# Virtuous Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Virtuous the right Nonprofit CRM solution for you? Explore 47 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/159179/Virtuous/reviews --- Virtuous 4.6 (47) [View alternatives](https://www.capterra.com/p/159179/Virtuous/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Virtuous Ease of use 4.4 Customer Service 4.5 ## Pros and Cons in Reviews EM Emily M Grant WriterIndividual & Family Services, 11 - 50 employeesUsed the software for: More than 2 years. “Our sales associate, data migration team, customer success specialist, and the help desk folks have provided fast, efficient, thorough, knowledgeable, proactive assistance at every step.“ August 11, 2023 LM Leanna M Partner DevelopmentReligious Institutions, 2 - 10 employeesUsed the software for: More than 2 years. “Campaign integration still feels clunky to me, even after support calls, reading articles, and receiving training. “ August 17, 2023 MO Marshall O Data Migration SpecialistProfessional Training & Coaching, 51 - 200 employeesUsed the software for: 1-2 years. “Virtuous takes quite a few useful features such as pledges, recurring gifts, households, task tracking and makes them easy to use right away.“ February 13, 2024 JC Jessica C ConsultantFund-Raising, 51 - 200 employeesUsed the software for: More than 2 years. “Moves management for MGO portfolios is a little difficult to do natively in Virtuous.“ January 31, 2024 TW Toby W Executive DirectorNon-Profit Organization Management, 11 - 50 employeesUsed the software for: 1-2 years. “Extremely user-friendly interface and robust written and video documentation makes Virtuous easy for staff to learn to use.“ August 11, 2023 ES Elizabeth S Head of Programs/DevelopmentNon-Profit Organization Management, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “There is no dedicated customer support. If you have questions, you are required to send inquiries to a generic support account or chat with a bot.“ March 4, 2022 TW Toby W Executive DirectorNon-Profit Organization Management, 11 - 50 employeesUsed the software for: 1-2 years. “Excellent onboarding with partners, great training, robust software and solid integrations.“ August 11, 2023 ## Showing most helpful reviews Showing 1-25 of 47 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jonathan M. Director Philanthropy Used the software for: 2+ years ### "Modern software designed for personalized nonprofit fundraising" August 18, 2023 5.0 Overall I've had a great experience with Virtuous and would recommend it to all nonprofits looking to increase their organization's relationship with supporters. Pros I love the personalization and customization options available that really help nonprofits connect with their donors. I also love how responsive the Virtuous team is to customer feedback. Cons It can be challenging to switch to a new fundraising platform, and there are definitely some features that would be great to have in Virtuous that are currently missing. The product team is very good about listening to feedback and using that to improve the system. Review Source WH Wendy H. Interim Advancement and Data Services Individual & Family Services Used the software for: Less than 6 months ### "Virtuous is the change for responsive efficient fundraising CRMs in this era!" February 6, 2024 5.0 Awesome experience from the first introduction through conversion and continued support! This has been an exceptional partnership for our organization! Pros Virtuous allows for easy integrations from multiple software platforms. Workflows allow for automation of data tasks as well as tasks assigned to users for continual donor stewardship. It provides donor wealth and social insights on the donor record. Marketing emails to targeted audiences with response analytics. Ability for gift, project, event analytics to make decisions on fundraising strategies. Customization of fields to our organizations specific concerns. Cons A small portion of the migration/conversion logic was did not match as expected to incoming data. Alternatives considered [DonorPerfect](https://www.capterra.com/p/2698/DonorPerfect-Fundraising-Software/) Reason for choosing Virtuous Virtuous' vision of the future of fundraising with their responsive CRM better met our organizations vision for fundraising. Switched from [Blackbaud Raiser's Edge NXT](https://www.capterra.com/p/247647/Blackbaud-Raiser-s-Edge-NXT/) NXT just did not meet the ongoing needs of what our organization wanted in a CRM. Review Source CC Caitin C. Client Success Manager Fund-Raising Used the software for: 2+ years ### "Great and Frustrating" May 1, 2025 3.0 Compared to other platforms I would put Virtuous in the top five. We have been recommending this to our non profit clients. Pros It is a very robust platform and gives you the ability to zero in on data. It has a large capacity to handle every part of your non profit. They have an extensive library of help articles. For the most part the system is intuitive. Cons Because it is so robust, it is sometimes difficult to sift through data or ensure you're getting the most accurate data. If you are batching in contacts, you have to manually touch every single contact which can take hours of work. They only keep form names for 90 days making it difficult to query and track. Switched from [Salsa Engage](https://www.capterra.com/p/114212/Salsa-Engage/) Salsa was removing conservative non profits that focus on Israel off their