# Iconosquare Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Iconosquare Software - reviews, pricing plans, popular comparisons to other Social Media Management products and more. Source: https://www.capterra.com/p/166110/Iconosquare --- # Iconosquare Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Iconosquare ## What is Iconosquare? Iconosquare is a comprehensive social media management platform for Instagram, Facebook, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, and Threads, designed to streamline your workflow and maximize efficiency. Schedule and automate posts, collaborate with your team, monitor competitors, and engage with your audience—all while accessing in-depth analytics to optimize your strategy. Manage your social media presence effortlessly from one powerful, all-in-one platform. ## What is Iconosquare used for? [Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Social Media Management](https://www.capterra.com/social-media-management-software/) Overall rating Based on 69 user reviews Reviews sentiment Positive 88% Neutral 10% Negative 1% Starting price €33 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Iconosquare alternatives Highest Rated [Vista Social](https://www.capterra.com/p/239366/Vista-Social/) [4.9 (890)](https://www.capterra.com/p/239366/Vista-Social/reviews/) Starting price $79.00 Per User, Per Month [Learn More](https://www.capterra.com/p/239366/Vista-Social/) [4.9 (158)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) Starting price $49.00 Per User, Per Month [4.2 (235)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Starting price Contact vendor for pricing [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3,382)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) Starting price $15.00 Per User, Per Month [Learn More](https://www.capterra.com/p/159351/Zoho-Social/) [View all alternatives](https://www.capterra.com/p/166110/Iconosquare/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Reporting/Analytics 4.7 (17) 76.47% of 17 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Engagement Tracking 4.6 (15) 80.00% of 15 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Performance Metrics 4.9 (15) 73.33% of 15 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Post Scheduling 4.4 (13) 53.85% of 13 reviewers that rated this feature as important or highly important Schedules specific times for content to appear on social media platforms, blogs, websites etc. Customizable Reports 4.4 (12) 91.67% of 12 reviewers that rated this feature as important or highly important Alter the layout and content of reports Campaign Analytics 4.3 (10) 70.00% of 10 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Iconosquare 63 features An @mention is a way to tag or notify a specific person about a message/post Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage the process of evaluating documents or requests submitted for approval Track and analyze various metrics such as demographics, psychographics, behavior and other insights Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A) Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Establish rules for automatic propagation of social media posts across one or more channels Automatically create schedules based on business needs or employee availability and qualifications Compare key metrics for the business against prominent players in the industry Monitor social media posts or web that mention a particular brand Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Set campaign schedules by selecting start, pause, and end dates Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Evaluating strengths and weaknesses of companies with the same target audience Track activity of your competitors Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Initiate interactions with customers by proactively starting conversations or providing informational content Add customized logos and colors to align with company branding Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Import and export data to and from software applications Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Tracks metrics that provide insight into how a user interacts with any interface or product Use AI to generate content in the form of text, images, videos, etc. Track the usage of certain hashtags Store and manage images Monitor and collect information from social media based on specific keywords Track and monitor a specific set of keywords Notifications via mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Manage and post content across multiple social media accounts and platforms simultaneously Manage multiple campaigns in one system Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Schedules specific times for content to appear on social media platforms, blogs, websites etc. Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Set & manage permission levels based on user roles and restrict access to only authorized individuals Monitor social media sites for specific keywords Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Track social media posts that reference a specific brand, business, name, etc. Attach digital tags to documents and assets for identification, search, or monitoring purposes Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.2 (69) 4.2 Based on 69 reviews ## Pricing Value for money 4.1 (60) Free Trial [View pricing plan details](https://www.capterra.com/p/166110/Iconosquare/pricing/) Launch €33.00 Usage Based,Per Month It includes: - Analytics - Conversations - Industry Benchmarks - Scheduler - XLS Reports - Custom Dashboards - PDF Reports - Company Branded PDF Reports - Tags and Mentions - Promoted Posts Analytics - Post Approval & Collaboration - Reels analytics - Account analytics - Tags and mentions analytics - Dashboards - Competitors reports - Hashtags reports - Dashboard reports - Dashboard reports customization - Detailed posts analytics - Detailed stories analytics - Albums - Labels - Social Profile Group Management - Post scheduling - Stories scheduling - Crossposting - First comment scheduling - Media library - Saved captions / Hashtag lists - Post approval and collaboration - Comments tracking - Comments export - Mentions tracking - Competitors - Hashtags - Customized feeds - Industry benchmark - Paid VS Organic Results - Interactive Feed Preview - AI Copy Assistant - Automated & Custom Reporting Scale €69.00 Usage Based,Per Month It includes: - Analytics - Conversations - Industry Benchmarks - Scheduler - XLS Reports - Custom Dashboards - PDF Reports - Company Branded PDF Reports - Tags and Mentions - Promoted Posts Analytics - Post Approval & Collaboration - Reels analytics - Account analytics - Tags and mentions analytics - Dashboards - Competitors reports - Hashtags reports - Dashboard reports - Dashboard reports customization - Detailed posts analytics - Detailed stories analytics - Albums - Labels - Social Profile Group Management - Post scheduling - Stories scheduling - Crossposting - First comment scheduling - Media library - Saved captions / Hashtag lists - Post approval and collaboration - Comments tracking - Comments export - Mentions tracking - Competitors - Hashtags - Customized feeds - Industry benchmark - Paid VS Organic Results - Interactive Feed Preview - AI Copy Assistant - Automated & Custom Reporting Excel €116.00 Usage Based,Per Month It includes: - Analytics - Conversations - Industry Benchmarks - Scheduler - XLS Reports - Custom Dashboards - PDF Reports - Company Branded PDF Reports - Tags and Mentions - Promoted Posts Analytics - Post Approval & Collaboration - Reels analytics - Account analytics - Tags and mentions analytics - Dashboards - Competitors reports - Hashtags reports - Dashboard reports - Dashboard reports customization - Detailed posts analytics - Detailed stories analytics - Albums - Labels - Social Profile Group Management - Post scheduling - Stories scheduling - Crossposting - First comment scheduling - Media library - Saved captions / Hashtag lists - Post approval and collaboration - Comments tracking - Comments export - Mentions tracking - Competitors - Hashtags - Customized feeds - Industry benchmark - Paid VS Organic Results - Interactive Feed Preview - AI Copy Assistant - Automated & Custom Reporting Value for money 4.1 (60) 4.1 Based on 60 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ OneDrive](https://www.capterra.com/p/161304/OneDrive/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Adobe Express](https://www.capterra.com/p/174232/adobe-express/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (53) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (53) 4.4 Based on 53 reviews ## User reviews Overall rating 4.4 Based on 69 reviews Filter by rating 5(35) 4(26) 3(7) 2(1) 1(0) Mentioned topic Sorted by most recent MG Michelle G. Manager Marketing and Advertising ### "Deep analytics all in one place" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 6, 2025 Pros With Iconosquare, I get all my advanced analytics in one place and I get the whole picture that only looking at Instagram won't give me. When making content decisions, I'm grateful to have Iconosquare in my corner, enabling me to make better strategic choices. Cons I like iconosquare and don't have anything bad to say. I'm excited to add more platforms to get more analytics. Alternatives considered [Metricool](https://www.capterra.com/p/203702/Metricool/) Reasons for choosing Iconosquare Better analytics and tracking and competitor analysis Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 15, 2025 Dear Michelle, Thank you for your kind words. We’re thrilled to hear that having all your advanced analytics in one place has helped you make stronger strategic decisions, and it’s great to know Iconosquare has become such a useful part of your workflow. We appreciate your enthusiasm about adding more platforms, and we’re excited to keep supporting your growth. Sincerely, The Iconosquare Team CR Cecile R. Social Media Manager Marketing and Advertising ### "Good product for freelance social media managers" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 6, 2025 Good product as accurate as other products which I have used in the past so I would definitely recommend. Pros As a freelance Social Media Manager, I use Iconosquare to measure performance on my clients' acccount. I have used other (more expensive) tools and I have not found them more helpful or better than Iconosquare. Cons the navigation could be improved because I always struggle a little bit to find what I am looking for. I also don't like the fact that you need a FB page to log into an IG one. Alternatives considered [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Reasons for choosing Iconosquare I currently use Brandwatch as well as Iconosquare Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 15, 2025 Dear Cecile, Thank you for sharing your thoughtful feedback. We’re pleased to hear that Iconosquare has been a valuable and reliable tool for managing your clients’ performance, especially compared to other platforms. Your comments on navigation and login requirements are important, and we appreciate you taking the time to highlight them as we work on improving the user experience. Sincerely, The Iconosquare Team AK Amy K. Creative Director Real Estate ### "Great for seeing Competitors Stats" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 30, 2025 Really good, I stopped using it for a little while when I got more into posting reels, I am going to give it another go. Pros Scheduling and being able to see analytics of competitors is really helpful, I also like that I can download reports. Cons Sometimes things didn't post on Facebook or I had to post things separately. Probably my own error but have found it to be a bit clunky. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 15, 2025 Dear Amy, Thank you for sharing your experience. We’re glad to hear that scheduling, competitor analytics, and downloadable reports have been helpful for your work. Your feedback on posting to Facebook is appreciated, and we understand how frustrating it can feel when things don’t go as expected. We’re continually working to make the posting process more seamless. Sincerely, The Iconosquare Team JS Jay S. Director of Communications Non-Profit Organization Management ### "Great for Instagram Analytics!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 25, 2025 So far, so good. It's been very helpful with Instagram especially. The dashboard is easy to customize, so you see exactly what you want to see. Pros It's so helpful with Instagram, who only shows you 30 days of data. It allows you to see your growth in realtime - allowing you to understand what you are doing right and where you can improve. Cons It often has trouble staying connected to your social media accounts. You have to reconfirm the connection many times. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 15, 2025 Dear Jay, Thank you for taking the time to share your feedback. We’re glad to hear that Iconosquare’s analytics have helped you track Instagram growth more effectively and that the customizable dashboard has been useful. We appreciate your note about connection stability, and we’re continually working to make this smoother. Sincerely, The Iconosquare Team JS Jordan S. Director of Content and Communication Strategy Non-Profit Organization Management ### "So helpful for growth insights" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 September 25, 2025 Pros I enjoy Iconosquare for the analytics. It's so convenient to view all of our social media trends and growth in one place, across every platform. Cons In general, I prefer to schedule posts within each social media platform. It may be that I'm more used to the set-up and flow, but it's more complicated to post within Iconosquare, in my opinion. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 15, 2025 Dear Jordan, Thank you for sharing your experience. We’re thrilled to hear that having all your analytics and growth insights in one place has been so useful. Your perspective on scheduling is appreciated, and we understand that platform-specific workflows can sometimes feel more familiar. Feedback like this helps us find ways to make posting through Iconosquare even more intuitive. Sincerely, The Iconosquare Team CS Covadonga S. Communications Advisor Public Policy ### "The social media insight swiss knife!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 25, 2025 It has been incredibly pleasant, my team members and I rely on it fully to review our insights. The automated monthly reports are super useful! Would recommend to other professionals in the field Pros The user-friendlyness of the platform! Everything is very intuitive, the visualization helps a lot to understand the important insights for your brand, and it helps you maximize the potential of your assets. Also, everytime I have encountered a problem their customer support hasn't only been incredibly effective but also super kind! Cons What I like the least is something that is not directly the fault of the platform but of the social media insight system: the fact that we can't add personal LinkedIn pages or platforms like X limits the amount of data we would like to get access to. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reasons for choosing Iconosquare Because of the features offered and the friendliness of the platform Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 15, 2025 Dear Covadonga, Thank you for such a thoughtful review. We’re delighted to hear that the platform’s intuitive design, visualization, and insights have been valuable for your work, and it’s wonderful to know our support team has made a positive impression. Your note about platform limitations is well understood, and we truly appreciate you pointing it out as we continue working within the constraints of external data access. Sincerely, The Iconosquare Team KH Kenny H. Social Media Media Production ### "Good starting point" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 September 23, 2025 Overall a good, easy-to-understand platform for anyone needing to work in larger teams and multiple accounts. Downfalls come when more advanced native app features (such as Instagram polls, audio adds, etc.) are involved. Pros Easy to schedule content, providing most of the features needed by social media professionals on a day-to-day basis. Easy interface to understand. Cons Inconsistent metrics from platforms like Instagram, infrequent but notable scheduling failures from the platform, and limitations to full features (eg, adding audio, polls, etc.) to content to increase reach. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 15, 2025 Dear Kenny, Thank you for sharing your feedback. We’re glad to hear that scheduling and the interface have been helpful for your team’s daily work. Your comments on metrics consistency, scheduling reliability, and advanced feature limitations are important, and we appreciate you taking the time to highlight them. This kind of input helps us improve the platform for more complex use cases. Sincerely, The Iconosquare Team BW Benoit W. CDO APAC MEA LATAM Electrical/Electronic Manufacturing ### "Enhancing Global Visibility with Iconosquare Analytics" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 23, 2025 From automated monthly performance reports to real-time engagement insights, Iconosquare helps us stay on top of our social media impact and make data-driven decisions that align with our global growth objectives. Whether it's supporting Quarterly Digital Performance Reviews or enhancing campaign visibility, Iconosquare consistently delivers actionable insights that elevate our digital presence. Highly recommended for any organization serious about social media performance. Pros Iconosquare has become an indispensable tool in our digital strategy at Legrand. Its intuitive interface and powerful analytics capabilities allow us to monitor over 100 social media accounts across regions with precision and ease. The platform’s integration with LinkedIn, Instagram, Facebook, and TikTok ensures comprehensive coverage. We especially value its ability to consolidate fragmented analytics into unified dashboards, enabling both local and global teams to act quickly and effectively. Cons Platform Connectivity Issues: Need to reconnect to the different accounts again and again. Notification Overload: Team members not actively managing accounts (e.g., in reader-only mode) have reported receiving excessive system notifications, which clutter inboxes and create confusion about required actions. No Inbox Management for Twitter an whatsapp. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reasons for choosing Iconosquare Cost + Iconosquare is proudly based in Limoges, our hometown Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 15, 2025 Cher Benoit, Thank you for such a comprehensive and thoughtful review. We’re thrilled to hear that Iconosquare plays a meaningful role in your global digital strategy and that the analytics, integrations, and dashboards support your teams across regions. Your feedback on platform connectivity, notifications, and inbox management is greatly appreciated, and we’ll make sure it’s shared with the team as we continue to improve the platform for large-scale operations like yours. Au plaisir, The Iconosquare Team MG Mallory G. CEO Marketing and Advertising ### "Awesome and Convenient Social Media Planner" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 September 22, 2025 Am excited that there are tools within the platform to learn and stay up-to-date with launches and changes within the app. It's easy to use and effective when it comes to social media management. Pros I love the layout of this platform, how easy and effective it is to organize media and social campaigns, and the overall user experience. Cons The dashboards could be a bit more analytical, I do love that they are completely customizable but tend to focus the most on vanity metrics. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 15, 2025 Dear Mallory, Thank you for taking the time to share your feedback. We’re glad to hear that the platform’s layout, media organization, and overall user experience have been working well for you. Your thoughts on the dashboards and metrics are appreciated, and we’ll keep this in mind as we continue to refine our analytics features. Sincerely, The Iconosquare Team EB Eliannore B. MD, Program Manager Health, Wellness and Fitness ### "Great platform. Could use more AI integration" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 September 19, 2025 Overall it is a great start for social media management, but it is limited, and could use more AI integration. Pros Easy user interface, no need for professional social media management knowledge. Easy post scheduling and very useful feed preview. Cons Even with the scale plan, some features are still missing. Some insights are also missing. AI inspiration should be for the content of the post, not only ideas and caption. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Iconosquare requires less knowledge and expertise in social media management. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 15, 2025 Dear Eliannore, Thank you for sharing your honest feedback. We’re pleased to hear that the interface, scheduling features, and feed preview have made managing social media easier for you. Your comments on missing features and AI integration are valuable, and we appreciate you taking the time to share these insights. They help guide future developments so we can better support your needs. Sincerely, The Iconosquare Team [View all Reviews](https://www.capterra.com/p/166110/Iconosquare/reviews/) Popular comparisons [Vista Social vs Iconosquare](https://www.capterra.com/compare/166110-239366/Iconosquare-vs-Vista-Social)[Agorapulse vs Iconosquare](https://www.capterra.com/compare/123971-166110/Agorapulse-vs-Iconosquare) [Hootsuite vs Iconosquare](https://www.capterra.com/compare/121701-166110/HootSuite-vs-Iconosquare)[Metricool vs Iconosquare](https://www.capterra.com/compare/166110-203702/Iconosquare-vs-Metricool)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)