# OptimoRoute Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is OptimoRoute the right Route Planning solution for you? Explore 259 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/161579/OptimoRoute/reviews

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OptimoRoute

4.6 (259)

[View alternatives](https://www.capterra.com/p/161579/OptimoRoute/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated May 19th, 2026

# Reviews of OptimoRoute

Ease of use

4.6

Customer Service

4.6

## Pros and Cons in Reviews

GH

Giles H

Sales DirectorFood & Beverages, 2 - 10 employeesUsed the software for: 1-2 years.

“We can track our drivers, deliveries (the pictures are great and have saved us a number of times) and look back at past trends by delivery date.“

December 29, 2025

AO

Alejandra O

Project ManagerWholesale, 11 - 50 employeesUsed the software for: 1-2 years.

“We can not delete any order on "live" (meaning the routes running in that same day), so we need to contact the driver and ask them to "reject" or "fail" the order, to avoid the cancelled orders to keep showing up in the route (impacting the distance and working hours).“

September 3, 2025

vt

vumani t

technical support engineerInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years.

“It significantly reduces planning time by automatically generating the most efficient routes, which helps save fuel, reduce travel time, and improve overall productivity.“

February 23, 2026

JH

Jasmine H

Office AssistantUtilities, 2 - 10 employeesUsed the software for: 1-2 years.

“The main issues we have is that the drivers do not have to use the program and can turn off the tracker on there side which led us to needing to purchase tracking devices for both our trucks.“

September 11, 2025

MR

Matej R

OwnerFarming, 2 - 10 employeesUsed the software for: More than 2 years.

“Tracking and monitoring features give us more control over the delivery day, which is especially important when delivering fresh produce where timing matters.“

May 8, 2026

DT

DJ T

owner operatorConstruction, 2 - 10 employeesUsed the software for: More than 2 years.

“Lot's of options can make it difficult to learn, some parameters will keep you from being able to route orders with no clear reasoning why.“

February 4, 2026

PN

Paul N

OwnerUtilities, Self-employedUsed the software for: Less than 6 months.

“I enjoy having the ability to re-order the route based on what I think it should be based on my route standards so having that flexibility is definitely my favorite.“

April 27, 2026

MJ

Miller J

CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years.

“For large-scale drops with 100+ locations, these inaccuracies add up quickly and impact both time and fuel efficiency.“

December 11, 2025

## Showing most helpful reviews

Showing 1-25 of 259 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Maria Fernanda H.  
Operations Manager  
Food & Beverages  
Used the software for: 1-2 years

### "Excellent for Small business"

February 27, 2023

4.0

We are solving the expensive cost of gas because we can optimize the routes and plan better to avoid excess of gas expenses.

Pros

The OptimoRoute system is suitable for our small company and easy to use. It's a flexibility system with access to a mobile application. The customer service is excellent and since we began using Optimo Route, we have a considerable improvement in our deliveries of product.

Cons

Some times I can't plan the routes with all my drivers because it takes only 2 of them but is not a big deal. Maybe we have something to change in the profiles of the drivers.

Reason for choosing OptimoRoute

When I start working here they were using already the product.

Review Source

Response from OptimoRoute

March 21, 2023

Hi Maria - we know how much of an impact gas costs can have on a small business and it's great that OptimoRoute has been of help. Our engineering team works daily on making sure we give our customers the best and shortest routes. There is a way to use both your drivers! Simply select the "Balancing" option under Planning Settings when you click the Plan Routes tab. You can choose the option to "Balance routes and use all drivers", and make other adjustments if you like. If you're still having trouble, write to our support team at support@optimoroute.com and they will take care of everything!

TD

Tony D.  
Owner Operator  
Environmental Services  
Used the software for: 2+ years

### "A definite Five Star routing system"

May 8, 2026

5.0

Definitely a 5 star routing system. I have enjoyed how easy it is for me to use to plan the day for my employees. I love being able to track my employees throughout the work day and know when they should be expected back

Pros

The website is easy to use. I am able to complete a daily schedule for my employees in a matter of minutes. I am also able to track their progress easily throughout the day which is helpful in planning.

