# Ruler Analytics Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Ruler Analytics Software - reviews, pricing plans, popular comparisons to other Call Tracking products and more. Source: https://www.capterra.com/p/161093/Ruler-Analytics --- # Ruler Analytics Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Ruler Analytics ## What is Ruler Analytics? Ruler Analytics gives you the true picture of the impact of your marketing: call tracking, form tracking, CRM connections + more. It enables marketing teams to optimise their activities for more than form fills, create an lead-to-revenue reporting infrastructure and create better alignment with the sales team by passing data into their systems. Integrations with popular sales and marketing tools like AdWords, Salesforce, Google Analytics & more mean you can get started quick. ## What is Ruler Analytics used for? [Web Analytics](https://www.capterra.com/web-analytics-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Call Tracking](https://www.capterra.com/call-tracking-software/) Top alternative Featured Overall rating Based on 3 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $149 Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Ruler Analytics?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.ruleranalytics.com&name=Ruler Analytics) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Ruler Analytics 3.7 (3) VS. [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting Price $149 Per Month Starting Price $14.99 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (3) Ease Of Use 4.5 (8,028) Value For Money 3.7 (3) Value For Money 4.7 (5,515) Customer Service 4.5 (2) Customer Service 4.8 (5,170) ## Ruler Analytics alternatives [4.6 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Highest Rated [4.9 (50)](https://www.capterra.com/p/152001/WhatConverts/reviews/) Starting price $30.00 Per User, Per Month [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Conversion Tracking 2.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Time on Site Tracking 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track the amount of time users spend on websites API Application programming interface that allows for integration with other systems/databases Caller ID Identify the number and contact information of a caller before answering the phone Call Recording Record the audio of phone conversations for quality assurance purposes Call Routing Sends voice calls to a specific queue based on predetermined criteria Ruler Analytics 21 features Application programming interface that allows for integration with other systems/databases Record the audio of phone conversations for quality assurance purposes Sends voice calls to a specific queue based on predetermined criteria Measure campaign influence through collection of keyword tracking and revenue sources Identify the number and contact information of a caller before answering the phone Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Import and export data to and from software applications Create and send email blasts/campaigns Establish measurable goals and objectives and track their progress over a specific period of time Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response Track and monitor a specific set of keywords Manage multiple campaigns in one system Active reporting of data and metrics Log and store the source of contacts/leads Set up connections to third-party platforms to improve business processes Track the amount of time users spend on websites Review data from past periods to reveal recurring tendencies and predict future performance Track visitors and purpose of visits Get Advice We can help you find the software with the features you need. Features 4.0 (3) 4.0 Based on 3 reviews ## Pricing Value for money 3.7 (3) Basic $149.00 Per Month Value for money 3.7 (3) 3.7 Based on 3 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Zapier](https://www.capterra.com/p/130182/Zapier/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (2) 4.5 Based on 2 reviews ## User reviews Overall rating 3.7 Based on 3 reviews Filter by rating 5(2) 4(0) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent AD Andrii D. CEO Retail ### "Verified customer: okay tool, too difficult to install and extract any value. Looked in 12 month contract, can't cancel" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 4.0 4.0 Likelihood to Recommend 0/10 April 20, 2025 not great, wouldn't recommend for anyone. more described in "Cons" Pros good concept that could potentially work with but poor execution and terms Cons Customer support is good but terms when you are locked in a 12 month contract is insane and the tech is hard to set up (tool almost 3 weeks). Everytime you change something in your CRM, Ruler will not work and you have to double check the data Value is not there. Super frustrated. Wasted money Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) needed more analytics around utms and ideally it should have been integrated with my Pipedrive CRM process Alternatives considered [Attributer](https://www.capterra.com/p/234891/Attributer/) Reasons for choosing Ruler Analytics I thought it was a more robust tool, which it is but it requires too much handholding and the contract terms killed the whole deal. I tried to talk to the company that I don't use the tool anymore and they refused to cancel my contract Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AB Andrew B. MD ### "Great kit for tracking calls and leads from your marketing channels. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 0/10 May 7, 2018 Pros Great kit for tracking calls and leads from your marketing channels. Being able to demonstrate every enquiry to a client is essential and Ruler makes it easier. Cons More guides on installing the code into Wordpress would be beneficial but the team were very helpful in getting it resolved Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MC Max C. Head of Paid Media ### "More features, integrations and solutions. At a cheaper price. Good experience all round." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 March 3, 2018 Pros Cost, Number of Integrations, Customer Support, Form and Online Chat Tracking is additionally valuable. Finally being able to match multiple clicks to forms AND calls leads is really valuable for me and my agency. Cons Maybe too many features, at first I was looking for cost effective call tracking but didn't realise they did this as well. Delighted to have moved solutions to Ruler now though, better product/better price. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 7, 2018 Thanks for your feedback, Max! Glad you're enjoying Ruler Analytics :) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)