# Top 10 Hotjar Alternatives of 2026 | Capterra

> Explore the best Hotjar alternatives offering unique features, ease of use, and pricing designed for your needs in 2026.

Source: https://www.capterra.com/p/163516/Hotjar/alternatives

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Top 8 Hotjar Alternatives 2025

Last updated on February 20, 2026

Written by [Saumya Srivastava](https://www.capterra.com/resources/author/ssrivastava/)

Writer

Edited by [Lindsay Page](https://www.capterra.com/resources/author/lindsay-page/)

Editor

Alternatives for Hotjar

[4.6 (539)](#reviews)

User rating:[

4.6

](#reviews)

Based on (539) reviews

[Hotjar](https://www.capterra.com/p/163516/Hotjar/) is a top-rated [survey software solution](https://www.capterra.com/survey-software/) featured in our [2024 Capterra Shortlists for customer experience tools.](https://www.capterra.com/customer-experience-software/shortlist/?year=2024) The software’s analytics features help sales and marketing teams gain better insights into customer behavior on your business website through survey forms, heatmaps, session recordings, and funnel journeys. By leveraging this data, your business can enhance online experiences for visitors and drive impactful results.

While Hotjar offers comprehensive survey management features, some users might want to consider alternatives that align more closely with their business needs or cost preferences.

Below, we compare the top eight Hotjar alternatives to help you expand your survey software options. These alternatives cater to various requirements, helping you find the perfect tool to match your goals and preferences.

### How we picked the software on this list

We referenced thousands of verified user reviews on our website, evaluated internet search trends, and independently researched vendor websites to identify top Hotjar competitors and areas where each excels.

[Glassbox](https://www.capterra.com/p/157868/Glassbox/)[4.9 (54)](https://www.capterra.com/p/157868/Glassbox/reviews/)

Best rated

Best rated

[View Profile](https://www.capterra.com/p/157868/Glassbox/)

Starting Price:

Contact Vendor

Free Trial

Free Version

Why we picked it

Glassbox is known for its intuitive design and comprehensive onboarding, which helps ensure that new users can quickly grasp the platform’s full functionality for gathering customer insights and building or modifying surveys. This ease of use, combined with a highly responsive support team, allows businesses to seamlessly integrate surveys, analyze data, and extract actionable insights that enhance customer experience and drive decision-making. 

On the other hand, Hotjar strongly emphasizes visualization and a user-friendly interface. It provides an easy-to-use platform for understanding user behavior through surveys, heatmaps, session recordings, and user journey tracking. This allows businesses to identify pain points and optimize conversion funnels quickly.

Pros & Cons

Simple and easy-to-understand user interface

Helps in gaining insights into how users interact with the site

Feature to record and replay user sessions for analysis

ML

Maile L

Vendor Relationship Manager at USAAFinancial Services, 5,001 - 10,000 employeesUsed the software for: More than 2 years.

“The support team is great and we get value from using the product and understanding how our customer are engaging with our offerings and where we can improve our site.“

March 15, 2023

Auto logout logs out users with a timeout

Reports are too basic and need configuration

The search area or filter section is not user-friendly

Yw

Yash w

Product ManagerInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“The loading takes a lot of time and some time needs clicking on same link multiple times before I can actually get to a session.“

August 29, 2023

Features

Conversion tracking

4.9

Performance tracking

4.9

Alerts and notifications

4.9

md

mitchell d

Case Resolution ManagerHospitality, 10,001+ employeesUsed the software for: More than 2 years.

“The conversion tracking allows us to search for API and JS issues our site and fix them before they turn into a big problem for our customers.“

June 14, 2023

mc

mike c

UX DesignerFinancial Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“When an issue occurs we can monitor its impact over the course of time and set alerts to see how it has been resolved.“

November 21, 2023

Pricing

Glassbox has four pricing plans, and their pricing is customizable. Users can contact the vendor’s customer support team to get a pricing quote based on their unique business needs, including features and number of users. Glassbox offers a free trial to try out the features and usage limitations before committing to a paid plan. Hotjar, however, also offers four pricing plans, including a free plan with no expiration date. For paid plans, pricing ranges between $32 to $171 per month when billed annually. 