platform. Review Source JN Joe N. Finance Coordinator Non-Profit Organization Management Used the software for: 1-2 years ### "Takes your nonprofit to the next level" February 22, 2024 4.0 Virtuous allows for any number of metrics to be pulled because of the ample data it can host. It's easy enough to use to get started with but comprehensive enough that you can always find something new to analyze. Pros Virtuous is a step above other nonprofit CRMs. There are endless capabilities, reports, and metrics that can be pulled from Virtuous. Virtuous is intuitive enough to focus your attention on the data that matters most. Cons Some data could be organized better. The sync with QBO could be improved. Creating custom reports could be tweaked to be more efficient and quicker. Alternatives considered [DonorPerfect](https://www.capterra.com/p/2698/DonorPerfect-Fundraising-Software/) Reason for choosing Virtuous Virtuous is capable of doing more for similar value. Review Source EM Emily M. Grant Writer Individual & Family Services Used the software for: 2+ years ### "Virtuous is the extra teammate we always needed!" August 11, 2023 5.0 Pros Virtuous is one of the more intuitive, user-friendly CRMs I have used in my fundraising career—while still providing robust data and analysis. This is the third donor database my current nonprofit has employed over the years—the first one I was able to choose personally—and after multiple years now using the platform, we're all still very satisfied. We appreciate having instant access to upgrades and new features, and I can't begin to say how wonderful our experience with the PEOPLE of Virtuous has been. Our sales associate, data migration team, customer success specialist, and the help desk folks have provided fast, efficient, thorough, knowledgeable, proactive assistance at every step. Cons This is largely an out-of-the-box solution that does not require significant up-front investment of time and manpower (two things nonprofits notoriously lack) in order to build from scratch. That may not be the right choice for someone who needs or desires more customization, but it was for us. There are still plenty of built-in / best practice features that can be tailored to our unique needs. Alternatives considered [Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Reason for choosing Virtuous Virtuous offered all of the features we were looking for—and some we didn't KNOW we needed—without requiring massive amounts of work up front. What nonprofit fundraiser has time for that? Virtuous is the perfect amount of customization + convenience. Switched from [Blackbaud eTapestry](https://www.capterra.com/p/29170/eTapestry/) The Virtuous platform is far more intuitive and user-friendly, and you are free to choose integrations that work BEST (regardless of brand). Equally important and so refreshing has been the consistently outstanding customer service. It's clear that all of the Virtuous departments actually talk to each other, which means better answers and problems solved faster. Review Source TW Toby W. Executive Director Non-Profit Organization Management Used the software for: 1-2 years ### "Virtuous is the most powerful, user-friendly, and feature rich non-profit CRM on the market" August 11, 2023 5.0 Excellent onboarding with partners, great training, robust software and solid integrations. We are also thankful for the regular communications from the vendor including software enhancements that are automatically deployed monthly. Pros Extremely user-friendly interface and robust written and video documentation makes Virtuous easy for staff to learn to use. The features are rich including donor management, online donations, integrations, volunteer and event management and reporting. Cons Not the cheapest system on the market may price it out for very small non-profits, but you certainly get what you pay for! Alternatives considered [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[Blackbaud Raiser's Edge NXT](https://www.capterra.com/p/247647/Blackbaud-Raiser-s-Edge-NXT/)[Bloomerang](https://www.capterra.com/p/131207/Bloomerang/)[Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Reason for choosing Virtuous Considerably more features, better usability, expanded integrations, and a better overall implementation process than the other options on the market. Also some great partners to implement. Review Source MM Michelle M. Associate Director of Development Non-Profit Organization Management Used the software for: 6-12 months ### "Hoping to see an improved experience over time- not yet convinced" April 11, 2022 2.0 We are not yet sure if it was the right choice for our organization to move to Virtuous. We still believe that the product will support our growth as an organization long term, but we are not currently satisfied and hope to be proven right. Based on our experience so far, we would not recommend Virtuous to another organization. Pros Virtuous has many intuitive features and is visually appealing for the user. Lists and queries are easy to run without having any background in querying language. I appreciate that Virtuous is frequently rolling out upgrades, bug fixes, and new features. Cons The software runs very slowly without explanation on some days, taking nearly a minute to load certain pages or widgets. Reporting has some limitations compared to our last software. Customer support is very hit or miss. Support is initially provided through a chat bot and then answered "usually" within 