# Hotjar Pricing: A Comprehensive Guide | Capterra > Check out the Hotjar pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/163516/Hotjar/pricing --- Hotjar Pricing Guide 2025 Last updated on June 11, 2025 Written by [Preksha Buttan](https://www.capterra.com/resources/author/pbuttan/) Writer Edited by [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) Editor Pricing for Hotjar [4.6 (539)](#reviews) User rating:[ 4.6 ](#reviews) Based on (539) reviews ## Overview of Hotjar pricing Hotjar is a highly rated survey software, recognized in our [2024 Capterra Shortlist for customer experience](https://www.capterra.com/customer-experience-software/shortlist/?year=2024). It offers features such as heatmaps, session recordings, surveys, and feedback widgets to visualize user interactions on websites to understand their experience. These insights enable you to identify areas for improvement, enhance user experience, and boost conversion rates. Hotjar has three products: Observe, Ask, and Engage, each with unique features. Observe visualizes user behavior through tools such as recordings and heatmaps; Ask gathers user feedback via surveys and feedback widgets; finally, Engage facilitates direct user interviews and testing sessions. Each of the three products has four subscription tiers available: Basic, Plus, Business, and Scale. We analyzed our database of verified user reviews and interactions to help you identify the critical distinctions between each plan and choose the right one based on your team size and project complexity. Let’s compare these plans in detail: Observe: Heatmaps & Recordings $39.00 Other,Per Month * * * It Includes - Page view filters - Frustration and engagement scores - Dashboards - Key highlights - Custom-built integrations - Funnels and trends Ask: Surveys & Feedback $59.00 Other,Per Month * * * It Includes - Hotjar AI for Surveys - Filter responses by device and country - AI-powered sentiment analysis - Analyze survey performance - Hotjar API: export survey responses and more - Unlimited surveys & feedback widgets Engage: User interviews & User tests $49.00 Other,Per Month * * * It Includes - Up to 240 interviews or user tests - Unlimited interviews - 4 co-moderators per interview - 10 spectators per interview - Dedicated customer success manager - SAML single sign-on (SSO) The latest information on pricing is available on Hotjar. ## Cost breakdown Designed to meet the needs of different types of users, from small teams to large companies with multiple websites, Hotjar offers a flexible pricing structure. With multiple products, different pricing tiers, and various feature sets, teams can select the plan that best aligns with their goals and budget. ### Starting price #### Observe It starts with a forever free plan, ideal for beginners, featuring unlimited heatmaps and basic filters to explore user behavior insights at no cost. For small teams looking to expand their analytics capabilities, the Plus plan is available at $32 per month when billed annually or $39 per month with monthly billing. Growing businesses can opt for the Business plan, priced at $80 per month (annual billing) or $99 per month (monthly billing). For larger organizations, the Scale plan offers enterprise-level features, costing $171 per month with annual billing or $213 per month with monthly billing. #### Ask It also begins with a forever free plan, perfect for those just starting out. For small teams looking to enhance their insights, the Plus plan is available at $48 per month when billed annually or $59 per month with monthly billing. Growing businesses can benefit from the Business plan, which includes advanced features at $64 per month (annual billing) or $79 per month (monthly billing). For organizations requiring robust functionality and enterprise-level support, the Scale plan offers premium tools and capabilities, priced at $128 per month with annual billing or $159 per month with monthly billing. #### Engage Engage also has a forever free plan that lets users conduct up to three interviews per month, making it ideal for those new to user research. For those needing more capacity, the Plus plan starts at $40 per month when billed annually or $49 per month with monthly billing, perfect for individuals or small teams. Growing businesses can choose the Business plan, priced at $440 per month (annual billing) or $550 per month (monthly billing), offering advanced capabilities for scaling research efforts. For large organizations requiring tailored solutions, the Scale plan provides custom features—pricing details are available upon consultation with Hotjar’s sales team. #### Custom plan Hotjar offers a flexible pricing model that allows you to customize your subscription by mixing and matching the three products: Observe, Ask, and Engage. Each product has its own set of plans—Basic, Plus, Business, and Scale—enabling you to select different tiers for each product based on your specific needs. For instance, you might choose the Plus plan for Observe to gain deeper insights into user behavior, while