# Page 4 | Celtra Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 4 - Is Celtra the right Creative Management solution for you? Explore 286 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/168418/Creative-Management-Platform/reviews

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Celtra

4.4 (286)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 4 - Reviews of Celtra

## Showing most helpful reviews

Showing 76-100 of 286 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Senior Account Manager  
  
Used the software for: 2+ years

### "Celtra is very user friendly and great for our company and our clients"

October 26, 2017

5.0

Pros

The ease of reporting on various metrics makes Celtra my favorite riche media vendor. Compared to the way other vendors handle the reporting aspect, Celtra takes the lead in my opinion.

Cons

The overall layout of the main site is sometimes confusing so there is definitely room for improvement there.

Review Source

SM

Sam M.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "One-stop shop for building and deploying digital display ads"

August 26, 2022

4.0

Couldn't live without it!

Pros

We use Celtra frequently, and it is the number 1 platform we recommend to both clients and agency partners. It's build-in features make otherwise tedious coding procedures a breeze, and you can add additional JS if required.

Cons

It would be nice if there was an option to upload your own HTML directly into Celtra. Appreciate that this might not work with the drag and drop editor system though.

Review Source

JJM

John Jonas M.  
Senior Interactive Designer  
Marketing and Advertising  
Used the software for: 2+ years

### "User Experience"

March 19, 2019

5.0

Pros

As a designer, I can focus more on creating an enticing creative and focus less on the backend. It's easy to use and learn. The support is responsive and makes it easy to work with! Allows our company to be innovative on the creative end!

Cons

Limitation on masking on layers. Other than that, I don't have any issues with Celtra.

Review Source

LB

Liam B.  
Art Director, Rich Media  
Design  
Used the software for: 2+ years

### "Ad Creator is my primary software for creating Rich Media ads and I use it daily. "

October 26, 2017

5.0

Easy to use and understand.

Pros

I love the mix and matching of different tools and the flexibility to give clients creative that is more than they expected. The animation timeline has greatly improved my ability to produce animations that bring my ads to life.

Cons

The limitations of formatting text boxes is an issue for me, For example, sometimes I have to use underline, bold, italic for select words in a text box, I can't achieve this in Ad Creator. Also, I'd love to be able to use vector files in Ad Creator (ai, eps, svg).

Review Source

PG

Parvez G.  
Operation Engineer  
Marketing and Advertising  
Used the software for: 2+ years

### "Best Ad Server platform I have ever worked with. "

August 14, 2018

5.0

I have been in the Ad business over 10 years, I am using Celtra platform for more than 6-7 years . I have used other platforms but no one is near Celtra they are the best.

Pros

Celtra has the best platform for creative builder and networking. It's so easy to use. Their trafficing and reporting tools are excellent.

Cons

They should have one tag for different inventory.

Review Source

Response from Celtra

October 9, 2018

We do have a universal tag that is capable of serving to multiple environments and does not require creating a unique tag for different environments. If you need to learn more about this feature please reach out to our support team.

VR

Verified Reviewer  
Digital Trafficker  
  
Used the software for: 2+ years

### "Celtra is able to be adapted to many different functions or activities and is easy-to-use platform"

October 31, 2017

3.0

an increased demand for creatively costomized

Pros

The speed to go on preview, when you save the ad; there is possibility of customizer differently all ads.

Cons

I don't know, sometime there is a modify on the systems that don't work well with ads already tested and online

Review Source

PM

Puskas M.  
mobile creative designer  
Online Media  
Used the software for: 2+ years

### "review"

August 20, 2018

4.0

Pros

Easy to use easy to modify the cretives lots of options lots of creative assets fast easy to upload fast support is great

Cons

sometimes it slows down and the "celtra maintence mode" is really annoying

Review Source

Response from Celtra

October 9, 2018

We certainly understand that "maintenance mode" can interrupt your use of the platform, but this is only the case when we are making necessary updates. These updates are only made during pre-determined deploy windows, and typically only last a few minutes. Our devops team is currently working on improving our deploy procedures so that there is no downtime in the future.