[Learn more about Glassbox](https://www.capterra.com/p/157868/Glassbox/)

* * *

[Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

Best for dashboard

Best for dashboard

[View Profile](https://www.capterra.com/p/169053/Looker/)

Starting Price:

$2000 , per month

Free Trial

Free Version

Why we picked it

User reviews on our website show that Looker’s dashboard is flexible and customizable and offers a variety of visualization elements to connect data sources and highlight key aspects. Users say that it is easy to create insightful and visually appealing dashboards that effectively communicate data to technical and non-technical audiences. 

Hotjar, in comparison, is favored by users for its clear and comprehensive visual representation of data using heatmaps, session recording, and user journey visualization. These provide a deep understanding of how users interact with the website, simplifying the identification of pain points and areas of improvement.

Pros & Cons

Users can create and tailor dashboards to meet specific business needs and preferences

Transforms complex datasets into understandable visuals such as charts and graphs

Intuitive design that simplifies navigation and use, even for non-technical users

MH

Matthew H

AnalystComputer Software, Self-employedUsed the software for: Less than 6 months.

“The design and presentation of compelling and attractive dashboards stuffed with the right information has enhanced the way we make decisions based on data.“

September 17, 2024

Looker often experiences slow loading times, especially with large datasets

Setting up Looker with multiple data sources can be tricky and time-consuming

The licensing fee for Looker is considered expensive compared to alternatives

LN

Laban N

Research and development analystEducation Management, 201 - 500 employeesUsed the software for: 6-12 months.

“Running complex queries on this tool affects system performance occasionally which is not ideal.“

March 27, 2024

Features

Reporting and analytics

4.6

Data visualization

4.4

Data connectors

4.1

Anoop K

Senior AnalystRetail, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“I create various reporting's for various businesses. The option of having multiple tiles in a single dashboard is very helpful as it helps to connect from various sources.“

February 23, 2023

Dimitris K

Managing DirectorMedia Production, 11 - 50 employeesUsed the software for: More than 2 years.

“Data visualisation is one of the most important aspects of Looker as it helps us showcase the results of our work in a simple & direct way, even for clients who are not familiar with terminology.“

October 16, 2023

Pricing

Looker is part of the Google Cloud suite and is also available as a standalone tool. The pricing for its subscription and implementation is available upon request from the vendor based on your unique business needs. Conversely, Hotjar’s pricing is mentioned on the official website, with pricing tiers varying for feature sets and usage limitations. The tool has four pricing plans, including a free forever plan, and their pricing ranges between $32 and $171 per month when billed annually.

[Learn more about Looker](https://www.capterra.com/p/169053/Looker/)

* * *

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.6 (2348)](https://www.capterra.com/p/208764/Tableau/reviews/)

Best for data visualization

Best for data visualization

[View Profile](https://www.capterra.com/p/208764/Tableau/)

Starting Price:

$15 per user, per month

Free Trial

Free Version

Why we picked it

Reviewers on Capterra praise Tableau for its ability to transform raw data into actionable insights. Its intuitive drag-and-drop interface allows users to create interactive visualizations, making it accessible to everyone with varying technical expertise. Users also highlight the helpfulness of the tool’s extensive library of pre-built charts, graphs, and other visualization elements. These templates can be customized to add metrics specific to the business goals. 

Organizations leverage Hotjar for its heatmaps to help understand user behavior and guide website optimization efforts. The visual representation of user interactions, such as clicks, scrolls, and mouse movements, provide clear and actionable insights into how users engage with website elements. 

Pros & Cons

Offers best data visualization options, making complex information understandable

Allows users to create a wide variety of interactive, high-quality visualizations, such as charts, maps, and dashboards

Connects seamlessly with various data sources, including Excel, SQL databases, and cloud-based platforms

JF

Joe F

Associate Professor of LawHigher Education, 201 - 500 employeesUsed the software for: More than 2 years.

“It also has amazing reports visualization options that help us easily read and understand the insights contained in the reports.“

November 4, 2024

Slow to load and process large or complex datasets, causing delays

Expensive for individuals and small businesses, with high licensing and subscription fees

Difficult to learn, especially for beginners or those with no prior data analysis experience

Yurii O

Marketing Operations LeadComputer Software, 201 - 500 employeesUsed the software for: More than 2 years.

“It is really hard to think about the cons, but if it is really necessary then Tableau Prep can be quite slow if the file tends to combine more than three sources with the number of columns exceeding 100.“

May 8, 2024

Features

Data import/export

4.1

Dashboard creation

4.1

KPI monitoring

4.0

PM

Pavan M

Associate ManagerEducation Management, 51 - 200 employeesUsed the software for: 6-12 months.

