# TELUS Trade Promotion Management Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about TELUS Trade Promotion Management Software - reviews, pricing plans, popular comparisons to other Trade Promotion Management products and more. Source: https://www.capterra.com/p/161139/Exceedra --- # TELUS Trade Promotion Management Software Review 2026: Features, Integrations, Pros & Cons Last updated on February 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) TELUS Trade Promotion Management ## What is TELUS Trade Promotion Management? TELUS Trade Promotion Management empowers CPG companies to master the full trade promotion lifecycle, significantly boosting forecast accuracy, optimizing planning/approval, streamlining execution, controlling finances, and simplifying contracts, claims, deductions, and analytics. Our platform features an AI Assistant for instant, plain-language insights and expert guidance, enhancing user adoption across the team. Advanced Analytics transforms complex data via seamlessly integrated dashboards and custom report builders, allowing for quick data exploration and tracking of ROI and performance metrics. Designed for global operations, TELUS TPM offers Enterprise Scalability with multi-channel support, ERP integration, and cloud-native architecture, ensuring operational Simplicity and consistent Synergy across both retail and foodservice channels, all backed by Role-Based Security for robust compliance. ## What is TELUS Trade Promotion Management used for? [Trade Promotion Management](https://www.capterra.com/trade-promotion-management-software/)[Pricing Optimization](https://www.capterra.com/pricing-optimization-software/)[Contract Management](https://www.capterra.com/contract-management-software/) Top alternative Featured Overall rating Based on 19 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for TELUS Trade Promotion Management?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.telus.com&name=TELUS Trade Promotion Management) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### TELUS Trade Promotion Management 4.3 (19) VS. [4.2 (2,018)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.7 (19) Ease Of Use 4.0 (1,974) Value For Money 3.6 (14) Value For Money 3.9 (1,564) Customer Service 4.4 (15) Customer Service 3.8 (1,668) ## TELUS Trade Promotion Management alternatives [4.4 (81)](https://www.capterra.com/p/265484/Salesforce-Revenue-Cloud/reviews/) Starting price $75.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.4 (18,777)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars Highest Rated [4.9 (19)](https://www.capterra.com/p/150505/Ganacos/#reviews) Starting price $20000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.9 (17)](https://www.capterra.com/p/228548/Cresicor/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Market Data Analysis 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies Price Forecasting 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) Accounting Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. API Application programming interface that allows for integration with other systems/databases Approval Process Control Manage the process of evaluating documents or requests submitted for approval Approval Workflow Route documents and other data through one or more stakeholders for review and approval TELUS Trade Promotion Management 44 features Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. Application programming interface that allows for integration with other systems/databases Manage the process of evaluating documents or requests submitted for approval Route documents and other data through one or more stakeholders for review and approval Create budgets based on historical data and future projections Process of submitting and following up on claims with insurance companies Manage and track all internal and external communication conducted via calls, email, text, or chat Track and manage adherence to policies for any service, product, process, or supplier Create, edit, and revise contracts/written agreements Track, store, and access client contracts or licenses Integration with third-party CRM systems Store and organize information about customers and previous interactions Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Graphical representation of data Forecast customer demand using historical insights and simulations Track products that are for sale at a reduced price or part of coupon promotions Store, manage, and track all electronic documents in a centralized location Intended to be used by manufacturers For Retail Stores Form predictions based on past and present data/trends Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies Manage and handle various international currencies A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Pre-defined templates within a library for common cases such as contracts, websites, emails, and more Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) Track factors that affect pricing and adjust prices accordingly to increase sales Track and manage the profit margin between the cost of a product and its selling price. Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. Plan and schedule promotional campaigns for a specific calendar month or year Assess and optimize pricing markdowns, special offers, or other promos Design, communicate, and distribute incentives to perform a specific action Receive data and information in real time View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Develop potential scenarios to identify risks and opportunities Track the status over time for a request, process, asset, or transaction At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them Set up connections to third-party platforms to improve business processes Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 3.8 (19) 3.8 Based on 19 reviews ## Pricing Value for money 3.6 (14) Basic $0.00 Value for money 3.6 (14) 3.6 Based on 14 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (15) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (15) 4.4 Based on 15 reviews ## User reviews Overall rating 4.3 Based on 19 reviews Filter by rating 5(7) 4(11) 3(0) 2(1) 1(0) Mentioned topic Sorted by most recent AU Anonymous User Broker Manager Consumer Goods ### "Has to be one of the cumbersome trade systems out there" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 2.0 2.0 Likelihood to Recommend 2/10 December 17, 2021 It is very frustrating working in this system, it was rolled out to save time but find myself dedicating a majority of my day figuring out how to use the system. Pros There's not too much to like about this trade system. It does load quickly and is user friendly, once you know how to navigate the pages. Cons When changing volume/trade, the changes are not instant. Sometimes it takes over night to get a final view of any changes. Volume disappears from the trade analyst page. Switched from [TELUS Retail Execution](https://www.capterra.com/p/162233/AFS-Retail-Execution/) Better control trade spend. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RB Ryan B. Market Manager Wine and Spirits ### "9.27.21 Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 September 27, 2021 I mainly used it to help the team with correcting the price promotions by chain. It was helpful once the promotions by brand and by chain were corrected. Pros Being able to put in price case scenarios. Cons A little more manual than expected by having to update each brand by size. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User CIO/COO Food & Beverages ### "AFS Trade Promotion Management review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 December 29, 2020 Pros Feature rich Excellent integration capabilities Cons Cost is high Older technology Not as user friendly Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DR david r. Sales Food Production ### "Novice User Feedback" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 April 6, 2020 I like the potential. The challenge is becoming a power user when not using that often. Pros Once you get the hang of it (use it more frequently), it becomes more and more user friendly. (Not where I want to be but should be there with more practice. There is an enormous amount of data that can be used and parsed for analysis. I like the folder approach to guide you through all this data. The Sales and Volume Planning reports have been useful thus far. Mostly (In what I have used the software for), it does not take a long time to pull every query (except for the accrual folder; it spins for a while). Cons I would like to be able to download data/reports to excel (maybe there is a way, but I have not figured it out). The first few times you use, it can be pretty intimidating. It takes time to get the hang of it, but the more you use the easier it becomes. More use coupled with more training at different proficiency levels could accelerate user productivity. I have had "long spins" when I go into the accrual folder. When I launch, and every time I enter a new parameter (my name, Customer, etc.) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TB Thomas B. Customer Sales Manager Consumer Goods ### "TPro Easy Usage of System" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 6, 2020 Solid product w/useful outputs that drive profitable sales Pros Volume and spend functions are easy to pull and understand/modify as needed to attain profitable programs Cons Nothing, was an easy to use system that satisfied all my sales needs Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ES Emily S. Sales Planner Consumer Goods ### "TPRO Admin" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 6, 2020 Our planning and performance review efficiencies have improved every year thanks to TPRO! Pros My favorite TPRO Feature is the Master Calendar. User Friendly, Presentation Ready, and provides all important information for an account/product in one place. Cons I think there is still room for TPRO to optimize in reporting function. Right now the data is all there and easy to pull into Excel - it would be a nice add on to have pre built reports that aggregate data and compare versus prior year. Switched from [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MH Maria H. Associate Business Developement Manager Consumer Goods ### "T Pro Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 April 6, 2020 Overall its been a positive experience with good pdf training documents to help with questions. Pros The ease of creating a promotion with the drop downs for performance, volume broken down by items and by weeks. Cons I haven't used it long enough to have any serious cons. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MT Mike T. Account Manager Consumer Goods ### "TPRO Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 6, 2020 Forecasting consumption while evaluating Profit and Loss per scenario. Pros After being explained how to use it, it provides a significant amount of Data and Analytics for the user. Cons Unless you take the training, it might be difficult to use based off the amount of options the software has. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TG Tim G. Director Sales Strategy & Planning Consumer Goods ### "T-Pro Optimum" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 3/10 April 6, 2020 The team that manages the program are great, they will help you along the way in any way you need, but you need to have the resources to get the full value of the system. If you do not, it will be an expensive bump chart that you could easily create in Excel with your own POS data. Pros The tool as designed is quite impressive. The capability to analyze your promotions and perform What If scenarios and load a full promotional calendar is great. Cons My biggest challenge with using this tool was the resources needed to load the POS data on a monthly basis and align the promotions to what was fed into T-PRO from your TPM system. The maintenance of new items and geography changes can be challenging too. If you have the time and resources to put against the program, it is strong, if you do not, it will not be full utilized. Reasons for choosing TELUS Trade Promotion Management No other programs considered for post promo analysis Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NK Nia K. Sr. Business Development Manager Consumer Goods ### "Very intuitive and insightful" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 April 6, 2020 Pros The ability to layer over consumption with shipments and pull reports. A lot of systems are data entry and unable to pull reports afterwards Cons N/A - not used it enough yet. Does seem like a multitude of pieces to enter so potentially easy to make an error or oversee something Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/161139/Exceedra/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)