# Page 3 | Celtra Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Celtra the right Creative Management solution for you? Explore 286 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/168418/Creative-Management-Platform/reviews --- Celtra 4.4 (286) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Celtra ## Showing most helpful reviews Showing 51-75 of 286 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Kelly G. Account Executive Used the software for: 6-12 months ### "I like the platform- i utilize to send example links to clients. The reporting is also SUPER robust" October 26, 2017 4.0 Ease of use for selling our product Pros I like the super robust reporting capabilities and ease of use for showing example creatives. Being able to customize the reporting is great. Cons I need more information on reporting capabilities and what certain things mean. Like, how exactly are you counting engagement rate? What is considered a video view (at how many seconds?) and things like that- maybe a quick cheat sheet? Also, you can't use your web browser buttons to navigate through the platform Review Source DG Dave G. Global Head of Digital Traffic Publishing Used the software for: 1-2 years ### "Celtra Overview" March 19, 2019 5.0 My team is able to create and implement custom ads with a lot of ease with the Celtra platform. Anything more complicated typically needs to be sourced out but the options available in the platform are good enough that it makes using Celtra a good experience. Pros Celtra is a very easy platform to use. It's pretty user intuitive and to create a simple ad with little animation can take a matter of minutes. The logic behind a lot of Celtra's offerings make sense and the workflow makes sense. Cons I wish there were more template options in Celtra and ways to build different ads. The offerings right now are interesting but for a system that is so robust, there could be more to offer in terms of creative templates. I also wish there was a seamless way to upload fonts to the system. Review Source KT Kat T. Rich Media Designer/Sales dept. Online Media Used the software for: 1-2 years ### "The Platform is excellent. The Support staff is best in class and I love using this platform." October 26, 2017 4.0 World class customer service, more comprehensive choices when it comes to rich media units and a wealth of examples from other brands of what is possible to achieve with Celtra. Pros Honestly, I love the simple things like the ability to copy and paste and drag and drop. I also love the zoom in feature. I am so used to working with photoshop that this is so necessary when working. I would also be remiss if I didn't mention your customer support. I have never worked with a company that has such great service like yours. Everyone else should take note. Time and time again your support staff help me fix bugs, create projects and over all make my life much easier. Cons I think over all its a great platform but live chat might be something that I would want to see. I know that wasn't the question but I really can't think of anything bad to say. The only issue I had, which was the not being able to zoom in on the "artboard" you guys fixed! Review Source Melissa M. Creative Developer Marketing and Advertising Used the software for: 2+ years ### "Great platform" March 14, 2019 5.0 Celtras support team is impeccable. Very prompt at answering emails and helping me solve issues. Pros Ease of use Intuitive Similar in layout to Adobe software, making it familiar Cons I wish they had built in revision features for clients Review Source Melvin V. Dentsu Aegis Mobile Stack leader Used the software for: 1-2 years ### "Takes away all the pain" October 26, 2017 5.0 Celtra enabled us to be creative, more strategic with mobile and saves us time. We can get our services cheaper elsewhere but we rather pay a bit more for quality. Pros The builder is web based easy to use and the updates keep coming. Celtra is always looking to get better and innovate. like us. Our contacts are amazing. Support is quick and helpfull. Review Source VR Verified Reviewer Digital Campaign Manager Used the software for: 6-12 months ### "Really great! Simple dashboards, and simple reporting" October 26, 2017 4.0 Ease of reporting, ability to work on units, and publish & traffic quickly. Very simple to use! Pros Reporting dashboard. Everything is really simple to use - especially pulling by a specific metric and date range. (Much better than some of our reporting partners) Adding click out URLs and click trackers is really simple too, as well as the ability to drop click hot zones on a unit. Cons Search function is clunky. Filtering by campaign/advertiser is difficult to use and clunky as well. Review Source CN Christine N. Senior Campaign Manager Marketing and Advertising Used the software for: 1-2 years ### "Ease of use and dynamic " August 31, 2022 4.0 Compared to other softwares I used at other companies, Celtra is very intuitive: it allows us to do dynamic creatives and there’s an ability to apply tune in schedule. Pros Celtra house a good chunk of creatives. With the ability to dynamically update, my team is able to rotate in new creatives on the backend without affecting the click set up. Cons Although this software is simple to use, it is not universal. Training is required for new hires. However it is very simple to use and any alerts of changes needed will be made in red. Review Source SM Steven M. Team Lead, Ad Operations Used the software for: 2+ years ### "Experience has been great. Great customer support and smooth ad creation process." November 3, 2017 5.0 Pros The creative templates in ad creator and the level of customer service. The ad creation building part of the service helps our creative teams expedite the ad creation process. Cons Unfortunately there is no universals SDK which prevents these assets from delivering multi platform without generating multiple tags that are environment specific. Review Source Response from Celtra November 20, 2017 Dear Steven, We've recently been working on a Universal Ad tag and it is now available for Beta testing. Our Universal tag eliminates the need for SDK specific tags as it dynamically detects the environment in which