# Thematic Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Thematic Software - reviews, pricing plans, popular comparisons to other Customer Experience products and more. Source: https://www.capterra.com/p/159338/Thematic --- # Thematic Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Thematic ## What is Thematic? Thematic makes sense of customer feedback at scale, to understand customer needs and uncover actionable insights fast. See emergent issues as they happen. There's no manual coding or training of AI models. Work smarter, not harder in uncovering growth opportunities from surveys, social media, online reviews, and more. ## What is Thematic used for? [Customer Satisfaction](https://www.capterra.com/customer-satisfaction-software/)[Qualitative Data Analysis](https://www.capterra.com/qualitative-data-analysis-software/)[Text Mining](https://www.capterra.com/text-mining-software/) Overall rating Based on 15 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $2000 Other, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Thematic?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.getthematic.com/&name=Thematic) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Thematic 4.9 (15) VS. [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price $2000 Other, Per Month Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (15) Ease Of Use 4.6 (68) Value For Money 4.9 (12) Value For Money 4.6 (64) Customer Service 5.0 (15) Customer Service 4.7 (56) ## Thematic alternatives [4.7 (701)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [Zonka Feedback](https://www.capterra.com/p/137773/Zonka-Feedback/) [4.8 (68)](https://www.capterra.com/p/137773/Zonka-Feedback/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/137773/Zonka-Feedback/) [Chattermill](https://www.capterra.com/p/153694/Customer-Experience-Analytics-Platform/) [4.5 (25)](https://www.capterra.com/p/153694/Customer-Experience-Analytics-Platform/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/153694/Customer-Experience-Analytics-Platform/) [unitQ](https://www.capterra.com/p/201856/unitQ-Monitor/) [0.0](https://www.capterra.com/p/201856/unitQ-Monitor/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/201856/unitQ-Monitor/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Access Controls/Permissions Define levels of authorization for access to specific files or systems Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Thematic 64 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Capability to use a search engine via operators like AND, NOT, and OR Organize and group data or items based on various criteria Communicate using direct chat or messages within the system Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Obtain, monitor, and review customer feedback/complaints relating to products and services to improve customer satisfaction Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Analyze survey results via statistical testing or crosstabs directly within the software Grouping log entries based on similar attributes. Removes data that is incomplete, inaccurate, or irrelevant from a dataset Processing and organizing collected information to a set of meaningful and cohesive categories for further analysis Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Process of checking different types of data for accuracy to avoid errors or inconsistencies Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Tracks metrics that provide insight into how a user interacts with any interface or product Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Find & retrieve relevant data or documents Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills Identify different languages Collect and maintain structured information that describes data or content Observe and track the demand, usage, progress or quality of a system, product, or user Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Manage and support multiple languages Allows users to manage data from a number of sources Process and analyze human language in text or audio form Filtering incoming messages/alerts and detecting patterns to spot anomalies. A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Analyzing historical and current data and generating a model to help predict future outcomes. Streamlining repetitive tasks and activities through automated and predefined workflows Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Allow users to access multiple services after entering their login credentials once Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Apply statistical/mathematical models to sets of data Gauge satisfaction and receive information for improvement and success Attach digital tags to documents and assets for identification, search, or monitoring purposes Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc Set up connections to third-party platforms to improve business processes Identify topics to prioritize document research Review data from past periods to reveal recurring tendencies and predict future performance Analyze and gain insights into user experience Interact with data visualization elements, such as charts and graphs, to drill down into data An extended application or connector that enables users to perform additional services with their current set of tools Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.7 (15) 4.7 Based on 15 reviews ## Pricing Value for money 4.9 (12) Free Trial Basic $2,000 Other,Per Month Value for money 4.9 (12) 4.9 Based on 12 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[ Tableau](https://www.capterra.com/p/208764/Tableau/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (15) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (15) 5.0 Based on 15 reviews ## User reviews Overall rating 4.9 Based on 15 reviews Filter by rating 5(14) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent DM Desmond M. Chief Executive Officer Information Technology and Services ### "Thematic has opened our eyes to a whole new world" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 25, 2021 The team at Thematic have been a pleasure to deal with, start to finish. They are passionate about their product (most are former