Cons

Haven't really had an issues and I have been using it for over 3 years now. The system works as designed.

Review Source

Response from OptimoRoute

May 22, 2026

Hi Tony, We’re really glad OptimoRoute helps you plan your team’s day so quickly and keeps everything easy to track as work progresses. Having that visibility throughout the day can make planning and coordination so much smoother. And hearing that the system has simply worked as expected all these years is one of the best compliments we could ask for. Thanks again for the five stars and for trusting OptimoRoute with your operation. Best OptimoRoute Team

CS

Clorisa S.  
NOW Program Director  
Food & Beverages  
Used the software for: 2+ years

### "Senior Delivery Program "

March 11, 2025

3.0

Good experience easy to use. Very few complaints, just want to be able to use the plan route feature for large apartment buildings as well.

Pros

Tracking my drivers live time status, knowing immediately if the delivery was successful or not.

Cons

Not able to organize large apartment buildings. The plan route function not being the same each time.

Review Source

Response from OptimoRoute

May 9, 2025

Thank you for your review! We’re glad to hear that live tracking and delivery status updates have been valuable for your Senior Delivery Program and that you’ve had a good overall experience with the platform. We appreciate your feedback about organizing large apartment buildings and the consistency of the plan route function—those are important insights, and we’ll definitely take them into account as we work to improve. Thanks for choosing OptimoRoute!

FS

FORREST S.  
Manager  
Computer Software  
Used the software for: 2+ years

### "Great for dispatchers, frustrating for developers"

March 9, 2026

4.0

While OptimoRoute is a capable standalone product for dispatchers, it falls short as a developer platform. We are building a custom app around their routing engine, and the lack of administrative API endpoints forces us into clunky, manual workarounds for onboarding. It's great for basic route planning, but the API needs a major overhaul to support real scalability.

Pros

The actual route optimization engine is very powerful. Once you finally get your data and fleet configured in the system, it handles daily planning, order pushing, and live tracking reliably. It's a solid operational tool for day-to-day dispatch execution

Cons

The REST API is severely limited and not developer-friendly for administrative tasks. The biggest roadblock is that you cannot programmatically create or import new drivers or vehicles via the API. Even for a brand-new driver, you are forced to break out of your custom app and manually use their web dashboard or CSV upload to build their profile before the API can interact with them. It also lacks basic endpoints like bulk order retrieval by date, making custom integrations a hassle.

Alternatives considered

[Route4Me](https://www.capterra.com/p/149633/Route4Me/)[Zeo Route Planner](https://www.capterra.com/p/208151/Zeo-Route-Planner/)[Onfleet](https://www.capterra.com/p/142633/Onfleet/)[ServiceTitan](https://www.capterra.com/p/150053/ServiceTitan/)[Track-POD](https://www.capterra.com/p/178880/Track-POD/)

Reason for choosing OptimoRoute

Price was the major deciding factor. Full-suite platforms like ServiceTitan and Jobber were cost-prohibitive because we would be paying a premium for CRM and invoicing features we simply didn't need. OptimoRoute gave us a much better price-to-performance ratio by offering a powerful, standalone routing engine without the bloated software costs.

Review Source

CW

Chris W.  
Collections Manager  
Consumer Services  
Used the software for: 2+ years

### "Reliability works"

May 10, 2026

5.0

My experience with the system is easy to use and reliable, i haven't had any major issues with it and we have been using it for 10 yrs, so thank you

Pros

Easy to use and follow the progress on all our vehicles, great system to use for future runs and planning

Cons

refreshing can be an issue, but it clears up every time, once or twice a day i need to refresh the system cause it has frozen?

Review Source

SA

Santiago A.  
CEO  
Logistics and Supply Chain  
Used the software for: 2+ years

### "Grow Efficiently"

May 6, 2026

5.0

Excellent experience. It has helped me grow my business with efficiency and trust. Also is very affordable.