“You can import the table data, csv data, excel data. The developed charts can be exported to ppt files for amazing presentations, word or any figure format for attractive reports.“

September 18, 2022

RS

Robert S

Data AnalystInformation Technology and Services, 5,001 - 10,000 employeesUsed the software for: More than 2 years.

“When properly used, dashboards built in Tableau can be quite apealing, interactive, and allows for retrieving actionable insights, while being shared with more people. Drill down feature and filters, allow for data exploration and refinement.“

December 2, 2024

Pricing

Tableau offers three subscription plans, and their pricing is available upon request from the vendor based on the unique business needs. On the other hand, Hotjar pricing is mentioned on the official website, with plans varying for different feature sets, customer support, and usage limitations. The tool has four pricing plans, including a free forever plan, and their pricing ranges between $32 and $171 per month when billed annually.

[Learn more about Tableau](https://www.capterra.com/p/208764/Tableau/)

* * *

[4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

Best for reporting/analytics

Best for reporting/analytics

Starting Price:

$39 flat rate, per month

Free Trial

Free Version

Why we picked it

Per our analysis, users appreciate Lucky Orange's flexibility and customization options to create a custom dashboard that closely aligns with the business goals and KPIs. Lucky Orange’s ability to connect to various data sources and blend datasets allows for comprehensive analysis and the creation of insightful reports. Users also highlight the tool’s intuitive data visualization tools to effectively communicate findings and track key performance indicators (KPIs).

However, many users find Hotjar more effective for reporting and analytics due to its website-specific user behavior and analytics. Users praise the tool’s heatmaps for providing clear visuals of user interactions on web pages. This visualization effectively highlights areas of high engagement and potential pain points, guiding website optimization.

Pros & Cons

Simple and user-friendly software

Visual representation of user clicks and interactions on a website

Cost-effective pricing plans for the software

SP

Samuel P

Chief Marketing OfficerRetail, 11 - 50 employeesUsed the software for: Less than 6 months.

“We were often peeking into Lucky Orange every single day to get an idea of how people were engaging with our offers. And the insight we gleaned from use behaviour on our site (with the help of Lucky Orange) allowed us to act faster in modifying our content and offer to address what people needed.“

April 4, 2024

The platform is slow and does not work well on phones

Sessions can take a while to load, causing inconvenience

Occasional failures of session recordings to display properly

SF

Sidney F

Ecommerce OperationsConsumer Goods, 2 - 10 employeesUsed the software for: 6-12 months.

“Sometimes Lucky Orange seems to lag and run slow.“

January 12, 2023

Features

Real-time monitoring

4.2

Activity tracking

4.0

Heatmaps

4.0

JA

Joshua A

Administrator, Web Technology / IT SupportAutomotive, 2 - 10 employeesUsed the software for: 1-2 years.

“We use this to try to track down when customers are having issues, and for going back to a session where a customer reported an issue. The one challenge is that I cannot consistently search by a customer's email address to find a problematic session, even when the customer has initiated a chat and provided their email address.“

December 21, 2022

MF

Martin F

CEO Furniture, Self-employedUsed the software for: 1-2 years.

“I use real-time monitoring on a regular basis, to see what my customers are doing, if they had added to cart and if they have intent to buy.“

May 1, 2023

Pricing

Lucky Orange offers five subscription plans, including a free plan for forever. When billed annually, the paid plans range from $32 to $720 per month. Hotjar, in comparison, is a budget-friendly tool with pricing ranging between $32 to $171 per month when billed annually. It also offers a free forever plan with certain user limitations and essential features for users to try out its capabilities before investing in a paid plan.

[Learn more about Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)

* * *

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

Best free

Best free

[View Profile](https://www.capterra.com/p/236349/Microsoft-Clarity/)

Starting Price:

Contact Vendor

Free Trial

Free Version

Why we picked it

Users express satisfaction with Microsoft Clarity’s free plan, highlighting its accessibility and comprehensive features as a significant advantage. The tool offers features, including heatmaps, session recordings, and user behavior analytics, without any cost. Businesses of all sizes, especially small businesses or those with a limited budget, can leverage valuable insights to understand user interactions and improve their website. 

