out of inventory or I will lose the Amazon's Choice recognition. I used mainly 1 Instagram ad with huge success - just the right amount of business for my re-launch phase. Two months ago I decided to run Amazon's ads because they reached out to me telling me my sales will have even more success with their help. Amazon helped me select the keywords and how to work with their back-end. (Mind you, Amazon called me to ask if they could set-up a store for my invention years ago - and they did!). Well, Amazon and I saw that my prior advertising was doing better than what they could do - so I went back to my old way. Now that my inventory is stable, I am in the position to really advertise. I learned about AdBadger when they presented at a Cincinnati Incubator called Cintrifuse. I decided to reach out to them to see if they could take my advertising to the next level on Amazon - skeptical on whether they can do better than Amazon's Advertising team. I was amazed with what they did for my business - results could be seen within a few hours. Their software solution and their support team, I have been working with support team which far exceeded my expectations, and I am already sharing the word with others proudly. Pros The immediate impact on my Amazon sales. Ease of implementing complex keyword & negative keyword information and targeting segments as well as the excellent support I received from the AdBadger team. Amazed with their knowledge of Amazon's back-end systems and how they quickly take full advantage of all the Amazon technical resources to help increase sales. Cons There is Nothing to not like. Their technology and knowledge of Amazon advertising is exceptional. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RM Roman M. Student E-Learning ### "Best PPC tool of them all" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 4, 2019 Pros This PPC automation software syncs data accurately from your SellerCentral and it doesn't have the 1-week data time lag that most other softwares have. AdBadger also knows how to do bid management much better than the other softwares i've tried and they are very results-driven. The other that i've tried didn't know much about driving sales or when to adjust a bid due to conversion rate changes or even having proper ad structure. For this reason, AdBadger is the best. Cons Nothing! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Cory S. Owner ### "Saves me TONS of Time and Money" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 March 19, 2018 Pros The automated management of my most important ppc campaigns. The ability to manage from their interface. The support is excellent and they've worked on implementing new features that I proposed Cons Has a little trouble with the size of my account, I have a lot of data on my account, which is a good problem to have, but it takes a little longer for AdBadger to process it all Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/169475/Ad-Badger/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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