# Hotjar Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Hotjar the right Heatmap solution for you? Explore 539 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/163516/Hotjar/reviews --- Hotjar 4.6 (539) [View alternatives](https://www.capterra.com/p/163516/Hotjar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Hotjar Ease of use 4.6 Customer Service 4.5 ## Pros and Cons in Reviews Dandu M AnalystMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of users with each and accuracy.“ February 15, 2026 SC Sean C MarketerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data)“ November 22, 2025 Rodrigo T Director of Cyber SecurityInformation Technology and Services, 10,001+ employeesUsed the software for: 1-2 years. “Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns and continually improve user experience.“ October 22, 2024 ZG Zohreh G Senior Product ResearcherHospitality, 201 - 500 employeesUsed the software for: More than 2 years. “I find integrating with google analytics to interpret users' behaviour a bit confusing. and also I don't see a specific merit in using Hotjar's survey tool instead of other products built specifically for surveys.“ October 21, 2024 Rodrigo T Director of Cyber SecurityInformation Technology and Services, 10,001+ employeesUsed the software for: 1-2 years. “Using Hotjar with my team and across the company has enabled us to make data-driven decisions, leading to optimized resource allocation and increased profitability.“ October 22, 2024 MI Mihail I Senior Product ManagerFinancial Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added additional friction and made me move to other tools and services.“ October 25, 2024 AG Annie G Marketing ManagerAlternative Medicine, 51 - 200 employeesUsed the software for: 6-12 months. “It gave fairly accurate heat mapping and information regarding user behavior on our website.“ June 4, 2025 Theresa F CRO Program ManagerMarketing and Advertising, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic.“ February 28, 2025 ## Showing most helpful reviews Showing 1-25 of 539 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Dandu M. Analyst Marketing and Advertising Used the software for: 1-2 years ### "Hotjar is very helpful and easy to use tool." February 15, 2026 4.0 I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of users with each and accuracy. Pros User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario . Cons I would like to have an automated data analysis bot which if we teach something to look it will look that behaviour and give us a report. Review Source Response from ContentSquare March 3, 2026 Hey Dandu! Thank you so much for your thoughtful review. We’re so glad to hear that Hotjar is helping you analyse user behaviour effectively and that you find it easy to use and secure. We also really appreciate your suggestion about an automated data analysis bot. Feedback like this is incredibly valuable and helps inform how we continue to improve the product. Thanks again for taking the time to share your experience! NF Niccolo F. Cofounder, CTO Automotive Used the software for: 2+ years ### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features" May 2, 2025 4.0 We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc. recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. Also, free version is very limited, and first paid tier is already very expensive. Pros Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long. Cons There's no real big cons in the product itself. However, we use the free version and it does the job in a fantastic way, but it's very limited: -The basic price above free is quite expensive. -You cannot see trends and data for free. just heatmaps and recordings -You're very limited to 35 recording/day on free plan Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle. Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reason for choosing Hotjar We use mixpanel for our apps, but hotjar is much easier and quicker to implement on normal websites Review Source AG Annie G. Marketing Manager Alternative Medicine Used the software for: 6-12 months ### "Useful Heatmapping Tool" June 4, 2025 3.0 Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about. Pros It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use. Cons Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting. Review Source Theresa F. CRO Program Manager Marketing and Advertising Used the software for: 2+ years ### "Good tool to include in your CRO toolbox" February 28, 2025 4.0 I've used hotjar for many years, along with a few of their competitors. I like that this is one more data point for creating hypotheses for A/B tests. However, I don't make changes to the website based on the Hotjar findings alone since I don't totally trust the maps. I use judgment and combine these findings with data from other other tools as well as best practices and theory. Pros Hotjar helps to identify patterns in user behavior to uncover problems with UX and conversions. I use scrollmaps and heatmaps the most, and compare them by device since Hotjar will show the different maps on desktop, tablet, and mobile. Other features that I don't use as much but my clients and colleagues do are session recordings and polls. I rarely use session recordings as I find them time consuming, even after narrowing my choices with filters. And I use the polls sparingly when I have a specific question I need to dig into. A lot of clients don't want the intrusion to distract their site's users on a regular basis though. Cons I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic. Mega menus also appear to be a blindspot. Switched from [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) My employer has an agency account. But I sometimes have clients who have Microsoft Clarity, so I still use that too. Review Source BJ Bartosz J. Head of Technology Marketing and Advertising Used the software for: 1-2 years ### "High quality assistant to make data-driven decisions" December 18, 2024 4.0 Very wide known tool in an advertising & marketing market. Used as a one source of truth in our company as well. We use it almost every day to check traffic quality and make data-driven changes Pros \- easy to set up surveys to rate & get feedback from users - weekly stats in email notifications - very helpful insights to A/B test websites! (the most important to me, when launching mvp version of a web based application was: top pages and recordings from them; top console errors; av. session duration; top exit pages (to see when users drop off) Cons pricing. Clarity from Microsoft has most of the high priority features & it's for free (but doesn't have this awesome surveys!) Alternatives considered [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) Reason for choosing Hotjar We use both, HotJar and Clarity used in different areas (surveys in HotJar, and traffic analisys in Clarity) Review Source MI Mihail I. Senior Product Manager Financial Services Used the software for: 2+ years ### "Hotjar offers a great toolset but it takes sometime to understand thep pricing" October 25, 2024 4.0 My experience with Hotjar was extremely positive before Contentsquare acquired it. However, after the acquisition, the pricing tiers became super annoying and unclear. It is even not the pricing itself but the way you pay for a tier and some features require a higher tier but it was unclear. Pros Hotjar has some neat features that can help any site owner better understand their customers. Cons After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added additional friction and made me move to other tools and services. Alternatives considered [Smartlook](https://www.capterra.com/p/164713/Smartlook/)[VWO Testing](https://www.capterra.com/p/147639/Visual-Website-Optimizer/) Reason for choosing Hotjar Before the Content Square acquisition, the pricing was competitive and there was a generous free tier as well. Review Source Duncan C. Digital Solutions Lead Marketing and Advertising Used the software for: 2+ years ### "Hotjar, a power monitoring tool " July 20, 2025 4.0 Overall, Hotjar is a great and reliable measurement tool that allows me to monitor and analyse how a user interacts with my website. Pros I like the heat mapping tool on Hotjar, which allows you to see where there is the most interest on your page, as well as how a user navigates your webpage Cons Implementing and setting up Hotjar can be a bit tricky. The cost of Hotjar is also a little price,y and there is a learning curve to truly make use of all the tools available Review Source SC Sean C. Marketer Marketing and Advertising Used the software for: 6-12 months ### "Qualitative and quantitive website data in one dashboard" November 22, 2025 4.0 Pros It was the first heat map tool I used, and I never switched. It has a lot of data and analytics options Cons The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data) Review Source Rodrigo T. Director of Cyber Security Information Technology and Services Used the software for: 1-2 years ### "Power Tool for User Experience Optimization" October 22, 2024 5.0 Using Hotjar with my team and across the company has enabled us to make data-driven decisions, leading to optimized resource allocation and increased profitability. Pros Hotjar can handle massive datasets and traffic, enabling granular user segmentation. Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns and continually improve user experience. Cons I've been very satisfied with this tool and haven't experienced any negative aspects. Review Source MA Michael A. Founder Marketing and Advertising Used the software for: Less than 6 months ### "Hotjar is great for website heat maps" July 27, 2025 5.0 The ability to know where your users spend time on was a real eye opener, and Hotjar made it not only possible but easy for us to do when we used it on a Shopify website. Pros Hotjar was the first website heat map tool we've used, and it revealed a great deal about user behaviour without needing a great deal of set up. It was easy to learn and use. Cons At the time we trialled it, a few years ago now, there was a noticeable impact on our page load speed. Review Source BG Bharat G. VP, Enginnering Information Services Used the software for: 1-2 years ### "Hotjar for UI/UX monitoring" December 23, 2024 4.0 Decent experience, customer support is also helpful. Pros Ease of implementation and its alerts features. Cons Screen recording is not perfect, many of our dom interactions were not recorded leading to us identify them as bugs. Took us some time to get used to it. Review Source MV Magdalena V. Consultant Computer Software Used the software for: 2+ years ### "Comprehensive analytics " August 2, 2024 5.0 Combines qual and quant data, allowing businesses for experimentation and ultimately, optimisation. Excellent tool, highly recommend. Pros Initially used it as part of green field platform launch - really helped us understand user behavior (via heatmaps, session recordings, conversion funnels), which is always useful, but particularly crucial this early on in the product lifecycle. Integration and use can be done by most non-techies, which gave us time and space to focus our engineers where it really mattered. Surveys are also available (though should be used sparingly as we quickly learned too many can also be annoying for the customer :d). Cons not really a con, but performance is something to consider when integrating Review Source IS Ishwinder S. Fire brigade Non-Profit Organization Management Used the software for: I used a free trial ### "Hot jar application is best application " November 1, 2024 5.0 About hotjar experience well and good for real Pros About