Conversely, Hotjar offers four subscription plans, including a free forever plan with essential features to analyze user behavior on the business website. Users can track up to 35 daily sessions, access unlimited heatmaps, receive 20 monthly survey responses, and add unlimited questions per survey. The plan also offers a survey generator with over 40 templates and pre-defined languages to build targeted surveys.

Pros & Cons

Free forever and accessible to all

Quick setup and user-friendly interface

Heatmaps feature offers valuable user behavior insights

LK

Liam K

CMOAutomotive, 11 - 50 employeesUsed the software for: 6-12 months.

“I started to use Microsoft Clarity for the Heat Map feature especially, adding important info around hot areas improved our sales.“

April 23, 2024

Issues with how data is combined or presented

Limited data filtering capabilities

Uncertainties on how the data is handles

RC

Ripon C

IT ExecutiveEducation Management, 501 - 1,000 employeesUsed the software for: Less than 6 months.

“Microsoft Clarity doesn’t integrate with other analytics tools, so you won’t be able to take advantage of the full range of features.“

May 19, 2023

Features

Heatmaps

4.8

Activity tracking

4.7

Performance metrics

4.6

md

mitchell d

Case Resolution ManagerHospitality, 10,001+ employeesUsed the software for: More than 2 years.

“I can better figure our performance issues with the page such as load time of elements as well as core web vitals such as First Content Paint and CLS as well.“

June 14, 2023

mc

mike c

UX DesignerFinancial Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“When an issue occurs we can monitor its impact over the course of time and set alerts to see how it has been resolved.“

November 21, 2023

Pricing

As users have highlighted, Microsoft Clarity is a free forever tool that offers access to all its features without any limitations. On the other hand, Hotjar is a budget-friendly tool with pricing ranging between $32 and $171 per month when billed annually. It also offers a free forever plan with certain user limitations and essential features for users to try out its capabilities before investing in a paid plan.

[Learn more about Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)

* * *

[Phonexa](https://www.capterra.com/p/156125/Phonexa/)[5 (75)](https://www.capterra.com/p/156125/Phonexa/reviews/)

Best for value for money

Best for value for money

[View Profile](https://www.capterra.com/p/156125/Phonexa/)

Starting Price:

$500 flat rate, per month

Free Trial

Free Version

Why we picked it

Based on our analysis of Phonexa user reviews on Capterra, the tool is praised for its comprehensive features, competitive pricing, and efficient custom support. The tool consolidates multiple marketing and lead management tools, eliminating the need for separate subscriptions and reducing overall costs. Users also appreciate the detailed reporting and analytics capabilities for businesses to optimize their strategies and maximize ROI

Users also praise Hotjar for its comprehensive features, flexible pricing, and user-friendly interface. The availability of its free plan for small websites combined with a range of paid options ensures accessibility for businesses of all sizes. Users also highlight its intuitive interface and easy implementation processes that lead to quick setup and help utilize the platform without extensive technical expertise.

Pros & Cons

Offers exceptional support, always available to assist with any issues

Provides detailed and granular reporting for better decision-making

Provides comprehensive tools for managing leads effectively

OS

Olivia S

Affiliate Marketing ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years.

“The team at Phonexa goes up and beyond in assisting their clients, and while implementing a new software can be a bit intimidating the Phonexa team was there every step of the way - shout out to Arsh, Patrick, and Boris!“

May 9, 2024

Setting up campaigns is not user-friendly and often requires support team assistance

Certain settings are hard to find within the user interface

Users find the email verification process annoying and time-consuming

AT

Ariel T

Director of OperationsMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years.

“Sometimes it's too complex, user interface is confusing.“

April 20, 2022

Features

Reporting and analytics

5.0

Campaign management

5.0

Lead capture

4.2

CP

Cristian P

Affiliate MarketerInsurance, 2 - 10 employeesUsed the software for: 6-12 months.

“Allows me to simplify my reporting process and identify what centers did what. It helps me for billing for clients and centers and allows me to see where I was successful and where I need to improve in general.“

January 30, 2024

John F

CTO and Co-FounderMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years.

“Every way I can think of to view data on the calls and leads that flow through our instance is covered by the plethora of reports in Phonexa.“

April 4, 2023

Pricing

Phonexa has four paid plans ranging from $250 to $1000 per month, and its set-up fee ranges from $500 to $2000 per month. This pricing places the tool at the higher end of the pricing scale. However, it has received the best value-for-money rating for its comprehensive set of features. Hotjar, alternatively, is a budget-friendly tool with similar features and pricing ranging between $32 and $171 per month when billed annually. It also offers a free forever plan with certain user limitations and essential features for users to try out its capabilities before investing in a paid plan.

