--- title: "AgencyAnalytics Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is AgencyAnalytics the right Advertising Agency solution for you? Explore 116 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/158746/Agency-Analytics/reviews/" page_type: "reviews" language: "en" --- AgencyAnalytics 4.8 (116) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 26th, 2026 # Reviews of AgencyAnalytics Ease of use 4.8 Customer Service 4.8 ## Pros and Cons in Reviews FO Feraud O OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “This help cut down the time most client call to check in as we can show them real time stats in a easy to view way.“ July 17, 2025 Sarfaraz K SEO ManagerE-Learning, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “Furthermore, there were quite a few occasions where I encountered bugs in their software or had difficulty getting technical support for my issues.“ January 15, 2023 FO Feraud O OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “I was able to analyze multiple analytics (ads, website, etc) for our clients from one place.“ July 17, 2025 Sarfaraz K SEO ManagerE-Learning, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “All these things combined led me to have a less favorable experience with AgencyAnalytics compared to other analytical platforms I have used before.“ January 15, 2023 Sarfaraz K SEO ManagerE-Learning, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “Its performance tracking feature allows me to quickly gain insights into how well my campaigns are performing, making it easy to identify which ones need further optimization.“ January 15, 2023 Sarfaraz K SEO ManagerE-Learning, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “One part of AgencyAnalytics software that I found the least enjoyable was the inflexibility of the reporting.“ January 15, 2023 SR Shaikat R CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “The rank tracker supports Bing, which is an excellent feature. If you want to get your hands on more than 70 integrations of AgencyAnalytics, you can try their 14-day free trial and decide whether you like it.“ January 21, 2023 SM Sam M DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “The cover page of the reports is super ugly, like unbelievably ugly and they offer no options to customize this.“ December 13, 2021 ## Showing most helpful reviews Showing 1-25 of 116 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use David V. Lead Developer Information Technology and Services Used the software for: 6-12 months ### "Excellent Reporting and Dashboard Software" August 11, 2026 5.0 Overall, we've been thrilled with the level of reporting we're now able to provide to clients on both marketing efforts and actual conversion data Pros This was the reporting tool we were looking for that delivered everything we were trying to do with Looker Studio for multiple clients. The level of customization and speed here are the best we've seen in a dashboarding software. Cons There's a lot to learn here. While it's easy to get up and going, there are so many options that you really need some dedicated time every week to learn what they are and integrate them into your reports and dashboards Switched from [Looker](https://www.capterra.com/p/169053/Looker/) Our Looker dashboards were always breaking. Review Source SM Sam M. Director Marketing and Advertising Used the software for: 2+ years ### "Good Solid Product " December 13, 2021 4.0 AgencyAnalytics is amazing. While there are a handful of features that I would love to see implemented (Customisable report cover pages for example) it is light years above the alternatives (and I know I've trialled them all). Their support is lightning fast and unusually (for Saas platforms) helpful. Their development schedule is also really fast and in the 2-3 years that we have been using it, they have probably rolled out 3-4 features that we have requested ourselves. I've never seen such fast adoption of user suggestions. It's almost the standout feature. If some limitation really bugs you enough for you to take the time to register it as a feature request, there's a very high chance it will get adopted. Other than that, it does what it says on the box. It's super stable (although occasionally prone to crash on the first of the month when server load must be very high) and certainly favours simplicity and ease of use in it's UX. Pros Super easy to use. Easy to white label. Keyword rankings update daily. Really cost-effective. Open and transparent pricing, which is super easy to scale up and down as needed. Essential tools built-in and integrates with everything else. Purpose-built for modern digital agencies Cons The cover page of the reports is super ugly, like unbelievably ugly and they offer no options to customize this. Other than the cover page, the rest of the interface is quite nicely designed, but so many agencies now use it more granular visual customisation would be welcome. Switched from [DashThis](https://www.capterra.com/p/163170/DashThis/)[Whatagraph](https://www.capterra.com/p/146220/Whatagraph/) The others couldn't deliver on what we needed. They were not as complete. Review Source Sarfaraz K. SEO Manager E-Learning Used the software for: 6-12 months ### "Very Responsive SEO Tool For Data & Reports" January 15, 2023 3.0 