--- title: "SurveySparrow Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about SurveySparrow Software - reviews, pricing plans, popular comparisons to other Customer Experience products and more." source_url: "https://www.capterra.com/p/168823/SurveySparrow/" page_type: "product" language: "en" publication_date: "2026-11-09" --- # SurveySparrow Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 9, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) SurveySparrow ## What is SurveySparrow? SurveySparrow elevates your customer experience by turning feedback into actionable insights that drive loyalty and growth. By capturing both direct and indirect feedback, our platform provides real-time insights that transform the customer journey. Enhanced customer satisfaction and retention are achieved through valuable, data-driven decisions. The intuitive design of SurveySparrow’s surveys boosts completion rates, ensuring more comprehensive feedback. Streamlined operations and better customer service lead to smoother transactions and quicker resolutions. Our value proposition lies in seamlessly integrating all feedback channels, offering a cohesive and holistic view of customer sentiments. This empowers executives to make informed decisions swiftly, capitalize on market opportunities, and respond effectively to customer needs. SurveySparrow's CX suite transforms customer feedback into a strategic asset, driving business success and elevating the overall customer experience. ## What is SurveySparrow used for? [Survey](https://www.capterra.com/survey-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/)[Form Builder](https://www.capterra.com/form-builder-software/) Recognitions Shortlist Overall rating Based on 127 user reviews Reviews sentiment Positive 90% Neutral 6% Negative 4% Starting price Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... - Reputation Management / 2026 - Survey / 2026 - 360 Degree Feedback / 2025 - Customer Experience / 2025 - HIPAA Compliance / 2025 - Market Research / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## SurveySparrow alternatives Highest Rated [4.7 (2,934)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (5,322)](https://www.capterra.com/p/153140/Connecteam/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.7 (729)](https://www.capterra.com/p/127957/SoGoSurvey/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (985)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/168823/SurveySparrow/alternatives/) ## FAQs about SurveySparrow Overview ### What problems does SurveySparrow solve? SurveySparrow solves low response rates and fragmented feedback collection by helping teams build conversational, mobile-friendly surveys with conditional questions, templates, and distribution through email, links, website embeds, and social channels. Customer experience, support, HR, and field research teams use it to gather CSAT, NPS, employee, visitor, and 360-feedback data, connect results to ticket workflows, and analyze responses. Answer based on 89 reviews Overview ### Which roles and teams benefit most from SurveySparrow? SurveySparrow is most used by business owners, founders, and executives who collect customer feedback to guide service and growth decisions. Consultants, project managers, and product teams run surveys for research and program evaluation, while sales, support, and people teams measure client satisfaction, employee experience, and follow-up needs. Answer based on 123 reviews Overview ### What company size and industries is SurveySparrow built for? SurveySparrow is built for small businesses, which represent 70% of reviewers, with Information Technology and Services leading at 14%. It supports businesses of all sizes across IT, software/SaaS, HR, telecom, finance, hospitality, and education, serving customer experience, employee experience, and market research teams. Answer based on 123 reviews Features and Usability ### What are the key features of SurveySparrow? SurveySparrow includes a survey builder for creating customizable surveys and templates, with question branching to tailor follow-up questions. Its reporting and analytics provide response reports, dashboards, and data analysis tools, while data import/export supports working with survey data in external formats. Surveys and feedback collection help gather respondent input. Answer based on 30 reviews Integrations ### Which third-party tools and platforms does SurveySparrow integrate with? SurveySparrow integrates with Google Sheets and WordPress, and its catalog also includes Airtable, HubSpot CRM, HubSpot Sales Hub, Freshdesk, Google Analytics, Google Tag Manager, ActiveCampaign, and Adobe Marketo Engage. It also connects to Dynamics 365 Sales, Dynamics 365 Marketing, and ChatGPT, covering reporting, CRM, marketing, and analytics tools. Answer based on 16 reviews Getting Started and Support ### How easy is it to onboard and train a team on SurveySparrow? SurveySparrow is generally easy to onboard for teams creating basic surveys, with reviewers describing setup and survey building as intuitive. It offers live online training, webinars, documentation, and videos. Beginners may need extra time with the broader feature set and advanced configurations, although reviewers describe the learning curve as manageable. Answer based on 19 reviews Getting Started and Support ### What customer support options does SurveySparrow offer, and how do users rate the experience? SurveySparrow offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users often describe the team as responsive, friendly, knowledgeable, and