[Learn more about Phonexa](https://www.capterra.com/p/156125/Phonexa/)

* * *

[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.5 (145)](https://www.capterra.com/p/158740/Mixpanel/reviews/)

Best for ease of use

Best for ease of use

[View Profile](https://www.capterra.com/p/158740/Mixpanel/)

Starting Price:

$25 flat rate, per month

Free Trial

Free Version

Why we picked it

Users find Mixpanel intuitive owing to its effortless navigation and valuable data insights. This ensures that users without technical expertise can easily access and analyze information, which is further enhanced by the ability to create visual representations of data. Mixpanel’s intuitive design extends to its core functionality, such as tracking user extensions and events, monitoring user engagement, and segmenting users into groups for targeted analysis. 

Hotjars is also praised for its intuitive interface and easy-to-navigate features. Users consistently highlight the tool’s precise and comprehensive visual representation of user data using heatmaps, session recordings, and user journey funnels. This provides an understanding of how users interact with the website, making it easy to identify areas of improvement and optimize user experience.

Pros & Cons

Offer a user-friendly and easy-to-navigate interface

Helps create visual representations of data for more straightforward analysis

Gives the ability to group users by shared characteristics and tracking their journey

AB

Andrei B

Director of Product ManagementInformation Technology and Services, 501 - 1,000 employeesUsed the software for: More than 2 years.

“It has an intuitive interface that's great for myself and my team to be able to use when wanting to answer our own data questions without needing help from our product analytics team.“

December 8, 2024

Considered expensive, especially for small businesses or those with large user bases

Customer service is often slow to respond

Customization for dashboards and reports is limited

Joël T

Senior Web DeveloperComputer Software, 2 - 10 employeesUsed the software for: Less than 6 months.

“The subscription tiers seem to be a lot way too high than what we get.-Poor client support-Still lack some important and advanced features.“

July 20, 2023

Features

Data visualization

4.6

Conversion tracking

4.5

Reporting and analytics

4.4

Aman K

Business AnalystInformation Technology and Services, 501 - 1,000 employeesUsed the software for: 1-2 years.

“The charts load really fast and have various options to represent the given data in the dashboard. It fulfills almost all the basic and advances charts required for daily analysis.“

July 25, 2021

PE

Pius E

FounderInternet, 2 - 10 employeesUsed the software for: 6-12 months.

“You have a lot of information at your disposal. Such as new users, daily active users, user journeys and behavior, exit pages and so much more. This information gives you an opportunity to improve your product in meaningful ways.“

May 10, 2022

Pricing

Mixpanel offers three subscription plans: Free Forever, Growth, and Enterprise. The Growth plan charges $.00028 per event (tracked user actions on the website), and the Enterprise plan pricing can be customized based on unique feature requirements. Conversely, Hotjar has very straightforward pricing ranging between $32 and $171 per month when billed annually. It also offers a free forever plan with certain user limitations and essential features for users to try out its capabilities before investing in a paid plan.

[Learn more about Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)

* * *

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Best for customer support

Best for customer support

[View Profile](https://www.capterra.com/p/177042/Google-Analytics/)

Starting Price:

Contact Vendor

Free Trial

Free Version

Why we picked it

Users highlight that Google Analytics 360’s knowledge base, help center, and email support provide priority support for troubleshooting and assistance. They also praise the platform’s Analytics Academy, which offers free tool training for users and a Google Certification. 

Hotjars is also praised for its robust customer support, which includes a knowledge base, online training, a help center, and tutorials. Users can also leverage the recorded webinar sessions to understand the utility of tool features in different business use cases. It also offers chat, phone, and email support to discuss common concerns and troubleshooting issues in detail or get a step-by-step guide.

Pros & Cons

Provides granular insights into user interactions and behavior on the website

Facilitates informed decisions through comprehensive data analysis

Seamlessly integrates with other Google tools such as Google Ads and BigQuery

JL

James L

Recruitment ConsultantStaffing and Recruiting, 51 - 200 employeesUsed the software for: More than 2 years.