My overall experience with AgencyAnalytics is truly excellent. I have been using their software for many years, and it has been instrumental in streamlining some of my business processes. The user interface is easy to navigate, making it suitable for both inexperienced and experienced users alike. The reporting capabilities are second-to-none, allowing me to pull meaningful insights from the data quickly and easily. Support is highly responsive and incredibly helpful when needed. Furthermore, the pricing is quite reasonable compared to other similar solutions on the market. I would confidently recommend AgencyAnalytics to others without hesitation! Pros I have used AgencyAnalytics for a significant period of time and I must say, it is an exceptional piece of software. Its performance tracking feature allows me to quickly gain insights into how well my campaigns are performing, making it easy to identify which ones need further optimization. With its intuitive and user-friendly design, I am able to set up projects and monitor key metrics with minimal effort. Finally, another perk I really appreciate is the automated report generator that creates professional reports in a matter of seconds. All in all, these features make AgencyAnalytics an essential tool for any marketing team or agency that is serious about gaining an advantage over their competition. Cons One part of AgencyAnalytics software that I found the least enjoyable was the inflexibility of the reporting. It was difficult to create reports with more robust analytics, such as multiple metrics and detailed segmentation, without having to manually input data sources. The platform had limited capacity when it came to configuring report dimensions and tracking custom dimensions, which severely limited my ability to gain the insights I wanted from our performance reports. Furthermore, there were quite a few occasions where I encountered bugs in their software or had difficulty getting technical support for my issues. All these things combined led me to have a less favorable experience with AgencyAnalytics compared to other analytical platforms I have used before. Review Source Colin M. Managing Director Marketing and Advertising Used the software for: 2+ years ### "Efficient reporting saves time, core part of business" November 19, 2020 5.0 We have been using AA for 4 years now and in that time Agency Analytics has become a core part of our business offering, allowing us to provide real-time reporting to our SEO clients. A lot of agencies only send monthly reports, often late - whereas with Agency Analytics our clients can always see their results and ROI anytime of the day or month without having to wait. The dashboard and reports can be fully customised to only show the info that clients want to see, and there are dozens of different integrations with other platforms. Pros Saves me time every month, automated reporting, live reporting dashboard, dozens of integrations Cons Haven't had any significant issues, and the features we requested were implemented Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing AgencyAnalytics Significantly better and more developed product offering. Switched from [Raven Tools](https://www.capterra.com/p/121696/Raven-Tools/) Agency Analytics reporting system is magnitudes better and of course includes rank tracking which is essential for SEO. Review Source Response from AgencyAnalytics April 12, 2021 Thanks for your feedback Colin! VR Verified Reviewer Account Director Marketing and Advertising Used the software for: 2+ years ### "Perfect Software for Marketing Agencies Handling Multiple Clients" June 29, 2022 4.0 Overall, I'm generally pleased with Agency Analytics. Pros I really like the organization of this software and the vast amount of integrations. I also like that the Agency Analytics team takes feedback and makes updates based on the feedback. They've had a few updates with my feedback implemented. Cons They don't offer grid tracking for Google maps which means we have to use another software for that. Switched from [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/) Data Studio is still super buggy and AgencyAnalytics has so many more integrations. Review Source NQ Nicole Q. Director of Brand Marketing Marketing and Advertising Used the software for: Less than 6 months ### "The Ultimate Time-Saver" November 16, 2020 5.0 We came to Agency Analytics for better monthly reporting, but the dashboards have completely transformed our analytics processes. The report templates and auto-send feature cut my monthly reporting time in half, and the reports also look really nice! Pros I LOVE the customizable dashboards. Being able to select the data points I want - and removing what I don't need - is a huge pro for me. It's so streamlined, clean and easily digestible. Cons This is small - and I'm digging for a con, because I think it's a nearly perfect platform - but it would be nice to be able to add a manual page to the monthly reports, where I could upload images (such as screenshots of notable social media engagement). Alternatives considered [Sprout](https://www.capterra.com/p/175756/Sprout/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing AgencyAnalytics The customizable dashboard, pricing and beautiful, clean-looking reports that can be