Pros

Flexibility about programming different routes with several instructions and having the delivery proof for the client

Cons

Sometimes it lags between central platform and driver app. Generating some mistakes on deiver route live

Review Source

Response from OptimoRoute

May 22, 2026

Hi Santiago, Thank you for the great review. We’re really glad OptimoRoute has helped you grow your business with more efficiency and trust. Being able to build flexible routes with detailed instructions while also giving clients clear proof of delivery can make a huge difference in logistics operations. We appreciate your note about occasional lag between the platform and driver app as well. That’s helpful feedback and we understand how important real time accuracy is in the field. Thanks again for sharing your experience. We’re proud to support your growth. Best OptimoRoute Team

DD

Dale D.  
owner  
Utilities  
Used the software for: 2+ years

### "Review of Optimoroute"

April 27, 2026

5.0

Overall, I am completely satisfied. I think that is shown in the fact that I have been using it for about 5 or so years.

Pros

I like the ease of use. For the most part it has everything that I need. It allows me to add all of the stops that I need.

Cons

Sometimes it will throw the address/stop to a different location than it actually is and only the person running the route knows where it actually is.

Review Source

Response from OptimoRoute

May 22, 2026

Hi Dale, Thank you for the great review and for being with us for five years or so. That kind of long term trust really means a lot. We’re glad OptimoRoute has been easy to use and flexible enough to handle all the stops you need day to day. We also appreciate your note about occasional address placement issues. That’s helpful feedback. Thanks again for sharing your experience and for continuing to trust OptimoRoute with your routing. Best OptimoRoute Team

EM

Edvardas M.  
Cleaning  
Business Supplies and Equipment  
Used the software for: 1-2 years

### "Cleaning Company"

April 21, 2026

4.0

When you get used to this system everything is ok, it saves a lot of time and also money. Would recommend to others.

Pros

Clear drivers and routes tracking, easy to work with many orders. Good for time planning. Fair price.

Cons

When planning routes, there is much things that must be done by my own, not by automated system. Automatic routes planning (more then 1 days) gets messy - most of the time when there a lot of orders and there is 2 orders in one place just different working time it just skips job that takes more time.

Review Source

Response from OptimoRoute

May 22, 2026

Hi Edvards, We’re glad OptimoRoute is helping you manage large numbers of orders, keep routes organized, and plan time more effectively. Once everything clicks into place, having that visibility and structure can save a huge amount of time day to day, so it’s great to hear it’s been valuable for your cleaning business. We also appreciate your feedback about multi day planning and jobs with different service times at the same location. That’s helpful insight for us. Thank you for sharing your experience with others. Best OptimoRoute Team

AM

Andrea M.  
OFFICE MGR  
Alternative Medicine  
Used the software for: 2+ years

### "loving OPTIMOROUTE"

May 18, 2026

5.0

have used other routing services and it was always issue with it and being able to use optimoroute has been a huge help and joy!!!

Pros

the user interface is so easy to manage especially in fast paced times. customer support is always ready and willing to help with ease.

Cons

issues when putting in locations and adding the first line it will act funny sometimes but other then that no problems here

Review Source

RM

Ryan M.  
Field service rep  
Telecommunications  
Used the software for: 1-2 years

### "Long time user satisfied user."

April 24, 2026

5.0

The route planning feature is very user friendly. It helps streamline schedules and makes planning much easier.

Pros

Super easy to use from start to finish. Everything was clear, smooth, and saved a lot of time throughout the process when I first started.

Cons

I mainly use the route planning, but I’m still charged for features I don’t use, which feels unnecessary. Despite putting in the coordinates, sometime routes are not mapped correctly.

Review Source

Response from OptimoRoute

May 22, 2026

Hi Ryan, Thank you for being a long time user and for sharing your experience. We’re really glad the route planning has been easy to use from the start and has helped simplify your scheduling. When a tool saves time without adding complexity, that’s exactly how it should feel. We also appreciate your honest feedback about pricing and route mapping. Thanks again for sticking with us over the years and for taking the time to leave a review. Best OptimoRoute Team

SS

Samantha S.  
Co-Founder  
Food & Beverages  
Used the software for: 2+ years

### "Happy customer has saved SO much time with Optimo Route."

March 11, 2025

5.0

We've been using OptimoRoute for 4 years now. It has saved so much time in routing and mapping. The ability to group stops and reorder routes is so helpful. Even simple things like being able to add a substitute driver and switch the route over same day has been a game changer. Speaking of, it makes it easier to hire new delivery drivers since the app makes their job that much easier and more direct.

