---
title: "Hotjar Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Hotjar the right Heatmap solution for you? Explore 543 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/163516/Hotjar/reviews/"
page_type: "reviews"
language: "en"
---

Hotjar

4.6 (543)

[View alternatives](https://www.capterra.com/p/163516/Hotjar/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated July 21st, 2026

# Reviews of Hotjar

Ease of use

4.6

Customer Service

4.5

## Pros and Cons in Reviews

Peter C

Regional Director of Business DevelopmentInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: 1-2 years.

“Hotjar has provided us with such incredible insights about how prospects and customers actually interact with our website, which enable us to tailor our approach to them.“

June 26, 2026

Peter C

Regional Director of Business DevelopmentInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: 1-2 years.

“It does not operate as well when managing multiple websites as it does with a small number.“

June 26, 2026

Dandu M

AnalystMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years.

“I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of users with each and accuracy.“

February 15, 2026

SC

Sean C

MarketerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months.

“The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data)“

November 22, 2025

Sarah F

Marketing TechnologistEducation Management, 5,001 - 10,000 employeesUsed the software for: More than 2 years.

“The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in our ecommerce site.“

May 15, 2026

ZG

Zohreh G

Senior Product ResearcherHospitality, 201 - 500 employeesUsed the software for: More than 2 years.

“I find integrating with google analytics to interpret users' behaviour a bit confusing. and also I don't see a specific merit in using Hotjar's survey tool instead of other products built specifically for surveys.“

October 21, 2024

RC

Radek C

board memberEntertainment, 2 - 10 employeesUsed the software for: 1-2 years.

“Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings.“

May 20, 2026

MI

Mihail I

Senior Product ManagerFinancial Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added additional friction and made me move to other tools and services.“

October 25, 2024

## Showing most helpful reviews

Showing 1-25 of 543 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Peter C.  
Regional Director of Business Development  
Information Technology and Services  
Used the software for: 1-2 years

### "A user friendly analytics platform"

June 26, 2026

4.0

My overall experience has been interestingly good. We have gained much better insights about customer behaviour, identifying web friction points, and enhancing lead generation and retention strategies.

Pros

Hotjar has provided us with such incredible insights about how prospects and customers actually interact with our website, which enable us to tailor our approach to them. I like the Funnels feature more as it helps me to understand where potential clients step back during the conversion process.

Cons

It does not operate as well when managing multiple websites as it does with a small number. Moreover, it is working perfectly.

Review Source

RC

Radek C.  
board member  
Entertainment  
Used the software for: 1-2 years

### "Powerful Behavior Analytics Tool for Websites"

May 20, 2026

4.0

Overall, Hotjar provides excellent Security and powerful Monitoring features. It is great for Data Analysis and understanding Conversion Funnels, despite some initial Learning Curve.

Pros

Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings. Survey Creation is easy, and it gives great insight into Conversion Funnels and user behavior.

Cons

Hotjar has a Learning Curve for beginners and can feel complex at first. Pricing is not ideal for small teams, affecting Value for Money at higher usage levels.

Switched from

[Google Optimize](https://www.capterra.com/p/246659/Google-Optimize/)

Its no longer supported, it was best app for such things but it was disabled.

Review Source

AG

Annie G.  
Marketing Manager  
Alternative Medicine  
Used the software for: 6-12 months

### "Useful Heatmapping Tool"

June 4, 2025

3.0

Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about.

Pros

It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use.

Cons

Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting.

Review Source

Sarah F.  
Marketing Technologist  
Education Management  
Used the software for: 2+ years

### "Hotjar worked great for us until the pricing model changed"

May 15, 2026

4.0

Hotjar was easy to set up on our domains and to get running right away. Key features were heatmaps and clickmaps. We also utilized the recording feature which helped us uncover at least one bug in the checkout process. They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues. We were disappointed when their pricing model changed to require more investment to cover the same number of domains.

Pros

We used hotjar for several years for our web performance tracking, on-page quick NPS surveys, and to measure user engagement on pages. It's a lighweight web experience tools that complies easy to understand scroll maps and click maps. The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in our ecommerce site.

Cons

The cost is way too high to scale up for an enterprise company. We were grandfathered in to a lower price point that eventually expired, so we moved away to a more scalable solution (VWO insights). Otherwise we probably would have stuck with Hotjar as it fulfilled all of our needs.

