# Amplitude Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Amplitude the right Web Analytics solution for you? Explore 67 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158741/Amplitude/reviews --- Amplitude 4.6 (67) [View alternatives](https://www.capterra.com/p/158741/Amplitude/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Amplitude Ease of use 4.1 Customer Service 4.4 ## Pros and Cons in Reviews BB Belen B Sr. CRM ManagerConsumer Goods, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “On addition to this, Amplitude also served as a great way of reporting for specific topics (ie. CRM) with the rest of the organization.“ January 3, 2025 LS Liam S Software EngineerInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years. “I didn't particularly appreciate that it took a long time to load, and, also, I wouldn't say I liked that creating custom reports was complicated and the interface wasn't particularly user-friendly.“ July 18, 2023 MH Miles H Product AnalystBusiness Supplies and Equipment, 51 - 200 employeesUsed the software for: More than 2 years. “I do like the event tracking it’s strong, and I can dive into questions quickly.“ July 21, 2025 Ketu S Software EngineerComputer Software, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “There is Las 30 days and custom date etc. but there's no way for one to do Month to date, week to date time selection which can limit how much the monitors are helpful.“ April 14, 2022 LS Liam S Software EngineerInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years. “Thanks to this robust web analytics tool, we gained valuable insights into our users' activity and collected data that our company's marketing and sales teams put to good use.“ July 18, 2023 MH Mina H Contact center senior managerBanking, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “it is one of the big solutions in banking sector but not the best so far“ June 7, 2020 LS Liam S Software EngineerInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years. “The ability to generate audience, behavioral, conversion, sales funnel, and other reports has helped us better understand the performance of our websites and marketing campaigns, and the real-time nature of the information provided by Amplitude Analytics is a great advantage.“ July 18, 2023 ## Showing most helpful reviews Showing 1-25 of 67 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jovan M. Head of Marketing Computer Software Used the software for: Less than 6 months ### "Great software for product and customer acquisition analysis" December 3, 2019 5.0 Now we are using one tool instead of three tools in combination for the same thing. Pros With Amplitude, you can really dig very deep into the data you need. With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need. Cons Setting up events you want to track can be tough. The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging. Alternatives considered [Kissmetrics](https://www.capterra.com/p/154930/Kissmetrics/) Reason for choosing Amplitude Provides more advanced features and solving the attribution problem. Review Source VR Verified Reviewer Founder Internet Used the software for: 2+ years ### "Best-in-class for Product Analytics" December 20, 2023 5.0 A couple of years ago our company BrainTesting launched a psychological evaluation platform, offering as a first product a renewed IQ test. I knew firsthand of the power of Amplitude and needed to understand why very few users where buying our product. In a breeze, we installed it in our landing website https://www.brain-testing.org and also on our application and pinpointed where the conversion issues were occuring. We could exactly tell which stages of the funnel where working and what users were doing. We started with the Free product and I must say it is incredible the level of value they offer for free. Some advanced features are not available, yet it is so much nevertheless that you can do. If things go better, we will definitely upgrade soon. After the initial analytical success, we have continued building analysis on Amplitude. First we prepared different analysis of how users behaved in our website. Second we analyzed in heavier detail how everything in the app went. Another great thing is how you can easily organize everything in order to be able to find it. Of course, there is work on your side first. Lastly, we created dashboards where we tracked how the main KPIs of those analysis are doing daily. Now we are focusing on diving deep into customer segments and how we can best tackle each experience. We look forward to continue having Amplitude as our analytical go-to partner. Pros \- Really powerful analytics visualizations: you can analyze your data in many different ways and do it fast - Tons of advanced features: configuration, data ingestion and so on. - Customer-focus: constantly listening to what the market needs and delivering - Innovation: they are always ahead of the competition and launch the best features - Great support team from past experiences Cons \- It is pretty pricey, specially if your business is low-margin and high traffic - The tool requires some learning effort. Is not very complicated, but you need to dedicate a bit to the basics. Some things could also be more intuitive. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reason for choosing Amplitude Since Amplitude offers a free tier and is the most powerful tool, there was no doubt for us that it was the right choice. If we ever overcome the free tier maximum number of users, it will be because we are doing great and will be happy to upgrade. Review Source VR Verified Reviewer iOS Developer Computer Software Used the software for: Less than 6 months ### "Good free plan but not many features." April 2, 2018 3.0 Cheap analytics with a good set of features. Pros It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events. Cons It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive. Review Source KB Kaustubh B. Founder E-Learning Used the software for: 1-2 years ### "Wonderful for Product Analytics" February 11, 2023 5.0 Exceptionally amazing. Pros \- Very quick data visualization capabilities DIY- Extremely simple setup- Different options for different use-cases (Eg: Engagement, Monetization, Retention) Cons \- Limitation in "join" functionalities to group multiple events Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reason for choosing Amplitude Data visualization powers are extensive. Switched from [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Ease to use in Amplitude and the breadth and depth of options was something that MixPanel didn't offer. Review Source AD Ankan D. GM BRAND Media Production Used the software for: 1-2 years ### "Amplitude is a must have for marketers and product managers." October 6, 2023 4.0 Overall a satisfied user. Just wish it was faster. Pros Funnels and data visualization. Also the integrations with other platforms like Rudderstack, Braze, etc. Cons Speed of page loads. The report building workflow is cumbersome. Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reason for choosing Amplitude Better product and good support. Better integrations. Review Source YK Yaron K. Co-founder Computer Software Used the software for: 2+ years ### "The best tool for mobile app analytics - easy to deploy yet super powerful" November 4, 2019 5.0 The tool has allowed us to understand exactly how users are using the app and make critical business decisions based on this insight. Pros This tool is extremely easy to deploy yet extremely powerful - you can very easily monitor any aspect of your user's experience within the app, and use the web frontend to create amazing charts and graphs that give you full insight into the user's experience. Cons The only thing I didn't like was that user properties are only updated when an event is triggered; I would love those to be updated independently. Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reason for choosing Amplitude It's easier to integrate, the interface is much simpler, you can create much more flexible queries. It's perfect! Review Source VR Verified Reviewer Demand Generation manager Internet Used the software for: Less than 6 months ### "Great value for money" September 16, 2019 4.0 Pros The pricing is really interesting and the data we're getting is the most exact we've found when compared with other solutions. Cons nothing really. We're liking it a bit more every day. Switched from [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) mixpanel was getting too expensive and data not trusted Review Source MH Miles H. Product Analyst Business Supplies and Equipment Used the software for: 2+ years ### "Perfect for diving into product usage and retention." July 21, 2025 4.0 Amplitude gave us a real clarity around what are the features that drive engagement and what are the ones that don’t. It has been a critical tool for prioritizing roadmaps in response to real usage. Pros I like that I can make funnels, cohorts, and retention charts without annoying someone who is a data engineer. I do like the event tracking it’s strong, and I can dive into questions quickly. Cons It tends to get a little cluttered in the UI when you’re working with a ton of events, and dashboard organization can be a little smoother. Review Source VB Vittal B. Chief Product and Strategy Officer Information Technology and Services Used the software for: 2+ years ### "Amplitude helped us unlock user behavior across devices." June 26, 2025 5.0 We learned some key insights that informed our product roadmap such as which onboarding flows should be tweaked or which features to double down on. It turned our decisions from being more assumption-based to more data-based. Pros We onboarded Amplitude to monitor user behavior on our travel tech products. The funnel analysis and cohort tools really gave us an understanding of where people drop off but more importantly what features help improve retention. Cons Meaningful events and dashboards take time to configure, especially without a dedicated data analyst. There's a learning curve for newbies. Review Source BB Belen B. Sr. CRM Manager Consumer Goods Used the software for: 2+ years ### "Lots of functionality with ease of use." January 3, 2025 5.0 I've use Amplitude for both Analytics as well as for Experiments. Across the platform, the UI is really good for a tool that's quite complex. On the analytics side I've used Amplitude the most around Retention topics. I've audited multiple companies Retention and used Amplitude to identify opportunities for CRM and Product experiments based on Product Analytics. On addition to this, Amplitude also served as a great way of reporting for specific topics (ie. CRM) with the rest of the organization. On the Experiment side, I've used Amplitude to AB Test product onboarding. Pros Amplitude offers a lot of flexibility while having a very clear UI. Cons It would be great to have more flexibility to create notebooks and automated reports, but it's honestly a very thorough tool as it is. Review Source ES Eudoria S. Lifecycle marketing executive Information Technology and Services Used the software for: Less than 6 months ### "My experience with Amplitude" January 26, 