# OneSignal Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about OneSignal Software - reviews, pricing plans, popular comparisons to other Customer Engagement products and more. Source: https://www.capterra.com/p/163452/OneSignal --- # OneSignal Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) OneSignal ## What is OneSignal? OneSignal is the most widely used customer engagement platform, enabling you to increase retention and revenue through lightning-fast, personalized messaging, no matter the size of your company. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks, allowing you to engage your customers via their preferred channels. The platform has a fast setup time that requires minimal developer time, and empowers marketers and product teams to send messages without developer support. In addition to offering integrations, OneSignal also features an open API to allow greater flexibility. ## What is OneSignal used for? [Push Notifications](https://www.capterra.com/push-notifications-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[SMS Marketing](https://www.capterra.com/sms-marketing-software/) Top alternative Featured Overall rating Based on 106 user reviews Reviews sentiment Positive 98% Neutral 1% Negative 1% Starting price $9 Usage Based, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for OneSignal?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://onesignal.com&name=OneSignal) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### OneSignal 4.7 (106) VS. [4.5 (54)](https://www.capterra.com/p/151231/Xtremepush/reviews/) Starting Price $9 Usage Based, Per Month Starting Price $250 Per Feature Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (106) Ease Of Use 4.5 (168) Value For Money 4.6 (90) Value For Money 4.3 (149) Customer Service 4.6 (86) Customer Service 4.5 (157) ## OneSignal alternatives [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing Highest Rated [4.7 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/) Starting price $100.00 Per User, Per Month [4.5 (1,131)](https://www.capterra.com/p/134347/Intercom/reviews/) Starting price $39.00 Per User, Per Month [4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $61.00 Per User, Per Month [View all alternatives](https://www.capterra.com/p/163452/OneSignal/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. API 4.6 (30) 76.67% of 30 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Engagement Tracking 4.4 (29) 72.41% of 29 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Web Notifications 4.6 (23) 78.26% of 23 reviewers that rated this feature as important or highly important Set-up notifications and alerts for web browsers and apps. Notification Scheduling 4.6 (16) 81.25% of 16 reviewers that rated this feature as important or highly important Schedule when notifications are sent Alerts/Notifications 4.8 (10) 70.00% of 10 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Behavior Tracking 4.2 (10) 60.00% of 10 reviewers that rated this feature as important or highly important Track visitors'/audience's responses across web pages and other optimized content OneSignal 76 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Set-up notifications and alerts for mobile apps. Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Set campaign schedules by selecting start, pause, and end dates Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Identify customers at risk of migration and activate strategies to retain them Track the amount of clicks on individual products to measure campaign results Manage and track all internal and external communication conducted via calls, email, text, or chat Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Ensure compliance with the General Data Protection Regulation protocols Geographic location of visitors determines behavior of the software Add, edit, and manipulate HTML code directly Track interaction history by documenting conversations for contacts Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Send messages to multiple subscribers at the same time Personalize text messages using templates and custom fields Notifications via mobile devices Optimize content to ensure it is easily accessible for mobile users Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Create many versions of emails, forms, or actions and gauge which is most effective An editor that enables users to edit all aspects of notifications. Schedule when notifications are sent Adjust communications based on previous interactions or personal preferences Trigger clickable pop-up messages Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Send individual or bulk text messages at predetermined times Group leads or contacts based on their specific characteristics Send promotional campaigns or transactional messages via text messages Send messages via SMS Set-up SMS-based notifications and alerts for mobile devices. Add or remove subscribers from mailing lists Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Create, design, and visually represent processes within the software Set-up notifications and alerts for web browsers and apps. Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.6 (106) 4.6 Based on 106 reviews ## Pricing Value for money 4.6 (90) Free Version [View pricing plan details](https://www.capterra.com/p/163452/OneSignal/pricing/) Growth $9.00 Usage Based,Per Month It includes: - 20,000 monthly free email sends - Advanced In-App Messaging - Access to Journeys - Intelligent Delivery - Expanded integrations - GDPR compliant - Unlimited Mobile Push sends - A/B testing Value for money 4.6 (90) 4.6 Based on 90 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Microsoft Visual Studio](https://www.capterra.com/p/80230/microsoft-visual-studio/)[ Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (86) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (86) 4.6 Based on 86 reviews ## User reviews Overall rating 4.7 Based on 106 reviews Filter by rating 5(77) 4(27) 3(1) 2(1) 1(0) Mentioned topic Sorted by most recent PL Paulina L. Creator Broadcast Media ### "Great experience " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 24, 2025 Pros It’s a great computer program with excellent customer service and innovations that are frequently incorporated into the programming Cons Nothing because everything works really well and the Customer Services excellent even when there is a problem they help you out Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AM Amanda M. Ceo Real Estate ### "OneSignal is a must have for success" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 29, 2025 Overall, OneSignal has streamlined my communication with my audience significantly, and I've noticed an increase in engagement since I started using it. Pros What I really appreciate is the segmentation feature. I can target specific groups, which helps me send relevant messages to the right audience. Cons The free version offers a lot, on the downside some more advanced features are locked behind a paywall. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ES Elias S. Marketing Coordinator Financial Services ### "The Best 'Owned-Media' Platform I've tried." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 21, 2025 Pros They have an amazing onboarding and customer support team, which considerably reduces the learning curve. Very easy of use, with amazing features and customization options. I love to have Push notifications, emails and SMS all together. Cons If you don´t know how to code, you may rely a lot on the company's IT team or ask a lot of help to One Signal. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JG Joy G. Owner and Graphic Designer Design ### "Robust Tool for Enhancing Cross-channel Campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 28, 2025 Pros OneSignal makes it easy to reach customers through mobile and web applications that get enhanced via push notifications, live chat, SMS and social media messaging. Cons Ever since I implemented OneSignal, I have never failed to accomplish my customer engagement needs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AM Andrew M. Owner Design ### "Multi-channel Messaging Program of 2025: OneSignal" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 17, 2025 Pros OneSignal is a reliable customer engagement platform that support in-app messages, push notifications and SMS in one central repository. Cons I slightly dislike that OneSignal free tier allocates less advanced customer engagement features compared to paid plans. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LM Lindsey M. Director of Marketing Operations Insurance ### "Good for early stage startups" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 7, 2025 We used OneSignal for push notifications and in-app messaging successfully as a young startup. Pros It was an affordable option for our startup in the early days. Cons The push notification setup was a little clunky. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AM atul m. senior software engineer Automotive ### "easy-to-use interface and quick setup" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 April 6, 2025 Pros I liked OneSignal’s easy-to-use interface and quick setup for push notifications across multiple platforms. Its robust analytics and segmentation features help target the right users effectively. Cons I found that OneSignal’s free tier has limited features, which can be restrictive for growing apps. Also, advanced customization sometimes requires additional coding or third-party integrations. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SG Sylvanus G. Chairman Publishing ### "Good and easy to use. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 14, 2025 Pros Onesignal is simple and easy to use for sending push notifications. Cons So far, every looks okay. Thanks so much. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JA Jade Anthony R. Admin Clerk Building Materials ### "SUPERB EMAIL SOFTWARE!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 1, 2025 It is an ideal software to use and also with topnotch quality product you can have! Pros They offer a FREE access, and prices are very reasonable and affordable for a business!! A must have! Cons So far I have nothing to say that I like least about OneSignal. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CH Constantine H. Associate Legal Services ### "C Hadji Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 26, 2024 Very good. It is an easy product to implement and does not require much attention, as OneSignal does all of the work in maintaining its functionality. Pros I believe the free service is far superior to that which any other peers provide and allows a company to use the product without commitment to paid service and not limited in time, to assess whether the paid service makes commercial sense for the company. Cons I have not experienced any issues with the product nor have I heard of any issues from any colleagues. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/163452/OneSignal/reviews/) Popular comparisons [Braze vs OneSignal](https://www.capterra.com/compare/155423-163452/Appboy-vs-OneSignal)[CleverTap vs OneSignal](https://www.capterra.com/compare/155737-163452/CleverTap-vs-OneSignal) [SendPulse vs OneSignal](https://www.capterra.com/compare/146369-163452/SendPulse-vs-OneSignal)[AWeber vs OneSignal](https://www.capterra.com/compare/95949-163452/AWeber-Email-Marketing-vs-OneSignal)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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