24 hours by a Virtuous representative. Some reps are knowledgeable and provide helpful links, screenshots, etc, while others don't seem to know how to work the platform themselves. There have been backlogs at times where requests are not answered for 2+ business days, and if you ask a follow up question, you may find yourself waiting again. There seems to be no option for an upgraded customer support package if you have unique or custom requests. The knowledge base is not comprehensive and is sometimes out of date. The migration process was also very rough. We started out with a professional and extremely helpful project manager, but when he transitioned off, it went downhill quickly. The Data Migration Specialist that worked with us did not seem to have experience and although she ultimately did what she could to be helpful, probably putting in many extra hours on our behalf, my sense is that her lack of initial training and lack of diligence in early conversations wasted many hours for both of us. Alternatives considered [Salesforce.org Nonprofit Cloud](https://www.capterra.com/p/265078/Salesforceorg-Nonprofit-Cloud/)[Blackbaud Raiser's Edge NXT](https://www.capterra.com/p/247647/Blackbaud-Raiser-s-Edge-NXT/)[Bloomerang](https://www.capterra.com/p/131207/Bloomerang/) Reason for choosing Virtuous They're great at hyping their product up Switched from [DonorPerfect](https://www.capterra.com/p/2698/DonorPerfect-Fundraising-Software/) We moved primarily because DP's user interface was so clunky and outdated. It was unnecessarily complex to navigate and difficult for new team members or team members without as much technical experience to learn the platform. With a large team, we wanted something more accessible. Review Source NK Nicholas K. Founder/CEO Non-Profit Organization Management Used the software for: 2+ years ### "Best In Class CRM" August 10, 2023 5.0 With many different ways that someone can enter our ecosystem, Virtuous has helped us be UBER responsive and deliver targeted and contextually relevant messaging to various audience segments. Everyone is on a unique journey, and it is being steered as we learn more about a contact. Pros The marketing automation functioanlity in Virtuous is best in class and has allowed us to scale fundraising without always bringing on more humans. The automations function does the work of 1.5 humans, and we are just getting started. We have entire donor journeys built out on automations...we call it our "donor plinko board," a place where, no matter where someone enters our ecosystem, Virtuous know who they are and serves them with the right message on the right channel at the right time. Cons There was a period of time where support was slower and less helpful, but they have really stepped it up on that side of things, and we now are getting quick and helpful support responses, even offers to jump on video calls to diagnose the problems or questions. Alternatives considered [Neon CRM](https://www.capterra.com/p/102088/NeonCRM/)[Bonterra EveryAction](https://www.capterra.com/p/142421/Bonterra-Development-Digital/)[Bloomerang](https://www.capterra.com/p/131207/Bloomerang/) Reason for choosing Virtuous Virtuous's marketing automations ultimately won out, and we would make the same decision again and again! Review Source LD Laura D. Client Success Specialist Marketing and Advertising Used the software for: 2+ years ### "Virtuous Is An All-Encompassing Tool for Donor Management/Email Communication" April 1, 2025 4.0 Overall, the experience with Virtuous is great and it is a platform I would recommend, especially to non-profit organizations looking for an all-encompassing donor relations/customer relations management platform. Pros I absolutely enjoy working with the Virtuous software to manage constituent and email user data and analytics. Out of several platforms our clients use for donor management/engagement, Virtuous is by far one of the more robust platforms due to its all-in-one packaging. It serves as a donor management system to house donor and gift records for reporting and receipting purposes, as well as a platform to create customized donation pages and creative email messages. Cons One of the features in Virtuous is the ability to query contact names/emails for specific campaigns or marketing promotions. However, it only keeps the names from the last 90 days intact, so you have to save each file download to get a glimpse of the entire picture of who all signed up from your campaigns. Review Source BB Britta B. Coordinator Non-Profit Organization Management Used the software for: 1-2 years ### "Virtuous Review " May 7, 2025 4.0 Overall our experience has been positive and it has been a beneficial platform for our donors and contacts Pros All in one CRM system. Notes and reminders can be set up to follow up with contacts. Cons Many of our other platforms do not connect with it. Review Source CC Corey C. West Coast Director of Development Higher Education Used the software for: 6-12 months ### "The whole experience with Virtuous has been phenominal...." August 4, 2017 5.0 I would highly recommend Virtuous to any non-profit out there that wants to grow there giving and make there whole home office process much more efficient. Pros The technology is second to none. It has so many features to help our team stay organized and up to date with all communication with our database. The tools Virtuous offers, is helping us increase our giving and streamline our work flow. The