--- title: "OneSignal Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about OneSignal Software - reviews, pricing plans, popular comparisons to other Customer Engagement products and more." source_url: "https://www.capterra.com/p/163452/OneSignal/" page_type: "product" language: "en" publication_date: "2026-11-09" --- # OneSignal Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 9, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) OneSignal ## What is OneSignal? OneSignal is the most widely used customer engagement platform, enabling you to increase retention and revenue through lightning-fast, personalized messaging, no matter the size of your company. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks, allowing you to engage your customers via their preferred channels. The platform has a fast setup time that requires minimal developer time, and empowers marketers and product teams to send messages without developer support. In addition to offering integrations, OneSignal also features an open API to allow greater flexibility. ## What is OneSignal used for? [Push Notifications](https://www.capterra.com/push-notifications-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[SMS Marketing](https://www.capterra.com/sms-marketing-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 110 user reviews Reviews sentiment Positive 98% Neutral 1% Negative 1% Starting price $9 Usage Based, Per Month Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - Customer Engagement / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... - Customer Communications Management / 2026 - Customer Engagement / 2026 - Email Marketing / 2026 - Marketing Automation / 2026 - Mobile Marketing / 2026 - SMS Marketing / 2026 Do you work for OneSignal?[Manage this product listing](https://www.g2.com/products/onesignal/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### OneSignal 4.7 (108) VS. [4.5 (73)](https://www.capterra.com/p/151231/Xtremepush/reviews/) Starting Price $9 Usage Based, Per Month Starting Price $250 Per Feature Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (108) Ease Of Use 4.5 (168) Value For Money 4.6 (92) Value For Money 4.5 (149) Customer Service 4.5 (88) Customer Service 4.6 (157) ## OneSignal alternatives [4.4 (68)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.6 (88)](https://www.capterra.com/p/174023/Customer-io/reviews/) Starting price $100.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.2 (1,009)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars Highest Rated [Braze](https://www.capterra.com/p/155423/Appboy/) [4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/155423/Appboy/) [View all alternatives](https://www.capterra.com/p/163452/OneSignal/alternatives/) ## FAQs about OneSignal Overview ### What problems does OneSignal solve? OneSignal solves delayed, fragmented user communication by letting teams send and schedule web, mobile, in-app, email, and SMS notifications from one place. Marketing teams, publishers, support teams, and app developers use segmentation, event-triggered messages, and delivery analytics to alert the right audiences about content, offers, updates, emergencies, and ticket activity. Answer based on 68 reviews Overview ### Which roles and teams benefit most from OneSignal? OneSignal is most used by founders, CEOs, owners, and directors who oversee customer communication and audience growth. Software, web, mobile, and Android developers implement push notifications and in-app messaging, while project managers, editors, copywriters, and bloggers schedule targeted updates to bring users back to apps and websites. Answer based on 108 reviews Overview ### What company size and industries is OneSignal built for? OneSignal is built for mobile-first companies of all sizes, especially small Computer Software businesses, representing 87% and 17% of reviewers. It supports omnichannel customer engagement for retention and revenue needs, with additional adoption among Newspapers organizations (8%) and Information Technology and Services companies (7%), alongside midsize and enterprise users (7% each). Answer based on 108 reviews Features and Usability ### What are the key features of OneSignal? OneSignal includes web notifications, push notifications, and campaign segmentation for delivering targeted messages to audiences. Its API lets teams trigger notifications from backend systems and connect product workflows. Engagement tracking, campaign analytics, and real-time reporting show message results and customer behavior. It also covers GDPR Compliance and CAN-SPAM Compliance. Answer based on 20 reviews Pricing ### How much does it cost and what fees or limitations are included? OneSignal offers a free plan, while the usage-based Growth plan starts at $9 per month. Free includes unlimited mobile push sends, unlimited push subscribers, A/B testing, and 10,000 monthly email sends. Reviewers value the free tier but report that advanced features, SMS/email usage, and larger databases can increase costs. Answer based on 41 reviews Integrations ### Which third-party tools and platforms does OneSignal integrate with? OneSignal integrates with 10 third-party tools, including WordPress, Shopify, Zapier, HubSpot CRM, HubSpot Marketing Hub, Adobe Analytics, Amplitude, and Segment. WordPress is the most frequently reviewer-confirmed integration, supported through a plugin for connecting website notifications with WordPress sites. Answer based on 34 reviews Getting Started and Support ### What training and onboarding options does OneSignal offer? OneSignal provides in person training, live online sessions, webinars, documentation, and videos. These formats support guided setup, scheduled instruction, written reference material, and self-paced learning resources for teams getting started with the platform. Answer based on 4 reviews Getting Started and Support ### What customer support options does OneSignal offer, and how do users rate the experience? OneSignal offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live representative, and chat. Users often describe support as fast, helpful, and effective during onboarding and technical setup, with clear documentation supporting self-service. Some users, however, report that official support responsiveness and helpfulness could improve. Answer based on 15 reviews Ease of use ### How easy is OneSignal to use for push notifications? OneSignal makes basic web and mobile push notification setup accessible for marketing teams and small