--- title: "Hotjar Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Hotjar the right Heatmap solution for you? Explore 546 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/163516/Hotjar/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-21" --- Hotjar 4.6 (544) [View alternatives](https://www.capterra.com/p/163516/Hotjar/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 21st, 2026 # Reviews of Hotjar Ease of use 4.6 Customer Service 4.5 ## Pros and Cons in Reviews Peter C Regional Director of Business DevelopmentInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “Hotjar has provided us with such incredible insights about how prospects and customers actually interact with our website, which enable us to tailor our approach to them.“ June 26, 2026 Peter C Regional Director of Business DevelopmentInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “It does not operate as well when managing multiple websites as it does with a small number.“ June 26, 2026 Sarah F Marketing TechnologistEducation Management, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in our ecommerce site.“ May 15, 2026 SC Sean C MarketerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data)“ November 22, 2025 Samuel P PPC AnalystMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months. “Hotjar takes heatmapping and tacks a ton of helpul insights through data measurement which can help design processes move much faster.“ August 11, 2026 Theresa F CRO Program ManagerMarketing and Advertising, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic.“ February 28, 2025 RC Radek C board memberEntertainment, 2 - 10 employeesUsed the software for: 1-2 years. “Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings.“ May 20, 2026 DJ Derek J OwnerRecreational Facilities and Services, 2 - 10 employeesUsed the software for: Less than 6 months. “Users of our website didn't really know what the feedback button was for and started using it as a review of our services, not the site itself.“ November 19, 2024 ## Showing most helpful reviews Showing 1-25 of 544 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Radhika M. Sr. Manager - Digital Consulting Used the software for: 1-3 years ### "Awesome tool to collect and analyze qualitative data" November 5, 2026 5.0 Very happy to use hotjar to understand user click data, heatmaps and collect data using questionnaires. Pros It gives great insight into my customers' behavior and preferences. It's easy to learn and offers good value for money. Cons More integrations will always be better. Also, dynamic content or maps are less well rendered inside heatmaps. Review Source David V. Lead Developer Used the software for: 1-3 years ### "A Solid CRO tool" August 19, 2026 4.0 Overall, Hotjar provided us with great data and started us on the journey of more advanced conversion rate optimization techniques. Pros Hotjar provides solid insights into user interactions on your website and converts that into data you can use to increase conversion rate optimization. Cons We did notice a significant site speed issue when using Hotjar on several of our websites and that ultimately led us to use a different product. Review Source Verified Reviewer PPC Analyst Used the software for: Less than 1 year ### "Best of it's kind. " August 12, 2026 5.0 a must-have tool for any CRO pros out there. Hotjar takes heatmapping and tacks a ton of helpul insights through data measurement which can help design processes move much faster. Pros Clean and simple tool to see activity on your site. Great for getting a pulse on the busy parts (and the dead parts) of your pages. (and browsing paths of your vistiors). Cons Not a ton to critique at the moment. We've used crazy egg before and it's fine, but nothing compares to the simplicity of hot jar at the end of the day. Review Source Peter C. Regional Director of Business Development Used the software for: 1-3 years ### "A user friendly analytics platform" July 1, 2026 4.0 My overall experience has been interestingly good. We have gained much better insights about customer behaviour, identifying web friction points, and enhancing lead generation and retention strategies. Pros Hotjar has provided us with such incredible insights about how prospects and customers actually interact with our website, which enable us to tailor our approach to them. I like the Funnels feature more as it helps me to understand where potential clients step back during the conversion process. Cons It does not operate as well when managing multiple websites as it does with a small number. Moreover, it is working perfectly. Review Source R Reviewer Head of Marketing Used the software for: 3-5 years ### "Good first step to website insight" June 4, 2026 4.0 I have used this for years and always found it to be a useful and insightful tool but is not as smooth as others. Pros Easy to access information. Heat maps and session videos are very insightful. This gives even a beginner a quick idea as to what is and isn’t working on their sight and possible ‘sticking points’. But there is the ability to drill down further. Cons Although easy to use it is a bit ‘clunky’ and feels not up to date with other packages. I have used many iterations of hot jar over the years and I like to use it (my initial go to for website