“It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data.“

October 22, 2024

The price of Google Analytics 360 is significantly higher than the standard version, making it less accessible for small and medium-sized businesses

It has a steep learning curve, making it difficult for beginners to use it effectively

Processing large amounts of data can slow down the platform's performance, leading to delays in obtaining analyses

KC

Karen C

TeacherE-Learning, Self-employedUsed the software for: 6-12 months.

“One significant drawback of Google Analytics 360 is its high cost compared to the standard version, making it less accessible for smaller businesses like mine.“

May 10, 2024

Features

Data visualization

4.2

Performance metrics

4.1

User interaction tracking

4.0

Dallas S

Marketing Agency PartnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“We are able to see how the users navigate our client sites. From there we place specific CTA's and funnels for users to get sucked into. These in depth analytics help us turn more sales and leads for our clients. When used properly, this is a very accurate tool.“

October 24, 2022

Pricing

Google Analytics 360 pricing is available upon request from the vendor based on the unique feature and usage requirements shared by the business. Conversely, Hotjar has very straightforward pricing mentioned on the vendor website, ranging between $32 and $171 per month when billed annually. It also offers a free forever plan with certain user limitations and essential features to try out its capabilities before investing in a paid plan.

[Learn more about Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

* * *

## Top Hotjar alternatives at a glance

Vendor

User Rating

Starting Price

[Glassbox](https://www.capterra.com/p/157868/Glassbox/)[4.9 (54)](https://www.capterra.com/p/157868/Glassbox/reviews/)

Not provided by vendor

[Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

$2000.00

undefined, per month

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.6 (2348)](https://www.capterra.com/p/208764/Tableau/reviews/)

$15.00

per user, per month

[4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

$39.00

flat rate, per month

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

Not provided by vendor

[Phonexa](https://www.capterra.com/p/156125/Phonexa/)[5.0 (75)](https://www.capterra.com/p/156125/Phonexa/reviews/)

$500.00

flat rate, per month

[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.5 (145)](https://www.capterra.com/p/158740/Mixpanel/reviews/)

$25.00

flat rate, per month

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Not provided by vendor

## Our methodology

Our independent and objective research is based on market demand signals along with an analysis of our proprietary data, including product information and verified user ratings and reviews, as of March 2025.

**To be eligible, products had to meet at least one of the following criteria:**

-   Demonstrate popular demand as a Hotjar alternative based on online search trends explicitly comparing the two systems. 
-   Appear as one of the most frequently mentioned products in Capterra reviews in relation to Hotjar, either as a competitor they also considered in their software search or as an alternative they switched to. 
-   Be one of the highest-rated Hotjar competitors 

**The selected products also met these requirements:**

-   Must have at least 20 published reviews in the past 2 years as of the analysis period. 
-   Demonstrate U.S. market presence based on factors such as the availability of U.S.-based reviews and product website research. 
-   In certain cases, depending on the product we’re considering alternatives for, we may expand our selection criteria based on our market insights to ensure we’re providing the best options for buyers.
    

After selecting products, we used user ratings to determine each of the listed “best for” distinctions. We took the highest-rated products for each of those “best for” distinctions unless that product already appeared on our list. In these cases, we featured the next highest-rated product to avoid repetition. 

Some “best for” distinctions are based on reviews for attributes, such as overall rating, value for money, ease of use, customer service, and functionality. Other distinctions are based on the most important features in the software category, according to user ratings within two years of our research process.

**In our descriptions of each featured product, we include the following details:**

**Review excerpts**: Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, sentiment, topic coverage, and thematic relevance. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar.

**Key features**: Our research team analyzed verified survey software reviews on Capterra (as of March 2025) to identify the features that users value the most in each of the listed tools. Features that received the highest rating were then included in the list.

## Hotjar overview

### What is Hotjar?

Hotjar is a website analytics tool that allows users to track and analyze customer behavior using survey forms that collect customer data by asking specific questions. It also offers heatmaps, which are visual representations of where users click or scroll on the web page, and recordings, which are user sessions on the website, to analyze clicks, pages visited, or friction points. 

Using Hotjar, you can understand how visitors behave on your website or what their expectations are. This helps to tailor your website with specific design changes or fix any bugs, errors, or load time to enhance the overall experience. This simplifies the visitor’s journey on the website, enabling you to find what they want. 