Pros

OptimoRoute has saved us SOOOOO much time! That's my favorite part but it's also helped by being able to track delivery times and monitor our drivers. The algorithms that plan the routes are great!

Cons

Hmmm hard to think of anything bad. I will say I wish there was a quick shortcut to make last minute changes without having to deactivate/renumber a route.

Reason for choosing OptimoRoute

better pricing and best mobile app with good reviews

Switched from

[Google Maps](https://www.capterra.com/p/227511/Google-Maps/)

needed the brain power of the routing software to be able to handle a huge uptick in orders we received during the lockdown

Review Source

Response from OptimoRoute

May 9, 2025

Thank you for the amazing review! We’re thrilled to hear how much time OptimoRoute has saved you over the past four years and that features like route grouping, live tracking, and easy driver substitutions have made such a big impact on your operations. It’s especially rewarding to know that our platform helped support your growth during the lockdown and even made onboarding new drivers easier. We appreciate your feedback about making last-minute changes more streamlined—it's a great suggestion, and we’ll definitely keep it in mind as we continue improving the platform. Thanks for choosing OptimoRoute and for trusting us to power your delivery operations!

JW

Jonathan W.  
Operations  
Consumer Goods  
Used the software for: 1-2 years

### "Optimal Review"

February 17, 2025

5.0

Optimal Route has been a game-changer for my route planning! It’s incredibly easy to use, and the optimized routes save me so much time and fuel. The app helps me plan efficiently, ensuring I hit every stop in the best order without unnecessary backtracking. The interface is clean, and the navigation is spot-on. I also love how it adjusts quickly if I need to make changes on the go. Whether I’m planning for work or personal errands, Optimal Route makes everything smoother and more organized. Highly recommend to anyone who needs reliable route optimization!

Pros

I like that I can plan ahead of time and track the drivers.

Cons

I dont like how you cant scedule overlapping routes without interuppting current ones.

Review Source

Response from OptimoRoute

March 7, 2025

It’s great to hear that OptimoRoute has been a game-changer for your route planning, Johnathan. Saving you time and fuel while keeping everything organized. We appreciate your feedback on scheduling overlapping routes and understand how important flexibility is for efficient planning. It’s also great to know that our ease of use and cost-effectiveness stood out compared to other solutions. Thanks for recommending OptimoRoute—we’re happy to be part of your success!

JV

Jose V.  
Logistics Manager  
Food Production  
Used the software for: 2+ years

### "Easy to use, and easy to keep customers updated"

February 17, 2025

4.0

Overall the routing software has been the best ive used.

Pros

The customer tracking. Makes it easy to deal with any issues that arise.

Cons

The commercial truck routing isn't included in the custom plans.

Switched from

[RoadWarrior](https://www.capterra.com/p/167797/Road-Warrior/)

I used Optimo in the past, and when I joined the new company i brought my knowledge over with optimo

Review Source

Response from OptimoRoute

March 7, 2025

Thank you for your review, Jose! It’s great to know that our routing software has been the most effective solution for your needs and that customer tracking has helped streamline issue resolution. We appreciate your feedback on commercial truck routing and will keep it in mind for future enhancements. It’s also fantastic that your positive experience led you to bring OptimoRoute into your new company. We appreciate your support and look forward to continuing to assist with your logistics operations!

JL

Janelle L.  
President  
Construction  
Used the software for: 2+ years

### "Great product for Dispatching multiple vehicles!"

February 28, 2026

5.0

Nothing but great, we have been using for for 3 plus years now. It has been easy to train new staff on it, our drivers seem to like the app side of it.

Pros

Ease of use, the flexibility of the product. The visual side of where the trucks are, whether they are ahead or behind schedule is nice to see. Also the customer texts when the driver is on the way is nice.

Cons

Sometimes, support isn't as quick as I like to move, but I make it work. The reporting side of the program, I wish I could customize further.