auto-scheduled. Review Source Response from AgencyAnalytics April 12, 2021 Thanks for your feedback Nicole! I will pass your suggestion along to our team. Glenn M. Chief Client Advocate Used the software for: 6-12 months ### "Best overall SMB Reporting tool hands down" August 1, 2018 5.0 Pros We are a consulting business with many small to medium business clients. One of the biggest challenges they face is a lack of visibility of their online marketing. The agency analytics platform beautifully and simply consolidates data from all the major platforms that our clients utilise. This saves them (and us) from having to receive, find or generate multiple reports from multiple platforms. Let's face it most SMB's won't even bother! The increased visility has massively increased the trust and value seen in our relationship and that is an integral part of our business. Cons ONly a single white-label option for logos etc. Rather than constantly promoting ourselves with the images and logos etc we would much rather personalise it to each customer so they then get an even stronger sense of ownership of the data. if they saw it as THEIR reporting platform i strongly believe that the length of contract and LTV of each client would be much greater AND they could even keep the reporting platform on if they move agencies. Review Source Muhammad T. Digital Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Recommend this Tool for Agencies" April 7, 2020 5.0 My overall experience was very good with this tool and I recommend this tool because they also provide API to integrate it with your own system. Pros We were using this software in our Digital Marketing agency for more than 2 years and it was the best tool for tracking keywords rankings. The rankings were very accurate as compared to another tool. I like their local 3 pack rankings option also because it shows exact rank for each keyword in Google Local 3 pack. Their servers are built to bear maximum load as we had thousands of keywords in our account for 300+ projects at that time. Cons It is a bit expensive than other tools but I think they deserve this price for the tool. I don't see any cons in this tool. Review Source Ryan S. Founder & CEO Used the software for: 2+ years ### "Awesome" December 11, 2017 5.0 Pros I love the many different integrations. Its a great way to client a snapshot of everything that is going on. Its also very easy to use and set up. Cons I wish the SEO audit reports can be customized to show more in depth to the client. In order for me to show a specific area of concern, I have to go to that section and print it off. Review Source Stuart D. Founder & Digital Strategist Marketing and Advertising Used the software for: 6-12 months ### "The must-have reporting software for agencies" November 2, 2018 5.0 Agency Analytics has revolutionised our client reporting. I couldn't recommend it enough. The platform is easy to use and simple to set up. The white label dashboard and reports are fantastic and intuitive and clients would never know its not yours! Clients love the transparency you can offer them with the live dashboard and its also a great client retention tool. Pros The white label dashboard and reports are fantastic and intuitive and clients would never know its not yours! Easy to set up scheduled reports & dashboards Takes the faff out of monthly reporting A great client retention tool! Cons Isn't any! although i guess it the price could be a bit keener or allow more keywords/campaigns within the basic packages.- Review Source FO Feraud O. Owner Marketing and Advertising Used the software for: 2+ years ### "The best way to manage reporting for your clients" July 17, 2025 5.0 Been using them for their agency plan for over 5+ years now. They have changed the way we manage reporting and increased our productive in that department. Pros I was able to analyze multiple analytics (ads, website, etc) for our clients from one place. Not only that but you can grant clients access to view customized dashboards for real time reporting. This help cut down the time most client call to check in as we can show them real time stats in a easy to view way. Cons What would be nice to for them to have different themes maybe for dashboard. Right now you can customize it to have different colors but what would be nice if they had different "looks". Review Source GL Glenn L. Managing Director Marketing and Advertising Used the software for: 2+ years ### "The best SEO reporting tool on the market" October 3, 2019 5.0 Agency Analytics has been an integral part of Clearwater Agency since inception. We've grown significantly over the past 6 years and we still use the software today, highlighting the scalability of the product and the on-going addition of new features. Not only this, but the integrations with Google products allows us to build both highly accurate and customisable reports for our clients and their individual reporting needs. Pros Accuracy of the reporting is paramount when reporting to clients. Agency Analytics allows us to build highly accurate rankings reports, while pulling in data from Google Analytics, Ads, Search Console and MyBusiness. We love the highly customisable reporting functionality which allows us to build reports custom to each clients individual campaigns. Cons