# Page 2 | Celtra Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Celtra the right Creative Management solution for you? Explore 286 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/168418/Creative-Management-Platform/reviews --- Celtra 4.4 (286) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Celtra ## Showing most helpful reviews Showing 26-50 of 286 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Interactive Art director Marketing and Advertising Used the software for: 2+ years ### "Easy and effective " August 29, 2022 5.0 love it! Pros it's easy to use and has multiple capabilities, I love the animation components and other similar tools allowing the user to experiment with animation and design just as a designer would. Cons it's missing a few key features which I believe you are working on and a few customisations could be simplified/ make available for some of the custom-coded builds as a blog on how to build such units for designers. Review Source VR Verified Reviewer Senior Web Developer Information Technology and Services Used the software for: 2+ years ### "Good product for Ad Development" March 22, 2019 5.0 Pros • Flexible UI • Lot of options to explore • Custom code option to add in our custom features • Events link Before Appear, First Appear, Appear are easier to execute specific functions • Reset option is very useful while doing custom games • They keep adding up new features day by day • Timeline helps designers to get adapted easily • Great customer support • Easy to copy creatives from one to another. Even to different accounts • Report generation UI gives multiple options so that you can generate the report based on your requirement • Multiple phases to add the trackers helps when we run the same creative in multiple placements Cons • Working with responsive layout is a bit difficult to understand for the beginners • Copying the creative can be faster. As of now it takes more time to list the campaigns in the dropdown • Showing a warning/alert when the CSV format is wrong for the locator component • Selection of custom attributes while creating a campaign can be made automatic based on what features it has and based on the countries we choose. There are multiple categories and it gets confused every time. Also sending an email when there is a change will be easier to understand. Review Source VR Verified Reviewer MOTION GRAPHICS DESIGNER Animation Used the software for: 2+ years ### "One of the best ad creation platforms around" August 15, 2018 5.0 Overall Celtra is a solid ad creation platform that allows you to bring your imagination to life with ease when creating ads. At first I did think it would be a hard platform to master given all the tools available but after creating a couple of ads you then realise how easy it is to use and how the developers created this software with the user in mind. Pros I have been using Celtra for close to 4 years now and therefore had the privileged on creating multiple ads over the years and in comparison to the other ad creation platforms that I have used, Celtra has always come out on top with regarding usability and available functions. The support team are excellent to help with any issues or problems you might face creating your ad. The actual tool provides you with endless possibilities to create the best possible ads with a few clicks of the button. Celtra are always adding new features to their platform which allows you to keep creating ads to industry standards every year. Celtra analytics tool to review how well a ad has performed is also another great feature of the software as it allows you to look at a campaign in fine detail. Cons For newcomers to the software celtra can appear a little overwhelming. Whilst its great that there are so many tools at your disposal to get started might feel like a uphil task. If you are not too familiar with animation softwares like after effects or photoshop with regarding the timeline, then the timeline animation in Celtra can feel confusing especially when working with multiple stages. Review Source VR Verified Reviewer Digital Marketing Manager Retail Used the software for: 1-2 years ### "Excellent platform for creating ad displays!" August 22, 2022 4.0 There is an amazing previewer and event monitor for testing the creatives. Overall, a welcoming and intuitive interface. Also, the ad tags are simple to extract, with the major DSPs and Ad-Servers providing auto-macro insertions. Pros Celtra appeals to me on multiple levels. Primarily, it is a very user-friendly platform that is straightforward to use and navigate. Second, Celtra offers an abundance of tools and options that allow me to customize and personalize my experience to my needs. Lastly, I appreciate that Celtra's platform is always evolving and adding new features and capabilities. Cons Higher entry-level funds and commitments are required for onboarding. The onboarding process can be extensive, particularly for organizations with no experience with creative automation or DCO. Review Source CC Carlos C. Director Graphic Design Used the software for: 2+ years ### "Great Easy to use" October 30, 2023 5.0 After 5 years using Celtra as our main tool to develop Digital ads, we still find it as a powerful as the first day. The creative and publish process is easy and very complete. Pros Celtra is a powerful tool for creative and publishers at the same time is super intuitive.With a great learning curve the tool is ready