hot jar application look videos and create Cons In the hot jar application we can see feedback of videos Review Source AC Andy C. Digital Marketing Executive Primary/Secondary Education Used the software for: 2+ years ### "A lot to monitor!" June 29, 2024 4.0 Pros The ability to use the heatmaps to monitor UX and provide visual representation to offer design alternatives. Cons Difficult to breakdown specific users where other platforms have the ability to breakdown from campaigns etc. may have been the package though. Review Source RR Ricardo R. Marketing Consumer Goods Used the software for: 2+ years ### "Perfect to test your website for the user experiance" May 9, 2024 5.0 Pros Easy set up and I quickly got results that led to positive changes in my website Cons Sometimes bots come into my website and use the limited amount of screen captures for the heatmap Review Source JW Joe W. Production Manager Marketing and Advertising Used the software for: Less than 6 months ### "Great Heatmaps" June 11, 2024 4.0 The benefits of using this tool is well worth it. Pros Using Hotjar to create heatmaps has been really helpful for us to understand how to help our clients with their websites as well as showing the clients what we need to do and why. Cons Sometimes there can be too much information — too much of a good thing can make it tricky to sort through it all. Review Source Pedro A. Marketing & Growth Ops Financial Services Used the software for: 2+ years ### "Best tool to find bugs and pain points in your site" October 14, 2023 5.0 Pros \- Session Recordings - This really lets us know what are bugs and pain points in your site and having the timeline displaying tips were those actions were made is awsome (F.e, you can see in the timeline when the prospect is frustrated);- Heatmaps - This is very important to get an overall page knowing about what your prospects are clicking and looking Cons The analysis can be very qualitative. I wanted to see more numbers, especially with the revolution of AI Review Source BT Benjamin T. Head of Marketing Marketing and Advertising Used the software for: 2+ years ### "The best heatmap software" March 11, 2024 5.0 Pros The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user interaction based on real visitor data. Once you've implemented the tool - it's easy to of use to get all the data information from your users and visitors, to do research or to improve your website experience. Cons The only issue besides the learning curve could include the sampling limits on larger sites, which may prevent you from getting a complete picture of visitor behavior. Alternatives considered [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Review Source Mithil P. Digital Marketing Director Consumer Services Used the software for: 2+ years ### "An effective tool for monitor your website's content and more!" February 14, 2022 4.0 I have been using HotJar in all my website projects to monitor user browsing activity. Pros I like the fact that this platform is easy to use and has a freemium offering. This provides a great ROI for us. Cons Customer support and implementation guidebooks are not that great and can be better highlighted. Also, I don't see any notifications about product updates and the latest trends. Switched from [UserTesting](https://www.capterra.com/p/173755/UserTesting/) Price Review Source Lucas P. Creative Director Information Technology and Services Used the software for: 2+ years ### "Freemium level features offer great visitor insights" April 27, 2020 5.0 My primary use of HotJar is the click tracking and scroll depth features. I'll occasionally use the visitor recording feature. These reports alone provide invaluable information for my web clients to get an idea of how effective their sites are in generating conversions. The surprise benefits of the click tracking is that we can see where people are clicking on spots that are not actually intended to be and I can adjust the UI design to downplay those areas to create a better user experience. The scroll depth gives me a better handle on what important information is not being reached by visitors and helps me decide how to best move that information further up the page stack to ensure that visitors see what we need them to see. Pros Easy to deploy tracking script to sites Async loading doesn't impact user experience Reports are easy to read and can be shared with clients Free tier provides more-than-adequate reporting for most small businesses Cons I can't actually say anything bad about the pricing structure, the admin panel, or the product quality they deliver. If you're a small business looking to get insights about your visitors' habits, this is an awesome free tool. Review Source Response from ContentSquare May 1, 2020 Hi Lucas, Thanks very much for the comprehensive review. It's great to hear that you find Hotjar easy-to-use and you're getting valuable insights about your visitors' habits. I'd like to offer you a small thank you from Hotjar for taking the time to review our software - please reach out to me at mike.cullen@hotjar.com. Cheers, Mike from Hotjar VR Verified Reviewer Full Stack Engineer Real Estate Used the software for: 6-12 months ### "Sheer brilliance at work" December 3, 2019 5.0 It is an amazing thing to watch the recordings of the user's that Hotjar captures and consolidates. Pros \- Can actually record user's sessions and accurately identify the same user who is using the site/app after a certain duration - The dashboard is seamless. - Allows categorization based on events and tags. Cons \- Sometimes, when trying to hide the private information of a customer, it went overboard and aggressively hid a lot of information which was part of the app itself and not the customer's data. This led us to not have an accurate depiction of the app state for the customer. Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Review Source Response from ContentSquare December 12, 2019 Hey there, thanks for the review! Super to hear you're getting a lot of value from Hotjar :) Following up your feedback on suppressing page elements... have you already checked this resource on suppression? https://help.hotjar.com/hc/en-us/articles/115012439167-How-to-Suppress-Elements-and-Images-from-Data Hope that's helpful - it shouldn't be the case that the stuff you want to be able to see gets suppressed as well. If we can help please let us know! The team is available at support@hotjar.com. Thanks again, Alex from the Hotjar team Joseph B. Founder Entertainment Used the software for: 2+ years ### "I recommend." November 14, 2019 5.0 Great for the most part. I've recommended it to many people. Easy to use, offers great info. It does make it hard to filter your own traffic from the data - my only qualm. Pros Great analytics tool. It records the sessions of people who visit your site - great information if you're looking to improve e-commerce conversions or design behavior. Cons I don't have much to suggest. It was easy to install the script onto my site. I do wish they'd make it easy to filter out my own device though - you have to manually filter out your own devices, which clouds the data. Review Source Response from ContentSquare November 20, 2019 Hey Joseph, Wow, what a review! Thanks so much for taking the time, and it's great to hear you're finding Hotjar useful to improve conversions. Following up your issue with filtering out your devices - I'd love to follow up with you on this to hear your feedback in more detail. What would your suggestion be to make this easier? All the best, Alex from the Hotjar marketing team. VR Verified Reviewer Digital Marketing Specialist Airlines/Aviation Used the software for: 2+ years ### "If you need help understanding your users, this is the app! " February 20, 2020 5.0 I LOVE IT! Helped us find how users are looking at our website and what they find important. Super useful too. Pros Detailed heat maps and scroll maps that allow us to know what is working and what users are focusing on on our website. I also love the ability to view recordings and segment them by UTM. Makes it easier for us to see what's working and not working per marketing channel as well as how to fix inherent UX issues. Cons I wish they made heat maps that segment by marketing channel like Crazy Egg. We have both and it's kinda a lot of money for both. I also dislike how it's hard to get iframes to be seen in recordings and remove HTML elements that we don't want to see in maps such as cookie banners. Review Source Response from ContentSquare February 21, 2020 Hi there anon! Thank you so much for your kind words and your lovely review. So happy to see you are loving HJ generally and that it is helping you to fix issues for UX. This is great news! Heatmaps = segment by marketing channel. This would be great (i.e. If you could segment by referral/UTM URL you mean?). Likewise on your idea regarding removing HTML elements, very valid. I will put your ideas to the product team. Thanks again for your kind words and please do feel free to follow up with any issues or worries you might have via support@hotjar.com. Kind regards Bee @ Hotjar Valentin B. Physicist engineer E-Learning Used the software for: 2+ years ### "Hotjar a good heatmap " July 28, 2020 5.0 I have made some heatmaps for my website show-my-homework. I used these heatmaps to improve the website for the readers. Pros Years ago I had a website (show-my-homework) that was taken from me with force. I am Romanian and in Romania no matter what you work, the authorities will force you to surrender your wealth and work to those that use the muscles and not the brain. I worked to this website for 5 years and 2 years I had on this website hotjar. Hotjar was saying to me who comes to my website, who reads my website, who wanted to learn, who clicks etc. Hotjar is very good and I love Hotjar for this. Cons To make a heatmap with hotjar you have to wait for 1 day. This is not good, but after 1 day you will have a very good heat map. I do not love hotjar because you have to pay good money if you use it for 2 weeks :) Review Source Response from ContentSquare August 18, 2020 Hi Valentin, Thanks for taking the time to review Hotjar. I'm sorry to hear about the problem with your website, but glad that you had a good experience using Hotjar to understand your users. I'd like to send you a small thank-you from us for your review. You can reach me at mike.cullen@hotjar.com and I'll share the details. Cheers, Mike Carlos M. Desarrollador web Design Used the software for: 6-12 months ### "The eyes you should have on your website" April 25, 2019 5.0 As a web designer this tool allowed me to track activity of the first users and detect things like: resposive problems, image problems, where the users are lost, where the users dont click and why, where the use leaves my website and why and what the user experience was overall. My experience with this tool has been almost fantastic, I would recomend it to every webmaster. Pros Hotjar is a very useful app, integrated with websites will allow you to track the heatmaps and every action the user made, divided by device and showing every data you can need and even more. It also has the hability to record every action of the user or track a funnel performance, I recommend this tool specially to optimize websites, because it will allow you to know where exactly the user is lost. Cons What I dont like if this software is that I would like to advice users that they are going to be recorded somehow but it doesnt have that option. I would also make a simpler design for admin the websites, right now it can be a little messy for new users. Review Source Similar Products Featured