clients / users). They believe in what they are doing. And they are always on the lookout for new areas to improve. Being part of the Thematic "ecosystem" has been a great help for me personally. I've tapped into new networks and learned about things I never would have before. The software makes sense. It is easy to use (after you spend time learning it properly!). It can be deployed stand alone or it can be integrated with other solutions (V important for us). Overall, a great solution backed by an amazing team. Very happy we found it! Pros We selected Thematic to be our partner after reviewing and assessing multiple vendors and options over a 3 year period. Cost, value for money, accuracy, reliability, service and support were critical and on those points, Thematic delivers. We especially like how transparent the solution is. Our clients shy away from "black boxes" and need to understand (and trust) the science behind the art. With Thematic, we've been able to add significant value to our existing client relationships. We've found new (and often surprising) insights. And most importantly, we've been able to demonstrate, with real evidence, exactly how much of an impact specific issues customers mention have on their experiences and care. Thematic has enabled us to turn questions into answers within seconds. We've been able to tell our clients EXACTLY what they need to focus on and they've been able to measure EXACTLY what the impact of their work / initiatives has been. Understanding / analysing comments "at scale" has been a perennial challenge and the focus (pre Thematic) was on the squeaky wheel (i.e. whichever manager / client moaned the most / loudest). With Thematic, we have an evidence-based framework so the right things get done at the right time for the right reasons. That's been huge. Cons It took us longer than we would have liked to "train" the software in the initial setup phase. It also took a lot of "hands on" time for us to fully appreciate the value the solution has and being able to share this knowledge with time poor customers so they can use the platform independently has been challenging at times. Thematic have improved the interface and knowledge base significantly since we started and are always on hand to help so even though we had these challenges, they've been manageable and worth the "pain" to get where we are at today. Alternatives considered [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/) [XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/) [XM for Employee Experience](https://www.capterra.com/p/140443/Qualtrics-Employee-Engagement/) [IBM Watson OpenScale](https://www.capterra.com/p/201354/IBM-Watson-Openscale/) Reasons for choosing Thematic Price. Reliability. Scalability. Features. Functionality. Integration. Service. Support. Care. Trust. Transparency. And a willingness to adapt as our needs change. Beat the competition hands down. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JW Jenny W. Customer Insights Specialist Utilities ### "Thematic - review." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 17, 2020 Pros Thematic is very easy to use and I have been able to present customer feedback to different parts of the business in a much shorter timeframe than would have been possible. I have really appreciated the support of Thematic's Customer Success person who showed me some possibilities for building new dashboards and automating manual work which has been fantastic. Cons I'm always a bit old school about reading customer feedback given that they have taken the time to write it. Although in saying that. I do find it easy to read and find feedback using the tool. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. WD William D. UX Design Manager Financial Services ### "Thematic makes scattered verbatim data meaningful and visual for decision makers." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 20, 2020 the team are awesome and the \[SENSITIVE CONTENT HIDDEN\] actively joins and follows up on calls and equally passionate about organisations making better use of data (Quant and Qual) and in turn make better decisions. For a product development context, Thematic does more than just assist with prioritisation. It helps inspire people to take things into the development pipeline with the data and justification of the prioritisation. Pros It automates and repeats the already good work by a UX researcher the first time around. Plus puts the results in the face of the decision-makers (PMs & DMs) asap and monitor those insights over time. I loved the out of the box nature to visualise data in a way that enables meaning and insights immediately. The ability to drill down into themes for further analysis enables almost live decision making with product and development managers on the areas that most matter to customers. Cons There isn't much to not like here. Additional would be to include Google or other Analytics data integration to provide confidence to marketers and executives in the organisation. I believe there is a way to do this and look forward to testing this approach more in the future. Alternatives considered [Appcues](https://www.capterra.com/p/139216/Appcues/) [MonkeyLearn](https://www.capterra.com/p/166580/MonkeyLearn/) [XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/) [WebEngage](https://www.capterra.com/p/143401/WebEngage/) Reasons for choosing Thematic There are very few who do the work that Thematic do to make data meaningful. Other systems are way expensive and require an entire tender process to bring the whole organisation on the way. The support and frequent follow up from the team meant you had people to support you and not treat you as just another integration project. we didn't have to set up the data, they did that for us so we could spend more time enjoying our first experiences. This onboarding was fantastic for others who came on the first-adopter journey. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 17, 2020 Thanks so much for this thorough review! Really appreciate the time you took to share your experience. Team is delighted to see such feedback! DE Dana E. Account Director Hospitality ### "Helpful Insights!