Team at Virtuous has been easy to work with and extremely helpful through the transition process. Cons There is obviously some adjustment period from the old system we were using to Virtuous and getting use to all the tools they have. The Virtuous Team has been there every step of the way through this process, which has made the transition easier. Review Source ME Matt E. Communications Admin Assistant Religious Institutions Used the software for: 6-12 months ### "Super helpful program!" August 31, 2021 5.0 Pros It makes contact/donation management really simple. Customer service is usually pretty quick to respond, although it's usually easy enough to figure out without needing help. Cons Some of the features can be a little difficult to get used to, but that's just a kind of standard learning curve. Review Source MS Melissa S. Serve Team Manager Non-Profit Organization Management Used the software for: Less than 6 months ### "Review for Virtous" May 31, 2019 5.0 Overall it was easy to learn and once you get the hang of it then it is so simple to use. Pros I like that it is easy to use and that you have customer support through messenger write there at your fingertips. Cons There are very few things that I do not like about this software. I would say the one thing that I had to overcome is learning the equations for the different reports that you can run. Review Source BS Brendan S. President Religious Institutions Used the software for: Less than 6 months ### "User friendly interface, building relationships with our base, value added features" May 16, 2017 5.0 Hands down offering the greatest amount of features we had to have at a value we felt was acceptable. Pros We compared 10 products on the following criteria: Would our staff be engaged and want to learn the system- Intuitively easy with features that improve their daily work, Yes Will the platform allow relationships to be built and strengthened- Yes, built in features that allow for the strategic relationships Is it value added and cost friendly- Yes, total cost of ownership that allows us to scale up or down without compromising the other must haves. Review Source JR Jen R. Center Manager Non-Profit Organization Management Used the software for: Less than 6 months ### "Gets the job done." August 18, 2020 4.0 We upgraded from spreadsheets (thankfully I wasn't the converter on this!) and it makes our work so much easier. Pros We use this software exclusively to track and organize info on our donors. I really like how all team members can use the tagging system, and make notes about all donors - individuals to organizations. Cons Like other similar systems, I find the reports consfusing and mindboggling. In order to run the same report again and again, I have to take painstaking notes of what I clicked on to generate the report I need. Review Source AV Arelis V. VISTA member Civic & Social Organization Used the software for: Less than 6 months ### "keeping track of all contacts " October 31, 2018 5.0 Pros the access it gives me to look up information from our list serve, being able to compile reports and have access to support team Cons being new to the software there is a lot to learn, this is a "cons" because i have to take the time to understand the information, without having much time to train myself and do the work that i have to do. Review Source SG Savannah G. Graphic Designer Non-Profit Organization Management Used the software for: 2+ years ### "Great tool but a little clunky" July 9, 2024 4.0 Pros The platform has stored all of our donor data successfully for years. Cons The platform is not intuitive. It often takes our new hires multiple trainings to fully grasp the functions of Virtuous and how to find what they need Review Source BP Belinda P. Consultant Computer Software Used the software for: 1-2 years ### "Consider Virtuous for your fundraising!" February 23, 2024 5.0 We love Virtuous, the experience has been great. They work with all companies small and large and they have terrific support! Pros I love the tags and the workflows the most! I also love the receipting, it's so easy to use and you can customize it to fit your needs. Cons I love the reporting and I love the Summary giving fields you can export out, but I would like to see a few more formatting options in the base reporting area. Review Source RJ Rebekah J. Vice President of Development Religious Institutions Used the software for: 2+ years ### "Best All-Around CRM" August 18, 2023 5.0 We've used Virtuous for five years, and the team feels like a true partner. We've suggested ideas and improvements, and we've been happy with how we keep building out our Virtuous database as our systems become more sophisticated. I feel like we still have so many features to tap into! Pros Virtuous has allowed us to manage all aspects of our CRM work. We engage with our member network as well as our donor base. The email marketing tool, automation workflows, flexible architecture, and wealth screening integrations have worked so, so well for us. Cons There hasn't been anything too significant - Virtuous is constantly rolling out new features and improvements. Switched from [Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Salesforce was clunky, overwhelming, and I felt tied to a consultant for every little change I wanted to make. Review Source LM Leanna M. Partner Development Religious Institutions Used the software for: 2+ years ### "Virtuous has been a valuable asset to our organization!" August 