Alternatives considered

[Contentsquare](https://www.capterra.com/p/161591/ContentSquare/)[Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[Fullstory](https://www.capterra.com/p/153721/FullStory/)[Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)[VWO Insights](https://www.capterra.com/p/181518/VWO/)

Reason for choosing Hotjar

Hotjar had the best features for cost, but when their pricing model changed, it was too much of an investment so we switched to VWO which scaled better for our enterprise company.

Review Source

NF

Niccolo F.  
Cofounder, CTO  
Automotive  
Used the software for: 2+ years

### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features"

May 2, 2025

4.0

We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc. recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. Also, free version is very limited, and first paid tier is already very expensive.

Pros

Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long.

Cons

There's no real big cons in the product itself. However, we use the free version and it does the job in a fantastic way, but it's very limited: -The basic price above free is quite expensive. -You cannot see trends and data for free. just heatmaps and recordings -You're very limited to 35 recording/day on free plan Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle.

Alternatives considered

[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)

Reason for choosing Hotjar

We use mixpanel for our apps, but hotjar is much easier and quicker to implement on normal websites

Review Source

Theresa F.  
CRO Program Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Good tool to include in your CRO toolbox"

February 28, 2025

4.0

I've used hotjar for many years, along with a few of their competitors. I like that this is one more data point for creating hypotheses for A/B tests. However, I don't make changes to the website based on the Hotjar findings alone since I don't totally trust the maps. I use judgment and combine these findings with data from other other tools as well as best practices and theory.

Pros

Hotjar helps to identify patterns in user behavior to uncover problems with UX and conversions. I use scrollmaps and heatmaps the most, and compare them by device since Hotjar will show the different maps on desktop, tablet, and mobile. Other features that I don't use as much but my clients and colleagues do are session recordings and polls. I rarely use session recordings as I find them time consuming, even after narrowing my choices with filters. And I use the polls sparingly when I have a specific question I need to dig into. A lot of clients don't want the intrusion to distract their site's users on a regular basis though.

Cons

I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic. Mega menus also appear to be a blindspot.

Switched from

[Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)

My employer has an agency account. But I sometimes have clients who have Microsoft Clarity, so I still use that too.

Review Source

BJ

Bartosz J.  
Head of Technology  
Marketing and Advertising  
Used the software for: 1-2 years

### "High quality assistant to make data-driven decisions"

December 18, 2024

4.0

Very wide known tool in an advertising & marketing market. Used as a one source of truth in our company as well. We use it almost every day to check traffic quality and make data-driven changes

Pros

\- easy to set up surveys to rate & get feedback from users - weekly stats in email notifications - very helpful insights to A/B test websites! (the most important to me, when launching mvp version of a web based application was: top pages and recordings from them; top console errors; av. session duration; top exit pages (to see when users drop off)

Cons

pricing. Clarity from Microsoft has most of the high priority features & it's for free (but doesn't have this awesome surveys!)

Alternatives considered

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)

Reason for choosing Hotjar

We use both, HotJar and Clarity used in different areas (surveys in HotJar, and traffic analisys in Clarity)

Review Source

Dandu M.  
Analyst  
Marketing and Advertising  
Used the software for: 1-2 years

### "Hotjar is very helpful and easy to use tool."

February 15, 2026

4.0

I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of users with each and accuracy.

Pros

User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario .

Cons

I would like to have an automated data analysis bot which if we teach something to look it will look that behaviour and give us a report.

Review Source

Response from ContentSquare

March 3, 2026

Hey Dandu! Thank you so much for your thoughtful review. We’re so glad to hear that Hotjar is helping you analyse user behaviour effectively and that you find it easy to use and secure. We also really appreciate your suggestion about an automated data analysis bot. Feedback like this is incredibly valuable and helps inform how we continue to improve the product. Thanks again for taking the time to share your experience!

OQ

Orion Q.  
Head of Marketing  
Telecommunications  
Used the software for: 2+ years

### "Good first step to website insight"

June 3, 2026

4.0

I have used this for years and always found it to be a useful and insightful tool but is not as smooth as others.