to create and publish almost any kind of digital ad you could think, with a huge variety of tools, presets and features that makes easy a lot of complex tasks.Plus the support service is the best, always there and helping you on each issue you could find. Cons Probably the keyframe animation could be improved. Review Source VR Verified Reviewer Senior Creative Director Online Media Used the software for: 2+ years ### "Celtra" March 14, 2019 4.0 Creating and trafficking HTML 5 Rich Media ads and Interactive Video ads in the Celtra platform is easy to learn and cuts our ad building time in half. Our designers are able to turnaround campaigns to the client in half the time that it used to when we had to build everything using a code editor. Having access to all the latest components gives our designers and developers to option to create anything from a simple animated banner to a complex interactive ad experience. Pros Celtra's CMP provide's powerful tools and components for building Rich Media and Interactive video ad units. They listen to their clients and upgrade their features regularly to put the proper tools in front of designers and developers, enabling them to create striking ads for all devices. Cons Celtra sometimes seems late to the game for everything else, other than Rich Media formats. They were late to provide a powerful VPAID builder, lack of a builder for most Social Media platforms, no support to Amazon or YouTube. Review Source sG shantesh G. Head, Creative Services Computer Software Used the software for: 2+ years ### "Setup, train, build and scale" July 21, 2022 4.0 Best in class product solutions, innovative team that constantly keeps adding more features, and customer access team that's always there behind you when things go sideways. Pros Top notch features for rich media creative authoring. Provides the best-in-class features that increase the user engagement of creatives. Customer support is one of the best and always helps promptly. Cons It's expensive compared to similar products but it;s worth when looked at as a whole package and operated at scale. Alternatives considered [Jivox](https://www.capterra.com/p/235216/Jivox/)[Innovid](https://www.capterra.com/p/173613/Innovid/) Review Source VR Verified Reviewer Sales Engineer & EMEA Innovation Lead Internet Used the software for: 2+ years ### "The elegant solution that stands out from the crowd" October 30, 2017 5.0 Quick creatively complex formats and easy reports. Pros There's clearly a well devised effort in delivering features that are both valuable to creators and quick to grasp, even when in Beta phase. The simplicity of its UI hides a complex and powerful platform able to centralise all you need in a single place. Cons When it comes to benchmarks I'd like to have more clarity on how these are generated by Celtra. In addition I'd like to generate benchmarks based on data exclusively from my organisation and per market. Review Source Response from Celtra November 20, 2017 Dear Valued Customer, Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature. We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance. Best, Celtra DG Dipankar G. Lead Web Developer Information Technology and Services Used the software for: 2+ years ### "Best builder till now used" August 26, 2022 5.0 Pros Best builder I have used till now. Any designer can even work without need of developer for most of the creatives Cons For advance features there is feature available in celtra Review Source ER Enrique R. EMEA & APAC Head of Digital Traffic Operations Broadcast Media Used the software for: 2+ years ### "A Must have tool to take your Ad Creative designs in-house" March 19, 2019 5.0 As a publisher, we've been able to generate incremental revenue thanks to Celtra because now we're able to take in-house a lot of design processes that were previously outsourced. Apart from increasing our offering of custom formats that we can build ourselves, processes have also being sped up as we can receive assets build mock ups, get them approved and live in a matter of days or even hours, while previously it would have taken weeks with a lot of back and forth between the agency/client, the vendors carrying out the builds and ourselves. Pros It's fairly intuitive and you don't require any previous knowledge in ad design. Especially helpful if you don't know how to code as well - you can implement code in Celtra but you don't have to. With fairly basic assets you can produce really slick designs and the capabilities it has for animations result in fairly stunning executions. The animatin timeline was a massive improvement when it was added. It makes programming animations a lot easier and visual as well. The use of scenes it's also great in terms of enabling the combination of scenes as well as copying animations from one ad unit or creative to another without having to rebuild the animations from scratch every time. Cons It would be great to be able to import layered PSDs directly into the software as well as being able to export creatives as well, be it as PSD's or html5 bundles with the animations in them. Review Source CE Christoph E. Graphic Designer Graphic Design Used the software for: 2+ years ### "Good HTML5 WYSIWYG Editor with a lot of nice effects" October 27, 2017 5.0 We are faster then our competitors with creating cool HTML5 Ads. Being that fast and flexible makes our potential customer happy. Besides the professional benefits it is also fun to