# Celtra Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Celtra the right Creative Management solution for you? Explore 286 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/168418/Creative-Management-Platform/reviews --- Celtra 4.4 (286) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Celtra Ease of use 4.2 Customer Service 4.3 ## Pros and Cons in Reviews CC Carlos C DirectorGraphic Design, 2 - 10 employeesUsed the software for: More than 2 years. “With a great learning curve the tool is ready to create and publish almost any kind of digital ad you could think, with a huge variety of tools, presets and features that makes easy a lot of complex tasks. Plus the support service is the best, always there and helping you on each issue you could find.“ October 30, 2023 Pritam M Graphics Designer Graphic Design, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “Additionally, the platform does have some limitations, such as a lack of support for animation and video.“ February 18, 2023 SC Shwenn C Senior Motion DesignerMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “Celtra is the useful tool to convert your design files into multi-marketing design. Once you plan out the design process in Celtra, you could easy to do your design without any headache.“ August 31, 2022 Jw Joshua w Sr. Technical Account Manager Marketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “the ui and reporting are a little wonky in places“ August 26, 2022 CN Christine N Senior Campaign ManagerMarketing and Advertising, 201 - 500 employeesUsed the software for: 1-2 years. “With the ability to dynamically update, my team is able to rotate in new creatives on the backend without affecting the click set up.“ August 31, 2022 CC Carlos C DirectorGraphic Design, 2 - 10 employeesUsed the software for: More than 2 years. “Celtra is a powerful tool for creative and publishers at the same time is super intuitive.“ October 30, 2023 ## Showing most helpful reviews Showing 1-25 of 286 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Neil J. Creative Solutions Manager Marketing and Advertising Used the software for: 2+ years ### "Everything you need to build digital ads - easily and without issues" August 21, 2018 5.0 Our business uses Celtra every day. It's a key part of our offering and we're very happy with it. We have a dedicated account manager and often hear about the regular updates they're making to the platform. Our overall experience with Celtra is overall good. Pros Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns; design, build, traffic, analyse and report. The Ad Creator part of the platform is designed to help you build HTML5 digital media adverts and it does this with aplomb. As well as being easy to navigate and understand, it's a very powerful platform that allows you to create rich, dynamic and exciting media without needing code. It just works. Cons As mentioned in the 'Pros', you have no access to the base-level code of your creations. To some, this may be a disadvantage, as you're limited in how much you can tinker with the deep foundations of you creations. Having said that - you do have the ability to add JavaScript elements on top of your creations. Review Source Response from Celtra October 9, 2018 While we certainly understand why you would like to have access to the base code, this would be a potential security and performance risk. We provide a javascript creative API that provides users with access to public functions within our code base that are safe for use. Pritam M. Graphics Designer Graphic Design Used the software for: 6-12 months ### "Great graphics Designing platform for me " February 18, 2023 4.0 Celtra Creative Automation can still help firms develop high-quality digital advertising swiftly and efficiently. Businesses should use the free trial and seek alternatives if the cost is too expensive to maximise the platform. Before committing to the platform, firms should analyse its limitations and seek other creative automation solutions. Pros Celtra Creative Automation speeds up digital advertising creation the most. Creative automation lets advertisers swiftly generate high-quality ads for all digital media. Celtra's cloud-based technology makes project collaboration easier. Users can track their success with thorough metrics. Cons Despite the many benefits of Celtra, there are some drawbacks to consider. The subscription costs for Celtra can be quite expensive, especially for small businesses. Additionally, the platform does have some limitations, such as a lack of support for animation and video. Review Source VR Verified Reviewer Senior Designer and Producer Internet Used the software for: Less than 6 months ### "New to the platform - but not the best experience so far..." August 14, 2018 3.0 So far - hasn't been the best. Could definitely improve in regards to support, and overall educating people about the platform as there were a lot of miscommunications and misinformation. Pros Photoshop file compatibility, reporting. Cons There wasn't a lot of transparency of how different Celtra is to other platforms and the potential trails and tribulations weren't laid out clearly ahead of time. Support's suggestions have been to change our site to fit Celtra which should really never be the case since the vendor is providing us a service. A bit frustrating we went into this without the upfront knowledge of how tasking transitioning would really be. And now we're in our busiest quarters and scrambling to make things work. Review Source Marcus R. Senior Creative Director Marketing and Advertising Used the