Pros

Easy to access information. Heat maps and session videos are very insightful. This gives even a beginner a quick idea as to what is and isn’t working on their sight and possible ‘sticking points’. But there is the ability to drill down further.

Cons

Although easy to use it is a bit ‘clunky’ and feels not up to date with other packages. I have used many iterations of hot jar over the years and I like to use it (my initial go to for website behaviour review) but it still feels less smooth to use than one would expect.

Review Source

SC

Sean C.  
Marketer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Qualitative and quantitive website data in one dashboard"

November 22, 2025

4.0

Pros

It was the first heat map tool I used, and I never switched. It has a lot of data and analytics options

Cons

The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data)

Review Source

DJ

Derek J.  
Owner  
Recreational Facilities and Services  
Used the software for: Less than 6 months

### "Great information gathering tool with some drawbacks."

November 19, 2024

4.0

Hotjar is a useful tool to use in bursts in order to get really useful data, but it's not a "set it, and forget it" type of tool. There are downsides to leaving it turned on.

Pros

Hotjar lets us really see where our customers are going and doing on our website instead of just following the trail after the fact with typical analytics. We've gotten so much great insight into the flow of our site and even identified some issues on some mobile phones.

Cons

Hotjar adds a lot of overhead to the website. Load times slowed a little bit, and ad blockers started making our site respond weirdly. Users of our website didn't really know what the feedback button was for and started using it as a review of our services, not the site itself. Additionally, javascript makes the viewing of a page obscured, so we don't know what the user is doing within a dynamic piece of content.

Review Source

JW

Joe W.  
Marketing Lead  
Hospitality  
Used the software for: 1-2 years

### "Every digital marketer needs this tool"

November 23, 2024

5.0

Pros

The insights you can gather from website visitors and the heatmap is super helpful

Cons

The UI isn't the greatest and takes a while to understand what to do

Review Source

IS

Ishwinder S.  
Fire brigade  
Non-Profit Organization Management  
Used the software for: I used a free trial

### "Hot jar application is best application "

November 1, 2024

5.0

About hotjar experience well and good for real

Pros

About hot jar application look videos and create

Cons

In the hot jar application we can see feedback of videos

Review Source

Ratish K.  
Digital Marketing Analyst  
Marketing and Advertising  
Used the software for: 2+ years

### "Hotjar Really Helped Us Leverage Our Business!"

December 5, 2018

5.0

My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Pros

Have been using Hotjar for more than a couple of years and is the opinion on the tool 1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters. 2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns. 3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly. 4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content. 5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website. 6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic. 7. Multiple filter feature saves our time in analyzing the important pages and metrics. 8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow. 9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Cons

Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

Review Source

AM

Atul M.  
Author  
Arts and Crafts  
Used the software for: 2+ years

### "Most Recommended Product"

January 1, 2023

5.0

Pros

User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including heatmaps, session recordings, and polls.Easy to use: Hotjar has a user-friendly interface that makes it easy to set up and use, even for users who are new to web analytics.Customization: Hotjar allows you to customize your tracking and feedback tools to suit your specific needs and goals.Integration: Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics.Affordability: Hotjar offers a range of pricing plans to suit different budgets and needs, including a free plan for small websites.

Cons

Data privacy: Some users may be concerned about the data that Hotjar collects and how it is used.Limited functionality: Hotjar has a range of features, but it may not have all the advanced functionality that some users require.Limited support: While Hotjar offers online resources and a knowledge base for users, it may not provide as much personal support as some users would like.Dependence on cookies: Hotjar relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in their web browsers.Resource-intensive: Hotjar's tracking and feedback tools can be resource-intensive, which may impact the performance of your website.

Review Source

AT

Atour T.  
Analyst  
Research  
Used the software for: 1-2 years

### "Best for website visitor behavior analysis"

November 2, 2022

5.0

It is outstanding for survey and forms purposes. Screen recording can be done easily using it.

Pros

Customer behavior analysis is very crucial for any website. As a analyst, I need to analysis data and I found this software is very useful in this regard. Heatmapping is an excellent element of this software. It is very easy to set up . Efficient customer support available.

Cons

A/B testing feature may be added.Event tracking record may be introduced.Price Little bit seems higher than others platform.

