# Page 7 | Celtra Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is Celtra the right Creative Management solution for you? Explore 286 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/168418/Creative-Management-Platform/reviews --- Celtra 4.4 (286) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 7 - Reviews of Celtra ## Showing most helpful reviews Showing 151-175 of 286 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use SS Steven S. Ad Operations Trafficker Marketing and Advertising Used the software for: 1-2 years ### "Fairly easy to use but a lot of unnecessarily complicated steps" March 21, 2019 4.0 Overall, I think I like celtra, especially in comparison to others we've used in the past. It's pretty easy to use and customer service is really helpful. Pros That their tags can update without having to adjust in our ad server Cons Sometimes, some of their settings can seem a bit confusing. For example the automatic click event definition is "first interaction" meaning any interaction with the ad, swiping, hovering, etc would be counted as a click. This is a completely nonsense way of measuring interaction but is somehow the automatic setting? Review Source MD Miguel D. Innovation Manager Marketing and Advertising Used the software for: 2+ years ### "Ease to develop display units" July 18, 2019 4.0 Pros IT's super easy to develop display units super quickly. Also, the integration that it has with most advertisers/ publishers is great, there is no need to create multiple versions of a unit, one works for all. Cons You can create simple experiences, but as soon as you want to create a more robust experience you will need to do them by using an iFrame. Review Source KC Kira C. Rich Media Ad Ops Specialist Marketing and Advertising Used the software for: 6-12 months ### "Celtra Creative Management Platform Review" August 14, 2018 4.0 Pros The software hardly has a learning curve. The Support guide is straight to the point. Cons Would like to have the option of viewing all 'open website' URLs at once. Review Source Response from Celtra October 9, 2018 Thank you for this feedback. We are always looking to improve our product and its features. In the future, please feel free to pass any product feedback along to our support team. SK Sabit K. Designer Marketing and Advertising Used the software for: 1-2 years ### "Celtra is great for designers" August 14, 2018 5.0 Pros Intuitive interface that makes animation super easy. The platform offers lots of possibilities and they're always adding new features. Cons Vertical video editor is outdated and needs a revamp Review Source Response from Celtra October 9, 2018 Thank you. We appreciate this feedback. We are always looking to improve our product and its features. In the future, please feel free to pass any product feedback along to our support team. JW Joshua W. Sr. Technical Account Manager Marketing and Advertising Used the software for: 1-2 years ### "useful " August 26, 2022 4.0 Pros it does allow for easy customization of creatives Cons the ui and reporting are a little wonky in places Review Source SK Shireen K. Digital Designer Marketing and Advertising Used the software for: 1-2 years ### "Celtra Review" March 14, 2019 4.0 Pros A variety of built in components, relatively easy to learn. Cons Would like more documentation on customizing components, and capabilities. Review Source MH Miguel H. Traffic Manager Automotive Used the software for: 2+ years ### "Celtra's Creative Management Platform Review" March 19, 2019 5.0 What I like the most is that it is a user-friendly platform. Pros Even for someone like me, who is not an expert in Creative development. I find Celtra's Creative Management Platform fairly easy to navigate. Cons Nothing really. When I have trouble navigating. I contact Celtra Support right away. And they are always available to help. Review Source Gustavo B. Editor In Chief Marketing and Advertising Used the software for: Less than 6 months ### "Aim at the big guys, hit even higher." September 30, 2019 5.0 If you and your client are both crazy over metrics, this is precisely the platform for you. Trust me. Pros A client of ours was adamant we double-checked all of his metrics through Celtra's, at first we were a bit put off but within a month we totally got what this guy was thinking. There are platforms for marketers and platforms for clients, Celtra's hits a sweet spot while simultaneously pleasing savvy clients. Cons You get every metric in a sensible fashion and even projected audience behavior like engagement, cpm and video playbacks. If anything, simpler companies can get overwhelmed by its efficiency. Review Source MC Megan C. Client Strategist Internet Used the software for: 6-12 months ### "Celtra Review" March 14, 2019 5.0 Pros The reporting feature for this is very simple to use! I have to pull a ton of reporting for campaigns with custom creative and you'd think because it's all custom, pulling the celtra data would be the most difficult but it honestly ends up being the most pleasant. It just is organized well and easy to export. Cons I wish there was a glossary as to which levers mean what. For example, what is considered a "engagement" for the custom unit I am pulling for? What is the benchmark? This way I can give rich insights to my client. However, when I reach out to our contact, they are helpful in answering these questions. Review Source EK Elaine K. Head of Design Media Production Used the software for: 2+ years ### "Digital Display in Celtra" August 26, 2022 5.0 We use it across teams on a monthly basis and all colleagues rate it highly Pros The product is easy to learn and provides a lot of great functionality. It enables our team to create ad formats with no knowledge of coding via the designer interface. In particular for creating rich media display campaigns with video embedded. Cons I used to love the Celtra Ad gallery showcasing examples of work. it seems to be no longer live. Review Source BB Billie B. Graphic Designer Newspapers Used the software for: 2+ years ### "User friendly program with great webinars" November 3, 2017 5.0 Easy to use, great animations, easy to traffic and share links. Pros That I don't have to know how to write code to create great animations. I love how easy it to use video also. Cons I wish there was more control with the animations the way Flash was, but other than that I have no major complaints. Much better than Google Web Designer. Review Source Response from Celtra November 17, 2017 Dear Billie, Thanks for your feedback on Timeline animations! Please feel free to email our Support team at support@celtra.com with any suggestions you may have on how we could offer more control over animations. Best, Celtra VR Verified Reviewer blogger Marketing and Advertising Used the software for: Less than 6 months ### "Celtra's Creative Management platform" July 22, 2020 4.0 Pros relatively easy to create banners. love the interface, can easily add graphics to an ad without complications. easier to set up than Google marketing platform Cons did not really have a negative experience Review Source GT George T. TAAG Manager Marketing and Advertising Used the software for: 1-2 years ### "Occasional user - Useful but can be improved on" September 12, 2022 3.0 Good tool to use when working and the times when there is a fault, the customer service is on hand to troubleshoot. Pros User interface is nice and clean. Particularly like the sidebar options which is great for navigating and searching. Cons Loading time can sometimes take a while - whether it's logging in or loading creatives. As with relying on API connection, sometimes this causes linking of platforms to not work. Troubleshooting this could be helped if feedback message is given after error - to indicate which platform is at fault. Review Source CG Colton G. Graphic Designer Graphic Design Used the software for: Less than 6 months ### "Great components/features! Better than most platforms!" March 20, 2019 5.0 Overall experience with Celtra so far is great. It's an amazing platform for building Rich Media advertisements. It's an easy to use platform and can be taught quickly. Pros I really like the components panel and all the different features you can do. My favorite is the weather component and being able to add sparkles and snow to your ads. This software is a lot better than other platforms I have used (such as Sizmek) for Rich Media advertisements. Cons I don't like how the timeline is laid out and the animation is somewhat difficult to figure out when first attempting it. The animating could be made simpiler Review Source MW Marlen W. Sales Manager Marketing and Advertising Used the software for: 1-2 years ### "Creative Tool with unlimited possibilities" August 14, 2018 5.0 Pros the software is so flexible. You can custom every single element of your creative to make it look the way you need it. Celtra always comes up with new features and Ad formats to stay state of the art. The support team always answers really quickly and also provides custom-built soultions. Cons All the different possibilities are sometimes overwhelming. You need some time when starting to get familiar with all the features and options. Review Source Response from Celtra October 9, 2018 Our support and product specialist teams are always happy to schedule group and individual trainings to help guide you through the product and any new features. To arrange a training please reach out to our support team. Denia M. Mobile Programmatic Trader Used the software for: 6-12 months ### "Celtra is a platform easy to use, practically it is like a photoshop for rich media." October 27, 2017 4.0 Pros Is very easy to create ads, most of the publishers accept the format and the dashboard of data is very complete, besides of the data of your campaign, it shows you a benchmark of the industry and it let you take better decisions about optimization or if your campaign was successful or not. Cons The only problem that I found is the discrepancies between celtra data and the adserver like DFA/DCM or Sizmek, so as an agency that represents an issue because to optimize the campaign you have to do double review of the numbers. Review Source AR Allison R. National Team Lead Marketing and Advertising Used the software for: 2+ years ### "Better Platform than other RM ones out there" March 14, 2019 3.0 