quick to resolve issues. However, some report slow replies, inconsistent help for legacy plans, weekend availability concerns, and frustration with chat responses that do not resolve questions. Answer based on 39 reviews Features ### What features does SurveySparrow offer? SurveySparrow provides an approachable survey builder with chat-style and full-page formats, customization, saved partial responses, and useful analytics. Marketing teams and customer feedback teams value its interface and expanding feature set, but some users encounter buggy drag-and-drop controls, limited distribution or integrations, and advanced functions restricted to higher-priced plans. Answer based on 30 reviews ## Features AI summary Based on 10,704 Customer Experience reviews Capterra data shows that buyers of survey software rank the following features as their top priorities: - **Customizable Questions** (**55%** of reviewers rated this feature as critical) - **Surveys & Feedback** (**56%**) - **Survey Builder** (**53%**) SurveySparrow supports all three features that reviewers rate most highly: **Customizable Questions**, **Surveys & Feedback**, and **Survey Builder**. Together, these capabilities help businesses create tailored surveys, collect meaningful feedback, and build forms more efficiently, allowing teams to gather better insights and make more informed decisions. Customizable Questions 4.4 (9) 77.78% of 9 reviewers that rated this feature as important or highly important Tailored or customizable questions for more targeted and relevant data collection Surveys & Feedback 4.4 (28) 85.71% of 28 reviewers that rated this feature as important or highly important Gauge satisfaction and receive information for improvement and success Survey Builder 4.7 (40) 87.50% of 40 reviewers that rated this feature as important or highly important Create and manage surveys Reporting/Analytics 4.1 (47) 80.85% of 47 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Customizable Fields 4.3 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Data Import/Export 4.0 (36) 88.89% of 36 reviewers that rated this feature as important or highly important Import and export data to and from software applications SurveySparrow 103 features ### All Features - 360 Degree Feedback: Tools for collecting comprehensive feedback on an employee from peers, subordinates, and manager - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Anonymous Feedback: Allow reviewers to provide anonymous feedback to encourage honest conversations - API: Application programming interface that allows for integration with other systems/databases - Autofill: Automatically populating fields or sections within a form - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Benchmarking: Compare key metrics for the business against prominent players in the industry - CES Survey Structure: Survey designed to measure the Customer Effort Score & evaluate their satisfaction of using product or service - Chat/Messaging: Communicate using direct chat or messages within the system - Complaint Monitoring: Obtain, monitor, and review customer feedback/complaints relating to products and services to improve customer satisfaction - Conditional Logic: Capability of a software or system to make decisions and perform actions based on specified conditions - CSAT Survey Structure: Survey designed the measure customer satisfaction with a product, service, and more - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Questions: Tailored or customizable questions for more targeted and relevant data collection - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Import/Export: Import and export data to and from software applications - Data Security: Protect sensitive data for digital privacy - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Electronic Signature: Digitally sign online documents - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Reminders: Reminders sent via email - Employee Database: Electronic storage of staff/employee contact information and job status in a centralized repository - Employee Portal: Online portal where employees can access and track their own information - Employee Profiles: Centralized storage for employee data, records, and performance metrics - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - Forms Creation & Design: Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system - Individual Development Plans: Document completed by employee to assist with career and personal development to reach short term and long term goals - Knowledge Management: Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills - Mass Texting: Send messages to multiple subscribers at the same time - Media Monitoring: Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts. - Mobile Access: Access software remotely via mobile devices - Mobile Survey: Distribute a survey via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Language: Manage and support multiple languages - Multiple Question Types: Supports different types of question formats, including multiple-choice, checkbox, open-answer, Likert scale, and essay - Negative Feedback Management: Identify, track, and respond to negative feedback - NPS of Customers: Calculate NPS of customers - NPS of Employees: Measure employee engagement and loyalty towards a business using the Net Promoter Score - NPS Survey Structure: Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels - Offline Response Collection: Practice of collecting data and responses for market research/surveys without an internet connection - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pulse Surveys: Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group - Question Branching: Survey design technique that directs respondents to different questions based on their previous answers - Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews - Question Piping: Integration of respondents' answers from previous survey questions into subsequent questions or text - Randomization: Randomize the displayed order of questions and answer options - Ratings/Reviews: Ratings/Reviews - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Quotas: Limit the number of participants with certain characteristics you want to complete the survey - Response Validation: Ensure the answer provided fits set parameters (numerical, positive number, etc.) - Review Monitoring: Automatically monitor and receive alerts for any new online reviews - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Single Sign On: Allow users to access multiple services after entering their login credentials once - Site Intercept Survey: Survey popup over a webpage to specific users based on their behavior - Skip Logic: Skip over or route respondents to different questions based on their previous answers - SMS Messaging: Send messages via SMS - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access - Support Audio/Images/Video: Allow media to be embedded in the question or answer options - Survey Builder: Create and manage surveys - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Templates: Sample files or documents that could be customized as needed or used as is - Text Analysis: Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc - Text Fields: Open text box field - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - URL Customization: Modifying a website's URL to enhance readability, branding, or campaign alignment - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Integration: Seamlessly integrates with 3rd party websites - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.3 (122) 4.3 Based on 122 reviews ## Pricing Value for money 4.3 (110) Free Trial [View pricing plan details](https://www.capterra.com/p/168823/SurveySparrow/pricing/) Pricing Contact vendor for pricing It includes: - 10000 Responses / Month - 1000 Apis Per Day - 1 Free Custom SSL - 24/5 Email & Chat Support - 30000 Email Shares / Month - Accept Payments - Activecampaign Integration - Add Logo To Reports - Aweber Integration - Case Management - Constant Sum - Cross Tabulation - Custom CSS - Custom Domain Name - Customizable Email Templates - Custom Workflows - Edit Survey Responses - Export To SPSS - Expressions - File Upload - Google Analytics Integration - Google Sheets Integration - Google Tag Manager Integration - Hubspot Integration - Mailchimp Integration - Microsoft Teams Integration - Monday.Com Integration - Multi-Lingual Surveys - Multiple Thank You Pages - Password Protected Surveys - Phone Support - Question & Answer Piping - Randomization - Recurring Surveys - Send Copy of Responses - Send Reminders - Sentiment Analysis - Share Reports As Links - Slack Integration - Smart Contact List - Social Meta Tags - Survey Redirects - Upload Logo & Fav Icon - Variables/Hidden Fields - White Labelling - Zendesk Integration Value for money 4.3 (110) 4.3 Based on 110 reviews ## Integrations [ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Jira](https://www.capterra.com/p/19319/JIRA/)[ Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (111) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (111) 4.3 Based on 111 reviews ## User reviews Overall rating 4.4 Based on 127 reviews Filter by rating Counts reflect reviews available in this feed. 5(70) 4(45) 3(7) 2(3) 1(2) Mentioned topic Recent reviews first, then most helpful Dhananjay T. ### "Engaging Surveys That Simplify Feedback, with Room to Improve Performance" 5.0 November 9, 2026 SurveySparrow saves me time by making feedback collection simple and organized instead of manual. I can understand customer needs, improve services, and make better business decisions. Pros I like that SurveySparrow makes feedback collection simple and organized and saves me time. It helps me create surveys, gather customer opinions, understand customer satisfaction, and analyze responses easily. I also value its more engaging survey experience, customization options, attractive designs, and useful automation. I appreciate the easy-to-use interface, simple navigation, real-time updates, notifications, data tracking and analytics, secure data management, and customer support. Cons I’d like the app to load faster and be more stable. I run into occasional bugs and glitches, and I’d like the interface, search, and navigation to be easier to use. I’d also like more customization options and useful features, more reliable notifications, and better customer support. CE CEO CEO Used the software for: Less than 1 year ### "I have been using a long time and still a remarkably simple and effective survey tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 October 9, 2026 A solid platform for straightforward survey needs, with plenty of options, I have not used a lot of the advanced features that might start putting up the bill Pros I have used this tool for a few years now It remains incredibly easy to use and deploy. The mobile experience is excellent, meaning customers actually complete the feedback forms without getting frustrated. The built-in templates continue to be a massive time-saver Cons As I noted a few years ago, there are still a few minor logical quirks in the