opting for the Basic plan for Ask and Engage if your requirements for surveys and user interviews are minimal. This approach ensures you pay only for the features you need, optimizing both functionality and cost-effectiveness. Additionally, subscribing to multiple paid plans can make you eligible for discounts, further enhancing the value of your investment. ### Billing options Hotjar offers two billing options: monthly and annual. The monthly billing is ideal for those who don’t want to commit yet. On the other hand, the annual option saves up to 20% on the total cost compared to paying monthly, making it a pocket-friendly option for teams looking to use the platform long-term. ### Feature differentiation The Observe, Ask, and Engage plans support unlimited users and let you create unlimited dashboards. They also come with templates that can be used to create these dashboards quickly. However, each product offers unique features such as: - **Data capture**: Collects user interactions on your website, such as clicks, scrolls, and movements. It records these actions and visualizes them through tools such as Heatmaps and Session Recordings.  - **Event API**: Track specific user actions on your website, such as button clicks or form submissions. This feature lets you filter session recordings and heatmaps to focus on key interactions, providing deeper insights into user behavior and enhancing your website's performance. - **Survey generator**: Utilizes artificial intelligence to create tailored surveys based on your specified goals. It lets you input your objectives and the tool formulates relevant questions, streamlining the survey creation process. This feature enables you to gather targeted user feedback efficiently, enhancing your understanding of user experiences and informing data-driven decisions. - **Automate summary reports**: Automatically analyzes survey responses and generates concise reports that highlight key findings, notable quotes, and actionable recommendations. This streamlines the process of interpreting user feedback, enabling teams to grasp insights quickly and make informed decisions to enhance user experience. - **Recording retention**: Stores audio and video recordings of user research sessions for up to two years. This extended retention period allows teams to revisit and analyze past sessions, facilitating ongoing user experience improvements and informed decision-making. - **Interview highlight**: Capture and share key moments from user interviews. During a session, you can mark significant insights, which are then compiled into a highlight reel. This enables your team to quickly access and review critical feedback, streamlining the analysis process and facilitating informed decision-making. ## What users say about Hotjar pricing Our team analyzed 60+ reviews from verified users of Hotjar on our website in the last two years to understand their views about the software’s pricing.  User feedback on Hotjar's pricing reveals mixed sentiment. Some users appreciate the value it provides, highlighting the usefulness of its features as a justification for the cost. However, others feel the pricing is relatively high, particularly for smaller businesses or new companies looking for more affordable options. While some see room for improvement in pricing, others believe the benefits outweigh the expense.  Here are some user review excerpts about Hotjar[\[1\]](#footnotes): Olaf S.DirectorOnline Media1-2 years Hotjar allows us to visually see our website users' journeys, and together with their reporting tools, gives us the opportunity to make the necessary content or layout tweaks to optimise the user experience across the board. November 29, 2022 Guido G.Digital Marketing Manager & E-commerce ManagerFurniture6-12 months The amount of information you can get from it: heatmaps, user behavior analysis, usage insights...there's a lot of information you can get and that can help you furhter optimize the user experience of your website. March 17, 2023 Pumelele B.CEODesign1-2 years Hotjar is an exceptional analytics and user feedback platform that enables businesses to gain valuable insights into their website or app's performance. April 7, 2023 [Read more Hotjar reviews here](https://www.capterra.com/p/163516/Hotjar/reviews/). ## Detailed breakdown of Hotjar pricing plans ### Observe  **Ideal for**: Businesses seeking to understand user behavior and optimize their website's user experience **Priced at**:  - **Basic**: $0 per month (forever) - **Plus**: $32 per month (billed annually); $39 per month (billed monthly) - **Business**: $80 per month (billed annually); $99 per month (billed monthly) - **Scale**: $171 per month (billed annually); $213 per month (billed monthly) The Observe plan lets you record 35 to 270k user sessions on your website and stores data for a year. It captures data automatically and generates highlights that you can snip, sort, and share with stakeholders. This plan is tailored for teams of all sizes, from beginners to large organizations, offering tools such