businesses. Reviewers value its documentation, tutorials, scheduling, graphics, and reporting, while some find the interface dated and audience segmentation less intuitive. Initial setup can also require Firebase and technical configuration for certain mobile implementations. Answer based on 17 reviews ## Features AI summary Based on 3,736 Customer Engagement reviews Capterra reviewers highlight these as the features buyers value most when choosing customer engagement software: - **Content Management** (**53%** of reviewers rated this feature as critical) - **Engagement Tracking** (**45%**) - **Activity Tracking** (**40%**) OneSignal supports **Engagement Tracking** and **Activity Tracking**, giving teams visibility into how users respond to campaigns and how they interact over time. However, it does not include **Content Management**. Instead, it offers other important capabilities that reviewers also rate highly, including **Third-Party Integrations** (**44%**) and **Alerts/Notifications** (**42%**), which help businesses connect customer data across tools and send timely updates, providing teams with better ways to monitor behavior and respond quickly. Engagement Tracking 4.4 (31) 74.19% of 31 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Activity Tracking 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Third-Party Integrations 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Alerts/Notifications 4.8 (11) 72.73% of 11 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API 4.7 (32) 78.13% of 32 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Web Notifications 4.6 (23) 78.26% of 23 reviewers that rated this feature as important or highly important Set-up notifications and alerts for web browsers and apps. OneSignal 71 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - App Notifications: Set-up notifications and alerts for mobile apps. - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Churn Management: Identify customers at risk of migration and activate strategies to retain them - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Geotargeting: Geographic location of visitors determines behavior of the software - Interaction Tracking: Track interaction history by documenting conversations for contacts - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - Mobile Alerts: Notifications via mobile devices - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Notification Editor: An editor that enables users to edit all aspects of notifications. - Notification Scheduling: Schedule when notifications are sent - Personalization: Adjust communications based on previous interactions or personal preferences - Push Notifications: Trigger clickable pop-up messages - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - SMS Notifications: Set-up SMS-based notifications and alerts for mobile devices. - Subscriber Management: Add or remove subscribers from mailing lists - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visual Workflow Management: Create, design, and visually represent processes within the software - Web Notifications: Set-up notifications and alerts for web browsers and apps. - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.6 (108) 4.6 Based on 108 reviews ## Pricing Value for money 4.6 (92) Free Version [View pricing plan details](https://www.capterra.com/p/163452/OneSignal/pricing/) Growth $9.00 Usage Based,Per Month It includes: - Intelligent Delivery - Expanded integrations - Advanced In-App Messaging - Unlimited Mobile Push sends - A/B testing - GDPR compliant - 20,000 monthly free email sends - Access to Journeys Professional Contact Vendor for Pricing It includes: - Intelligent Delivery - Advanced Analytics - Advanced Personalization - CSV Exports - 24/7 Prioritized support - Advanced Journeys - Custom outcome tracking - 20,000 monthly free Email sends - Advanced In-App Messaging - Expanded integrations Enterprise Contact Vendor for Pricing It includes: - Full Live Activities access - Frequency capping - Security/legal package + SLA - Dedicated success manager - Advanced user permissions Value for money 4.6 (92) 4.6 Based on 92 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Microsoft Visual Studio](https://www.capterra.com/p/80230/microsoft-visual-studio/)[ Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (88) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (88) 4.5 Based on 88 reviews ## User reviews Overall rating 4.7 Based on 110 reviews Filter by rating Counts reflect reviews available in this feed. 5(79) 4(29) 3(1) 2(1) 1(0) Mentioned topic Recent reviews first, then most helpful RE Reviewer ### "Incredible features and broad support" 5.0 November 11, 2026 OneSIgnal ensures no segment of our audience is left in the dark, regardless of what hardware they are using. Like said earlier, it is super-important thing so every importatnt message and push notification is delivered properly and with no problem. Readability and reliability are very, very important here. Pros OneSignal supports almost every browser and device combination imaginable, and that is quite important to make sure every push notification will be delivered and readable by our users. Cons The free plan limits how many test deivices you can easily register and manage. But, in general, it is very well packed, even on basic free plan. Kaynan S. Software Engineer Used the software for: 1-3 years ### "Easy cross-platform push from a single API, watch the pricing" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 October 13, 2026 A solid, developer friendly way to run push notifications across multiple apps and platforms without building our own infrastructure. Worth it, as long as you keep an eye on cost as the audience grows. Pros OneSignal gives us one API to send push notifications to web, iOS and Android users of our apps. The Node SDK is straightforward to call from our backend, segments and tags let us target users by app and behavior, and delivery stats in the dashboard make it easy to see what actually reached people. Getting started was fast and the free tier let us validate it before scaling up. Cons At high volume the pricing climbs quickly, and some useful features (advanced analytics, more granular segmentation) sit behind higher plans. Debugging why a specific device did not get a notification can be slow, and keeping our own user IDs in sync with OneSignal subscriptions needed extra work on our side. Furkan A. Founder Used the software for: 1-3 years ### "Reliable push notifications