2025 5.0 Pros I love how integrated it can be with all the other techs we use! Cons Sometimes it’s a little difficult to marinate my way around, but I’m sure once I’m more familiar with the platform that issue will be solved. Review Source MF Mahmoud F. Associate Payments Banking Used the software for: 2+ years ### "The greatest system for data integration, analytics, reports, and dashboards." December 14, 2022 5.0 Amplitude is exceptional by all standards, as it has helped us to integrate data from various sources with ease, which we used to see as a very complicated matter in the past, as well as the dashboards that we have been able to prepare and also the conclusions that we can reach through it, a very effective matter that meets the needs of users with greater accuracy, Which had a clear positive impact on our development. Pros I really appreciate the ease of integrating our analytics with Amplitude, as we can, with just a few simple steps, apply those analytics to our products because there is enough support for almost all kinds of data we need and languages, and once integrated, it works in an integrated way and displays all the metrics we need clearly, which helps us a lot By tracking the activities of users and also those interested in our products, and by doing so, we know what are the most popular programs that they use a lot, which helps us to understand their trends accurately. I also greatly appreciate the ease of creating and preparing reports and dashboards that display the results of analyzes in a distinctive way, and I also appreciate the multiple sharing options that enable us to cooperate with the rest of the departments, as well as easily involve external consultants. I also appreciate the archive that we can save with Amplitude, as all information, analyzes and reports can be saved in an organized manner and we can easily refer to them when needed. Cons I have not encountered any difficulties or technical problems with Amplitude, as it is easy to set up and use, and their support team is quick to respond to our requirements. Review Source MK Melisa K. Head of Business Intelligence and Data Science Computer Software Used the software for: 1-2 years ### "Best product analytics tool but pricey" November 17, 2023 5.0 Pros The perfect tool to define and analyse events. Some of the analysis types our product teams appreciate would be very costly to build ad-hoc. Performant tool and good customer support. Cons It is theoretically quick to build analysis but because it is so easy, it's also easy to get things wrong or interpret them wrong. The team managing the events and properties need to do a really good job in keeping things clean in the tool so that the stakeholders don't end up building misleading self-serve reports. Alternatives considered [Segment](https://www.capterra.com/p/150621/Segment/) Review Source VR Verified Reviewer Senior Product Designer Computer Software Used the software for: 6-12 months ### "An easy to use analytics dashboard for all members of your product team" February 1, 2019 4.0 Easy and insightful tool that allows teams to communicate or discover their impact on user behaviours or success metrics. Pros As a designer, I find Amplitude to be the easiest analysis tool that we have available on my team. My favourite feature is the ability to string together analytics in order to get a sense of how users flow through various parts of the product. I mainly use amplitude in an exploratory way when embarking on redesigning or optimising features in product. However other team members produce great dashboards for each experience that we ship, and these are easy to navigate, manipulate and even remix into new queries. Cons I don't really have any problems with Amplitude. Sometimes I wish that it would upskill my ability to form complex queries, however that is asking a lot of the software – given I am probably not their core target audience (Design team). Review Source NM Nessim M. Head of Marketing Marketing and Advertising Used the software for: 2+ years ### "Great tool. Their freemium is amazing." February 13, 2023 5.0 Pros Easy to use, easy to setup and the freemium is great to start. Cons Prices for big companies can look expensive Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[Kissmetrics](https://www.capterra.com/p/154930/Kissmetrics/) Review Source AK Andrew K. Product Apparel & Fashion Used the software for: 1-2 years ### "Powerful, Great Functionality" September 23, 2020 5.0 Would recommend overall. Easy enough for there to be adoption across the company but powerful enough so that power users could rely on it alone without going into the data warehouse. Pros Love the custom, easy to share links and strong flexibility in how data is displayed. Also intuitive way to build cohorts Cons Some inconsistencies in how data is calculated depending on the uniques vs totals across time ranges. Also frustrating that you can't do "monthlies" unless you start from the first of the month and that the averages are not weighted. Minor details that would have made the tool even better. Review Source VR Verified Reviewer Digital Marketing Associate Computer Software Used the software for: 6-12 months ### "Definitely a learning curve" August 1, 2018 5.0 Pros Amplitude allows our marketing team to look directly into how effective our campaigns and promotions are doing by manipulating funnel charts. After integrating Braze Currents into Amplitude we have so much more useful data that is giving us very valuable information. We have a better understanding of whats working, what needs to be fixed, where people are dropping