17, 2023 5.0 It is an immense help to our organization to implement an API between Virtuous and our mission-trip tracking platform. Also, having a single location where we can house our contact database and seamlessly interact with our website and marketing efforts is excellent! Pros In my role, I utilize gift tracking, contact profiles, query tools and reports, email marketing, and campaigns. Each of these features are easy to use and updated efficiently in the Virtuous admin settings. Cons Campaign integration still feels clunky to me, even after support calls, reading articles, and receiving training. The data represented through the campaigns is not easy to retrieve at a snapshot. Switched from [iDonate](https://www.capterra.com/p/143347/iDonate/) Not sure - that decision was before my time, but I believe that functionality was not as comprehensive on the iDonate platform. Review Source KC Kendra C. Managing Director Non-Profit Organization Management Used the software for: 1-2 years ### "Virtuous is out of the box easy to use, and its features make it customizable to make it your own." August 10, 2023 4.0 The features of Virtuous are comprehensive; there's a lot within the system that I have access to but have not used. The more time that I spend getting to know it via their trainings and customer support, I am more and more pleased with the product. Pros The trainings are comprehensive, the features around customization are easy to integrate, and the efficiencies around marketing efforts definitely makes this system unique. Cons Utilizing Virtuous's marketing tools allows for personalization, but the customization around making it look like I want isn't yet integrated into the system.. .I use Canva and then piecemeal it together in Virtuous. Review Source Patricia S. Writer & Designer Non-Profit Organization Management Used the software for: 2+ years ### "Just keeps getting better" September 27, 2020 5.0 We transitioned to Virtuous from Raiser's Edge several years ago, and it was probably the best decision we ever made in terms of being able to decentralize our CRM and make it accessible to our team at large. It took us a while to get everyone trained to use it but now that we are up to speed we don't know how we lived without it. Pros Virtuous was one of the newer CRM's when we started using it, but you can tell they are improving it all the time. As the years have gone by, its look and feel as well as features have continued to improve. It gives you the sense that you are working with a much bigger company that is dedicated to providing a quality product. It has helped our entire team have a central place to interact with donor data and we have been able to customize it to meet our needs. Cons There were a few hiccups initially as we got our data sorted out and imported to the platform and the fields customized for how we would use it. We probably still have some ways to go with our architecture, as we cannot continue to infinitely expand our data fields. We are at a point now where it is starting to get clunky with all the fields we have added. But it is not the fault of the platform, more the way we use it. The platform itself has continually improved. Review Source MO Marshall O. Data Migration Specialist Professional Training & Coaching Used the software for: 1-2 years ### "Great for out of the box general users" February 13, 2024 5.0 Pros Virtuous takes quite a few useful features such as pledges, recurring gifts, households, task tracking and makes them easy to use right away. The automation suite is strong and offers a lot of functionality over and above similar products. Being a newer company, there are regularly new features coming out and updates being made. Cons There are a few features that are lacking in Virtuous to be aware of. Namely portfolio management could be improved and power users will find the bulk upload tools lacking. Review Source EC Erica C. Director of Development Non-Profit Organization Management Used the software for: 1-2 years ### "NurturePA and Virtuous" February 2, 2024 5.0 Pros We are a small nonprofit and our Development Department consists of one person. It was important to us that we found a CRM that could wear many hats and more importantly had automation. Cons It did take a long time for me to learn how to use it. However, this is because I am a one-person department who has to divide my time between many different things. It took a lot of practice for me to understand how Virtuous functioned and to get the hang of it. Alternatives considered [GoFundMe Pro](https://www.capterra.com/p/127258/GoFundMe-Pro/) Reason for choosing Virtuous We read the ratings, and the comments of other users regarding the customer service. Also, the automation. Review Source RW Rachael W. Consultant Fund-Raising Used the software for: 6-12 months ### "The Best CRM I've Used" February 12, 2024 5.0 I love working with Virtuous and have been encouraging my clients to consider it as their CRM when looking to move databases. Pros I've been working with clients on several different CRMs over the years, and Virtuous is certainly the best. The functionality is better than other platforms. I also love that I only have one account across different client bases-- it makes it so easy to keep track of everything! Cons Virtuous took a bit to get used to. I think the training videos were quite helpful, but I struggled at first since there are so many functions/ Review Source Similar Products Featured