as Heatmaps, session recordings, and advanced filters. With features such as engagement tracking, frustration analysis, and integrations, Observe helps teams identify user patterns, uncover usability issues, and make data-driven decisions to improve site performance. **Observe features**[**\[2\]**](#footnotes)**:** - **Filter and segment data**: Refine session recordings and heatmaps by applying specific criteria such as device type, location, or user actions. Segmenting data lets you focus on particular user groups, facilitating targeted analysis and more precise insights into user behavior patterns - **Identify API**: Associate session data with individual user profiles by tracking custom attributes such as user IDs or email addresses. This integration provides a personalized view of user interactions, helping you understand individual user journeys and tailor experiences accordingly.  - **Traffic channel filter**: Segment user data based on the source of their visit, such as organic search, paid ads, or direct traffic. Understanding how different traffic channels influence user behavior helps optimize marketing strategies and improve user engagement. - **Funnels**: Set up sequences of steps that users take on your website, enabling you to track conversion rates and identify where users drop off. This insight is crucial for optimizing user flows and increasing conversion rates - **Page targeting**: Focus your analysis on specific pages or sections of your website. By isolating data from particular areas, you can gain detailed insights into user interactions and performance metrics for those pages, facilitating targeted improvements. _Heatmaps in Hotjar (_[_Source_](https://www.capterra.com/p/163516/Hotjar/)_)_ ### Ask  **Ideal for**: Businesses seeking to gather direct user feedback to improve their website or product experience **Priced at**:  - **Basic**: $0 per month (forever) - **Plus**: $48 per month (billed annually); $59 per month (billed monthly) - **Business**: $64 per month (billed annually); $79 per month (billed monthly) - **Scale**: $128 per month (billed annually); $159 per month (billed monthly) The Ask plan lets you gather 20 to unlimited responses and stores unlimited data for as long as you want. It suits the needs of teams of all sizes, from startups to large enterprises, providing tools such as surveys and feedback widgets to capture user opinions. These features help you understand user sentiments, identify pain points, and make data-driven improvements. As teams grow, advanced capabilities such as AI-powered sentiment analysis, custom branding, and enhanced targeting options ensure deeper insights and more precise audience engagement. **Ask plan features**[**\[2\]**](#footnotes)**:** - **Questions per survey**: Allows unlimited questions in each survey, providing flexibility for detailed data collection. This feature ensures you can gather comprehensive feedback tailored to your specific goals without restrictions on the depth of insights.  - **Survey templates**: Simplifies survey creation by offering 40 pre-designed survey template options tailored for common use cases. This feature saves time and ensures relevant, well-structured questions to collect actionable insights. - **Pre-defined languages**: Design surveys that cater to a global audience by choosing from 40 languages. This feature improves accessibility and engagement by enabling you to communicate with respondents in their native language, resulting in higher response rates and more accurate feedback. - **Remove Hotjar branding**: Replace Hotjar's logo with your own branding on Business and premium plans. This customization ensures surveys and feedback widgets align with your brand’s identity, creating a professional, seamless experience for users and reinforcing brand trust. - **Reduce visibility**: Control how often surveys and feedback widgets appear to visitors, helping you avoid overexposing users. By managing the display frequency, you can prevent survey fatigue, ensuring a positive experience while maintaining the effectiveness of your feedback efforts. _Survey in Hotjar (_[_Source_](https://www.capterra.com/p/163516/Hotjar/)_)_ ### Observe  **Ideal for**: Businesses aiming to conduct user interviews and usability tests to gain in-depth insights into user behavior and preferences **Priced at**:  - **Basic**: $0 per month (forever) - **Plus**: $40 per month (billed annually); $49 per month (billed monthly) - **Business**: $440 per month (billed annually); $550 per month (billed monthly) - **Scale**: Available upon request from vendor The Observe plan lets you conduct three to unlimited interviews per month from your network and three to 20 interviews per month from the Hotjar pool of participants. Interview length ranges from 30 to 120 minutes and recordings are retained for 30 days to 2 years. This plan streamlines the process of participant recruitment, session scheduling, and interviews through built-in video conferencing tools. It includes features such as session recordings, automatic transcription, and