Support is based outside of Australian EST. This is the same for almost all similar products though. Review Source JR Josh R. CEO Marketing and Advertising Used the software for: 2+ years ### "Agency Analytics is Exactly What We Needed" April 3, 2019 5.0 We started using Agency Analytics about three years ago as a solution to integrate our Google Search Console data and other SEO tools - at the time, there was no platform offering this. Since then, they've constantly improved their software, integrated more and more tools, and have been super responsive when we've needed support and have ideas. Nowadays, it serves as an all-in-one reporting dashboard, integrating all our digital marketing tools to make sure we have great data for our team and our clients. Pros The team has never stopped improving their product. It integrates all of the tools and reports we need as digital marketers to make sure our clients get comprehensive reports. Cons It has some limitations (integrating multiple accounts into one, some of the third party integrations are basic) but nothing that you won't find with all the other reporting platforms. Review Source aJ amine J. Founder Internet Used the software for: 2+ years ### "Essential for every serious web agency ..." February 24, 2019 5.0 Love it! Pros This online marketing progress monitoring software is great at all levels. Accurate organic and map monitoring for both mobile and desk top. Organize kw by category. Easy reporting. Tons of social media and tracking softwares integrations ... Enovative there's always a new feature .... Cons Needs improvement in the process of selecting kw to manage, in line kw editing, tagging new kw's when adding them ... Review Source Response from AgencyAnalytics February 27, 2019 Thanks for the review! We will be releasing a new keyword add process in the next week or two. This will allow you to tag keywords when you add them, amongst other things. PK Paul K. Director Utilities Used the software for: 6-12 months ### "Valuable insight totally reliable" December 9, 2016 5.0 We have used the solution for around 8 months with 6 primary websites. The website analytics are extremely useful and result in near instantaneous ranking improvements. Especially useful to marketing and sales directors for monitoring of Backlinks, KW ranking and much more. Nontechnical Directors should also buy this as it will give you the insight to prevent you being fobbed off by suppliers who cannot be bothered to do a great job. Use it to keep track of your top 9 competition and know every day who is outranking you. We tried many other solutions before testing this. Every day the reports go to our SEO partners in the Philippines who know that we are seeing the results as soon as they see it. Yes, we have seen improvements which we put down to this solution. The free trial is generous and the support is honestly second to none. Pros Reliable and intuitive up and running within 5 minutes and discover something new about it each month which benefits a range of companies and different types of website including WordPress and plain HTML. Cons NONE - tried a few of their competition but none had such a simple interface and delivered such value so quickly. Review Source AD Arno D. Global Marketing Manager Consumer Goods Used the software for: 2+ years ### "Simple to setup. Easy to use. Cost effective." September 13, 2017 5.0 Improved efficiencies Pros Makes multi platform reporting simple. Adding users and setting accsss level is literally a tick up. Setting up dashboard integrations is easy. Cons It would be beneficial to be able to customize reports further with text blocks so that commentary can be added to the data. Review Source Response from AgencyAnalytics September 14, 2017 You actually can add custom text to the reports. Here is a link on how to do this: https://docs.agencyanalytics.com/docs/add-text-boxes-to-reports CS Christopher S. President Marketing and Advertising Used the software for: 2+ years ### "Fantastic reporting dashboard that Wows clients" May 25, 2020 5.0 My clients can login to one single URL to see just about every metric important to them. I've been using AgencyAnalytics for years. Their always available for support and constantly adding new features and integrations. Pros Their white labeling is excellent. I love showing the dashboard to new clients! Cons Overall AA is an amazing tool. I would like to see more in depth competitor data and tracking features. Review Source DC Dean C. Managing Director Used the software for: 1-2 years ### "Hours & Days Saved" March 6, 2017 5.0 Agency Analytics and features offered saves me days in conversations, rank tracking, reporting and so much more I would now be stuck without it. My clients love it, my content writers love it. My link builders love it. We all love it. I have tried many many tools as an SEO since 2001 (many many). Agency Analytics is right up there and a daily fix is needed. If SERPstat & Agency Analytics got together and had software babies I would be made up. Pros: The Agency Analytics team certainly are. Cons: None, sign up. Now, you still here? Pros Easy to use feature packed and nearly everything I want to find in an all round SEO tool and tracker. Cons That they did not find their way into my life sooner Review Source Response from