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 28, 2020 The overall experience has been a great one. Thematic’s platform is easy to navigate and use. Customer service has been on par and response time, excellent. Pros Thematic makes it easy for our clients to gain helpful insights as to what their guests are saying and wanting. The platform is user friendly and doesn’t intimidate. Cons At this time, no suggestions for improvement to the software. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AA Arpineh A. Senior Business Analyst Real Estate ### "Valuable product and customer support and " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 2, 2020 Great product and customer support. Pros Thematic was the missing puzzle for our surveys. Initially, we were only looking at the answers to the multiple choice questions but Thematic gave us the ability to have a better understanding of reviews we received by looking at the open ended questions. Cons The product by itself is very useful and great. But I believe the product can be more user friendly for untrained users. Reasons for choosing Thematic We had a low volume of reviews and Thematic was one the few products that was able to analyze such a small data set. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Stephanie M. Senior Account Executive Marketing and Advertising ### "Very user friendly product that gives results!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 1, 2020 Pros Thematic is extremely user friendly, which is why my company, MMGY Global, decided to parter with their team when we were selecting a software to help our client easily review consumer product data. Having very little experience reviewing large amounts of data, such as open ended user comments, Thematic and the team were able to help us easily digest product information in order to identify product issues and easily resolve them. The software also helped my company and client when it came to deciding what marketing messaging would most resonate with our clientele by pulling out key words from the reviews our customers were actually saying about our product. I would absolutely recommend Thematic and the team to anyone looking for a software that can quickly analyze large amounts of consumer data. Cons Though the Thematic team did do a lot of heavy lifting getting the software setup, there is a fair amount of work the client needs to do in the beginning in order to make sure the software picks-up on certain factors that you may want to measure, such as 'branded terms.' You'll likely be making updates for a while to get the software to recognize key words you need it to pick-up on/how the software pools data into different sections, but lucky the UI is extremely easy to navigate and the Thematic team is super helpful when it comes to this! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TP Tom P. Senior Managing Director Real Estate ### "Exceptional Insights on Survey Verbal Responses" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 1, 2020 Pros Their software did an exceptional job of creating very actionable themes from relatively the relativel small (under 1,000) responses we have as a B2B services company. No other software package we looked at could do this. Their overall dashboard and impact analysis was incredibly useful. Cons There were a few issues in the beginning on how they collected our data, but they resolved them very quickly. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SC Strathan C. Operational Reporting Specialist Telecommunications ### "Great Team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 18, 2020 The team is outstanding friendly, helpful and they want to see us succeed. Pros The product is easy to use, intuitive and with it we can derive great insight from our customer feedback Cons It is hard to pin point specific Cons as this delivers on what I expect and if change is needed the team jumps in and helps us make any changes required Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Market Researcher Internet ### "AI + Human Touch to Improve Efficiency & Generate Deeper Insights" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 7, 2020 Making sense of thousands of open-end comments to understand what is driving NPS - helps tell a cohesive narrative between quantitative + qualitative data. Pros Team is easy to work with - very responsive and open to feedback to customize the tool to our needs. Appreciate their willingness to partner on adjustments to their roadmap and to work through ways that our team can get even more out of our use of Thematic. Quick and seamless upload process from taking our raw data and getting it into the portal in a digestible fashion so that teams can begin analysis. Cons Initial codeframe set-up required a bit more time and input from my end than expected, but they have since streamlined the process and the time spent was a worthwhile investment in the long-term. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MD Melanie D. Research and CX Telecommunications ### "My experience with Thematic as a product as well as their team " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 5, 2020 My experience with the product itself as well as the service from the Thematic team is overall pleasant. I particularly enjoyed their desire to learn from our needs and help us grow the product around what we want to achieve. Pros Thematic has a great UI and is very intuitive, not much training required to start using the software. It helps us uncover treasures of gold hidden in our vast amounts of unstructured data. Thematic helps us structure our unstructured data, by providing themes, sentiment, impact on NPS and other scores, etc. I especially loved the download function, not just for excel but also for ppt! So simple and fast if you want to share something with your team or stakeholders quickly. Cons As with any online tool, we do encounter the occasional buffering or glitch. Since the team at Thematic is super helpful we are able to address any issues we face with a quick turnaround time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/159338/Thematic/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)