collaborative note-taking, making it easy for teams to analyze and share insights. The Engage plan caters to a variety of needs, from those starting with a few monthly interviews to growing companies requiring advanced capabilities such as extended recording retention and multiple moderator roles. **Engage plan features**[**\[2\]**](#footnotes)**:** - **Additional moderators**: Allows up to four team members to conduct and manage user interviews, facilitating collaboration and sharing of insights. Enabling various moderators lets you distribute the workload, maintain consistency in research methods, and ensure comprehensive coverage of user feedback, leading to more informed decision-making - **Spectators**: Add up to 10 spectators to observe live user interviews without actively participating, providing stakeholders and team members with firsthand exposure to user interactions. This passive involvement fosters a deeper understanding of user behavior across the organization, promoting empathy and aligning teams toward user-centered improvements. - **Built-in video calling**: Get integrated video conferencing, removing the need for third-party tools. This built-in feature streamlines user interviews by providing screen sharing and session recording directly within the platform. It ensures a smoother workflow and improves the efficiency and quality of user research, making the process more convenient for both interviewers and participants. - **Automated transcriptions**: Get automatic transcriptions of recorded interviews, converting spoken words into text. This feature saves time and resources by eliminating manual transcription, allowing teams to quickly review and analyze conversations, identify key insights, and reference specific user feedback accurately. - **Customer screener questions**: Create custom screener questions to filter and select participants who match specific criteria. This ensures that the recruited users align with the target audience, leading to more relevant and actionable insights during research sessions. _Video calls in Hotjar (_[_Source_](https://www.capterra.com/p/163516/Hotjar/)_)_ ## Total cost of ownership When evaluating Hotjar for your needs, it’s important to consider the total cost of ownership (TCO), including the upfront costs and any additional one-off or recurring costs. Here’s a breakdown to help you understand all potential expenses: ### Upfront costs Upfront costs are the initial expenses you pay when starting a purchase or investment. These can include setup fees, installation charges, or down payments that are required before using a product or service.  With Hotjar, there are no upfront costs. The platform is subscription-based, allowing you to choose from free or paid plans based on your needs. There are no hidden setup fees—just select the plan that fits your requirements and start using Hotjar’s tools right away.  This flexibility means you can access Hotjar without unexpected initial expenses, making it easy for you to begin improving your website and user experience. ### Additional costs to consider  When considering software adoption, it's essential to account for potential additional costs such as data migration, staff training, hardware and IT expenses, and maintenance and upgrades. With Hotjar, you can minimize these concerns: - **Data migration**: Hotjar doesn't charge for data migration, allowing you to transfer your existing information to the platform without incurring extra fees. - **Staff training**: Hotjar provides an extensive knowledge base, industry guides, and readily available webinars to equip your team with the necessary tools to navigate the platform, eliminating the need for paid training sessions. - **Hardware and IT**: As a cloud-based solution, Hotjar doesn't require additional hardware or IT resources, reducing associated costs. - **Maintenance and upgrades**: Hotjar handles all maintenance and software upgrades automatically, so you won't need to worry about additional IT resources or downtime associated with these processes. #### Services needed to implement or manage the platform Hotjar offers a variety of resources and tutorials to help you implement and manage its tools effectively. Its extensive Help Center provides clear documentation and step-by-step guides for setup and troubleshooting, ensuring you can get started quickly. The Learning Hub offers detailed courses, webinars, and certifications, enabling your team to deepen their understanding of Hotjar’s features and how to apply them. Additionally, the platform provides pre-designed survey templates, simplifying the feedback collection process and saving time for busy teams. For larger organizations or teams with unique requirements, specialized services may enhance the implementation experience. Hotjar’s Partner Program connects businesses with certified consultants who can tailor the platform to fit specific workflows and business needs. These experts can assist with advanced customization, onboarding, or even training, ensuring every team member is comfortable using Hotjar efficiently. Whether you rely on self-guided resources or seek additional professional support, Hotjar provides flexible options to meet diverse organizational needs, making it a robust tool for improving user experience. #### Internal resources needed for ongoing platform management Effectively managing Hotjar within your organization requires a combination of internal resources and roles: - **Dedicated team members**: Assign specific individuals or teams to oversee Hotjar's implementation and ongoing use. This includes setting up tracking codes, configuring tools such as heatmaps and session recordings, and ensuring data is collected accurately.  - **Training and skill development**: Provide training for team members to use Hotjar's features proficiently. Utilize Hotjar's learning platform, which offers courses, videos, webinars, and certifications to enhance user proficiency. - **Data analysis expertise**: Equip your team with the skills to interpret the data. This involves analyzing user behavior patterns, identifying areas for improvement, and making data-driven decisions to enhance user experience.  - **Collaboration and communication**: Foster effective communication among team members to share insights and coordinate actions based on Hotjar's findings. Utilize features such as highlights and dashboards to facilitate collaboration and keep everyone informed. ## How to choose the right Hotjar pricing plan Here are some considerations you should keep in mind when choosing the best Hotjar pricing plan for your business: _Key considerations while choosing the right Hotjar plan_ - **Assess your business needs.** Start by identifying your goals and the insights you want to gather. Are you aiming to understand user behavior, collect feedback, or conduct user interviews? Smaller businesses or those just starting might find the free Basic plans sufficient for initial exploration. However, growing companies with specific requirements, such as advanced filters, AI-driven insights, or user behavior tracking, may benefit from higher-tier plans such as Plus, Business, or Scale. Consider how much data you need to process, the number of users on your team, and the tools required to make informed decisions. Aligning your needs with the right plan ensures you maximize value. - **Consider your budget.** Evaluate your financial capacity to invest in Hotjar. While the platform provides a free Basic plan, advanced features come with varying costs. Plus and Business plans are affordable for small and mid-sized businesses, offering greater functionality without overwhelming budgets. For larger organizations, the Scale plan provides enterprise-level capabilities, however at a higher price. Calculate the return on investment by considering how the chosen plan can improve user experience, increase conversions, and generate actionable insights. Balancing your budget with your desired features ensures a cost-effective decision that doesn’t compromise your goals. - **Compare the features of each pricing plan.** Hotjar’s plans are structured to cater to diverse needs. The Basic plan offers core features such as heatmaps and surveys, perfect for beginners. Plus plans introduce advanced filtering and targeting, suitable for small teams. Business plans add AI insights, engagement scores, and integrations for growing companies. Scale plans offer enterprise-level functionality, including funnels and trends, priority support, and custom solutions. Compare these features against your needs, ensuring you only pay for what benefits your business. Consider scalability as well—if your business grows, ensure the plan can adapt without requiring a complete overhaul. Detailed comparison ensures informed, future-proof choices. ## How to maximize the value of your Hotjar subscription Maximizing the value of your Hotjar subscription involves a combination of feature utilization, team education, and strategic planning. Here are a few practical ways to get the most out of the platform: _Ways to maximize the value of your Hotjar subscription_ ### Utilize all the key features Maximize your Hotjar subscription by fully exploring its core features to gather actionable insights. - **Heatmaps and recordings**: Use these tools to visualize user behavior, track navigation patterns, and identify problem areas on your website. - **Surveys and feedback**: Collect targeted user input to understand preferences and pain points, then apply these insights to optimize user experience. - **Filters and segments**: Refine your data analysis by focusing on specific traffic sources, user actions, or behaviors, ensuring precise insights. - **Funnels and trends**: Track conversion pathways and behavior over time to improve performance metrics and address drop-off points effectively. ### Leverage customer support and learning resources Hotjar offers comprehensive resources to help you make the most of its platform. - **Support channels**: Access live chat, the help center, and extensive FAQs for quick problem resolution. Business and Scale