UI, and I would always welcome deeper customization and more integrations with niche daily software tools, the new AI integration has certainly made it much easier to get started. SB Senior Business analyst Senior Business analyst Used the software for: Less than 1 year ### "Engaging Survey Experience with Strong Customization Options" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 September 9, 2026 Overall, SurveySparrow has been a good experience. It is particularly useful when I want to create surveys that are visually appealing and engaging for respondents. Survey creation and distribution are generally easy, and the customization and automation features are useful for collecting feedback regularly. It offers a strong set of features, although pricing and the learning curve for advanced functionality are areas that could be improved. Pros I like the conversational style of SurveySparrow because it makes surveys feel more engaging and less like traditional questionnaires. Creating surveys is straightforward, and there are plenty of options for customization, branching logic, recurring surveys, and different question types. The interface is modern and the finished surveys look professional on both desktop and mobile. Cons The main downside is that some of the more useful advanced features are available only on higher-priced plans, so the cost can increase as your requirements grow. There is also a learning curve when setting up more complex logic and integrations. I would also like to see more flexibility in reporting and customization without having to upgrade. Nazim S. director Used the software for: I used a free trial ### "customer's mood is an experience bridge" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 11, 2026 Overall, it's an easy, convenient, and time-saving system. We particularly find it useful in analyzing customer requests and both positive and negative feedback. Thank you. Pros It's very easy. So easy it's indescribable. Both for us and for our customers. I think the word "easy" alone says a lot. Cons Perhaps the variety of devices or integrations could increase in terms of accessibility. Apart from that, we haven't heard any negative feedback from customers. BA Benefits and Compliance Manager Benefits and Compliance Manager Used the software for: Less than 1 year ### "SurveySparrow review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 June 11, 2026 Pros The ability of the platform to email out surveys and to choose to record responses anonymously or show the names of the respondents was important. This was a primary factor/aspect in what I needed to use for the specific survey I was creating so this fit the bill. Cons I only used the platform for a brief amount of time as I only needed it for a specific project I was working on. I don't have any specific cons but I would point out that I didn't use the platform for an extended time and was only using pretty basic functions. Gisella F. Product Manager Used the software for: 3-5 years ### "perfect for small initiatives with bigger impact" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 December 23, 2025 Pros user friendly UI that help us navigate through the dashboard easily even for our new joiners in the team Cons Features need to be improved especially when it comes to automation and integration with different internal system Student 4.5 November 11, 2026 AI summary based on a full review SurveySparrow streamlines the feedback management process, making it easy to create and share surveys. A limitation is that the free plan lacks some reporting and customization features, which could enhance the user experience. Log in to unlock the full review, detailed ratings, and pros & cons Associate Analyst - Global Security 4.5 November 11, 2026 AI summary based on a full review This tool transforms the survey experience into a more interactive chat format, which is a refreshing change from standard forms. On the other hand, the limited free features and higher pricing for the paid plan may deter some users. Log in to unlock the full review, detailed ratings, and pros & cons Operations Manager 4.5 November 5, 2026 AI summary based on a full review This tool has greatly enhanced response rates for customer feedback forms, eliminating the need for manual score calculations in spreadsheets. The dashboard's automatic NPS calculation is a practical advantage. Log in to unlock the full review, detailed ratings, and pros & cons Maszni A. Senior Web Developer Used the software for: 3-5 years ### "A very good survey software" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 March 22, 2021 Collect feedback from customer and client. Very easy to deploy it into different platform and saves my time when collecting feedback and leads. Pros Every step in creating a survey form is super simple and almost no learning curves needed before working with this software. Distributing and sharing they survey into email or medial social also can be done easily as they has a shortcut to share it to Facebook or Twitter for a survey that we need opinion from the public. Cons The drag and drop question box is quite buggy and not correctly snap into the alignment. It make the customization process with the survey form more harder than it should be, and i hope they can look into it as soon as possible. User will need to upgrade to premium plan to access to more complex feature. [View all Reviews](https://www.capterra.com/p/168823/SurveySparrow/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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