software for: 2+ years ### "Best CMP I've used" August 14, 2018 5.0 I work for an Digital Marketing and Technology company creating custom ads formats for our clients within the Celtra platform. The ads are all trafficked and served through Celtra as well. Pros Celtra is easy to understand and offers a great selection of out of the box components. The platform is intuitive and any user, novice or experienced, can easily build ads within minutes. Support is top notch and they are happy to help anyone and walk them through issues very thoroughly. Cons Some of the components could use some help. The Video Player component being one of them. It needs to have more options to create custom video controls to allow the builder to have control over placement and appearance. Review Source Response from Celtra October 9, 2018 Thanks for your feedback. We've made a note for our team to review. Jamie H. Creative Lead Marketing and Advertising Used the software for: 2+ years ### "Preferred partner for a reason" August 20, 2018 5.0 Pros The platform is easy to use but also reliable. I have encountered bugs and difficulty with all other providers and any issues we have come up against have been handled efficiently and effectively by our account manager or support team. Cons The ability to mask objects in AdCreator would significantly improve animation. Review Source Response from Celtra October 9, 2018 Thanks for your feedback. Currently this is actually possible with custom coding. Feel free to reach out to our support team in order to get further instructions on how to implement this in a Celtra creative. Mareen A. Manager, Ad Operations Newspapers Used the software for: 2+ years ### "Celtra Review" August 31, 2018 4.0 We can creative super rich media creatives on the fly and have it converted into tags in a matter of minutes. Due to the self service nature we are not reliant on anyone from customer service to action anything for us. Pros I really like the UI within Celtra. It is so easy to shift from creative tab to placement tabs and can customise the user access easily. Cons The reporting tab can be improved further. Whilst the quick dashboard is helpful, anything custom does tend to confuse the user and feels very basic. Review Source Vikki M. Digital Producer Used the software for: 2+ years ### "Easy to use, easy to navigate through the platform" November 6, 2017 5.0 The time we safe turning campaigns around since we start using wayin is insane. Pros The visual effects are pretty slick, easy to animate using the new timeline. I love the take photo component but we don't actually get to use it too often. Cons I find it difficult to rotate properly, and this isn't really a con but the slider bar on the bottom of the timeline when animating, when i try to move it or scrub across its really difficult to actually select and move the timeline Review Source Julien S. Sr. Programmatic Specialist Used the software for: 2+ years ### "ease of use" October 26, 2017 4.0 Ease of creating MRAID creative and serving it on various DSP platforms Pros The platform is very quick to navigate and finding the various menus is not troublesome. The reports are very easy to pull and the creation of placements are very easy as well Cons Revert changes to the creative view, you used to be able to switch creative when editing one creative. now you have to exit and click on the next creative you want to edit. Review Source Rodney T. Vice President, Digital Sales Solutions and Operations Broadcast Media Used the software for: 6-12 months ### "Versatile and Eay to Use Asset Management" August 17, 2018 4.0 The turn around time for the teams are amazing, its a shorter time frame between building to deployment. The ability to quickly transfer between advertisers expedites a tighter communication. Pros Creative developers can continue to retain most of the message essence even though it is populated into multiple dimensions. Cons Its needs to evolve Into a ultra lightweight asset so that the creative delivery to mobile phones are ultra fast. Also must be agnostic to instream app video player. Review Source Response from Celtra October 9, 2018 Hi Rodney, we are constantly working to improve the overall performance of our creative delivery. Our VAST & VPAID products are agnostic to all video players. If you've encountered any problems with the performance of video on Celtra please reach out to our support team. Sean F. Senior Designer, Ad Products Publishing Used the software for: 6-12 months ### "Ad Building Magic" March 20, 2019 5.0 Pros Celtra adopts the best features found in popular creative editing suites, allowing for an intuitive learning experience with a very small learning curve. The Support team is by far and away the best support staff that I've had assist me with a creative editing tool. Not only do they provide insightful feedback quickly, they go above and beyond in applying new thinking and functionality to our ad builds and ideas. Cons There are a few things, such as font uploader and discrepancies between the ad builder to and how it renders in the preview environment, but nothing that would impact my recommendation of the software. Review Source CD Chris D. Technical Operations Director Used the software for: 2+ years ### "Solid and reliable, feature-reach but user friendly, suitable for advanced and simple use cases" October 27, 2017 5.0 Pros It works 99.5% of the time without fuss. Advanced creative features are very easy to include. Makes cross-device compatibility and distribution almost completely frictionless. I have enormous respect for