users can leverage priority support for faster assistance. - **Learning hub**: Use video tutorials, industry guides, and webinars to train your team and deepen their understanding of Hotjar’s capabilities. These resources help unlock advanced features and refine workflows, ensuring your team uses the platform efficiently. ### Tailor your plan to business needs Ensure that your Hotjar subscription aligns with your organization’s goals and scale. - **Plan alignment**: Periodically review your plan to confirm it fits your team size, data needs, and desired features. Upgrade to access advanced capabilities or downgrade to avoid unnecessary costs. - **Customization**: Use integrations with tools such as Slack or Google Analytics to streamline workflows, and consider tailored branding or API integrations for a more seamless user experience. ## Is it worth paying for Hotjar? Whether Hotjar is worth investing in depends on your project needs and budget. Here's a breakdown to help you decide: ### Value for money Hotjar appears in the [2024 Capterra Shortlist for customer experience](https://www.capterra.com/customer-experience-software/shortlist/?year=2024). Analysis of our verified user reviews shows that Hotjar has a **value-for-money rating of 4.6 out of 5**, reflecting the platform’s ability to deliver powerful features at an accessible price point. This high rating also translates to increased efficiency, improved collaboration, and overall project success for teams of all sizes. Read verified reviews to understand what users find valuable about Hotjar and decide whether it could provide value to your business relative to the pricing details provided on this page[\[1\]](#footnotes): Md. Tanvir Bin N.IT officerEducation Management6-12 months Hotjar allows me to store data for a maximum of one year. If I want to know what's going on our website for an extended amount of time, this is a good alternative. November 7, 2023 Magdalena V.ConsultantComputer Software2+ years Integration and use can be done by most non-techies, which gave us time and space to focus our engineers where it really mattered. August 2, 2024 Mowshori K.Researcher Education Management2+ years Personal users with low traffic can even get a free plan that lets them add as many users as they want forever. September 18, 2022 [Read more Hotjar reviews here](https://www.capterra.com/p/163516/Hotjar/reviews/). ### Customer support options Hotjar offers comprehensive customer support to ensure users can make the most of its powerful tools and features. Whether you’re a beginner or an experienced user, Hotjar’s resources are designed to guide you every step of the way: - **Help center**: A robust library of articles and step-by-step guides covering everything from account setup and billing to advanced feature usage. This self-service option provides quick solutions to common queries, ensuring uninterrupted workflow. - **Guides**: Detailed guides and tutorials available on Hotjar's platform walk you through key functionalities and best practices. These resources are perfect for gaining in-depth understanding and mastering the platform’s potential. - **Direct support**: For personalized assistance, users can submit support tickets via the Help Center. Hotjar’s responsive support team ensures timely resolutions to complex issues. These diverse support options, combined with easy-to-follow resources, empower users to maximize their efficiency and achieve success with Hotjar. - **Is your team ready to use Hotjar effectively?** Hotjar’s intuitive interface makes it easy for teams of all sizes to get started, even those without technical expertise. However, effectively analyzing the data requires a basic understanding of user behavior analytics and a willingness to invest time. Your team should be prepared to explore features such as behavior filters and frustration analysis to extract actionable insights. Providing team training through Hotjar’s learning resources can also ensure proficiency. - **Does Hotjar fit within your budget?** Hotjar offers a range of plans to suit businesses of all sizes, from a free Basic plan to enterprise-level Scale plans. The free plan is ideal for startups or small businesses testing the platform. For those needing advanced features, such as Funnels and Trends or unlimited responses, higher-tier plans may be worth the investment. Assess whether the features included in your chosen plan justify the cost and align with your business’s ROI expectations. - **Does Hotjar integrate with your existing tools?** Hotjar integrates seamlessly with tools such as Google Analytics, Slack, and CRM systems, making it easy to incorporate into existing workflows. These integrations enable you to combine data sources for richer insights and streamline communication across teams. If your team relies heavily on third-party tools, Hotjar’s integrations can significantly enhance its value. - **What is your website’s data volume and traffic?