behaviour review) but it still feels less smooth to use than one would expect. Review Source Radek C. board member Used the software for: 1-3 years ### "Powerful Behavior Analytics Tool for Websites" May 25, 2026 4.0 Overall, Hotjar provides excellent Security and powerful Monitoring features. It is great for Data Analysis and understanding Conversion Funnels, despite some initial Learning Curve. Pros Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings. Survey Creation is easy, and it gives great insight into Conversion Funnels and user behavior. Cons Hotjar has a Learning Curve for beginners and can feel complex at first. Pricing is not ideal for small teams, affecting Value for Money at higher usage levels. Review Source R Reviewer Marketing Technologist Used the software for: 3-5 years ### "Hotjar worked great for us until the pricing model changed" May 18, 2026 4.0 Hotjar was easy to set up on our domains and to get running right away. Key features were heatmaps and clickmaps. We also utilized the recording feature which helped us uncover at least one bug in the checkout process. They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues. We were disappointed when their pricing model changed to require more investment to cover the same number of domains. Pros We used hotjar for several years for our web performance tracking, on-page quick NPS surveys, and to measure user engagement on pages. It's a lighweight web experience tools that complies easy to understand scroll maps and click maps. The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in our ecommerce site. Cons The cost is way too high to scale up for an enterprise company. We were grandfathered in to a lower price point that eventually expired, so we moved away to a more scalable solution (VWO insights). Otherwise we probably would have stuck with Hotjar as it fulfilled all of our needs. Review Source R Reviewer Analyst Used the software for: 1-3 years ### "Hotjar is very helpful and easy to use tool." March 2, 2026 4.0 I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of users with each and accuracy. Pros User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario . Cons I would like to have an automated data analysis bot which if we teach something to look it will look that behaviour and give us a report. Review Source R Reviewer Marketer Used the software for: Less than 1 year ### "Qualitative and quantitive website data in one dashboard" November 26, 2025 4.0 Pros It was the first heat map tool I used, and I never switched. It has a lot of data and analytics options Cons The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data) Review Source Annie G. Marketing Manager Used the software for: Less than 1 year ### "Useful Heatmapping Tool" June 11, 2025 3.0 Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about. Pros It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use. Cons Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting. Review Source Niccolò F. Cofounder, CTO Used the software for: 3-5 years ### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features" May 6, 2025 4.0 We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc. recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. Also, free version is very limited, and first paid tier is already very expensive. Pros Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long. Cons There's no real big cons in the product itself. However, we use the free version and it does the job in a fantastic way, but it's very limited: -The basic price above free is quite expensive. -You cannot see trends and data for free. just heatmaps and recordings -You're very limited to 35 recording/day on free plan Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle. Review Source Theresa F. CRO Program Manager Used the software for: 3-5 years ### "Good tool to include in your CRO toolbox" March 3, 2025 4.0 I've used hotjar for many years, along with a few of their competitors. I like that this is one more data point for creating hypotheses for A/B tests. However, I don't make changes to the website based on the Hotjar findings alone since I don't totally trust the maps. I use judgment and combine these findings with data from other other tools as well as best practices and theory. Pros Hotjar helps to identify patterns in user behavior to uncover problems with UX and conversions. I use scrollmaps and heatmaps the most, and compare them by device since Hotjar will show the different maps on desktop, tablet, and mobile. Other features that I don't use as much but my clients and colleagues do are session recordings and polls. I rarely use session recordings as I find them time consuming, even after narrowing my choices with filters. And I use the polls sparingly when I have a specific question I need to dig into. A lot of clients don't want the intrusion to distract their site's users on a regular basis though. Cons I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic. Mega menus also appear to be a blindspot. Review Source Alberto D. Head of Marketing Used the software for: Less than 1 year ### "Good option for in-app surveys" March 11, 2025 5.0 I've used HotJar for a long time for heatmaps and user recordings, but only more recently for surveys. The experience is good, although just