without building everything from scratch" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 17, 2026 Overall, our experience with OneSignal has been positive. We mainly use it as the notification layer for products where we need to reach users without spending too much development time building a custom system. For push notifications, it does the core job very well. Integration is relatively quick, the API and SDK support are reliable, and the dashboard gives us enough visibility into delivery and engagement for most projects. It is particularly useful when we are developing and testing new products quickly. There are some limitations once you need more advanced segmentation, automation or higher usage, but for SaaS, web and mobile products it has been a reliable and practical solution. Pros What I like most about OneSignal is how quickly we can add push notifications to a new product without having to build the whole notification infrastructure ourselves. We use it in SaaS and mobile/web projects, both for client work and some of our own products. The SDKs and documentation are generally good, and once the initial integration is completed, sending and managing notifications is very straightforward. I also like having segmentation, scheduling and basic analytics in the same place. For smaller products or early-stage projects, the free and entry-level options make it especially easy to get started. Cons The main limitation for me is that some of the more useful features become restricted as the product grows, so you eventually need to look more carefully at the paid plans and usage limits. The dashboard is generally easy to use, but some settings around segmentation, users and platform configuration can take a little time to understand at first. Advanced customization may also require additional development work, so it is not completely no-code once your notification flows become more complex. CR Creator Creator Used the software for: I used a free trial ### "Great experience " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 31, 2025 Pros It’s a great computer program with excellent customer service and innovations that are frequently incorporated into the programming Cons Nothing because everything works really well and the Customer Services excellent even when there is a problem they help you out CE Ceo Ceo Used the software for: Less than 1 year ### "OneSignal is a must have for success" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 4, 2025 Overall, OneSignal has streamlined my communication with my audience significantly, and I've noticed an increase in engagement since I started using it. Pros What I really appreciate is the segmentation feature. I can target specific groups, which helps me send relevant messages to the right audience. Cons The free version offers a lot, on the downside some more advanced features are locked behind a paywall. Verified Reviewer 5.0 November 12, 2026 AI summary based on a full review Users appreciate the practical benefits of this tool, especially its ability to streamline tasks and improve efficiency. There are some minor UI/UX issues, but they are not major concerns. Log in to unlock the full review, detailed ratings, and pros & cons Tomas P. Senior Software Developer Used the software for: 3-5 years ### "Push notification central" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 3, 2024 Excellent; I would recommend that any developer considering using and integrating web, mobile, SMS, or email notifications in their projects look at this platform. You would certainly have your preferred environment covered by their SDK, and the flexibility of the pricing makes it a no-brainer. Pros I found One Signal to be the best option for getting started with push notifications. They provide an excellent, documented SDK for almost any programming language and platform where your project is running. New features were always in place to provide more functionality, and any adjustments needed during the setup process were both easy and valuable. Cons For Latin American markets, using WhatsApp is necessary when communicating with your clients. It is a very competitive channel, and the users are often more oriented to be notified and contacted regarding sales and promotions through this channel. This integration is not easy to use in One Singal, even thought they are working to keep up with the competition. AD Admin Admin Used the software for: 1-3 years ### "Onesignal - The Popular Among All" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 3/10 April 29, 2021 Initially, it was good, i integrated one signal with App and web but when they announce it's not free things got very difficult and I moved to Truepush Pros Onesignal has wide support to almost all kind of platforms, So if you want to use Onesignal for App/Website at the same time this is the best option because they have SDK for every platform and the detailed documentation will help you to implement is quick, They have a WordPress plugin to make your task easy if you are a blogger Cons They promised that it will be free for lifetime when I started using OneSignal. It was I think 2016 and since then I gained 70K subscribers then they set the limit of 3)K and then 10K so it just they offered fake promise I guess, If I move to any other platform I lose 70K users otherwise pay for it. HO Head of Digital Intelligece Head of Digital Intelligece Used the software for: 3-5 years ### "Using One Signal to increase user retention" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 31, 2022 We are using One Signal to engage visitors of our site and mobile apps. Pros I like the user friendly admin panel for non tech-savvy users and the integration with many services/platforms. Cons I tThe pricing model has a big jump between the free version to the next tier. I will think in a mid-cost plan for small and medium size business. AM Andrew. M. Owner Used the software for: 3-5 years ### "Multi-channel Messaging Program of 2025: OneSignal" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 21, 2025 Pros OneSignal is a reliable customer engagement platform that support in-app messages, push notifications and SMS in one central repository. Cons I slightly dislike that OneSignal free tier allocates less advanced customer engagement features compared to paid plans. [View all Reviews](https://www.capterra.com/p/163452/OneSignal/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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