AgencyAnalytics March 6, 2017 Thank you so much for your glowing review Dean - we really appreciate it :) jC jason C. Director Internet Used the software for: 2+ years ### "Agency Analytics" December 7, 2016 5.0 Used Agency Analytics for many years without complaint. Constantly improving their offering and therefore my offering to my clients. The price point is excellent for my marketplace. Agency analytics is an integral part of Deepblue-digital and the SEO we offer. Pros Ease of use. Good pricing. Constant upgrades. The depth of application. Cons Not as in depth as some systems such as MOZ or AHREFS. But this is not the intention. Review Source Patrice C. Director Used the software for: Less than 6 months ### "Best reports I ever have for my clients. They love it as I do." May 7, 2018 5.0 Better professional reports that give me more credit from my clients. It does retain clients longer, as far as the results are there too. Pros The software is very easy to set up and to use. I can now send very powerful reports to my clients. The price is very flexible based on my need. Cons I will be good if we could set up alerts or notifications based on data. Something to monitor data and website and send alerts base on what we have set up. Review Source MB Mark B. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Agency Analytics Is An Invaluable Tool For Customer Reporting, Tracking and Overall Diagnostics " August 30, 2018 5.0 Agency Analytics more than less covers every major component you need as far as a reporting platform goes....For business...that's mission-critical to be able to have one location and dissect all you marketing, SEO, social media efforts in one location without having to implement 20 different tracking and reporting tools to do the same thing this platform does..... Pros The features and integrations are spot on. They provide pretty much everything you'll need as far as gauging and reporting for your's and your clients accounts. Cons Nothing really stands out per say that I didn't like..but if a couple of tweaks were made here and there the platform would be awesome....I don't like the way you have tio incerementally move the position of an element in the reports themselves....and when creating dashboards if the widgets would not just automatically drop to the bottom but instead drop into the actual section they're created for that would be a bonus....I tend to give up on creating custome dashboards for that reason. Review Source Maulik R. Technical Analyst Information Technology and Services Used the software for: Less than 6 months ### "Check the progress of your website and its keywords, here!" April 6, 2019 4.0 Experience is good. I have added mine and my manager's email-id in the generating reports section so we both get the emails for the ranking reports daily and can know about the position of keywords. Pros We can simply add some bifurcated keywords of our business website here and it lets you allow to check the progress of those keywords. Along with the ranking in Google, they will show you the position compared to last month with up and down arrow. This helps us focus on the keywords which need improvement. Cons I haven't found any cons yet but basic features are there in the free version, for rest, we need the paid one which also I have tried. Review Source SR Shaikat R. CEO Marketing and Advertising Used the software for: Less than 6 months ### "All-in-One Client Reporting Tool" January 21, 2023 5.0 Great tool for marketing agency. Pros AgencyAnalytics can save you a lot of time managing your clients' marketing campaigns if you're a digital marketing agency. The dashboard looks great and shows you the data with great visuals, which is very easy to understand. For SEOs, this tool offers a rank tracker and website audit tool as add-ons. The rank tracker supports Bing, which is an excellent feature. If you want to get your hands on more than 70 integrations of AgencyAnalytics, you can try their 14-day free trial and decide whether you like it. Cons Expensive. Pricing could be lower per client, and I wish they had a free plan or a lifetime deal. Review Source VR Verified Reviewer Co Founder Internet Used the software for: 6-12 months ### "Great analytics software for agencies" December 26, 2018 5.0 Pros Good reports, very easy to set up, great support. Cons They can work onto improving their reports. Review Source DN Daniel N. Founder Marketing and Advertising Used the software for: Less than 6 months ### "Simple yet Fantastic" September 10, 2019 5.0 Pros Incredibly simple to set up. Incredibly simple for the clients to see what they want to. Enough info for the most detail-orientated of clients, and the audit section and keyword tracking sections are valuable tools that help the SEO Agency decide on the next action. Quick and easy graphical reporting, along with full automation if you wish. Anyone can log in at any point, and the stats are updated daily. Cons Initially didn't like the price, but now think it's well worth the investment. Review Source Response from AgencyAnalytics September 12, 2019 Thank you for the glowing review Daniel. We really appreciate it :) we have a lot of exciting new features coming out shortly that we're excited to show you too. ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.