like other platforms there are some limits to what you can customize. Pros Lots of features, feels like a modern platform, and pricing is very reasonable. Cons There are some limits to customization in survey creation, for example when it comes to having two separate thank you pages based on user's answers or different formats for the steps of the survey. Review Source R Reviewer Marketing Lead Used the software for: 1-3 years ### "Every digital marketer needs this tool" November 28, 2024 5.0 Pros The insights you can gather from website visitors and the heatmap is super helpful Cons The UI isn't the greatest and takes a while to understand what to do Review Source Nabil B. Director Used the software for: 3-5 years ### "Super in-depth website analytics tool" November 6, 2024 5.0 Straightforward tool to get setup and running, helps sell changes internally using data (e.g. how visitors actually use our websites). Pros In-depth tools to monitor visitor usage on our website, helps provide data for us to make decisions! Cons Would love to see more automated insights on the products - sometimes you end up setting up a number of tools but never find the time to assess them. Review Source R Reviewer marketing Used the software for: 1-3 years ### "It is very good, here we can see how our prospects interact, and study them" June 1, 2022 5.0 I use it to analyze the clients, with the heat map that favors me a lot and is easy to use, and the behavior within the page, I can record the data, and it gives me the necessary information of each client Pros I like it, it is quite complete in tools used for heat maps, conversion, among others, we can identify the problem and thus solve it, through characteristics, visitors and funnels Cons I do not like that they have put a limit on the height for pages that are captured, and that the forms have not worked Review Source Robert Attila F. Geschäftsführer Used the software for: 3-5 years ### "Revenue First not Customer First Driven Company" December 3, 2020 5.0 Pros The support team and user interface of Hotjar are first in class. Over the last 5 years I have seen the product grow to become an industry leader. It is easy to implement and execute on the insights gained with Hotjar. I used full hearty recommended this product to everyone I have met. Cons On November 25th, their pricing policy update also impacted us legacy account holders. It used to be that you paid per Organization. Ie if your Organization had 4 sites you would be pay for 1 account. Also if you were a old customer you maintained your original terms. However with the move to Billing v2, it is now changed to per site and new terms. What does this mean, a minimum price increase of 400%. Example old rate of 9 EUR for Plus was applicable to all sites within that organization, if that organization only had 1 site then 9 EUR, now it is 39 EUR. Obviously the more sites / higher the tier upgrade you have the higher price increase. Unfortunately this is not a pricing policy I can endorse and hence want to make it very clear that I no longer support Hotjar. It is an abusive pricing policy change. While the pricing is a matter of perspective, I do believe Hotjar still provides great value, it unfortunately shows a change in attitude towards their customer based who have helped develop all their years. Today it might just be pricing, but what is next? No more customer support similarly to how Facebook does it. Review Source R Reviewer Marketing Manager Used the software for: 3-5 years ### "Effective for easy, quick and clear overview of webpage behavior" August 9, 2022 4.0 Been using it for 3 years now. For a low investment it gives you a sense of the effectiveness of your webpages. It is very easy to set up on your website and then it does the work for you. We implemented it when we renewed our website and when we changed menu's and core landingpages. Let it run for 3 to 6 months, so you have enough data, and then analyse and improve the visuals, text and structure of the webpages. Hotjar is a quick, easy and effective tool. Pros Easy set up Quick integration with website (no tech support needed) Free plan to try out Creates heatmaps without asking Cons Limited sessions per month on free Setting up funnels is difficult Review Source Mathieu G. CEO Used the software for: 3-5 years ### "Really interesting to see what user really do" September 12, 2024 4.0 We use hotjar when we launch a new feature or when we need improve some interface. It's really fun to see user action. Pros Easy to set up. Useful to see what our user do on website or application. Possibility to start hotjar on event. The heatmap allow us to see some unclickable zone. Possibility to add notes on recording. Cons It's not a problem with hotjar, but when we start to recording user action, we have a lot of recording to analyse. But always intersting to see what our users really do. Review Source LF Liam F. Technical SEO Used the software for: 3-5 years ### "I was a longtime Hotjar using before switching to Microsoft Clarity" August 16, 2023 4.0 Pros Hotjar was the first of its kind for me, opened up new doors and enabled me to gather data I couldn't previously get. I used it religiously on every single website I setup for clients and even personal websites, it was the best tool I