** Hotjar’s plans are tiered based on the number of daily session recordings and survey responses allowed. High-traffic websites or data-heavy projects might require Business or Scale plans to avoid limitations, while smaller websites can work within the constraints of lower-tier plans. Evaluating your data volume ensures you select a plan that accommodates your traffic needs without paying for excess capacity. - **Do you need customizable features?** If maintaining branding consistency is important, Hotjar’s advanced plans allow for custom survey branding and the removal of Hotjar’s logo. These features help create a seamless, professional user experience that aligns with your brand identity. Additionally, the ability to customize surveys and target specific user segments enhances the relevance and effectiveness of your feedback collection. - **Can your team utilize Hotjar’s support and learning resources?** Hotjar provides extensive self-help options, including a comprehensive Help Center, detailed guides, and webinars. These resources are ideal for teams learning the platform or exploring advanced features. For businesses on premium plans, priority support ensures faster resolutions to issues. By actively engaging with these resources, your team can maximize their efficiency and get the most out of the platform. ### Alternatives to Hotjar Hotjar is a highly rated tool that has garnered an **overall rating of 4.7 stars (out of 5)**. But how does Hotjar compare to competitors in the same space when it comes to pricing? When considering value for money, Hotjar has a rating of 4.7 out of 5. However, some competitors outperform in this category. **Microsoft Clarity** leads with a stellar value-for-money rating of 4.80, and it is entirely free, making it a strong contender for cost-conscious users. **Looker** follows with a rating of 4.67, but its pricing requires contacting the vendor, making it less transparent. **Lucky Orange** scores 4.45, with pricing starting at $32 per month (billed annually), offering affordable options for behavior analytics. **Smartlook** matches closely with a 4.40 rating and is priced at $55 per month (billed monthly). **Tableau** matches Hotjar's rating at 4.3 but lacks transparent pricing, as potential buyers need to contact the vendor. Each of these alternatives has unique strengths: **Microsoft Clarity’s** heatmaps feature has received an average rating of 4.8 from verified reviewers on our website. This feature allows businesses to visualize user interactions, such as clicks and scrolls, helping identify high-engagement areas and potential pain points to optimize website usability. **Looker’s** data visualization feature has received an average rating of 4.4 from verified reviewers on our website. This capability enables teams to create intuitive, visually engaging dashboards, facilitating a better understanding of complex data and driving informed decision-making. **Lucky Orange’s** activity tracking feature has received an average rating of 4.2 from verified reviewers on our website. This tool helps businesses monitor user behavior in real time, providing insights into navigation patterns and identifying opportunities to improve user journeys. **Smartlook’s** element analytics feature has received an average rating of 4.5 from verified reviewers on our website. It enables businesses to analyze specific website elements, such as buttons and forms, to understand user interactions and improve conversion rates. **Tableau’s** reporting and analytics feature has received an average rating of 4.2 from verified reviewers on our website. This functionality empowers organizations to generate comprehensive, data-driven reports, making it easier to track performance metrics and uncover actionable insights. Check out the top [Hotjar alternatives](https://www.capterra.com/p/163516/Hotjar/alternatives/), comparable to Hotjar in terms of core features, pricing, and usability. ### Cost comparison: Hotjar vs. popular alternatives [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/#reviews) * * * Starting Price $39.00 Flat Rate , Per Month * * * ### Making the final decision Overall, Hotjar stands out as a comprehensive and user-friendly platform for understanding and improving user experience, with an impressive overall rating of 4.7 out of 5 based on user reviews. It excels in key areas such as heatmaps, session recordings, and user feedback collection, enabling businesses to make data-driven decisions. Hotjar’s flexibility, with plans ranging from free options to robust enterprise-level features, offers something for teams of all sizes. To determine if Hotjar is the right fit for your business needs, evaluate your specific goals and compare them with the features available in different plans. The free plan provides a risk-free way to explore Hotjar’s capabilities, but it may fall short for larger teams or more advanced needs. The paid plans, while requiring a higher investment, deliver extensive features, premium support, and scalability, making them suitable for growing organizations seeking in-depth insights and analytics. Consider exploring user reviews, trying out the free