**Key features of Hotjar:**

Hotjar offers several features to help businesses with their survey creation and data management. Out of all the features, the following are highly rated by users on our website:

-   **Reporting/Analytics:** Use heatmaps, session recordings, survey/feedback, funnel, and trends to analyze user behavior on the business website, collect customer feedback, analyze conversions, and compare user behavior across different segments. Finally, use the dashboard to get a high-level understanding of all the metrics and generate custom reports that align with the current business goals. Reporting and analytics features have earned a high rating of 4.4/5.\* 
-   **Heatmaps:** Visualize user behavior on a website using a graphical representation to highlight how users interact with web pages, where they click the most, where they move their mouse cursor, and when they scroll up or down. The graphics use color codes to highlight different aspects of the heatmap for easy identification. The Heatmaps feature has earned a high rating of 4.3/5.\* 
-   **Activity tracking**: Leverage different user behavior analysis tools to track the user actions on different website pages. Visualize them for graphs and charts to highlight the key insights and identify trends to optimize the website design. This feature is a favorite among users, receiving a strong rating of 4.1/5.\*
    

_\*Our research team analyzed verified reviews of Hotjar on Capterra (as of March 2025) to identify the features users value the most in this tool. Features that received the highest rating were then included here._

### What to look for in Hotjar alternatives?

When exploring Hotjar alternatives, focusing on the most important aspects can help you find the perfect tool for your survey needs. Here are the top three considerations:

-   **Assess all features**: An ideal Hotjar alternative should include user activity tracking, reporting and analysis, and survey tools. Additionally, the platform should offer an interactive dashboard for monitoring key insights and custom reports to generate specific reports with specific user activity and website performance metrics. 
-   **Evaluate user-friendliness**: The selected Hotjar alternative should offer a clean and uncluttered interface that allows easy navigation to the required features. Users with essential to advanced technical knowledge should be able to create and modify surveys, use its activity tracking tools, and customize reports. 
-   **Consider your budget**: Some tools offer free plans with basic user activity tracking and survey creation capabilities, while others are entirely paid. Consider whether the free plan meets your needs or if you’ll need to upgrade to a high-end plan for efficient activity tracking and analysis. The tool plans a charge per user, month, year, or a one-time subscription fee. You need to select one that matches your affordability and needs without the need for additional costs or upgrades as the business scales.
    

## Which Hotjar alternative should you choose? 

Selecting the right Hotjar alternative depends on what you need from your survey tool. Whether you’re looking for advanced workflows, affordability, or beginner-friendly options, there’s a solution tailored to your specific goals. Below, we’ve highlighted the best alternatives to Hotjar, with recommendations based on key strengths to help you find the perfect fit for your business needs.

-   **If you need robust website analytics and use a behavior-tracking tool**, Glassbox is the best option. It offers advanced data filtering, survey creation, dashboard customization, and reporting capabilities.
    
-   **When it comes to dashboard customization and reporting**, Looker, Tableau, and Lucky Orange are ideal options. They excel at offering dashboard filters, adding visualization elements, and generating goal-specific reports.
    
-   **If affordability is your concern,** try Microsoft Clarity for free forever to try basic to advanced website analytics, survey, and user-behavior analytics capabilities. You can also opt for Phonexa for a feature-packed tool with an intuitive interface and budget-friendly pricing. 
-   **For beginner-friendly tools,** Mixpanel and Google Analytics 360 are good options. They offer intuitive interfaces, easy-to-use features, and robust customer support.
    

## FAQs

What is better than Hotjar?

According to user ratings on Capterra, Phonexa, and Glassbox are considered effective Hotjar alternatives in terms of functionality. While Glassbox is primarily focused on advanced analytics and session replay, Hotjar is known for its robust survey-building tools, offering a range of templates with customizable fields and design. Phonexa, conversely, is a call-tracking and marketing automation tool that offers basic survey creation tools.

Is there a free version of Hotjar?

Hotjar offers a free forever plan with basic website tracking and survey creation capabilities. However, the plan limits the usage of certain features, such as the creation of up to 3 surveys and 20 responses. Considering other user activity tracking tools, the free plan allows up to 35 daily sessions tracking with unlimited heatmaps.

What are the limitations of Hotjar?

Hotjar is a robust website analytics tracking and survey creation tool. However, it has certain limitations related to user tracking. It cannot track interactions within iFrames (third-party chatbots, video players, or forms) unless the iFrame source page is configured to allow tracking. Its Heatmaps have a page size limit of up to 10MB and 50,000 pixels in height. When tracking websites with high traffic, the tool faces delays in recording user sessions, and sessions under 30 seconds are automatically ignored and have to be manually adjusted.