Review Source

Response from OptimoRoute

April 27, 2026

Hi Janelle, Thank you for the great review and for being with us for over three years. We’re really glad OptimoRoute is helping you keep everything visible and under control, especially with multiple vehicles out on the road. That ability to quickly see where trucks are, and whether they’re ahead or behind makes a big difference in dispatching. And it’s great to hear both your team and drivers find it easy to use. We also appreciate your note on support and reporting, that’s helpful feedback. Thanks again for sharing your experience and for trusting OptimoRoute with your operations. Best OptimoRoute Team

FG

Frederick G.  
President  
Food Production  
Used the software for: 2+ years

### "Best TMS for routing"

January 10, 2026

5.0

We are using optimoroute till 2020 and consistently view upgrade. It's a game changer in our business. Next step is to connect optimo to our ERP.

Pros

It's very user friendly using. Very fast to give experience to anybody in the business. We like too Live tracking and delivery proof.

Cons

Hard to have customizing tips, sometime we have somethings different and we don't know if we can modify.

Review Source

Response from OptimoRoute

February 18, 2026

Hi Frederick, “Best TMS for routing” — that’s high praise. Thank you. We’re so glad the platform feels user-friendly and easy to roll out across your team. When anyone in the business can pick it up quickly, that makes growth a lot smoother. And live tracking plus delivery proof? That combination really does change the game, especially in food production where visibility matters. It’s also great to hear you’ve seen steady upgrades since 2020. That long-term trust means a lot to us. We appreciate your note about customization — that’s helpful feedback. And connecting to your ERP sounds like an exciting next step. Thanks again for sharing your experience. Best OptimoRoute Team

JR

James R.  
Head of Logistics  
Food Production  
Used the software for: 2+ years

### "Highly reccomend "

January 7, 2026

5.0

I am the logistics manager of a medium-sized company. I find the platform really easy to use. It gives clear messages to customers and the GPS works well for the drivers.

Pros

The platform is really easy to use, especially when setting up the subheaders correctly. We have various amounts of data that our drivers need to use, which fit in seamlessly with the platform. It helps create route efficiency and increases productivity.

Cons

One issue is that it doesn't give to much variety when trying to use different types of vehicles. It would be great if it had a bike or a cargo bike option as they have different rules when comparing to Vans etc

Review Source

Response from OptimoRoute

February 18, 2026

Hi James, Thank you for the recommendation — that means a lot. It’s great to hear the platform fits seamlessly with the data your drivers rely on. When setup is clean and everything flows into the route the way it should, it makes a real difference in productivity. We’re also glad the customer messaging and GPS are working well in the field — that clarity for both drivers and customers is huge in food production logistics. We appreciate your note about vehicle types, too. That’s helpful feedback, especially as fleets become more diverse. Thanks again for sharing your experience and for trusting OptimoRoute with your logistics. Best OptimoRoute Team

KT

Kristen T.  
Owner  
Insurance  
Used the software for: 2+ years

### "Great Routing Software"

December 15, 2025

5.0

It is a good value for my money and I will continue to use the product. I also enjoy the app on my phone. It perfectly shows my route and integrates with GoogleMaps to direct me to each stop.

Pros

I can simply add addresses and in seconds my day is planned. It saves me time every day from making the route to executing the route. The software is easy to learn and you can be making efficient routes within minutes. I am a single person business owner, so there are probably many great features that I am not using.

Cons

There are no cons that I have run into. I enjoy using OptimoRoute every day to maximize my time on the job.

Review Source

Response from OptimoRoute

December 22, 2025

Hi Kristen, This is such a great snapshot of a real workday: add the addresses, hit a button, and suddenly the whole day makes sense. That feeling of “okay, I’m set” in just a few seconds is exactly what we hope for, especially when you’re running a business on your own and every minute counts. We love hearing that OptimoRoute saves you time not just planning the route, but actually executing it out in the field. You’re also right about the extra features. They’re there if you ever need them, but there’s nothing wrong with using just what works for you right now. If it’s already making your days easier and giving you good value, that’s a win in our book. Thanks for sharing your experience — we’re really glad OptimoRoute is part of your daily routine. Best OptimoRoute Team

DM

Desiree M.  
Office Manager  
Consumer Services  
Used the software for: 2+ years

### "Thank you Optimoroute."

September 2, 2025

5.0

I have made several suggestions to help with planning and growth for my business, and most have been followed up with and implemented into my routing. I appreciate that they listen and try to come up with solutions that work for my business needs. Security of client information has never been an issue for us.