Celtra as a company: smart people working on interesting products that genuinely advance the industry; responsive and appreciative of customer feedback; the structure of everything feels like it was genuinely thought out and built to last. Compared to any other creative platform I've used Celtra is just faster, better, easier to use, and with less troubleshooting. Documentation is generally excellent and whoever is writing the release notes is genuinely hilarious. The platform isn't standing still, changes are continuous and result in tangible improvements. It's genuine advancement, not catching up or imitation. Not afraid to terminate peripherals to focus on core and new products, whilst it's occasionally annoying (RIP viewability metrics), in the long run I personally think a bit of ruthless culling leads to a better overall result. Cons There are a few annoying things; e.g. animations using API code and scenes/timeline animation in the same creative breaks layouts. Some gaps in product offering like VPAID but not VAST, full-screen and aspect-ratio pagebreak formats in Outstream but not Rich Media, etc. (Although I know some are WIP like VAST tags.) UI of the Builder has improved a lot but it could still be better: having to constantly juggle floating panels can be really annoying, the timeline animation is good but means covering most of the screen and creative when in use, etc. Some workflow improvements are definitely possible (if hard to articulate). The core product of enabling the easy building of rich creatives is great, but some of the peripheral things to do with actual distribution could be improved. Generating a lot of tags and then setting them up elsewhere is a tedious job so anything to make that easier would be good (e.g. saveable tag templates, bulk exports of full tags rather than just links). Don't like having to go to the 'Media Analytics' page to get to the report builder, or having to open a report in a new page before it can be downloaded if I just want a one-off report and not a saved template. Review Source VR Verified Reviewer Automation Engineer Marketing and Advertising Used the software for: 2+ years ### "Take a step forward with automation" September 5, 2022 5.0 Overall great platform once you really understand it. Use it daily for work and it's really one of the best offerings around. Pros Majority of celtra is easy to use compared to other softwares. Unlike other softwares, you are easily able to scale your content in a variety of ways that save you time and money Cons There are limitations and certain features that are lacking. Over the past 2 years there have been many improvements which is encouraging. Review Source VR Verified Reviewer Senior Mobile Ad Developer Used the software for: 2+ years ### "My experience has been good. The application is really intuitive, the documentation is good." October 26, 2017 4.0 Pros it's very stable. You always make improvements. The preview side is in most of the cases exact. So you don't need to do a lot of test. Cons It's not too flexible. Some components need an improvement, such as: add radial gradient to the shapes, responsive image for the 360 view component. More availability of fonts. The swipe component I think that need to be more flexible. Need to add more real world example of the JS documentation. In the beginning to learn the responsive of the unit is really difficult. nor with the examples becomes simple. In the end with experience with responsive it is still difficult in some cases to fix elements. Review Source VR Verified Reviewer Creative Designer Design Used the software for: 1-2 years ### "A must-have tool " August 14, 2018 5.0 Pros Celtra's creative ad platform has one of the best UIs I have worked with, encouraging innovation and creativity. The different creative components enable us as designers to create bespoke functional ads for each one of our clients. Cons There's nothing I dislike, but like everything else in the world, the software can definitely use a few tweaks to better the UI - adding a 'colour palette' feature so we don't have to keep searching colour hex codes, a feature to allow categorising of creatives within a campaign - these would be extremely useful. Review Source VR Verified Reviewer Ad Ops Manager Media Production Used the software for: 1-2 years ### "Best Custom Ad Software on the Market" March 14, 2019 5.0 Pros Celtra is the best of all the platforms I've used at the various publishers I've worked at. The UI is very smooth and easy to use. Customer support is also very quick and responsive which helps when we're working under tight deadlines. Discrepancies aren't huge and even the ad editor is pretty intuitive. Cons I think the reporting functions are great in terms of how many metrics you can gather. However, pulling these reports can take a very long time. It would be best if there were shorter wait times for reporting. Review Source VR Verified Reviewer Associate Creative Director Used the software for: Less than 6 months ### "fairly easy to use and components that are useful" November 3, 2017 4.0 Pros I like the auto-compression of assets and the video capabilities. The light weight weather effects are nice too. Cons Inability to save and preview without updating the live ad, it would be great if the timeline worked together with actions and events, would love ability to create interactive end card for pre-roll. Review Source Response from Celtra November 20, 2017 Dear Valued Customer, Thanks for this excellent product feedback! We greatly appreciate it, and we'll be sure to take your suggestions into