Pros Easy to copy creative and organize folders. Decent search functionality. Cons I find it difficult to navigate through the different sections of the tool. Also, the reporting tool isn't super intuitive and its difficult to create the exact report you want. Review Source VR Verified Reviewer Ad Ops Supervisor Used the software for: 6-12 months ### "Very easy to work with" October 30, 2017 4.0 Easy to implement rich media. Pros From an ad ops perspective very easy to use. Can dig down into creative and easily implement tracking tags from other ad servers or load creative in other ad server as a custom HTML unit Review Source TJ Tanmay J. Campaign Manager Marketing and Advertising Used the software for: 6-12 months ### "Celtra feedback" March 22, 2019 4.0 A lot of metrics required by the client, we're able to easily source from the platform. Pros The quality of metrics, very relevant and accurate. Cons The interface could be a little more smooth. Navigationally, sometimes it gets tricky. Review Source katherine T. marketing manager Internet Used the software for: 1-2 years ### "offers creative ad serving and reporting tool that includes data transparency" November 22, 2019 3.0 this give transparency into which mobile ads correlated to mobile leads Pros dcm does not report on device IDS (ios and android advertiser ids) for the mobile ads but celtra will give that information to the client Cons impressions, ad calls, ads served, auctions won on display are all mismatched in reporting. dcm has a more generic tag that works streamlined across more display networks Review Source JM Jenny M. Campaign Manager Newspapers Used the software for: 1-2 years ### "Celtra CMP Review" March 14, 2019 5.0 I'd recommend it as it was easy to use and find placements. The only cautionary thing I would say is the creative preview is not an accurate reflection of ad behaviour on site, and the RM reporting was unreliable even though at first when I was using it it was great. Pros When I used it as a campaign manager, I liked that I didn't have to repbulish tags on a placement, you could just switch out the creative ID behind it easily. Cons All the snags that kept cropping up, with code and ticking boxes in set up. Review Source BI Ben I. Ad Ops Engineer Publishing Used the software for: 6-12 months ### "Creating existing and developing new ad formats" October 30, 2017 5.0 Easy to customise and develop products to suit client. Pros Many in built features make it easy to make rich media banners and set up templates for commonly used formats. UI is very intuitive and the platform is constantly updated with new features. Extensive patch notes are useful for keeping track of changes. Cons While Email support is excellent, support website is lacking, mainly in the area of custom Javascript Review Source NU Nadia U. Product Marketing Used the software for: 6-12 months ### "Helpful" November 3, 2017 5.0 Pros I like how easy it is to create ads and share demos with clients. It's also easy to update and incorporate client feedback, which makes approvals faster. Cons I find metrics beyond clicks and views hard to understand. They are so many and I'm unsure how they're defined so I'm unsure if they're that helpful. If there was a way to create standardization, then it would be easier to combine these measures with DFP, Moat, etc. Review Source Response from Celtra November 17, 2017 Hello Nadia, Please check out our Analytics Glossary for definitions of all of our metrics and dimensions: https://support.celtra.com/trafficking-and-analytics/analytics-glossary. If you need assistance with clarifying a definition, understanding reporting for a given campaign, or setting up cross-platform reporting alignments, please reach out to support@celtra.com. Best, Celtra Matthew S. Assistant Mobile Trader Used the software for: 6-12 months ### "Overall our team is able to accomplish our tasks and perform well for our clients" October 26, 2017 3.0 We can deliver our clients good performance with the help of this tool. We have yet to run into problems meeting their KPIs. Pros I mostly like the user interface. It is fairly easy to navigate and the creative preview tool functions well. Cons I least appreciate the time-consuming, click-happy nature of the platform. For example, when we create RichMedia placements the process can take hours if done by one person (depending on the amount of tags we are handed). Lastly, the lack of a bulk-upload feature is a bit of a killer. Review Source VS Vijay S. Campaign Operations Specialist. Marketing and Advertising Used the software for: 6-12 months ### "It's been 6 months so far and sometimes I really feel it's annoying and not helping reduce ur work" October 26, 2017 3.0 Only creative building but not much supporting operations people in reporting, setting up placements, bulk uploading etc, which really consume productive time. Pros UI & certain functions are really good. Cons Reporting & copy feature. When I copy a placement it just remove all the check boxes selected tracking check boxes. You can't put mixed reporting matrices and always get discrepancy with celtra creatives. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.