VR

Verified Reviewer  
Director of Client Services  
  
Used the software for: 2+ years

### "Well thought out UI "

October 30, 2017

5.0

Pros

Reporting features , previews, campaign performance vs benchmarks view, the ability to upload trafficking sheets for new placements

Cons

Would like better ways to filter campaign views, benchmarks are often blank when looking at a campaign view

Review Source

Maxwell S.  
Manager, Ad Technology & Platforms  
Internet  
Used the software for: 2+ years

### "Max's Review"

March 14, 2019

4.0

Great tool, well priced, awesome support.

Pros

Ease of use to make a functioning banner instead of just an image.

Cons

Too many unnecessary menu selections when creating an order and building a line item.

Review Source

VR

Verified Reviewer  
Revenue Operations Manager  
Publishing  
Used the software for: 2+ years

### "Celtra is a great tool for designers and ad tech people too!"

March 14, 2019

5.0

Pros

I really liked how we easily generated tags for all ad servers. Customer support always helped us out on all technical related issues.

Cons

There is always room for improvement. Although I don't have any issues with Celtra, possibly adding in a QA test for creatives would be helpful.

Review Source

VR

Verified Reviewer  
CEO  
Media Production  
Used the software for: 6-12 months

### "Boocy's Review"

September 8, 2019

5.0

Pros

This software has improved the quality of my adverts. Amazing features that make what you do relevant

Cons

There's nothing I don't like about this software except recommend it for every graphics person.

Review Source

VR

Verified Reviewer  
Senior Creative Technologist  
  
Used the software for: 2+ years

### "i´ve developed a few ad campaigns in celtra, the soft is ok, not great, just ok"

October 26, 2017

3.0

Pros

it´s ease to add mobile components such as giroscope or shaking. Easy to create responsive ads.

Cons

animation is limited, i would love to be ale to use greensock TweenMax in your js editor. (tried it, i has lots of bugs). The preview window is no accurate for responsive

Review Source

VR

Verified Reviewer  
Client Solutions Lead  
Marketing and Advertising  
Used the software for: 1-2 years

### "Celtra Review"

March 14, 2019

4.0

Pros

Celtra has the reporting capabilities needed to get my day to day done. The granularity provided around time spent, preview functions for built creatives have all been helpful in selling through deals and providing our clients with what they need.

Cons

The outputs are sometimes confusing at first. E.g., the amount of time spent when a report is pulled should show definitions as it's a label is not put next to the metric.

Review Source

VR

Verified Reviewer  
Graphic Designer  
Information Technology and Services  
Used the software for: Less than 6 months

### "Creating Success with your Online Advertising"

June 16, 2023

4.0

Pros

The platform enables groups of individuals from various departments and outside collaborators to have access to their own original,

Cons

For tiny organizations or those with tight budgets, the pricing structure could be a turnoff.

Review Source

Cameron H.  
Digital Account Manager  
Broadcast Media  
Used the software for: 2+ years

### "Great Software"

March 14, 2019

5.0

We have changed how we create mobile and app ads which is one of the fastest growing opportunities for our company.

Pros

The options and functionality that the platform makes available to our advertisers is unparalleled both in its quality and breathed . The mobile-specific solutions have allowed us to elevate our creative abilities and improve campaign performance

Cons

the reporting dashboard used to be challenging to use, but the update has made it much better. My only complaint is the specific names within the report, aligning more closely with naming conventions from popular platforms like freewheel or DFP would help make the reporting more intuitive and require less teaching. Specifically the click out (clicks to website), it is a bit confusing to understand what each engagement metric means

Review Source

JM

Julieta M.  
Designer  
Consumer Electronics  
Used the software for: 2+ years

### "Best platform"

March 14, 2019

3.0

Pros

Its never easy to undertake a project, to make a business work, to keep it competitive, growing and innovative. Celtra is the best platform to make ads.

Cons

Panels. They are very uncomfortable. we cannot use them at the same time unless we have a big wide screen.

Review Source

VR

Verified Reviewer  
Manager, Account Management  
  
Used the software for: 2+ years

### "Very intuitive tool - easy to use"

October 26, 2017

5.0

Pros

Reporting dashboard is simple and easy to understand. I can pull customized reports for our clients with ease and report on many different metrics.

Cons

Creative build can get confusing, but for the most part, I am only using the software for reporting needs.