create ads with celtra, because you don't need to deal with code and concentrate on being creative, playing around, try things you wouldn't try when you would have to code them. Celtra <3 Pros Nice HTML5 effects without the need to write one line of code, although you can add your own code to creatives if you want to. This gives you a huge flexibility and makes it incredibly fast to create very nice looking HTML5 ads. Even the colleagues who can't write any line of code can create awesome ads. With the toolkit of all celtra effects and possibilities we save so much time (money), that allows us to be faster then our competitors when we pitch for campaigns. Cons Sometimes celtra changes features or little things without notifiying the user. I also dont like that you can't see the (file)size of an ad. You can see how big all imagefiles are together, but don't get the whole size of the ad with all js librarys that are loaded into the creative. I wish it would be a little bit more transparent when it comes to files-sizes. Review Source VR Verified Reviewer Digital Integrations Coordinator Sports Used the software for: 2+ years ### "Great option for rich media banners " March 14, 2019 4.0 Celtra is our primary program used to build and serve rich media banners Pros Easy drag and drop interface. Allow for a ton of customization if you have a base knowledge of graphic design principles. Reporting is pretty robust. Cons Some interface quirks that could be ironed out, primarily in banner/file management Review Source VR Verified Reviewer Senior Interactive Designer | Rich Media Specialist Used the software for: 2+ years ### "I have been using Celtra to build mobile ads for over 5 years now. Its the best platform out there." October 26, 2017 5.0 Best platform to build mobile ads hands down! Pros Its very intuitive. My team is able to get in and build ads with very minimal training. You can generate a tag in like 2 minutes whereas other platform can take at least 5 or more. The reporting is THE BEST. Whoever your UI guy is don't let him go. I also love that Celtra stays ahead of the curve. The new features like 360 video and the emitters are great. Cons I like the animation tool but I just wish there was quick way for the layout to match the first frame of the animation timeline. As of now, I have to manually record the values and set them so that the elements on the layout match the positioning of the layers in my animation. Otherwise you see a jump as the ad loads. Review Source VR Verified Reviewer Product Manager Marketing and Advertising Used the software for: 2+ years ### "Robust Creative Platform" March 26, 2019 5.0 Pros Celtra's ease of use to a new user is a huge selling point - especially if you have designers within your company that may not know HTML5 from scratch or other JS animation techniques. Customer and account support is superior in comparison to other systems like it and any new updates are announced the moment it is released with tutorial videos and support articles on how they work. Cons Dare I say that it may have TOO many features. With too many options, it can feel overwhelming and sometimes fall under the radar as a value new feature or tool. Promotion via emails or additional webinars on how to optimize on your built creatives and ways to use tools we might have not thought of would be helpful more often then not. Review Source VR Verified Reviewer Digital Producer Media Production Used the software for: 2+ years ### "Awesome Platform" August 14, 2018 5.0 Its great as we can go from start to finish with in the one platform. Building the creatives, adding tracking, publishing tags and reporting. Pros Ease of use, the ambient features add so much to a simple creative. All the features which help us make our creatives interactive. Cons At the minute, the new responsive feature, i'm finding it difficult to lock creative in the correct position across devices Review Source VT Vivien T. Digital Campaign Specialist Broadcast Media Used the software for: 2+ years ### "Campaign Execution" September 5, 2022 4.0 Overall, the campaign execution is pretty straight forward and easy to setup. Pros it helps to minimize too much time spend on troubleshooting. Cons Not all ad formats have been incorporated and sometimes change of backend without our knowledge affects creatives that are already running which we only discovered when someone happened to notice it Review Source VR Verified Reviewer Designer Computer Games Used the software for: 1-2 years ### "A Great Platform" March 14, 2019 4.0 I found it extremely quick and easy to pick up and use Celtra. I got grips with the more advanced tools pretty quickly and found the customer support knowledgable and helpful. Pros Familiar design interface to adobe programs. There are some good options for animations that have gotten better over time. The knew Preview all is a big step up from the original preview of single creatives. Cons There could be more options for direct camera interactions, rather than users having to upload pictures. We'd like to try some snapchat filter style ads, if that is even possible. I still find that the way responsive design looks within the creator and previews hard to design for. Time and Date on The Creative relevancy doesn't have an option for time of day without a complicated workaround. It would also really help to be able to switch it to UK formatting, so the day and months aren't switched. Review Source VR Verified