found. Cons Microsoft Clarity came along, offering the same features, for free. I wanted to stay with Hotjar as they'd always worked to improve their tool and the team were brilliant if I ever needed anything or had any questions but ultimately there wasn't much to differentiate Hotjar and Clarity so I decided the cost wasn't worth it for me. Review Source R Reviewer Web Developer Used the software for: Less than 1 year ### "Best Analytics Software" January 13, 2021 5.0 We use hotjar as a "testing" tool. We test our users and make the necessary changes to increase our sales. We monitor our user's actions, we learn and understand what people don't like, don't understand, what confuses them, what makes them leave, what they like and prefer and we adjust the interface, the products, the banners, the layout. It's cool! Pros We love the funnel feature where I can setup funnels to track the conversions and drop-offs. Our whole business is based on sales funnels and Hotjar makes it very very easy to track users through our pages. The fact that we can later watch in a video our users activity is priceless. Device splitting is very useful because we can monitor all user's movement and make the proper changes. Cons I've got nothing to comment here. Their free plan is very good and we know that many of our customers don't upgrade to paid plans because of that. The only thing I want to suggest users with shared hosting, if they have high traffic website, it may slow down the page load and it would be nice to upgrade to bigger server. Review Source R Reviewer Founder Used the software for: 3-5 years ### "I recommend." November 15, 2019 5.0 Great for the most part. I've recommended it to many people. Easy to use, offers great info. It does make it hard to filter your own traffic from the data - my only qualm. Pros Great analytics tool. It records the sessions of people who visit your site - great information if you're looking to improve e-commerce conversions or design behavior. Cons I don't have much to suggest. It was easy to install the script onto my site. I do wish they'd make it easy to filter out my own device though - you have to manually filter out your own devices, which clouds the data. Review Source VR Verified Reviewer Digital Marketing Specialist Used the software for: 3-5 years ### "If you need help understanding your users, this is the app! " February 21, 2020 5.0 I LOVE IT! Helped us find how users are looking at our website and what they find important. Super useful too. Pros Detailed heat maps and scroll maps that allow us to know what is working and what users are focusing on on our website. I also love the ability to view recordings and segment them by UTM. Makes it easier for us to see what's working and not working per marketing channel as well as how to fix inherent UX issues. Cons I wish they made heat maps that segment by marketing channel like Crazy Egg. We have both and it's kinda a lot of money for both. I also dislike how it's hard to get iframes to be seen in recordings and remove HTML elements that we don't want to see in maps such as cookie banners. Review Source Valentin B. Physicist engineer Used the software for: 3-5 years ### "Hotjar a good heatmap " July 29, 2020 5.0 I have made some heatmaps for my website show-my-homework. I used these heatmaps to improve the website for the readers. Pros Years ago I had a website (show-my-homework) that was taken from me with force. I am Romanian and in Romania no matter what you work, the authorities will force you to surrender your wealth and work to those that use the muscles and not the brain. I worked to this website for 5 years and 2 years I had on this website hotjar. Hotjar was saying to me who comes to my website, who reads my website, who wanted to learn, who clicks etc. Hotjar is very good and I love Hotjar for this. Cons To make a heatmap with hotjar you have to wait for 1 day. This is not good, but after 1 day you will have a very good heat map. I do not love hotjar because you have to pay good money if you use it for 2 weeks :) Review Source Carlos M. Desarrollador web Used the software for: Less than 1 year ### "The eyes you should have on your website" April 26, 2019 5.0 As a web designer this tool allowed me to track activity of the first users and detect things like: resposive problems, image problems, where the users are lost, where the users dont click and why, where the use leaves my website and why and what the user experience was overall. My experience with this tool has been almost fantastic, I would recomend it to every webmaster. Pros Hotjar is a very useful app, integrated with websites will allow you to track the heatmaps and every action the user made, divided by device and showing every data you can need and even more. It also has the hability to record every action of the user or track a funnel performance, I recommend this tool specially to optimize websites, because it will allow you to know where exactly the user is lost. Cons What I dont like if this software is that I would like to advice users that they are going to be recorded somehow but it doesnt have that option. I would also make a simpler design for admin the websites, right now it can be a little messy for new users. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.