Is Hotjar worth it?

Hotjar helps evaluate user behavior through custom surveys and website analytics. Its detailed insights dashboard assists in fixing issues that might be frustrating for users. In terms of pricing, the tool offers a free forever plan, and the paid plans provide more comprehensive features to enhance survey building and user activity tracking.

How much does Hotjar cost?

Hotjar offers four pricing plans: the Basic plan is free forever, the Plus plan is at $32 per month when billed annually and $39 per month when billed monthly, the Business plan is $80 per month when billed annually and $99 per month when billed monthly, and the Scale plan is $171 per month when billed annually and $213 per month when billed monthly.

Why look for Hotjar alternatives?

You can consider a Horjat alternative when there is a budget crunch, or you require advanced survey-building capabilities. Enterprise-level organizations might consider a Hotjar alternative for advanced analytics and reporting capabilities such as scheduling or visualization tools.

How long does Hotjar keep data?

Hotjar stores different types of data for varying durations based on various pricing plans. For example, the session recordings can be stored for up to 365 days from the capture date for all plans. The survey responses are stored indefinitely until manually deleted by the account owner. Identified users (with a user ID) are deleted after 365 days of no activity.

How many websites can you have on Hotjar?

You can connect unlimited websites to your Hotjar account to track activity. Each website is treated as a separate entity and requires its own tracking code.

[Saumya Srivastava](https://www.capterra.com/resources/author/ssrivastava/)

Saumya Srivastava is a writer at Capterra. She provides insights to help small and midsize businesses identify the right software for their needs by analyzing over 550,000 Capterra user reviews and nearly 48,000 interactions between Capterra software advisors and buyers. Prior to Capterra, Saumya wrote content related to educational and advertising domains.

[Lindsay Page](https://www.capterra.com/resources/author/lindsay-page/)

Lindsay Page is an editor at Capterra. She specializes in editing data-driven research and tech trends reports for small to midsize businesses. She has more than a decade of experience writing and editing for a variety of industries, with particular expertise in cybersecurity, corporate and securities regulation, and finance. When not editing, Lindsay can be found reading a mystery novel, spending time with her family, and playing competitive tennis. Lots and lots of tennis.

Related reading

Table of Contents

-   [Glassbox](#Glassbox)
-   [Looker](#Looker)
-   [Tableau](#Tableau)
-   [Lucky Orange](#Lucky-Orange)
-   [Microsoft Clarity](#Microsoft-Clarity)
-   [Phonexa](#Phonexa)
-   [Mixpanel](#Mixpanel)
-   [Google Analytics 360](#Google-Analytics)
-   [Top Hotjar alternatives at a glance](#top-hotjar-alternatives-at-a-glance)
-   [Our methodology](#our-methodology)
-   [Hotjar overview](#hotjar-overview)
-   [Which Hotjar alternative should you choose?](#which-hotjar-alternative-should-you-choose)
-   [FAQs](#faqs)

## Software Found In

-   [User Experience (UX) Software](https://www.capterra.com/ux-software/)
-   [Heatmap Software](https://www.capterra.com/heatmap-software/)
-   [Qualitative Data Analysis Software](https://www.capterra.com/qualitative-data-analysis-software/)
-   [Customer Experience Software](https://www.capterra.com/customer-experience-software/)
-   [Website Optimization Tools Software](https://www.capterra.com/website-optimization-tools-software/)
-   [Survey Software](https://www.capterra.com/survey-software/)
-   [Customer Journey Mapping Tools Software](https://www.capterra.com/customer-journey-mapping-tools-software/)
-   [Website Monitoring Software](https://www.capterra.com/website-monitoring-software/)
-   [Marketing Analytics Software](https://www.capterra.com/marketing-analytics-software/)
-   [Web Analytics Software](https://www.capterra.com/web-analytics-software/)
-   [Customer Satisfaction Software](https://www.capterra.com/customer-satisfaction-software/)
-   [User Testing Software](https://www.capterra.com/user-testing-software/)
-   [Product Analytics Software](https://www.capterra.com/product-analytics-software/)
-   [Customer Engagement Software](https://www.capterra.com/customer-engagement-software/)
-   [Customer Retention Software](https://www.capterra.com/customer-retention-software/)