Alternatives considered

[FigPii](https://www.capterra.com/p/199975/FigPii/)

Switched from

[Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)

Hotjar Heatmap and recording seems excellent

Review Source

SA

Soham A.  
Marketing And Operations Head  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "I wish I knew about this earlier!"

March 11, 2022

5.0

Hotjar has been critical to our micro analytics. We have been able to go through customer journeys at the most specific way possible. By being able to view the screen recordings (and its plethora of features within that!) along with heatmaps, we were able to test our website rapidly.

Pros

Hotjar provides you with the analytics that google analytics or backend website analytics will never be able to provide you with. I loved how intuitive and simple the platform was, and how we were able to get the plan up and running, and analyzing in real time! Another key feature is integration. We were skeptical at first as we thought it might slow down the website with extra code, but by integrating it with google tag manager we were able to get it up and running fast. The pricing is very reasonable and we mainly benefited from the advanced features in the screen recording session!

Cons

Sometimes the recordings failed to capture the specific nuances of the website. Essentially the website showed up differently on the recording page section.

Reason for choosing Hotjar

The integration option and the way the front page branding made everything easy to understand and follow!

Review Source

AJ

Ahmed J.  
Data analyst  
Pharmaceuticals  
Used the software for: 2+ years

### "This tool is simply extraordinary for providing excellent UX to visitors of website"

June 27, 2022

5.0

Pros

Very easy to use and adopt the tool. Has many features that enable companies to provide better UX within a product page or website. The heatmaps feature and screen recording are a great way of understanding the pain points of the customers. This product is not really expensive which is another best thing. Collecting surveys from the users is another best thing to look at what people think of the website, which helps us tackle any issues that they have faced.

Cons

Setting up forms is not very straightforward although it does provide great value. The support team is not the best.

Review Source

LF

Liam F.  
Technical SEO  
Marketing and Advertising  
Used the software for: 2+ years

### "I was a longtime Hotjar using before switching to Microsoft Clarity"

August 11, 2023

4.0

Pros

Hotjar was the first of its kind for me, opened up new doors and enabled me to gather data I couldn't previously get. I used it religiously on every single website I setup for clients and even personal websites, it was the best tool I found.

Cons

Microsoft Clarity came along, offering the same features, for free. I wanted to stay with Hotjar as they'd always worked to improve their tool and the team were brilliant if I ever needed anything or had any questions but ultimately there wasn't much to differentiate Hotjar and Clarity so I decided the cost wasn't worth it for me.

Alternatives considered

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)

Review Source

Aris G.  
Web Developer  
Consumer Services  
Used the software for: 6-12 months

### "Best Analytics Software"

January 12, 2021

5.0

We use hotjar as a "testing" tool. We test our users and make the necessary changes to increase our sales. We monitor our user's actions, we learn and understand what people don't like, don't understand, what confuses them, what makes them leave, what they like and prefer and we adjust the interface, the products, the banners, the layout. It's cool!

Pros

We love the funnel feature where I can setup funnels to track the conversions and drop-offs. Our whole business is based on sales funnels and Hotjar makes it very very easy to track users through our pages. The fact that we can later watch in a video our users activity is priceless. Device splitting is very useful because we can monitor all user's movement and make the proper changes.

Cons

I've got nothing to comment here. Their free plan is very good and we know that many of our customers don't upgrade to paid plans because of that. The only thing I want to suggest users with shared hosting, if they have high traffic website, it may slow down the page load and it would be nice to upgrade to bigger server.

Review Source

Joseph B.  
Founder  
Entertainment  
Used the software for: 2+ years

### "I recommend."

November 14, 2019

5.0

Great for the most part. I've recommended it to many people. Easy to use, offers great info. It does make it hard to filter your own traffic from the data - my only qualm.

Pros

Great analytics tool. It records the sessions of people who visit your site - great information if you're looking to improve e-commerce conversions or design behavior.

Cons

I don't have much to suggest. It was easy to install the script onto my site. I do wish they'd make it easy to filter out my own device though - you have to manually filter out your own devices, which clouds the data.

Review Source

Response from ContentSquare

November 20, 2019

Hey Joseph, Wow, what a review! Thanks so much for taking the time, and it's great to hear you're finding Hotjar useful to improve conversions. Following up your issue with filtering out your devices - I'd love to follow up with you on this to hear your feedback in more detail. What would your suggestion be to make this easier? All the best, Alex from the Hotjar marketing team.