consideration for future updates. At the moment, while it is not possible to save and preview without updating a live ad, you can always make a copy of the live unit, make all necessary changes within the copied version, and once ready, use the "Replace" function in the campaign dashboard to replace the current unit with the new version. It's possible to add interactive end cards to pre-roll units. For Outstream units, you can define a website open for any end card. In VPAID units, you can add a full rich media interactive end card to the experiece. Please feel free to reach out to support@celtra.com if you need any assistance with setting up end cards on interactive video. Best, Celtra VR Verified Reviewer Responsable achat média Used the software for: 2+ years ### "Great platform for creative and innovative format" October 26, 2017 5.0 Pros I appreciate the variety of format The Analytics parts is also very interesting to have insight about what works Cons I think there is a lack of data partner for dynamic creative It would be great if the platform have some partnership for example to insert live score into a format Review Source VR Verified Reviewer Manager - Ad Operations and Media Buying Marketing and Advertising Used the software for: 1-2 years ### "All the tools you need to succeed " March 14, 2019 4.0 Pros The platform has one of the best reporting UI I have ever used, making it super easy to get in-depth analysis of where your creativity is serving and allow for maximum optimizations. Cons The platform lacks a good way to export creative tags. The amount of clicking back and forth and opening multiple windows when trafficking can lead to unnecessary mistakes that could be prevented if the tags were all in one central window. Review Source NK Nik K. CEO Media Production Used the software for: 2+ years ### "Love the companys and the support for the last 5 year" November 2, 2017 5.0 Our business was first built around the software Pros The people behind it, the customisable analytics, the creative ad builder One platform for all our needs (well nearly all) Cons Would love it more as a white-labelled software Easier to choose products/platform choose and then choose a product Benchmarks per region in real time, per product, per region, per category, per functionality Review Source Response from Celtra November 17, 2017 Dear Nik, We've just completely redesigned our creative setup process to make it easier to choose products across platforms and get started with creative building. Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature. We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance. Best, Celtra VR Verified Reviewer Account Executive Marketing and Advertising Used the software for: 2+ years ### "Great creative, repetitive reporting " March 26, 2019 5.0 Pros How easy it is to build custom creative with amazing features and functionalities Cons Reporting is vague and repetitive. Hard to pull what you actually need. Going through demos are a little clunky Review Source VR Verified Reviewer Lead Designer Design Used the software for: 2+ years ### "Great Creative Platform" August 16, 2018 4.0 Pros Easy to build custom creative executions, a lot of useful components, good customer support when any questions are asked. Cons Workspace sometimes feels cluttered, expensive Review Source GM Gina M. Head of Creative Marketing and Advertising Used the software for: 2+ years ### "One of the most advanced platforms " August 31, 2022 4.0 They team are always extreamly helpful Pros There is very little that Celtra is able to deliver on. It really allows users to push the creative boundaries Cons Due to the complexity of its capabilities, onboarding can be a lengthy process Review Source KW Keith W. Art Director Marketing and Advertising Used the software for: 2+ years ### "Hands down the best ad building platform today." October 26, 2017 4.0 Celtra's ability to make as simple or complex an ad as needed. Trackable, quantitative data easily accessed for all parties. Supported across the digital ad ecosphere, Celtra can handle any digital ad experience. Pros From a designers perspective its easy to create engaging rich media ad units. From a client management side the ability to get deep granular data easily makes it perfect for both sides of the business, clients and your own. Cons The inability to put a subset of custom font characters in a unit to reduce file size. Limited interactive components for the video product. I would also add a way to collapse a unit in the list but not archive it like with a turn down arrow. To help with going through long lists of units in a campaign. Review Source AKG Ankan Kumar G. Celtra Developer Animation Used the software for: 2+ years ### "Celtra feedback" August 31, 2022 4.0 Pros easy to work very fast api are good and easy to use Cons user interface, easy to use, camping hanging is very easy Review Source VR Verified Reviewer Interactive Lead Designer Used the software for: 6-12 months ### "Easy to use and very very user friendly. " November 3, 2017 5.0 Pros The components. I always use that because all of them are very easy to use and resolve a lot of problems fast. Cons I love all of this platform. But some time the frequently updates some time changes a lot of things. Review Source Response from Celtra November 17, 2017 Dear valued customer, Please be sure to check out our weekly release notes to stay up to date on the lastest changes, updates and bug fixes. https://support.celtra.com/changelog Best, Celtra Talk to a Capterra advisor for free and get results within 15 minutes.