Pros

Optimoroute gives me an all-inclusive look into the daily, weekly routes of all of my drivers. I have sight as to location, completion, and accuracy throughout each day. The help desk has been amazing assisting me with functionality and planning for growth.

Cons

I can't really say there was something I did not like, to start it is a little much to take in. I liked that they came out to the office to help me set up and get the basic functions going. Some things they have to set up on the back end were harder to figure out but we got thru that while their associate was here.

Review Source

Response from OptimoRoute

November 11, 2025

Hi Desiree, We’re thrilled to hear how OptimoRoute has helped you gain full visibility into your drivers’ routes and performance, and it’s great to know our support team has been there to assist you through setup and growth. We really appreciate your kind words about our customer support and your recognition of how we take client feedback seriously. It’s fantastic that the improvements we implemented have made a difference for your business. Thank you for trusting OptimoRoute - we’re proud to be part of your continued success! Best OptimoRoute Team

iA

ilan A.  
Operation manager  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Amazing platform "

December 18, 2025

5.0

Pros

Its amazing platform, very friendly and easy to operate, we using past 7 years and we very happy, thank you

Cons

Some places to improve text messages to customers before and after, customer need to click and confirm the delivery otherwise we need to text all customers again to make sure everyone received notifications for delivery.

Review Source

Response from OptimoRoute

January 21, 2026

Hi Ilan, seven years is a long time, and we’re really grateful you’ve stuck with us for so long. Hearing that OptimoRoute has been easy to use and part of your operation for years means a lot to our team. We also appreciate the feedback around customer text messages and delivery confirmations. That’s a very real, day-to-day pain point, and you’re right — having customers confirm more smoothly would save time and extra follow-ups. Feedback like this helps us understand where small improvements can make a big difference. Thanks again for the trust and for taking the time to share your experience. We’re always here if you want to talk through your setup or explore options that might help today. Best OptimoRoute Team

JM

Jason M.  
Founder  
Food & Beverages  
Used the software for: 2+ years

### "Time Saving and Professional Routing Solution"

September 1, 2025

5.0

Overall, my experience with OptimoRoute has been excellent. It’s streamlined our logistics, improved efficiency, and enhanced the customer experience. Aside from wanting more flexibility with a mobile admin app, the platform has been reliable, easy to use, and a great value to our business.

Pros

What I like most about OptimoRoute is that it saves us a lot of time when planning our delivery routes. It makes scheduling far more efficient and gives our customers a smooth, professional experience when receiving their orders.

Cons

The one thing I wish OptimoRoute had is a dedicated mobile app for administrators. It would be very helpful to track drivers and monitor operations on the go, without needing to be at a computer.

Review Source

Response from OptimoRoute

September 12, 2025

Hi Jason, Thank you for the excellent review! We're thrilled to hear that OptimoRoute has helped you save time, streamline your delivery scheduling, and deliver a more professional experience to your customers. It's always great to know the platform is making a real impact on both operations and customer satisfaction. We appreciate your suggestion for a dedicated mobile app for administrators—that's a valuable idea, and we understand how helpful it would be for managing operations on the go. Your feedback is noted as we continue to enhance the platform. Thanks again for choosing OptimoRoute and for being a part of our growing community! OptimoRoute Team

SV

Stijn V.  
CEO  
Food Production  
Used the software for: 2+ years

### "Must have app for deliveries"

January 2, 2026

5.0

Time saving app. A must have for anyone who does deliveries. The customer service is very fast and effective in their responces.

Pros

Very effective route planning. Our drivers are mostly exact on schedule. Our custumers appreciate that very much.