VR

Verified Reviewer  
Digital Marketing Specialist  
Airlines/Aviation  
Used the software for: 2+ years

### "If you need help understanding your users, this is the app! "

February 20, 2020

5.0

I LOVE IT! Helped us find how users are looking at our website and what they find important. Super useful too.

Pros

Detailed heat maps and scroll maps that allow us to know what is working and what users are focusing on on our website. I also love the ability to view recordings and segment them by UTM. Makes it easier for us to see what's working and not working per marketing channel as well as how to fix inherent UX issues.

Cons

I wish they made heat maps that segment by marketing channel like Crazy Egg. We have both and it's kinda a lot of money for both. I also dislike how it's hard to get iframes to be seen in recordings and remove HTML elements that we don't want to see in maps such as cookie banners.

Review Source

Response from ContentSquare

February 21, 2020

Hi there anon! Thank you so much for your kind words and your lovely review. So happy to see you are loving HJ generally and that it is helping you to fix issues for UX. This is great news! Heatmaps = segment by marketing channel. This would be great (i.e. If you could segment by referral/UTM URL you mean?). Likewise on your idea regarding removing HTML elements, very valid. I will put your ideas to the product team. Thanks again for your kind words and please do feel free to follow up with any issues or worries you might have via support@hotjar.com. Kind regards Bee @ Hotjar

Valentin B.  
Physicist engineer  
E-Learning  
Used the software for: 2+ years

### "Hotjar a good heatmap "

July 28, 2020

5.0

I have made some heatmaps for my website show-my-homework. I used these heatmaps to improve the website for the readers.

Pros

Years ago I had a website (show-my-homework) that was taken from me with force. I am Romanian and in Romania no matter what you work, the authorities will force you to surrender your wealth and work to those that use the muscles and not the brain. I worked to this website for 5 years and 2 years I had on this website hotjar. Hotjar was saying to me who comes to my website, who reads my website, who wanted to learn, who clicks etc. Hotjar is very good and I love Hotjar for this.

Cons

To make a heatmap with hotjar you have to wait for 1 day. This is not good, but after 1 day you will have a very good heat map. I do not love hotjar because you have to pay good money if you use it for 2 weeks :)

Review Source

Response from ContentSquare

August 18, 2020

Hi Valentin, Thanks for taking the time to review Hotjar. I'm sorry to hear about the problem with your website, but glad that you had a good experience using Hotjar to understand your users. I'd like to send you a small thank-you from us for your review. You can reach me at mike.cullen@hotjar.com and I'll share the details. Cheers, Mike

Carlos M.  
Desarrollador web  
Design  
Used the software for: 6-12 months

### "The eyes you should have on your website"

April 25, 2019

5.0

As a web designer this tool allowed me to track activity of the first users and detect things like: resposive problems, image problems, where the users are lost, where the users dont click and why, where the use leaves my website and why and what the user experience was overall. My experience with this tool has been almost fantastic, I would recomend it to every webmaster.

Pros

Hotjar is a very useful app, integrated with websites will allow you to track the heatmaps and every action the user made, divided by device and showing every data you can need and even more. It also has the hability to record every action of the user or track a funnel performance, I recommend this tool specially to optimize websites, because it will allow you to know where exactly the user is lost.

Cons

What I dont like if this software is that I would like to advice users that they are going to be recorded somehow but it doesnt have that option. I would also make a simpler design for admin the websites, right now it can be a little messy for new users.

Review Source

Noemí M.  
Brand Manager  
Food & Beverages  
Used the software for: 2+ years

### "One of the best"

December 12, 2022

5.0

Pros

Perfect for understanding how visitors are interacting with your website in real-time. You can see what pages they visit, where they click, and even record their mouse movements. Invaluable insights for improving the user experience and increase the CR.

Cons

There no intrinsic con to the platform but time itself. Time to analyze all the data and insights that you could extract. Usually we over estimate the time dedicated and the efforts that we will put in tools like this one. So, usually they went under-used.

Alternatives considered

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Smartlook](https://www.capterra.com/p/164713/Smartlook/)[Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)[VWO Insights](https://www.capterra.com/p/181518/VWO/)

Review Source

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