the ad unit is served, and automatically applies the correct javascript files for the detected SDK. If you do not see the Universal tag option available on Tag Generator pages for your account, please reach out to support@celtra.com for assistance. Best, Celtra kK kimmo K. creative designer Online Media Used the software for: 2+ years ### "The Mercedes Benz of the CMP platforms" March 15, 2019 5.0 With Celtra CMP we have managed to lift the overall quality and performance of the display advertising in our country. Pros Celtras CMP is amazing in so many ways. It has such intuitive UX on the AD Creator and also has very clever ad formats build in. Also the analytics dashboard for creatives performance is great. All the Ad creator components are super good and animations are easy to create. Cons there is not a lot bad to say about this CMP but perhaps adding and managing the users list on the account could be slightly easier. Review Source LB Leo B. Interactive producer Design Used the software for: 2+ years ### "Easy to use interactive design tool" August 14, 2018 5.0 It is a great tool for digital advertisers. Pros Ease of use, technical support, the new features they are adding day by day. Cons Their current sales strategy. When I started working with Celtra their sales team was more customer focussed on helping with new innovations to improve their business. Couple years back it is changed to more sales focussed. Review Source Response from Celtra October 9, 2018 Thank you for your feedback. We're thrilled to hear that you enjoy the platform. We are always working to add new features and improvements to our product. We highly prize innovation and development at Celtra, and we are always looking for new ways to expand the functionality of our platform. If you ever have suggestions for how to improve our product, please email them to our support team and they will note them for the product team. VR Verified Reviewer Graphic Designer Marketing and Advertising Used the software for: 1-2 years ### "Designing with style" March 28, 2019 4.0 AdsLive works on marketing and advertising, with Celtra, we have been more capable and creative with the demands in Guatemala. Our campaigns have great success along modern design with widgets provided by Celtra. Clients love the Conditionals used in the creatives, it's a big benefit for them to know what are the best part of their publicity and what can the improve, this, is a plus for our company. Pros Sophisticated interface with customization Good selection of widgets for all creatives Functional and easy panel for coding Fast customer service Easy tag manager Useful conditional on creatives Cons Limit of how we can use the widgets Functional widgets where removed Discrepancy with creative's data and 3rd Party DSPs Review Source GT Goran T. Campaign Manager Media Production Used the software for: 1-2 years ### "Celtra Review - Fairfax - Goran Tatomirovic" August 14, 2018 4.0 It's been pretty hit and miss with Celtra. Love some of the functionality and particularly the reporting however I find the tags so heavy that I am constantly having to answer questions from clients why their ad takes 30-60s to load. Pros \- Reporting functionality is great - Creative preview is the best in the industry Cons Has significant bugs when it comes to CTR's as often there is a large discrepancy between the ad server and Celtra platform. I find the tags to be quite heavy compared to other vendors Review Source Response from Celtra October 9, 2018 If you're noticing any large discrepancies between Celtra and your ad server, please reach out to support. It's possible these could be the result of a simple configuration issue, but if not our team will work to investigate. We are also consistently working to optimize the performance and weight of our creatives. We would be happy to review any tags in which you've observed high initial load weights so that we can make recommendations as to how to resolve those issues. TH Tommy H. Designer/Developer Used the software for: 2+ years ### "I really enjoy the ease and great versatility of the Celtra platform. " October 26, 2017 4.0 Pros Celtra offers a wide variety of component, creative, and animation options that make creating custom creative very straight forward and effective. The platform is expertly designed from a UI standpoint with a quick learning curve. Cons While Celtra offers an API to use custom javascript, there is room for improvement. Many of the components only offer one or two methods for granular control, which results in the user having to use external libraries or components to accomplish what could easily be done with their existing components. Celtra should expand it's documentation to cater more to the audience of users that are skilled in custom development . Review Source AB Alex B. Senior Designer Graphic Design Used the software for: 1-2 years ### "I am a designer who builds and codes ad units the builder " October 26, 2017 5.0 A seamless ability to create and traffic ad units agnostic of common device pitfalls. Pros Intuitive and easy to use interface that only requires a browser. The builder is far more advanced than similar offerings in the space. The responsiveness of the whole cloud platform is very impressive. Cons Online only, no offline building. If there are connection issues, you are unable to build an ad. Interface is still a bit cluttered despite recent improvements. Code editor is basic and only offers a view of specific instances of JS injection without away to browse the code as a whole. You have to click around a bunch of get into other nested instances. The code editor doesn't have a find and replace option either. Native interface support for .SVG, advanced shapes, CSS3 filters etc would be nice. Review Source SI Svetlana I. Partner Account Manager Marketing and Advertising Used the software for: 2+ years ### "One of the best advertising tools for creative studio" December 3, 2019 5.0 Using this tool to create quick ads and elaborate custom builds helps us win business Pros It is easy to use with pre-built code to make ads really quickly and seamlessly. Minimal custom work required but is robust enough to handle super custom builds as well. Cons Can be