plan, or requesting a demo to see how Hotjar fits your requirements. A thoughtful evaluation will help you choose the plan that aligns with your goals and maximizes your return on investment. ## FAQs Does Hotjar offer any discounts? Yes, Hotjar provides a 20% discount when you opt for annual billing instead of monthly payments. Additionally, if you subscribe to multiple paid plans across their products (Observe, Ask, Engage), you may be eligible for a 10% discount on the lower-priced product. This discount applies on top of the 20% yearly discount received when paying annually. Can you use Hotjar for free? Yes. Hotjar offers a Basic plan at no cost, allowing users to track up to 35 daily sessions with features such as unlimited heatmaps and session recordings. This plan is ideal for individuals or small teams starting to explore user behavior analytics. Is Hotjar worth it? Many users find Hotjar valuable for gaining insights into user behavior through tools such as heatmaps, session recordings, and surveys. The platform's ability to visualize user interactions helps identify areas for improvement, enhancing user experience and potentially boosting conversion rates. The choice between free and paid plans allows flexibility based on your specific needs and budget. Can Hotjar replace Google Analytics? Hotjar and Google Analytics serve complementary purposes. While Google Analytics provides quantitative data on website traffic and user demographics, Hotjar offers qualitative insights into user behavior through visual tools. Using both can provide a comprehensive understanding of your website's performance. Does Hotjar cost money? Hotjar offers both free and paid plans. The Basic plan is free, providing essential features for tracking user behavior. Paid plans, such as Plus, Business, and Scale, offer advanced functionalities and higher session limits, with prices starting at $32 per month for the Plus plan. How long is the Hotjar free trial? Hotjar provides a 15-day free trial of their Business plan, allowing users to explore advanced features without commitment. No credit card is required to start the trial. Is Hotjar free or paid? Hotjar offers both free and paid options. The Basic plan is free, while paid plans such as Plus, Business, and Scale offer additional features and higher session limits to cater to growing needs. What happens if I exceed the session limit for my Observe plan? If you exceed the daily session limit on your Observe plan, Hotjar will stop recording new sessions for the remainder of the day. Recording will resume the next day. To accommodate higher traffic, consider upgrading to a plan with a higher session limit. Which is the Best Hotjar Pricing Plan? The best Hotjar pricing plan depends on your needs. The Basic plan suits beginners, offering essential features for free. The Plus plan is ideal for small teams needing advanced filters. For growing businesses, the Business plan provides robust tools, while large organizations benefit from the Scale plan with enterprise-level features. Choose based on your traffic, goals, and budget. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of Nov. 25, 2024) based on their analysis of what users find valuable or expect from project management software. This list is not exhaustive. For additional features, refer to the vendor’s website. [Preksha Buttan](https://www.capterra.com/resources/author/pbuttan/) Writer Experience I am a writer at Capterra, where I've been providing expert insights to help small businesses find the right software solutions since January 2022. I analyze user review data for top-rated products across various software categories—including project management, finance, technology, and healthcare—to ensure businesses make informed decisions in an ever-evolving tech landscape. Before joining Capterra, I wrote, published, and managed website, blog, and social media content for... [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) Caroline Rousseau is a content editor at Capterra. A former content analyst, Caroline has, for the past five years, built, written, and edited research reports about technological trends, opportunities, and challenges with a small and midsize business audience in mind. Her content has been featured in French tier 1 media including Le Monde, L’Express, and Le Figaro, among other publications. Her previous experience as a graphic designer, translator, and LQA specialist in various industries... Related reading Table of Contents - [Overview of Hotjar pricing](#overview-of-hotjar-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about Hotjar pricing](#what-users-say-about-hotjar-pricing) - [Detailed breakdown of Hotjar pricing plans](#detailed-breakdown-of-hotjar-pricing-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right Hotjar pricing plan](#how-to-choose-the-right-hotjar-pricing-plan) - [How to maximize the value of your Hotjar subscription](#how-to-maximize-the-value-of-your-hotjar-subscription) - [Is it worth paying for Hotjar?](#is-it-worth-paying-for-hotjar) - [FAQs](#faqs)