# Page 3 | Amplitude Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Amplitude the right Web Analytics solution for you? Explore 67 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158741/Amplitude/reviews --- Amplitude 4.6 (67) [View alternatives](https://www.capterra.com/p/158741/Amplitude/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Amplitude ## Showing most helpful reviews Showing 51-67 of 67 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer CEO Internet Used the software for: 2+ years ### "Helps you really understand the users!" October 11, 2019 5.0 Overall, great experience so far, I loved the key insights the Behavioural Cohorts offers. Pros \- Very easy to implement, to create reports, dashboards and to dissect your data using multiple dimensions - Offers a very generous free tier - I liked the Behavioural Cohorts as it offer key insights that help you understand exactly which are your best users and what makes them stick around - Great tools for understanding and interpreting your data on the paid plans Cons It's quite expensive - so if you really want to use it you need to be ready to spend some money with it. Review Source Mansi M. Software Engineer Computer Software Used the software for: I used a free trial ### "One of the best platform for product analytics and management" February 4, 2023 5.0 Pros I like best that their platform is easy to use, and it provides multiple products to manage customer behavior data, all in one place. It provides excellent reports to view funnel data, manage conversion drivers and analyze user behavior. I was also able to create a common product and marketing dashboard. Moreover, I used their CDP product to create connections between sources like HTTP API, and analyze its data using destinations like Intercome, Amazon S3, and much more. It is best for managing events and uniting all data across teams. Cons No cons identified so far. Excellent products and solutions are provided by Amplitude. Review Source WW Wesley W. Owner Consumer Electronics Used the software for: 2+ years ### "Amplitude is one of a kind!" May 26, 2022 5.0 very useful and easy to use software that has helped my company increase revenue. Pros very simple easy to use interface with lots of options and insights into your buisness. Cons more specific customer data and insight given to tailor to my business needs Review Source SD Sean D. Android Developer Used the software for: 2+ years ### "Decent free plan service but the interface has become increasingly overcomplicated over the years." August 1, 2018 4.0 They ability to freely monitor my application in realtime Pros I like their free plan its a godsend for indie developers like myself who have a limited budget. Their user activity activity information and presentation is top notch. For example on that page I click on a individual user and see how long they've used my app, see what they did during each session and I can even select a option to see what events they're triggering in realtime. Cons Over the years its become increasingly more complicated to use their interface and find the information I'm looking for. When I started using Amplitude a couple of years ago it was simpler to organize the data how I wanted but now a days I frequently find myself lost after coming back to check app every couple of weeks. Review Source Andrea E. Data Analyst Used the software for: Less than 6 months ### "Powerful platform for user behavioural insights" March 14, 2018 4.0 get user behavioural insights Pros It is very easy to implement and to use by a no technical person. It also allows to integrate several platforms like those for A/B Tests. Cons The price is not so cheap compared to other platforms and some extra modules are available only with additional costs. Review Source AS Andres S. Senior Software Engineer Health, Wellness and Fitness Used the software for: 6-12 months ### "Great product tracking with a learning curve" December 15, 2023 5.0 Overall, very positive. We very quickly started seeing value from the metrics tracked. Pros When paired with Segment, Amplitude is great at helping us track user engagement and retention metrics... once the dashboards are set up. Cons Setting up the dashboards can be quite daunting, as there is a large amount of functionality on offer. Once that's done, though, it is smooth sailing from there. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Better and more functionality. It was also a better pair with Segment. Review Source VR Verified Reviewer Group Product Manager Information Technology and Services Used the software for: 1-2 years ### "Great free tool for b2b" December 12, 2018 5.0 Pros We have a b2b software and our usage is very low based on total number of users. This means the tool is completely free for us to use. The functionalities are very worthwhile compared to paid tools like Mixpanel and Heap. Cons You do have to spend some time setting this up and instrumenting all the events. It can also be a little bit difficult for new users to pick it up, but I haven't had a problem figuring it out and getting value out of it. Review Source Matt K. Product Manager Internet Used the software for: 2+ years ### "Product Insight Tool that is as good as how YOU set it up" April 18, 2019 4.0 Pros \- Features are centered around industry-standard metrics - Customer onboarding great - Great visual, leading to higher perception of value for presentation Cons \- relys on the users to setup the event data, which could be cumberson - cookie-cutter, not really customizable in its insights Review Source MS Meet S. Data Scientist Health, Wellness and Fitness Used the software for: 1-2 years ### "The Free Plan is Perfect" March 1, 2019 5.0 I am very happy. It has become an irreplaceable part of our Analytics repertoire. Pros Unlike Mixpanel, this is built for product analysts who want to go deeper into the product. The retention curves and customer journeys are unmatched. If you are more technical than an average marketer, this is the product for you. Cons The pricing after the free plan expires is unreasonably high. But the free plan is sufficient for an early stage company. Review Source AM Aleksandar M. Data Analyst Consumer Services Used the software for: 6-12 months ### "Easy to use app for a non expert data analyst" June 6, 2019 5.0 We use Amplitude for keeping track of our SEO analysis, IOS, and Android app reviews, as well as consumer acquisition. Pros Amplitude has very clean and easy to use user interface, which makes data analytics looks so easy. It offers customizable visualizations that are very useful as reporting tools. Now we don't have to switch platforms to check our IOS or Android app reviews separately, it is one platform to rule them all. Cons So far I haven't found any issues or blockers that I can specify here, my overall experience has been prety Ok. Review Source JW Junde W. Analyst Marketing and Advertising Used the software for: 6-12 months ### "Analytics feedback use of Amplitude" July 24, 2019 4.0 Pros about to provide alot of analytics out of the data Cons Implementation process of the codes in app Reason for choosing Amplitude Widely use product by companies Review Source VR Verified Reviewer Customer Success Manager Computer Software Used the software for: 6-12 months ### "Too complicated" July 29, 2018 3.0 Pros It offers a good set of features for analytics and easily integrates with other systems. Its price is rather low in comparison to others. Cons Even though it's a good software, UI is not very intuitive which makes the software hard to use for whole range of customers. It still has some bugs and some ways to do things just doesn't make sense. Review Source VR Verified Reviewer Head of Content Entertainment Used the software for: 6-12 months ### "Great tool for tracking analytics for the app I'm working on" April 17, 2018 5.0 Pros You can create charts for pretty much any action you can think of tracking on Amplitude. It's a slight learning curve to understand, but has a pretty simple interface once you get the hang of it. Cons The program is a little confusing to start using. It takes some finagling and research to really get a good grasp on how to use it. Review Source HF Hernan F. Business Development Director Information Technology and Services Used the software for: 2+ years ### "Good company, better product" September 7, 2022 5.0 Pros Very intuitive, well integrated with other solution Cons The k-base could be better and the content (blog) Review Source RC Ruth C. Product Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "Quick and easy to use product analytics " October 19, 2018 4.0 Pros This is a great tool for visualizing platform data such as user behaviour and interaction with the product. It's also easy to customise your projects that make it easy to focus in on what you're looking for. Cons It has quite a sophisticated design which can make it quite difficult to pick up to start with. Once you invest some time in learning how to get the most out of it though it is very useful. I've uncovered some great product insights that I don't think I would have found were it not for this tool. Review Source VR Verified Reviewer Marketing Specialist Computer Software Used the software for: I used a free trial ### "Attitude with amplitude" December 21, 2017 2.0 Pros cost is cheap compared to a lot of others out there, i guess at the end of the day it gets the job done Cons customer support could be better, wish theyd add more features and show that theyre always looking to innovate Review Source EO Eddy O. Director of marketing Financial Services Used the software for: 1-2 years ### "Get insights to your users" November 22, 2018 5.0 Pros Easy report builder, highly flexible and easy on the eyes Cons Can be challenging to set up depending on your stack, steep learning curve Review Source Similar Products Featured