costly. Reporting can use improvement as well as an overhaul on how many metrics are in the reporting. There's a lot of duplication and uncertainty about the reporting data. Review Source Boris H. Directeur Marketing and Advertising Used the software for: 1-2 years ### "Très bon outil polyvalent et complet" August 26, 2022 4.0 Très bon outil polyvalent et complet. Prise en main rapide et support réactif. Pros Prise en main facile. Facilité d'utilisation notamment sur l'utilisation de la feature DCO. Bon UX. Reporting facilité. Support réactif Cons Manque de fonctionnalités sur les nouveaux formats types Audio. Problème de précision sur la géolocalisation. Facturation plus granulaire. Review Source Henna F. Platform Operations Manager Marketing and Advertising Used the software for: 1-2 years ### "Platform Operations Manager" August 17, 2018 4.0 Trafficking made easy :) Pros The UI is very user friendly, and easy to use. Cons The reporting and analytics isn't very clear. Especially the definitions of the parameters for reporting. Review Source MR Mridul R. Sr Manager - Technology & Measurement Marketing and Advertising Used the software for: 2+ years ### "Still room for improvement" August 31, 2022 4.0 Pros This is one of the most useful and most easy to use tools when it comes to managing creatives for big business advertising. Cons There should be integration with all tech partners and all ad servers in the market. There is still few platforms which still cannot be integrated with celtra. Review Source VR Verified Reviewer Account Manager Used the software for: 6-12 months ### "It's generally easy to use, but I do get confused when it comes to pulling Celtra reports. " October 26, 2017 4.0 Pros The ability to pull various reporting metrics, also the layout of the creative engagements is great and I often use images from there for client reporting. Cons I just find that sometimes the naming conventions are confusing for pulling reports. Especially in regards to the engagements and impressions tabs. Review Source DA Donovan A. Director of Ad Operations Marketing and Advertising Used the software for: 2+ years ### "Celtra" August 26, 2022 5.0 Pros Easy to build and implement creative/placements on ad servers Cons Easier reporting interfrace, templatized in respect to the parameters of a given unit Review Source Sara M. Vice President, Sales Marketing and Advertising Used the software for: Less than 6 months ### "Easy to house and retrieve creative examples for client pitches on the fly " March 19, 2019 5.0 For me as a presenter, I like how I can show the responsive design of our products, the look and feel of a live ad experience and easily share creative examples to my potential clients. This to me is solving any business problems I might have. Pros As a seller, I have Celtra bookmarked and ready so when I am in a meeting and need to call up an example that I didn't plan for, I can easily search and present an example directly from the dashboard. Cons Perhaps this is an issue with our license but I would like it if the dashboard was more customized to our branding. Sometimes the search in the categories doesn't yield results that I know are there, though this could be a tagging issue on our end too. Review Source KM Kara M. adops analyst Publishing Used the software for: 1-2 years ### "Overall Good platform, more clear reporting" March 21, 2019 5.0 Overall, Celtra is an easy to use platform where I am able to traffic out custom creative with ease. Reporting is detailed and I am able to pull the metrics I need, my only real complaint is not exactly understanding what each metric means in the reporting system in reference to my creative. Pros I really like that they website is always functioning, I never get error messages or link breaks when making my creative. The interface is easy to use and I was able to figure out how to generate creative easily. Reporting is detailed and I am able to pull metrics that I need. Cons The reporting system can be confusing. There are different labels that I don't understand what they mean. For example, there are "inline video starts" and "inline video plays". I don't understand what the difference between the two are. I would love to see a reporting system that is more explanatory so I understand what each metric and number means within reporting. Review Source VR Verified Reviewer Manager of Account Management Used the software for: 2+ years ### "platform works well but reporting is difficult to find things and what they tie to in creative" October 26, 2017 4.0 Pros seamless flow, benchmarks in dashboard are helpful, i like the removal of viewability as we never use that, tons of different options to build units and unit features Cons reporting is difficult to understand the metrics and what they actually tie to within that unit, difficult to map to other third party IDs/placement names Review Source VR Verified Reviewer Ad trafficker Marketing and Advertising Used the software for: 6-12 months ### "User friendly and Simple to use Creative Management Platform" March 30, 2019 4.0 Pros The best thing about Celtra is that through their native ads format we can align our ads with the content of the publisher, creating a unified user experience on that platform. Cons There's nothing I dislike, one small suggestion is that labels on reporting could be more explanatory Review Source VR Verified Reviewer Senior Designer, Ad Products Publishing Used the software for: Less than 6 months ### "The Future of Ad Building" August 20, 2018 5.0 The Celtra CMP is helping us be more proactive in the kinds of ideas we generate, which leads to better creative work, and a greater overall value for our clients. Pros Celtra is probably the most nimble development platform I've used in sometime. Combining many of the best features found across Adobe's products and applying ad trafficking tech to that is the next step in media advertising. The value that it provides in both a pre-sale and a post-sale capacity is excellent. Cons In bringing over some of the features from Adobe's different softwares means there's a bit of a learning curve to understanding the ins and outs of designing with Celtra. 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