Reviewer Senior Advertising Operations Specialist Media Production Used the software for: 1-2 years ### "Celtra Review" August 14, 2018 4.0 Pros I like Celtra because of the easy to use interface. Everything is labeled correctly. It takes a little to get used to especially in the creative level with all the different capabilities, but it has everything that I need for my company. Cons We had difficulty defining click definitions for our creatives in the platform. We went a lot of back and forth with this. This was a big issue that I feel some Celtra contacts didn't even know how to help us. Review Source VR Verified Reviewer Creative Lead Entertainment Used the software for: 2+ years ### "Always impressed by the support we have received for Shazam's unique needs." October 30, 2017 5.0 Pros The platform is very customization forward rather than template forward. While you can put a unit together in minutes, there is plenty of room for granular customization. Cons Really want the ability to have responsive interstitial units that also scroll rather than needing to fit to screen. Review Source VR Verified Reviewer Creative Services Manager Design Used the software for: 2+ years ### "Simple and easy" August 17, 2018 5.0 Overall from a creative standpoint, it's easy to use and take no time to get someone new to start on it. Pros The ease of use without custom coding. Continous updates on features and components. Cons The analytics dashboard is still hard to use. It's hard to know which dimensions will work with the specific metrics. Review Source VR Verified Reviewer Creative Director, Digital Publishing Used the software for: 2+ years ### "Best Rich-media Vendor" August 14, 2018 5.0 We use Celtra for all our high-impact ad formats. Even use them for custom inhouse solutions so we can track engagement easily. Pros So easy to create a rich-media ad. Turn a boring ad to an interactive engaging rich-media ad. Cons Reporting is a bit complicated if you not sure about the terminology. Review Source AE Andres E. Head of Design team Marketing and Advertising Used the software for: 2+ years ### "Everything is improvable" August 20, 2018 4.0 Pros Simple, versatile, powerful, fast, complete and nice analytics reports, constantly make improvements. Good support. Ideal for a designer who does not have programming skills Cons I would like to have more components of gyro and acelerometer actions. I have seen that there are problems with videos related to the autoplay (android) Problems with the maps also, referring to the user's location. Review Source Response from Celtra October 9, 2018 If you run into issues with any components, please let our support team know and we would be happy to troubleshoot those for you. Additionally, if there are features you would like added to the gyro component, please email our support team and we can pass that along to our product team as feedback. BB Ben B. Head of Production Marketing and Advertising Used the software for: 1-2 years ### "Quick, intuitive and fun to use..." March 26, 2019 5.0 Pros As an old Flash designer / developer, I'm a big fan of the new timeline feature, and I also love how easy it is to apply subtle, ambient effects to a creative - these add a lot of instant polish to otherwise mundane scene, and it's very satisfying to see your work suddenly spring to life. By far and away the biggest selling point for me, though, is the formats themselves - not only have they made rich media more relevant again in the age of programmatic advertising, but they also do a lot of the grunt work for you. With the 'Interscroller' or a 'Universal Miniscroller', for example, the way the ads reveal themselves is so attention-grabbing that you really don't have to do too much more than come up with a strong layout. And in digital advertising (esp. on mobile devices), winning that battle for attention in the first 1-2 seconds is everything! Cons I guess this is always going to be a problem with any software that you use through a web browser, but I do miss being able to move all of my windows / menus / libraries etc away from the stage and drag them onto a different monitor. Review Source VR Verified Reviewer Designer Publishing Used the software for: 2+ years ### "Endless interactivity " August 14, 2018 5.0 Pros The software is great, the possibilities are endless of how interactive you can go and it's ever changing and updating to improve. Cons Sometimes it can be a tiny buggy but Celtra support never fails to help out. Review Source VR Verified Reviewer Lead Designer Internet Used the software for: 2+ years ### "Celtra Makes Our Campaigns Happen" March 14, 2019 5.0 The design and sales team love Celtra for its ease of use, ability to display a series of creative formats at once for client preview, and the market-leading builder . options it offers. This tool has made our ability to create and serve campaigns a million times easier and more effective, and creating reports is just as simple and intuitive. Pros Celtra's breadth of features makes it the obvious go-to for the needs of our in-house creative team. Our need for quick turnaround, multi-format creative builds requires a platform that can delivery quality features and accuracy every time, and Celtra fits the bill. Cons There's really no part of the platform I think needs work, and the constant updates and feature roll-outs make it the most cutting edge ad builder we use. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.