out in our user flow, etc. Cons It took me a while to fully understand how to use the software, but our account manager was kind enough to send over some training manuals as well as set up an in person training to make sure I had all the information that I needed. Review Source VR Verified Reviewer Head of Customer Success Computer Software Used the software for: 2+ years ### "Great product for analytics" February 5, 2019 5.0 Pros Thanks to Amplitude you can dig really deep into your data. Can be used in to measure both sales and customer success metrics. Can't imagine a project without it. Cons It is quite complicate to implement and require a tech knowledge to create and pass events. Also not very intuitive at the start. Review Source JB Jeremy B. Owner Entertainment Used the software for: 2+ years ### "Great and getting better" December 3, 2019 4.0 Good product that is only getting better. The format and how you can add on is great. It is user friendly and sounds good. Pros The addition of more amplifier and artists, and hire you can purchase add ons... toss way it’s not too much to just get started, but you can always buy more. Cons Slight learning curve, but minimal... it way easy once you dive in and start experimenting with the software. I’ma hands on guy and it took minutes to understand. Review Source YM Yainer M. customer success Computer Software Used the software for: 1-2 years ### "Sosafe " December 2, 2021 4.0 Pros Its very versatil, you can build almost anything you need Cons Its very expensive for us, we have a ot of things to track and its been the event the measure so is expensive for us Review Source MH Mina H. Contact center senior manager Banking Used the software for: 1-2 years ### "Normal choice " June 7, 2020 4.0 it is one of the big solutions in banking sector but not the best so far Pros quick in responding accurate in results Cons Not flexible can't get the proper respond when needed Review Source VR Verified Reviewer CEO's right hand Used the software for: Less than 6 months ### "I use amplitude to display my data in the most comprehensive way. But it's long to set up." July 2, 2018 4.0 Pros I like the different kinds of dashboard I am able to create, they are relevant for all aspects of my business and make it easy to interpret data. Cons The management of dashboards as a team. Each user has its own views, which make it a tad more complicated to update views for everyone on existing dashboard. Review Source LH Lucien H. VP of Product Information Technology and Services Used the software for: 1-2 years ### "Amplitude is a must have analytics tool for innovative product teams looking for fast agile insights" May 12, 2024 5.0 Amplitude is absolutely critical for us to ensure we are tracking and testing all metrics in relation to launching new products to market, including customer analytics and product usage. It is amongst the best tools in market for quickly creating visualisations to help understand where to iterate. Pros Amplitude is absolutely brilliant as a flexible BI tool where reports take minutes to set up. We use Looker and this is not a flexible light weight tool for rapid product feedback on new product launches. We use Amplitude for this to test, and learn about new products or features we take to market. Cons The flexibility of Amplitude can also make it a little lightweight when you're looking to enhance the visualisations. Review Source LS Liam S. Software Engineer Information Technology and Services Used the software for: 2+ years ### "The optimal answer to all your web analytics problems" July 18, 2023 5.0 Thanks to this robust web analytics tool, we gained valuable insights into our users' activity and collected data that our company's marketing and sales teams put to good use. The ability to generate audience, behavioral, conversion, sales funnel, and other reports has helped us better understand the performance of our websites and marketing campaigns, and the real-time nature of the information provided by Amplitude Analytics is a great advantage. Pros It has been a great asset to my company's marketing and sales efforts, and I have used it myself with great satisfaction. This tool facilitates data collection and analysis of website visitors, which in turn allows us to detect problem areas, improve user experience, and increase conversion rates, among other things. The ability to collect data on a continuous and timely basis is fantastic, as it has given us an advantage in making tactical decisions, fine-tuning our marketing efforts, and gaining a deeper understanding of customer acquisition. It also integrates seamlessly with other tools, allowing us to increase productivity and better leverage the strengths of the programs. Cons I didn't particularly appreciate that it took a long time to load, and, also, I wouldn't say I liked that creating custom reports was complicated and the interface wasn't particularly user-friendly. This can limit the rate at which new users learn to use the system. Review Source Pedro A. Marketing & Growth Ops Financial Services Used the software for: 2+ years ### "Best Analytics tool" October 6, 2023 5.0 Pros \- Integration with Segment - This enables us in creating custom conversions to track exactly what actions we need (They can be in our website or inside the product itself)- Funnel Analysis - Our team is less technicals and this feature helps them visualizing the data in an easier way Cons \- It could be more simple to use. The UI is always changing and our team has difficulty in keeping up with the new features and redesigns Review Source Similar Products Featured