Cons

The system has no knowledge of roadworks, wich disrupts the scheduling. That is often necessary to draw up an effective schedule.

Review Source

Response from OptimoRoute

February 18, 2026

Hi Stijn, Thank you — “must have” truly means a lot. We’re especially glad to hear your drivers are staying on schedule and that your customers appreciate it. In food production, being on time builds real trust, and it’s great to know OptimoRoute is helping you deliver that consistency. We’re also happy our support team has been quick and effective when needed. We understand your note about roadworks and appreciate you pointing it out. Thanks again for the trust — we’re proud to support your deliveries. Best OptimoRoute Team

GS

Gary S.  
Director  
Import and Export  
Used the software for: 1-2 years

### "awesome routing product for \[sensitive content hidden\]"

December 26, 2025

5.0

great product

Pros

we have been using for last 5-7 years on a daily basis to grocery delivery routing and it has never been down and worked flawlessly for us

Cons

direct intergration with shopify great product

Review Source

Response from OptimoRoute

January 21, 2026

Hi Gary, Thanks for the kind words and for sticking with us for so many years. Using OptimoRoute daily for grocery deliveries and having it run reliably without downtime is exactly what we aim for. When things are moving fast, “it just works” really matters. We also appreciate the note about Shopify integration. That’s helpful feedback, and it’s always good to know what would make an already solid setup even better for you. Thanks again for the trust and for sharing your experience. Best OptimoRoute Team

NM

Nikita M.  
Sr. Mgr.  
Food & Beverages  
Used the software for: 2+ years

### "Great tracking software, easy to use for both us, driver and customers"

March 25, 2025

5.0

Detailed delivery tracking software, we run a cloud kitchen and Optimoroute helps us and driver to prepare cost efficient routes, and ease of use for our customers to track and leave feedback

Pros

Super easy to use software, and addresses majority of our business cases related to delivery notifications and tracking.

Cons

There are instances where we need to run additional drivers on certain days and the system currently does not support to add ad-hoc drivers, you need to purchase min. a full month of membership for the same.

Review Source

Response from OptimoRoute

May 9, 2025

We're glad to hear that OptimoRoute has been a great fit for your cloud kitchen operations, helping create cost-efficient routes and delivering a smooth experience for both your team and your customers. It’s great to know the tracking and delivery notifications are addressing your business needs. We appreciate your feedback on adding ad-hoc drivers—we understand how important flexibility is for dynamic operations, and we'll take this into consideration as we explore ways to make the platform even more adaptable. Thanks for choosing OptimoRoute and for sharing your experience!

JS

James S.  
Owner  
Logistics and Supply Chain  
Used the software for: 1-2 years

### "Optimo Route Review"

September 29, 2025

5.0

My overall experience with Optimo route was very, very, very excellent. I highly recommend this program

Pros

What I like the most about Optimo Route isI love the ease of arranging routes for all the drivers in my crew

Cons

The thing I liked the least about Optimo route is it's A little pricey but not to bad and a little bit affordable

Review Source

Response from OptimoRoute

November 11, 2025

Hi James, thanks for taking the time to share your experience! We’re really happy to hear how much OptimoRoute has helped simplify route planning for your crew — that’s exactly the kind of impact we aim for. We understand your thoughts on pricing, and it’s great to know you still find it affordable and worthwhile for what it delivers. Best OptimoRoute Team

HB

HOLLIE B.  
Office manager  
Logistics and Supply Chain  
Used the software for: 2+ years

### "Fantastic route planner"

May 10, 2025

5.0

Fantastic route planner and Fantastic customer service, always get prompt replies

Pros

It is flawless, the text message system which texts customer for you is fabulous

Cons

I sometimes find it difficult to track previous routes from days or weeks before

Review Source

Response from OptimoRoute

August 14, 2025

Hi Hollie, Thank you for the wonderful review! We're glad to hear you're enjoying the text message feature—it's great to know it's helping keep your customers informed effortlessly. We appreciate your feedback on tracking past routes and will keep that in mind as we continue to improve the platform. It's also fantastic to hear our customer service has been prompt and helpful—your support means a lot to us! OptimoRoute Team

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