Review Source

HZ

Heather Z.  
Manager, Ad Solutions  
Media Production  
Used the software for: 2+ years

### "Celtra makes ad-building a breeze!"

March 20, 2019

5.0

Celtra has helped us with significant gap coverage. With Celtra's templatized custom features, it provides instant solutions for advertisers without the need for a front-end developer on-hand to create ad units and add in functionality. The support team is also incredible - responsive, helpful, and knowledgeable!

Pros

The ability to easily adapt ad units into the platform. That it's a designer-friendly platform (don't need custom css/html experience). That is comes preset with great features (custom animation, weather effects, location finders, etc.). That users get a consistent experience from desktop to tablet to mobile.

Cons

Nothing comes to mind, Celtra is pretty great!

Review Source

CH

Chloe H.  
Advertising Operations Executive  
Publishing  
Used the software for: 1-2 years

### "Celtra review"

March 19, 2019

4.0

This is a great platform for our clients, we creative an order with 2x templates (static or video) then provide the client with access to drop their assets in. Then if they are family with the platform they can use the extra tools available if desired, e.g social media icons etc.

Pros

You can create amazing formats that respond to all devices.

Cons

Some areas of functionality are a bit confusing and not clear, you would need to be a designer to know this fully.

Review Source

AD

Alyssa D.  
Digital Campaign Specialist  
Publishing  
Used the software for: 1-2 years

### "Imperfect but Generally Dependable"

March 14, 2019

4.0

Celtra fits our needs in being a place to house and report on high-impact/specialty ad units. While the platform and customer service could be improved, I'm comfortable working with this partner.

Pros

I like that this platform seems to update frequently, usually improving on problems before I realized they were problems. There's rarely ad serving issues or issues reporting.

Cons

I wish navigating within the platform was faster. I work with slower partner UIs, but I work with faster ones too. Also, the other day I received an email saying that serving was down, which is not ideal and caused our team to have to pause delivery of campaigns. However, we never received an update saying the system was fixed, and had to reach out about that ourselves well after the problem was solved.

Review Source

PP

Prashant P.  
Designer  
Marketing and Advertising  
Used the software for: 2+ years

### "Feedback"

August 17, 2018

5.0

Pros

The functionality, Webinars, Tutorials and ease of use.

Cons

There are complex issues with the location and feed aspects I believe this can be improved. Especially when searching for locations.

Review Source

Response from Celtra

October 9, 2018

Thank you for reaching out to us about this. We're always looking to improve our product and continue to add to our components. We are currently working on improving the functionality of our location components. Please feel free to reach out directly to our support team with any feature or product requests.

SK

STEPHANE K.  
VP Product  
Media Production  
Used the software for: 2+ years

### "Our Favorite Creative Partner"

March 21, 2019

4.0

Pros

It has everything we need in one place. The user interface is very slick and seamless. The support team is always available and helpful.

Cons

Some simple features might benefit from a simplified interface (hide non-necessary options).

Review Source

VR

Victoria R.  
Ad Operations Specialist  
Media Production  
Used the software for: 1-2 years

### "User Friendly! "

March 21, 2019

5.0

Pros

I like the Celtra is user-friendly. It's straightforward and intuitive to pull reports, preview creatives and set up tags. Overall, I have had a very positive experience with Celtra.

Cons

Sometimes I find when pulling reports the date ranges are off. I don't know if this is because of a time difference, but I find a discrepancy when comparing the same date range to other reporting.

Review Source

FS

Fayez S.  
Data & Insights Manager  
Broadcast Media  
Used the software for: 1-2 years

### "A quality software that should be an industry standard"

March 20, 2019

5.0

Pros

The reporting suite is vast and allows me to select options that I can include for campaign reporting that neither the ad server nor the DMP provide.

Cons

It can be a little less intuitive and some of the terms on the reporting need to be explained clearly either as tool tips or in a user friendly way in the window itself without having to navigate away from the reporting section

Review Source

VR

Verified Reviewer  
Yield Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Celtra Review from Manager Standpoint"

March 14, 2019

5.0

Works.

Pros

I use more of the Data Side. I like the customize-ability for reporting, as well as the integration, through api The Preview feature is useful for troubleshooting. as well as the custom links we a reable to rotate in on the back end.

Cons

I wish there were more report combinations. Some of the metrics can't be combined which is unfortunate. but understandable.

Review Source

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